# AffiliateWP Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is AffiliateWP the right Affiliate solution for you? Explore 111 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/185436/AffiliateWP/reviews

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AffiliateWP

4.6 (111)

[View alternatives](https://www.capterra.com/p/185436/AffiliateWP/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Reviews of AffiliateWP

Ease of use

4.5

Customer Service

4.5

## Pros and Cons in Reviews

Warner W

Freelance marketerComputer Games, 2 - 10 employeesUsed the software for: 6-12 months.

“The software is fantastic and provides great reports and analytics.“

January 2, 2025

MG

Maciej G

Co-founder & Marketing DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years.

“It's one of the more expensive affiliate management platforms out there.“

February 18, 2023

ma

mortaza a

SaynaTebMedical Devices, 2 - 10 employeesUsed the software for: I used a free trial.

“easy way to get influences to join my website to help promote my products“

November 17, 2023

Ts

Tegan s

Owner Retail, Self-employedUsed the software for: Less than 6 months.

“Waste of money, worth paying by the month for a product that actually does what it promises“

September 30, 2020

MG

Maciej G

Co-founder & Marketing DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years.

“The ability to customize the referral links and email notifications is also a great plus.“

February 18, 2023

MM

Marie M

FounderPhotography, 2 - 10 employeesUsed the software for: 1-2 years.

“I never felt like I needed to find an alternative.“

September 27, 2020

MG

Maciej G

Co-founder & Marketing DirectorMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years.

“Overall, AffiliateWP is an excellent choice for anyone looking for a comprehensive, customizable, and easy-to-use affiliate management system.“

February 18, 2023

## Showing most helpful reviews

Showing 1-25 of 111 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Ken W.  
CTO  
Online Media  
Used the software for: Less than 6 months

### "Great way to launch an affiliate program for your business"

March 31, 2020

5.0

As a WordPress design and development agency this was a natural choice for us. We found it easy to install and integrate a custom affiliate dashboard for our partners. AffiliateWP has a lot of built in integrations for WordPress e-commerce solutions including WooCommerce. As an agency though selling services through a third party CRM (HubSpot) we didn't have an automated integration however the flexibility of the solution allowed us to build our own integration to make sure that inbound leads fed into our CRM are attributed to an AffiliateWP affiliate.

Pros

The best part of this solution is that it integrates directly with WordPress making it super easy to install a basic setup.

Cons

We'd like to see some more development of the External Referral Links add-on for the product that would allow lead capture forms on a separate site but report back to the site with AffiliateWP installed. The current workflow allows referral traffic to originate from Site B and be linked to Site A and include the necessary tracking from end to end. We'd like to see a way for transactions to occur on Site B and simply report via API back to Site A where AffiliateWP is installed. For example if Site B has a lead capture form on it and it's completed on Site B, keep the user on Site B but credit the affiliate on the AffiliateWP install on Site A.

Alternatives considered

[Easy Affiliate](https://www.capterra.com/p/145603/Affiliate-Royale/)

Reason for choosing AffiliateWP

AffiliateWP seems to be actively developed and be the most popular of all the solutions out there. The add-on options allow us to install just the features we need and eliminate the ones we don't.

Review Source

Response from Awesome Motive

April 4, 2020

Hi Ken, thank you for taking the time to write such a thorough review. We appreciate all of your feedback, as it is very helpful. If you have any issues, our support is always here for your team.

MG

Maciej G.  
Co-founder & Marketing Director  
Marketing and Advertising  
Used the software for: 1-2 years

### "An In-Depth Review of AffiliateWP: The Best Affiliate Management System"

February 18, 2023

5.0

Overall, AffiliateWP is an excellent choice for anyone looking for a comprehensive, customizable, and easy-to-use affiliate management system. The cost is a bit steep, but the features and usability make it worth it.

Pros

AffiliateWP is an incredibly powerful and intuitive Affiliate Management System. It's incredibly straightforward to set up, and the user interface makes it easy to configure the system to fit your needs. The tracking and reporting features are comprehensive and provide detailed insights into affiliate performance. The ability to customize the referral links and email notifications is also a great plus.

Cons

One of the downsides of AffiliateWP is the cost. It's one of the more expensive affiliate management platforms out there. Additionally, the customer support could be improved in terms of response time and quality of answers.

Switched from

[Kartra](https://www.capterra.com/p/184946/Kartra/)

AffiliateWP is a great choice for those looking for a powerful and intuitive affiliate management system. It offers robust tracking and reporting capabilities, customizable referral links and email notifications, and a user-friendly interface. It also has superior features when compared to its alternatives, such as the ability to track commissions across multiple sites and offer multiple types of commission structures.

Review Source

RS

Russ S.  
CIO  
Alternative Medicine  
Used the software for: 1-2 years

### "AffiliateWP"

April 1, 2020

3.0

It has been very good to get started. We have some modifications we want to make and got no response to what was necessary.

Pros

Ease of set up and use, features, add-ons

Cons

Difficulty in modifying. We want to make some adjustments and got no response to what to do.

Reason for choosing AffiliateWP

It was easy to start up and did most of what we needed at that point.

Review Source

Response from Awesome Motive

April 13, 2020

Hi Russ, thanks for taking the time to write a review. We noticed that you submitted a custom development request and from what you've said, you've had no response. While that does not excuse the fact that our 3rd party consultants did not respond, we are currently in the middle of sunsetting our consultants program and now directing all custom inquires to Codeable. Codeable is the most reliable platform of WordPress Experts and they are extremely familiar with AffiliateWP. Besides, the custom development requests, we welcome all questions and are available for assistance.

VF

Victoria F.  
CEO  
Professional Training & Coaching  
Used the software for: 1-2 years

### "Become affiliate of success"

April 7, 2020

5.0

After analyzing for almost a month different options for having my own affiliate program I decided that AffiliateWP was the best option in the market for people like me that had no idea about this kind of software. It was really reliefing that customer support held my back a number of times.

Pros

A really positive thing about this software was its seamless integration with woocommerce

Cons

Didn't liked that it wasn't even mentioned that more plugins would be needed in order to have an overall integration that included subdomains.

Alternatives considered

[Refersion](https://www.capterra.com/p/145991/Refersion/)

Reason for choosing AffiliateWP

Because although it was not cheap, its paid features outranked what their competitors offered.

Review Source

Response from Awesome Motive

April 21, 2020

Thrilled to hear that you're satisfied so far and that our support team was able to help you out!

JG

Jessica G.  
Manager of Operations  
Retail  
Used the software for: 1-2 years

### "Everything we needed"

April 7, 2020

4.0

It's very straightforward and easy to track everything from a management side. I'm very thankful for that. You can just set it up and forget about it. There are a ton of really cool features that our affiliates don't seem to be using, but the features they do use I feel like work great and for the price provide a great value.

Pros

We love that we can allow our affiliates to use their own links and coupon codes without paying extra. This software has a ton of great features, tracking, customization options and is fairly intuitive and easy to integrate with our website and existing software.

Cons

It's not the most glamourous of an interface, but I think those that are more versed in coding and developing could customize it to look beautiful.

Reason for choosing AffiliateWP

More flexibility to use all the features we needed at a competitive price

Switched from

[Refersion](https://www.capterra.com/p/145991/Refersion/)

For the price point that we wanted we couldn't use referral links and coupons. We LOVE that you integrate so well with woo-commerce to provide us with the ability to offer our affiliates multiple channels of referrals so our program can be simple for them as well.

Review Source

Response from Awesome Motive

April 21, 2020

Thanks so much for taking the time to leave this detailed review Jessica!

Warner W.  
Freelance marketer  
Computer Games  
Used the software for: 6-12 months

### "Affiliate WP Is An Excellent App"

January 2, 2025

5.0

The software is fantastic and provides great reports and analytics.

Pros

Each new user registered to the main website received an automatic link.

Cons

Unable to change affiliate landing pages.

Review Source

Abid S.  
Manager Operations  
Banking  
Used the software for: 2+ years

### "Create Amazing Affiliate Program on WordPress Website"

December 31, 2020

5.0

My experience with AffiliateWP is really great, because now more people visit my website and they can see my services and products. I really like the features because now more traffic coming to my website. The number of real customers are increasing and I am definitely enjoying this great platform.

Pros

If you want a perfect and amazing affiliate marketing solutions then AffiliateWP is best for your requirements. You will find so professional affiliate marketing tools that will definitely increase and grow your business. You will able to make more money if you use this Affiliate program. Increase your ranking through this platform, boost your traffic and earn incredible income.

Cons

The features of this platform are outstanding including referral tracking and advanced affiliate techniques. Even dashboard is also very nice and awesome. According to my experience and point of view, this platform is great, that don’t have any cons or issues.

Review Source

Response from Awesome Motive

July 20, 2021

Hi Abid, thanks for taking the time to write a review for us. Glad to hear that AffiliateWP is working well for you and your growing site!

Jeremiah P.  
Owner  
Apparel & Fashion  
Used the software for: 2+ years

### "Excellent product with excellent customer service."

January 6, 2020

5.0

I absolutely love AffiliateWP. It was a great tool while I used it, and support was always very quick to help with any issues. I ended up shutting down or selling the businesses that were using it (I had 3 sites using AffiliateWP), and had a billing issue. Their support fixed the issue (which was my fault) and refunded me in minutes, no hassle at all. When a company is willing to take care of you AFTER you're done paying them, that's when you know they really do care. Hopefully I'll have a use-case for it again in the future, because I'll 100% use AffiliateWP over any of the alternatives.

Pros

Overall easy to use. I love that you literally have full control over it (via extensions, and WP hooks and filters). The low annual fee to use it makes it a much more competitive option for small businesses.

Cons

It can feel like a lot of setup at the beginning, but I suppose that's the case with any comparable software. Because it's a WP plugin it can sometimes be complicated to change things that seem like they should be simple settings (usually because they're overridden by WP core or other WP plugins). It's a rare issue, but it does happen sometimes.

Review Source

Response from Awesome Motive

April 1, 2020

Wow, Jeremiah! Thanks for the amazing review. We'll welcome you back anytime!

Richard Duah B.  
Operations Director  
Construction  
Used the software for: Less than 6 months

### "Best plugin so far"

November 7, 2023

5.0

Pros

AffiliateWP is the best in easily incorporating an affiliate program to your business wp website.

Cons

Its all about the price which seems quite high for startups

Review Source

Nate D.  
CEO  
Consumer Goods  
Used the software for: 1-2 years

### "Great & Simple Affiliate Software"

April 6, 2020

4.0

Pros

I utilize this as a Wordpress plugin for a consumer goods product. Simple to set up and onboard affiliates, and allows them to log in individually to get stats, creative, and tracking links.

Cons

Sometimes I find it does not log an affiliate referral correctly based on an affiliate coupons code. It’s simple enough to add retroactively, however.

Review Source

Response from Awesome Motive

April 14, 2020

Hi Nate, thanks for writing a review. We appreciate your feedback. Feel free to reach out to our support team if you ever have any issues!

AA

Amanat A.  
administrator  
Cosmetics  
Used the software for: 2+ years

### "Best ever affiliate plugin"

December 20, 2020

5.0

Great experience with an affiliate plugin. I found most of the options that will succeed the affiliate website like the points system, wallet, affiliate user dashboard. it's amazing

Pros

I used almost all WordPress affiliate plugin. but I found this plugin very useful. has a lot of functionality, easy customizable, and user friendly. Highly recommended.

Cons

Most of the features that should be in an affiliate system it contains and compatible with woocommerce. most of the top plugins are integration available for wp affiliate.

Reason for choosing AffiliateWP

Simply, wp affiliate is more comprehensive than all other WordPress woocommerce affiliate plugins. so I have no other option then wp affiliate pro

Review Source

Response from Awesome Motive

July 20, 2021

Hi Amanat, Thanks for writing a review for AffiliateWP. We've added a few features including affiliate QR codes that could be useful for cosmetics. Anyhow, let us know if we can help you any way. Thanks again.

HS

Hans S.  
Vice President  
Computer Software  
Used the software for: 2+ years

### "Easily the best affiliate program for wordpress"

April 6, 2020

5.0

My overall experience with Affiliate WP has been fantastic.

Pros

It solved the challenge of needing an affiliate system, but what it also did was teach me things about affiliate marketing that I had no idea about (like using affiliate programs without requiring an actual affiliate link).

Cons

Since it is your own self-running affiliate program, you don't have access to a network of affiliates (but that could be a good thing since you want to make sure you are being represented by the people you review and vet yourself!). Other than that, I seriously can't think of one. At one point, bulk payments was not possible, but now it is!

Review Source

Response from Awesome Motive

April 20, 2020

Hey Hans! Thanks for the review! So glad to hear that we've been able to help. Obviously our support team is always here for you! Talk soon!

OK

OMOLEHIN K.  
blooger and email marketer  
Marketing and Advertising  
Used the software for: 6-12 months

### "THE BEST AFFILIATE MACHINE"

November 26, 2020

5.0

I call this plugin a money-making machine because it makes some unimaginable sale for me with automation and less work. could be used with ease on WordPress.and of course the price is so affordable and it works straight to the point I need it always...

Pros

THE fact that this sofware can make our company website provide the affiliate link to visitors with no stress or daily distribution of affiliate products to subscribers is amazing with it auto-piloted referral property .also the sweet and easy compatibility with WordPress makes it easy to use and set up.

Cons

the plugin limits some marketing integrations. basically on the referral marketing where the site doing the referral's leads don't show on the main site with affiliate wp. i think there should a form implemented for less work.

Review Source

Response from Awesome Motive

December 28, 2020

Hi Omolehin, thanks for writing a review. We appreciate your feedback! -Tyler

KB

Kara B.  
Artist and Art School Owner  
Arts and Crafts  
Used the software for: 2+ years

### "AffiliateWP for Creative Businesses"

April 6, 2020

5.0

My overall experience has been quite positive and I always recommend this product to my friends!

Pros

I love AffiliateWP! I think what I love the most is that at the end of the month, it is so easy to pay the people that are affiliates for my company! The program is super easy to follow, and my affiliates find it easy as well!

Cons

At this time, there really is not anything that I find difficult or undesirable!

Reason for choosing AffiliateWP

AffiliateWP had all of the features and integrations I was looking for while the others did not.

Review Source

Response from Awesome Motive

April 20, 2020

Hi Kara, thanks for your review. We appreciate your feedback!

sS

santosh S.  
Seo Manger  
Writing and Editing  
Used the software for: 6-12 months

### "This is the best tools for affiliate marketer"

November 8, 2023

5.0

The Eriperice of use in my website is very good.

Pros

All the affiliate tools, and all the features I loved since I use them.

Cons

I would prefer this if it is a little bit more affordable.

Review Source

SP

Stefan P.  
Web Developer  
Consumer Goods  
Used the software for: Less than 6 months

### "Great product. Intuitive integration, attractive price points."

April 6, 2020

5.0

My business works with a lot of industry and social media influencers as well as discount applications like Honey and WeThrift. Before AffiliateWP, we had a very difficult time tracking referral purchases from the parties mentioned above, and we wouldn't have been able to work with companies like Honey or WeThrift. AffiliateWP made it very simple to track referral purchases and pay them out. I'm very satisfied with the product.

Pros

How easy it was to setup and integrate with my WordPress site and WooCommerce storefront. I was expecting much more work to get it setup and working properly based on my experience with other similar services. It was essentially plug and play, and everything WORKED. As a developer it makes me very happy when a plugin just works.

Cons

There's nothing I would say I'm 'dissatisfied' with. My one suggestion would be to maybe add more attractive out-of-the-box styling for the affiliate area pages. I had to add custom styles to make those pages look passable.

Review Source

Response from Awesome Motive

April 20, 2020

Hi Stefan, thanks for the review! Sounds like AffiliateWP works well for you needs! If you ever need help or are interested in an auto payout service, reach out to our support team!

ZE

Zane E.  
Operations Manager  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Affiliate WP is the best!"

April 6, 2020

5.0

Great I haven't had any problems.

Pros

I love how you can use more than just a link to track an affiliate order, I use the promo codes to tracks orders more than links. Its great!

Cons

With it had more platforms for other e-commerce platforms.

Review Source

Response from Awesome Motive

April 20, 2020

Hi Zane, thanks for the review. We appreciate the feedback!

TQ

Thomas Q.  
business owner  
Marketing and Advertising  
Used the software for: 6-12 months

### "Great product - simple to use"

April 9, 2020

5.0

REally good - I wouldnt hesitate in using again.

Pros

We had looked at various alternative ways of providing an affiliates system on client websites. Affiliate WP really stood out for a number of reasons. The cost / value ratio was just too good . A huge number of features, simple to apply - and easy to understand.

Cons

There was really no problems with this software - we had wanted to make some small customisations, and while this was timeconsuming, we got there in the end with support!

Review Source

Response from Awesome Motive

April 21, 2020

Outstanding! Happy to hear you've had such a good experience Thomas!

aH

amy H.  
Owner  
Health, Wellness and Fitness  
Used the software for: 1-2 years

### "Love it! "

April 13, 2020

5.0

I Got the recommendation from a fellow program builder and have loved it since using it. highly recommend

Pros

It’s very easy to set up and share with potential affiliates. Great tutorials. Love having a way to share program and offer affiliate program

Cons

I love it- no complaints! It’s great:) thank you

Review Source

Response from Awesome Motive

April 21, 2020

Thanks so much for the review Amy!

mA

mortaza A.  
SaynaTeb  
Medical Devices  
Used the software for: I used a free trial

### "The best affiliate marketing plugin for WordPress"

November 17, 2023

5.0

Pros

The great affiliate tracking easy way to get influences to join my website to help promote my products

Cons

Not having a lifetime plan and the very high price of the Plugin

Review Source

LW

Loretta W.  
Director  
Alternative Medicine  
Used the software for: 6-12 months

### "Great Way to Compensate Team Members for Their Effort"

March 31, 2020

5.0

I used this to help compensate presenters of an event I run. That is, the more that presenters contribute by helping their clients/students and associates know about this event, the more we ALL benefit. I want to help the teachers out a little, so I am happy to give them monetary compensation for their efforts - which often go unnoticed by many other event hosts.

Pros

Integration with Wordpress was crucial. Easy enough to understand and customize.

Cons

Needs to be easier to create coupon codes that people can GIVE in-person, attached to their affiliate account. Better integration - like with WooCommerce - make it more seamless and easy.

Reason for choosing AffiliateWP

n/a. - Advised of this product by my web developer.

Review Source

Response from Awesome Motive

April 8, 2020

Hi Loretta, thank you for the review. We appreciate all of your feedback. We love how you explained your use case!

NL

Nathan L.  
Founder  
E-Learning  
Used the software for: Less than 6 months

### "There is a reason AffiliateWP is the industry standard"

April 6, 2020

5.0

Fluid, easy, and exciting.

Pros

The ability to communicate and execute strategies with affiliates is second to none. It's amazing what this software can do and how hands-off it is. It allows me to focus on what is important by automating much of the tedious work that comes with managing affiliates.

Cons

I wish the affiliate coupon options were less hidden. The option is buried under in the Woocommerce coupon section and I wish there was another option in the admin affiliate portal or more documentation on where to find it.

Reason for choosing AffiliateWP

It is overall a better product.

Review Source

Response from Awesome Motive

April 20, 2020

Hi Nathan, thanks for the review. We appreciate the feedback!

JB

James B.  
Director  
Marketing and Advertising  
Used the software for: 2+ years

### "A super affordable and easy to use affiliate programme"

June 6, 2019

5.0

Pros

\- Ridiculously affordable compared to working with networks - Easy to use - Quick to set up - Professional features such as tracking and attributing based on domain referral

Cons

I've never had an issue—I couldn't fault features or price.

Review Source

Response from Awesome Motive

April 4, 2020

Hi James, thanks for the review!

VG

Vilijam G.  
Owner  
Capital Markets  
Used the software for: Less than 6 months

### "Love this plugin"

November 18, 2020

5.0

great, support is amazing and fast

Pros

I have tested many affiliate plugins but nothing works so accurate as AffiliateWP

Cons

the design is quite basic which is not a problem thos

Alternatives considered

[Tapfiliate](https://www.capterra.com/p/145773/Tapfiliate/)

Reason for choosing AffiliateWP

service

Review Source

Response from Awesome Motive

July 20, 2021

Hi Vilijam, Thanks for taking the time to write a review. Glad to hear that AffiliateWP is meeting your needs. We've released a few features recently. Feel free to check them out. Thank you again!

FZ

Francesca Z.  
Graphic Designer  
Apparel & Fashion  
Used the software for: 6-12 months

### "Excellent Product"

April 13, 2020

5.0

Pros

Very easy to use and easy to navigate, doesn't make you follow useless steps

Cons

I haven't experience any issues with this

Review Source

Response from Awesome Motive

April 21, 2020

We appreciate the review Francesca!

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