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Influ2

Influ2

4.9 (7)
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What is Influ2?

Influ2 is the first person-based marketing platform, pioneering a new approach to account-based marketing. The solution empowers B2B marketers to target chosen decision-makers, capture their intent, and track engagement at the individual level. Compatible with Salesforce, HubSpot, etc. The company has 75+ enterprise and medium-sized clients globally, including Fortune 500 B2B enterprises such as NVIDIA, Capgemini, and Episerver. Influ2 runs offices in NY and CA, with 50+ employees on board.

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How much is Influ2?

Starting From:
$5000 Per Month
Pricing Model: Per User
  • No free trial
  • No free version
Pricing Details (Provided by Vendor):
Our pricing is based on the number of people targeted by a client.

Influ2 Features

What solutions does Influ2 provide?

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Influ2 Reviews

Showing 5 of 7 reviews
Overall
4.9
Ease of Use
4.9
Customer Service
5.0

Most Helpful Reviews for Influ2

Elena D. avatar
Elena D.
Senior Marketing Manager
Marketing and Advertising
Used the software for: 6-12 months
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
April 11, 2019

"Best sales boost!"

Overall: It was a pleasant surprise for our sales team!

Pros: Easy to identify hot deals and whom our sales team should contact first.

Cons: More options for pre-set target audiences, we are using our own right now, but might be helpful to have some lists to choose from.

Martha F.
VP of Marketing and Sales
Marketing and Advertising, 11-50 employees
Used the software for: 6-12 months
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
January 26, 2022

"Excellent B2B Target Marketing Tool"

Overall: With Influ2 I no longer waste ad spend on non-targets. I can show my ads to specific individuals across platforms and see results even if the target does not complete a form.

Pros: Functionality: I love that Influ2 enables me to show ads to exactly the individuals I am targeting. It then provides information back regarding who clicked which ads enabling me to act on clear intent signals. Service: The account team is so helpful and wonderful to work with.

Cons: The solution would be even better if we were able to see activity real time.

Verified Reviewer
Sr Manager, Digital
Computer & Network Security, 51-200 employees
Used the software for: Less than 6 months
Overall Rating
4.0
Ease of Use
4.0
Customer Service
5.0
Features
4.0
Likelihood to Recommend
7/10
Reviewer Source
Source: Capterra
January 26, 2021

"New ABM Tactic, People based Ads"

Overall: Great on boarding experience and on going support.

Pros: The campaign dashboard is simple to understand and navigate around. Campaign set up is easy and it's great to see the specific people based interactions with our ads/content. Currently using it to target MQLs and engagement has been good but took awhile to get there.

Cons: There's not a lot of reporting functionality that I can take to leadership to demonstrate ROI. We have seen the engagements of specific people within out target accounts and are alerting reps, however not sure where else to take the tool/program/strategy

Verified Reviewer
Marketing Manager
Information Technology and Services, 51-200 employees
Used the software for: 6-12 months
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
April 16, 2019

"Person-level reporting in ABM!"

Overall: Very pleasant experience with Influ2 team and the their person-based ads!

Pros: Super helpful tool, it enabled us to catch attention of key decision makers in the accounts we target rather than all company employees.

Cons: Personally I don't like the design, but it doesn't intervene with the functionality

Valerie T. avatar
Valerie T.
PR Specialist
Computer Software, 11-50 employees
Used the software for: Less than 6 months
Overall Rating
5.0
Ease of Use
5.0
Customer Service
5.0
Features
5.0
Value for Money
5.0
Likelihood to Recommend
10/10
Reviewer Source
Source: Capterra
April 3, 2019

"Amazing person-based ads tool!"

Overall: Amazing tool, looking forward to using it more!

Pros: Ability to see report for every person! We saw impression and clicks for every person we've targeted and which content interested them the most. It helped with follow ups a lot!

Cons: It would help to have templates for banners.