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Influ2 is the first person-based marketing platform, pioneering a new approach to account-based marketing. The solution empowers B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. Compatible with Salesforce, HubSpot, etc. The company has 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board.
Provider
Influ2
Located In
United States
Foundation
2017
Open API
Yes
Deployment
Cloud, SaaS, Web-Based
Training
Webinars, Live Online, Documentation
Support
Chat
Influ2 is essential for B2B marketers aiming to reach specific decision-makers from enterprise and medium-sized companies.
Content Source: Influ2
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Influ2 Reviews
"Best sales boost!"
Overall: It was a pleasant surprise for our sales team!
Pros: Easy to identify hot deals and whom our sales team should contact first.
Cons: More options for pre-set target audiences, we are using our own right now, but might be helpful to have some lists to choose from.
"Excellent B2B Target Marketing Tool"
Overall: With Influ2 I no longer waste ad spend on non-targets. I can show my ads to specific individuals across platforms and see results even if the target does not complete a form.
Pros: Functionality: I love that Influ2 enables me to show ads to exactly the individuals I am targeting. It then provides information back regarding who clicked which ads enabling me to act on clear intent signals. Service: The account team is so helpful and wonderful to work with.
Cons: The solution would be even better if we were able to see activity real time.
"New ABM Tactic, People based Ads"
Overall: Great on boarding experience and on going support.
Pros: The campaign dashboard is simple to understand and navigate around. Campaign set up is easy and it's great to see the specific people based interactions with our ads/content. Currently using it to target MQLs and engagement has been good but took awhile to get there.
Cons: There's not a lot of reporting functionality that I can take to leadership to demonstrate ROI. We have seen the engagements of specific people within out target accounts and are alerting reps, however not sure where else to take the tool/program/strategy
"Person-level reporting in ABM!"
Overall: Very pleasant experience with Influ2 team and the their person-based ads!
Pros: Super helpful tool, it enabled us to catch attention of key decision makers in the accounts we target rather than all company employees.
Cons: Personally I don't like the design, but it doesn't intervene with the functionality
"Amazing person-based ads tool!"
Overall: Amazing tool, looking forward to using it more!
Pros: Ability to see report for every person! We saw impression and clicks for every person we've targeted and which content interested them the most. It helped with follow ups a lot!
Cons: It would help to have templates for banners.