--- title: "Influ2 Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Influ2 Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more." source_url: "https://www.capterra.com/p/184815/Influ2/" page_type: "product" language: "en" --- # Influ2 Software Review 2026: Features, Integrations, Pros & Cons Last updated on August 26, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Influ2 ## What is Influ2? Influ2 is a contact-level ABM platform that addresses a reality traditional account-based marketing tools ignore: people make decisions, not accounts. Traditional ABM tools stop at the account level, leaving teams guessing who is actually interested. Influ2 lets you target, engage, and measure impact at the contact level across the entire buying journey. Deliver ads to specific contacts across LinkedIn, Google, Meta, and more, and know exactly who saw or engaged with each message. Capture contact-level intent from search, content, social, and ad engagement, and push those signals directly into sales workflows. Instead of relying on vague account scores or attribution models, Influ2 shows how specific contact-level engagements influence pipeline, conversion rates, and revenue, keeping Marketing and Sales aligned around real buyer behavior. ## What is Influ2 used for? [Account Based Marketing](https://www.capterra.com/account-based-marketing-software/)[Sales Enablement](https://www.capterra.com/sales-enablement-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Overall rating Based on 7 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... ## Influ2 Overview Updated August 2026 AI summary Influ2 equips midsize and enterprise organizations with marketing analytics and account-based marketing tools to track engagement, analyze campaign performance, and organize account data. Delivered as a cloud-based solution, it offers features such as behavior tracking, cohort analysis, dashboard reporting, and multi-channel data collection, along with integrations to leading CRM and sales platforms for coordinated marketing and sales efforts. ## Influ2 alternatives Highest Rated [4.6 (910)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/) Starting price $14.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [4.3 (716)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.4 (3,039)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [4.1 (322)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 78% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/184815/Influ2/alternatives/) ## FAQs about Influ2 Overview ### What company size and specific industries is Influ2 built for? Influ2 is designed for mid-market and enterprise companies, especially teams running account-based marketing, demand generation, growth marketing, or revenue marketing. It fits organizations where pipeline and revenue are shared goals, rather than a single department, across B2B sales and marketing environments. Features and Usability ### What are the key features of Influ2? Influ2 offers CRM integration, contact management, and a contact database for organizing accounts and prospects. It includes campaign management, email marketing, personalization, and multi-channel communication, plus intent data, behavior tracking, and engagement tracking. Reporting features cover campaign analytics, pipeline reports, dashboards, and performance metrics. Integrations ### Which third-party tools and platforms does Influ2 integrate with? Influ2 integrates with 6 third-party platforms, including CRM and sales engagement tools such as Dynamics 365, HubSpot CRM, Salesforce Platform, Marketo Engage, OutreachCRM, and Salesloft. These catalog integrations cover common marketing automation and customer relationship management workflows. Getting Started and Support ### What training and onboarding options does Influ2 offer? Influ2 provides live online training, webinars, and documentation to help teams get started. Live online sessions support guided setup and direct instruction, webinars offer scheduled group learning, and documentation gives written reference material for self-paced review and feature lookup. Getting Started and Support ### What customer support options does Influ2 offer? Influ2 provides email/help desk, a knowledge base, and chat support. No reviewer feedback about support experience is available in the catalog data, so only the listed channels can be confirmed. ## Features AI summary Based on 2,720 Marketing Analytics reviews Capterra data shows that buyers of Marketing Analytics software rank the following features as their top priorities: - **Reporting & Statistics** (**42%** of reviewers rated this feature as critical) - **Performance Metrics** (**46%**) - **Conversion Tracking** (**42%**) Influ2 includes **Reporting & Statistics** and **Performance Metrics**, giving marketing teams clear visibility into campaign results and ongoing performance. However, it does not offer **Conversion Tracking**. With **Reporting & Statistics** and **Performance Metrics**, businesses can monitor trends, evaluate marketing effectiveness, and make more informed decisions based on measurable outcomes, helping teams improve campaign planning and performance over time. Alerts/Notifications 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Behavior Tracking 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track visitors'/audience's responses across web pages and other optimized content Campaign Management 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Data Synchronization 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Engagement Tracking 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Target Account Identification 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Identify a list of target accounts that marketers want to turn into customers Influ2 36 features ### All Features - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Cohort Analysis: Analytics that breaks the data in a data set into related groups/categories. - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Content Delivery: Distributing content through various platforms or channels - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - CRM Integration: Integration with third-party CRM systems - Customer Profiles: Record customer information, purchase history, and other notes - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - For Sales Teams/Organizations: Caters to sales teams - Intent Data: Data results that indicate future customer interest in products - Lead Nurturing: Engage with a lead throughout the sales process by actively providing information - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. - Multi-Channel Data Collection: Collect information from multiple sources - Opportunity Management: Track all opportunities for potential sales and convert them into recurring revenue - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Personalization: Adjust communications based on previous interactions or personal preferences - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Pipeline Reports: Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. - Prioritization: Arrange tasks based on the level of priority or urgency - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Real-Time Data: Receive data and information in real time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Segmentation: Group leads or contacts based on their specific characteristics - Target Account Identification: Identify a list of target accounts that marketers want to turn into customers - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. Features 4.7 (7) 4.7 Based on 7 reviews ## Pricing Value for money 4.8 (5) Value for money 4.8 (5) 4.8 Based on 5 reviews ## Integrations [ Dynamics 365](https://www.capterra.com/p/157279/Dynamics-365/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Marketo Engage](https://www.capterra.com/p/75130/Marketo-Lead-Management/)[ Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/)[ Salesloft](https://www.capterra.com/p/157977/Salesloft/)[ OutreachCRM](https://www.capterra.com/p/129893/OutreachCRM/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (7) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (7) 5.0 Based on 7 reviews ## User reviews Overall rating 4.9 Based on 7 reviews Filter by rating 5(6) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent MF Martha F. VP of Marketing and Sales Marketing and Advertising ### "Excellent B2B Target Marketing Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 26, 2022 With Influ2 I no longer waste ad spend on non-targets. I can show my ads to specific individuals across platforms and see results even if the target does not complete a form. Pros Functionality: I love that Influ2 enables me to show ads to exactly the individuals I am targeting. It then provides information back regarding who clicked which ads enabling me to act on clear intent signals. Service: The account team is so helpful and wonderful to work with. Cons The solution would be even better if we were able to see activity real time. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Sr Manager, Digital Demand Information Technology and Services ### "New ABM Tactic, People based Ads" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 January 26, 2021 Great on boarding experience and on going support. Pros The campaign dashboard is simple to understand and navigate around. Campaign set up is easy and it's great to see the specific people based interactions with our ads/content. Currently using it to target MQLs and engagement has been good but took awhile to get there. Cons There's not a lot of reporting functionality that I can take to leadership to demonstrate ROI. We have seen the engagements of specific people within out target accounts and are alerting reps, however not sure where else to take the tool/program/strategy Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Chief Growth Officer Internet ### "ABM on steroids" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 8, 2020 Pros Our use case is generating awareness among prospects before outreach to bigger clients. Influ2 is special compared to other ABM solutions as we can actually target specific prospects. The software also is quite intuitive to use (persona targets, ad formats, ...) and easy to implement. Cons We are still about to see if the personalized approach is actually generating a positive ROI. In that context, what would and influ2 does not offer currently is to get benchmarks on how well our ABM is performing. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Marketing Manager Information Technology and Services ### "Person-level reporting in ABM!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 16, 2019 Very pleasant experience with Influ2 team and the their person-based ads! Pros Super helpful tool, it enabled us to catch attention of key decision makers in the accounts we target rather than all company employees. Cons Personally I don't like the design, but it doesn't intervene with the functionality Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Elena D. Internet Marketing Manager Marketing and Advertising ### "Best sales boost!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 11, 2019 It was a pleasant surprise for our sales team! Pros Easy to identify hot deals and whom our sales team should contact first. Cons More options for pre-set target audiences, we are using our own right now, but might be helpful to have some lists to choose from. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Valeria T. PR Manager Computer Software ### "Amazing person-based ads tool!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 3, 2019 Amazing tool, looking forward to using it more! Pros Ability to see report for every person! We saw impression and clicks for every person we've targeted and which content interested them the most. It helped with follow ups a lot! Cons It would help to have templates for banners. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Stanislav S. Digital Marketing Manager Internet ### "A way in to larger accounts" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 3, 2019 I really enjoy working with Influ2, it is easy to set up and to understand. Pros It was easy to set up a person-based ads campaign. Also the dashboard made it pretty clear which accounts we should approach first and which content they liked the most. Cons Would be great to see averages across the industry to better analyze our campaigns performance. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/184815/Influ2/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.