--- title: "Upp Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Upp Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more." source_url: "https://www.capterra.com/p/185097/Upp/" page_type: "product" language: "en" --- # Upp Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) Upp ## What is Upp? Upp's platform uses AI to combine your most critical data to provide velocity reporting and recommendations on a unit level to all your teams, going beyond traditional marketing analytics tools. Giving you the ability to thrive in fiercely competitive markets. Combined with the actionable insights that drive your core business objectives. ## What is Upp used for? [PIM](https://www.capterra.com/pim-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price £950 Flat Rate, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Upp?[Manage this product listing](https://www.g2.com/products/upp-ai-upp-ai/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Upp 0.0 VS. [4.6 (6,117)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting Price £950 Flat Rate, Per Month Starting Price $9 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.5 (2,688) Value For Money 0.0 (0) Value For Money 4.3 (1,975) Customer Service 0.0 (0) Customer Service 4.4 (2,129) ## Upp alternatives [Wrike](https://www.capterra.com/p/76113/Wrike/) [4.4 (3,040)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/76113/Wrike/) [Asana](https://www.capterra.com/p/184581/Asana-PM/) [4.5 (13,703)](https://www.capterra.com/p/184581/Asana-PM/reviews/) Starting price $10.99 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/184581/Asana-PM/) [Omnisend](https://www.capterra.com/p/153508/Omnisend/) [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/153508/Omnisend/) Highest Rated [Instagram](https://www.capterra.com/p/210721/Instagram/) [4.7 (5,220)](https://www.capterra.com/p/210721/Instagram/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/210721/Instagram/) ## FAQs about Upp Overview ### What company size and specific industries is Upp built for? Upp is designed for online retailers, brands, and marketplaces that need a product built for e-commerce operations. The target audience includes businesses in retail and digital commerce, especially companies that sell products online through branded storefronts or marketplace channels. Features and Usability ### What are the key features of Upp? Upp offers product catalog and product data management, along with catalog management and content management for organizing product information. It also includes multi-channel distribution and multi-channel management, data mapping and data quality control, reporting and analytics, performance metrics, ROI tracking, activity tracking, and third-party integrations. Integrations ### Which third-party tools and platforms does Upp integrate with? Upp integrates with Shopify and Shopify Plus for ecommerce store connections. These two platforms cover its listed third-party integrations and support merchants working across standard Shopify accounts and Shopify Plus environments. Getting Started and Support ### What training and onboarding options does Upp offer? Upp provides in person training, live online sessions, and documentation for teams getting started. In person training supports direct instruction, live online sessions allow guided remote setup, and documentation offers written reference material for self-paced review and feature lookup. Getting Started and Support ### What customer support options does Upp offer? Upp provides Email/Help Desk support for customer questions and issue resolution. No reviewer feedback about support experience is available, so there is no evidence to describe response speed, helpfulness, or common frustrations. ## Features AI summary Based on 6,612 Marketing Analytics reviews According to Capterra reviewers, these are the features buyers prioritize most when evaluating marketing automation software: - **Email Marketing** (**59%** of reviewers rated this feature as critical) - **Event Triggered Actions** (**48%**) - **Lead Capture** (**51%**) Upp focuses on other marketing automation capabilities within its platform. Its available tools support day-to-day campaign work and customer outreach, giving teams a way to manage marketing activities in one system and helping businesses keep communication organized across their processes. Activity Tracking Track and document all activities across devices, networks, and other systems API Application programming interface that allows for integration with other systems/databases Catalog Management Create and manage digital catalog of products/services with their details, specifications, and price Content Creation The ability to create unique content Content Management Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Dashboard Assembly of graphs and charts for visualizing and tracking statistics/metrics Upp 17 features ### All Features - Activity Tracking: Track and document all activities across devices, networks, and other systems - API: Application programming interface that allows for integration with other systems/databases - Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price - Content Creation: The ability to create unique content - Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Mapping: Track the management and flow of data throughout the organization - Data Quality Control: Establish guidelines about how much and what kind of data can be stored in the repository - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Product Catalog: Present a catalog of inventory that customers can view - Product Data Management: Capture, organize and track product-specific data and information in a centralized location - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Third-Party Integrations: Set up connections to third-party platforms to improve business processes --- Get Advice We can help you find the software with the features you need. ## Pricing Basic £950.00 Flat Rate,Per Month ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Shopify Plus](https://www.capterra.com/p/171845/Shopify-Plus/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.