# YouGov Surveys: Self-serve Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about YouGov Surveys: Self-serve Software - reviews, pricing plans, popular comparisons to other Polling products and more.

Source: https://www.capterra.com/p/184816/YouGov

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# 

 YouGov Surveys: Self-serve Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

YouGov Surveys: Self-serve

## What is YouGov Surveys: Self-serve?

Self-serve is a cloud-based survey software that lets users design and publish surveys online. It’s user-friendly, fast and allows users to efficiently create surveys with questions, answers, and skip patterns. Self-serve customers include small businesses, large enterprises and government agencies around the world. With prices starting from £0.50p/$1.00 per survey complete, sign up now for free and start building your survey!

## What is YouGov Surveys: Self-serve used for?

[Survey](https://www.capterra.com/survey-software/)[Audience Response](https://www.capterra.com/audience-response-software/)[Polling](https://www.capterra.com/polling-software/)

Top alternative

Featured

Overall rating

Based on 36 user reviews

Reviews sentiment

Positive

75%

Neutral

17%

Negative

8%

Starting price

$1.5

Usage Based, One Time

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for YouGov Surveys: Self-serve?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://business.yougov.com/&name=YouGov Surveys: Self-serve)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### YouGov Surveys: Self-serve

4.2 (36)

VS.

[4.7 (946)](https://www.capterra.com/p/137289/Typeform/reviews/)

Starting Price

$1.5

Usage Based, One Time

Starting Price

$39

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (36)

Ease Of Use

4.6 (1,572)

Value For Money

3.8 (28)

Value For Money

4.2 (1,233)

Customer Service

3.8 (32)

Customer Service

4.4 (1,164)

## YouGov Surveys: Self-serve alternatives

[4.6 (963)](https://www.capterra.com/p/156752/SurveyLegend/reviews/)

Starting price

$19.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.6 (450)](https://www.capterra.com/p/131426/Zoho-Survey/reviews/)

Starting price

$35.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

96%

of reviewers

rated it above 4 stars

[4.6 (99)](https://www.capterra.com/p/132914/Survicate/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[4.5 (319)](https://www.capterra.com/p/72549/Alchemer/reviews/)

Starting price

$55.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/184816/YouGov/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Reporting/Analytics

4.0 (14)

57.14% of 14 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Survey Builder

4.0 (13)

53.85% of 13 reviewers that rated this feature as important or highly important

Create and manage surveys

Data Import/Export

4.4 (11)

63.64% of 11 reviewers that rated this feature as important or highly important

Import and export data to and from software applications

Customizable Questions

4.4 (9)

66.67% of 9 reviewers that rated this feature as important or highly important

Tailored or customizable questions for more targeted and relevant data collection

Data Analysis Tools

4.0 (8)

75.00% of 8 reviewers that rated this feature as important or highly important

Analyze survey results via statistical testing or crosstabs directly within the software

Question Branching

3.5 (8)

37.50% of 8 reviewers that rated this feature as important or highly important

Survey design technique that directs respondents to different questions based on their previous answers

YouGov Surveys: Self-serve 51 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Generate one-off reports that meet information requirements

Allow reviewers to provide anonymous feedback to encourage honest conversations

Application programming interface that allows for integration with other systems/databases

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Leave comments and notes on documents for others to view

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Customize data fields to support various needs and use cases

Tailored or customizable questions for more targeted and relevant data collection

Alter the layout and content of reports

Pre-designed layouts that can be customized to match preferences and requirements

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Creation and customization of dashboards

Analyze survey results via statistical testing or crosstabs directly within the software

Discover and connect variety of data sources to the application for analysis

Automatically retrieve and pull information from documents, websites, images, data sets, and other sources

Import and export data to and from software applications

Graphical representation of data

Assemble applications and processes by dragging over and arranging pre-built components

Reminders sent via email

Tracks metrics that provide insight into how a user interacts with any interface or product

Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service

Present live poll results to audience

Distribute a survey via mobile devices

Observe and track the demand, usage, progress or quality of a system, product, or user

Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers

Supports different types of question formats, including multiple-choice, checkbox, open-answer, Likert scale, and essay

Survey or poll in which participants communicate responses via the internet, typically by completing a questionnaire on a web page

Conduct and manage panel discussions for the purpose of market research

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Predict future data based on historical data sets

Share and present designs

Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group

Allow users to collaborate and ask questions regarding folders and/or documents within the system

Survey design technique that directs respondents to different questions based on their previous answers

Pre-written repository of questions that can be reused within a course or for assessment or interviews

Receive data and information in real time

Active reporting of data and metrics

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Search and filter data across systems to locate required information by entering keywords or certain criteria

Generate reports on your own without IT involvement

Skip over or route respondents to different questions based on their previous answers

Apply statistical/mathematical models to sets of data

Allow media to be embedded in the question or answer options

Create and manage surveys

Create and administer polls and surveys

Gauge satisfaction and receive information for improvement and success

Set up connections to third-party platforms to improve business processes

Review data from past periods to reveal recurring tendencies and predict future performance

Get Advice

We can help you find the software with the features you need.

Features

4.2 (36)

4.2

Based on 36 reviews

## Pricing

Value for money

3.8 (28)

Free Trial

Basic

$1.50

Usage Based,One Time

Value for money

3.8 (28)

3.8

Based on 28 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

3.8 (32)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.8 (32)

3.8

Based on 32 reviews

## User reviews

Overall rating

4.2

Based on 36 reviews

Filter by rating

5(21)

4(6)

3(6)

2(0)

1(3)

Mentioned topic

Sorted by most recent

CS

Chandra S.

Tutor

E-Learning

### "When you are close to redeem they block account"

1.0

Overall Rating

1.0

1.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

January 6, 2026

Not good when I was about to redeem my points they blocked me as not human. Messaged frequently to customer support but no response it’s almost two months now

Pros

Surveys are good. Well organised.Language is easy to understand.It is not time consuming. It goes with a flow.

Cons

Sometimes you get disqualified after spending time on that surveys so you don’t get points for those .

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

CJ

Cassandra J.

Content expert

Civic & Social Organization

### "National survey experience "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

November 13, 2025

My overall experience with YouGov is great the platform is good to gain some extra income and the surveys never screenout

Pros

What I like most about YoGov surveys is how fast the surveys are and the topics are based on everyday life activities

Cons

What I like least is the payout process because it's too much points to cash out to get a payment it takes a long time

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AS

Amy S.

Owner

Hospitality

### "It's alright "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

5/10

May 11, 2025

It was okay but the points were stupid they didn't get you anything

Pros

It has a lot of surveys and polls and other things

Cons

I don't like how it is almost like they monitor you

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

IF

Illary F.

Studentessa

Consumer Goods

### "App YouGov sondaggi"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

1/10

April 15, 2025

Abbastanza pratica perché facile da capire anche se in lingua inglese ma permette di imparare alcuni termini finanzari

Pros

Facilità nell’aprire l’applicazione,comoda e utile per guadagnare qualche centesimo e pratica perché per iOS che possiedo

Cons

Guadagno pochissimo nonostante i tanti sondaggi eseguiti e non credo sia molto plausibile visto il periodo avanzato in ambito della tecnologia in cui ci troviamo

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AJ

Alan J.

Analista de Sistemas

Internet

### "YouGov is a very easy to use and reliable survey app."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 30, 2025

My experience with YouGov as a whole is exceptional, apart from the issues I mentioned above. But I don't have much to complain about this wonderful application. I highly recommend it to anyone!

Pros

The app is very easy to use, and it has a huge global reach and a large audience in several countries. It also has reliable data. I really like using it to send out daily surveys, and I highly recommend it.

Cons

It is a bit limited in terms of customization, it doesn't have that many options to allow for so many customizations through it. Apart from the technical issues with the system being slow. But other than that, the application is excellent.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

NW

Noah W.

Manager

Construction

### "Yougov Self-Serve Survey"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

March 30, 2025

Overall experience is great. It worked really well for what I intended to use it for and got good results.

Pros

I like that they have a large group of people that you can survey and that they have profiles so that you know which people are best for the survey. Thay also have very quick surveys, anywhere from 24 to 48 hours you can have results on a survey.

Cons

I believed that it could be a little simpler setup overall. I have worked with some better set up surveying softwares in the past.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

ES

Elisa S.

assistente administrativo

Computer Software

### "YouGov Pesquisas Remuneradas"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 26, 2025

Já utilizo este aplicativo já algum tempo, e já realizei diversas pesquisas de diversos produtos e fui remunerada por isso. Tive algumas dificuldades para receber uma recompensa, mas foi resolvido e melhorado esta questão. Continuo usando, pois confio nesta empresa e creio que ela faz o seu melhor a cada dia para estar atendendo seus usuários da melhor forma possível. No geral minha experiência com ela tem sido gratificante. Continuarei usando e indicando.

Pros

O que eu mais gostei foi a opção de transferência bancária ter sido incluída como opção de retirada.

Cons

O que eu não gostei, foi da opção de retirada pelo cartão visa crédito quando, pois tive uma experiência ruim com esta opção quando utilizei, pois só aceitava em compras on-line, então na minha opinião não é interessante.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

VS

VK S.

survey

Consumer Services

### "YouGov very bad survey portal"

3.0

Overall Rating

3.0

3.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

1.0

1.0

Likelihood to Recommend

1/10

March 15, 2025

Very bad, knowlingly they will not allot surveys

Pros

Various bugs and unable to use product due to bad customer support

Cons

No prompt response from the customer service

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AI

Andre I.

Owner

Construction

### "No good at all "

1.0

Overall Rating

1.0

1.0

Ease of Use

5.0

5.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

August 28, 2024

It's to much of a hassle not worth it for me

Pros

I didn't like nothing about it to be honest

Cons

I hated everything about it to be honest

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SP

SYLVIE P.

particulier

Wireless

### " AUCUN RESPECT-AUCUNE RECONNAISSANCE"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

August 2, 2024

17 ANS que je fais des sondages pour Yougov !!! J'ai échangé mes points pour une carte cadeau Decathlon de 50 €, un lien m'a été adressé pour un voyage. Après plusieurs mails, on m'a gentiment répondu qu'il n'était pas possible de faire d'échange. Je leur ai expliqué que cela ne m'intéressait pas, je suis handicapée, je ne voyage pas et l'erreur vient de leur service et rien j'ai perdu 50 €, du temps et de l'énergie. Je ne les conseille pas. Aucune reconnaissance.

Pros

AUCUN avantage,, vous n'êtes pas reconnu

Cons

TOUS, un pion parmi tant d'autre qui n'est pas écouté

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/184816/YouGov/reviews/)

Popular comparisons

[UmfrageOnline vs YouGov Surveys: Self-serve](https://www.capterra.com/compare/184816-201674/YouGov-vs-Enquetes-Maken) 

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)