# WCFM Marketplace Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about WCFM Marketplace Software - reviews, pricing plans, popular comparisons to other Marketplace products and more.

Source: https://www.capterra.com/p/185558/WC-Multivendor-Marketplace

---

# 

 WCFM Marketplace Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

WCFM Marketplace

## What is WCFM Marketplace?

Create your own marketplace today using WCFM Marketplace (previously known as WC Multivendor Marketplace), the most complete marketplace solution out there. Product selling, rentals, services all are supported. Try it now.

## What is WCFM Marketplace used for?

[Marketplace](https://www.capterra.com/marketplace-software/)

Top alternative

Featured

Overall rating

Based on 46 user reviews

Reviews sentiment

Positive

76%

Neutral

9%

Negative

15%

Starting price

$49

Per Feature, Per Year

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for WCFM Marketplace?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://wclovers.com&name=WCFM Marketplace)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### WCFM Marketplace

4.1 (46)

VS.

[4.6 (55)](https://www.capterra.com/p/209775/ChannelEngine/reviews/)

Starting Price

$49

Per Feature, Per Year

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.1 (46)

Ease Of Use

4.4 (55)

Value For Money

4.3 (43)

Value For Money

4.4 (50)

Customer Service

3.7 (41)

Customer Service

4.4 (54)

## WCFM Marketplace alternatives

Highest Rated

[5.0 (25)](https://www.capterra.com/p/204075/Tashi/reviews/)

Starting price

$149.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[4.8 (144)](https://www.capterra.com/p/136964/Auction-Software/reviews/)

Starting price

$1500.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/)

[4.7 (284)](https://www.capterra.com/p/249574/Jungle-Scout/reviews/)

Starting price

$29.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/249574/Jungle-Scout/)

[Seller Assistant](https://www.capterra.com/p/10004795/Seller-Assistant-App/)

[4.8 (62)](https://www.capterra.com/p/10004795/Seller-Assistant-App/reviews/)

Starting price

$15.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10004795/Seller-Assistant-App/)

[View all alternatives](https://www.capterra.com/p/185558/WC-Multivendor-Marketplace/alternatives/)

## FAQs about WCFM Marketplace

Overview

### Which roles and teams benefit most from WCFM Marketplace?

WCFM Marketplace is most used by business owners, founders, and C-suite leaders managing multivendor eCommerce operations. Operations managers and IT teams benefit from vendor onboarding, marketplace setup, and workflow control, while developers and designers use it to customize storefronts, improve user experience, and support scalable marketplace growth.

Answer based on 46 reviews

Overview

### What company size and specific industries is WCFM Marketplace built for?

WCFM Marketplace is designed for businesses of any size that need a marketplace for product sales, rentals, or services. It fits a wide range of industries and company types, including retail, rental, and service-based operations that want a single platform to manage marketplace activity.

Features and Usability

### What are the key features of WCFM Marketplace?

WCFM Marketplace offers multi-vendor and vendor management, along with catalog management and categorization/grouping for store organization. Core commerce functions include order management, payment processing, shipping management, returns management, and shopping cart support. It also includes commission management, invoice management, reporting/analytics, sales reports, promotions management, SEO management, multi-language support, and alerts/notifications.

Integrations

### Which third-party tools and platforms does WCFM Marketplace integrate with?

WCFM Marketplace integrates with 6 third-party tools and platforms, including PayPal, PayU, Stripe, authorize.net, UPS Ready, and WooCommerce. These integrations cover payment processing, shipping, and ecommerce connectivity, giving marketplace operators a set of common options for managing transactions and order workflows.

Answer based on 4 reviews

Getting Started and Support

### What training and onboarding options does WCFM Marketplace offer?

WCFM Marketplace provides in person training, documentation, and videos to support getting started. In person training can support guided setup and direct instruction, documentation offers written reference for features and steps, and videos provide visual walkthroughs for self-paced learning.

Getting Started and Support

### What customer support options does WCFM Marketplace offer?

WCFM Marketplace offers Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, and Chat. Users report mixed support experiences: some find the help files unclear and responses slow, while others say tickets can take a long time to get a direct answer, even when the reply is brief.

Answer based on 3 reviews

Ease of use

### Is WCFM Marketplace easy to use?

WCFM Marketplace offers an easy vendor dashboard for many marketplace owners, but setup can feel complex at first. Small businesses and WooCommerce users like the front-end management and customization options, while some teams find the many settings, backend menus, mobile experience, and product editing workflow confusing to learn.

Answer based on 10 reviews

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Multi-Vendor

2.8 (5)

80.00% of 5 reviewers that rated this feature as important or highly important

Designed for multiple vendors

Order Management

3.3 (4)

100.00% of 4 reviewers that rated this feature as important or highly important

Manage and track customer orders for goods, investments, or any other purchases

Sales Reports

2.7 (3)

100.00% of 3 reviewers that rated this feature as important or highly important

Reports specific to sales analysis for trends and strategies

Payment Processing

3.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Accept, record, and reconcile financial transactions

SEO Management

2.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Optimize and manage the search engine optimization efforts for a website or digital content

Shipping Management

3.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Manage and track orders being shipped to customers

WCFM Marketplace 18 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Create and manage digital catalog of products/services with their details, specifications, and price

Organize and group data or items based on various criteria

Tracking, calculating, and paying commissions and earnings to employees

Captures invoice data and maintains comprehensive records for auditing and reporting purposes

Manage and support multiple languages

Designed for multiple vendors

Manage and track customer orders for goods, investments, or any other purchases

Accept, record, and reconcile financial transactions

Design, communicate, and distribute incentives to perform a specific action

View and track pertinent metrics to find patterns and gain insights from data

Track and facilitate returns of products sold

Reports specific to sales analysis for trends and strategies

Optimize and manage the search engine optimization efforts for a website or digital content

Manage and track orders being shipped to customers

Checkout of online store

Ability to track and store all vendor-related information, such as contacts, services offered, terms, etc.

Features

4.3 (46)

4.3

Based on 46 reviews

## Pricing

Value for money

4.3 (43)

Free Version

Basic

$49.00

Per Feature,Per Year

Value for money

4.3 (43)

4.3

Based on 43 reviews

## Integrations

[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

Stripe](https://www.capterra.com/p/123889/Stripe/)[

WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[

authorize.net](https://www.capterra.com/p/221412/authorizenet/)[

PayU](https://www.capterra.com/p/201075/PayU/)

## Support, customer service and training options

Customer Service

3.7 (41)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.7 (41)

3.7

Based on 41 reviews

## User reviews

Overall rating

4.1

Based on 46 reviews

Filter by rating

5(26)

4(9)

3(4)

2(4)

1(3)

Mentioned topic

Sorted by most recent

DA

David A.

Director

Entertainment

### "Steer clear"

1.0

Overall Rating

1.0

1.0

Ease of Use

2.0

2.0

Features

4.0

4.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

May 13, 2025

NOT GOOD... Support non existant, doesn't seem to work on mobile devices, not very intuitive to use but I'm sure this element would be ok if you could get support.

Pros

easy to instal It's an ok plugins but big issues on mobile devices. I would like to write a positive review but I cant as I can't seem to get it displaying correctly. Im sure it would be better if the iOS app was available but i can't even get them to tell me when this is available.

Cons

The support is non existing, they do not return emails just leave you in the dark. This plugins does not display on mobile devices, menus overlap, icons don't show very restiving if you need to make changes

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AS

Amin S.

CEO

Arts and Crafts

### "Great software, great value"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

October 21, 2023

Pros

Great software and support. Have a marketplace of hundreds of suppliers and have lots of clients and the basic version is free so what is there not to like.

Cons

Could improve the support on the free version but is good for a free product.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

CR

claire R.

CEO

Leisure, Travel & Tourism

### "Customer Service leads alot to be desired"

2.0

Overall Rating

2.0

2.0

Ease of Use

2.0

2.0

Features

3.0

3.0

Customer Service

1.0

1.0

Likelihood to Recommend

2/10

August 11, 2023

Would I recommend, for certain NO. Given the sheer insulting attitude this company has to its paying customers, NO . Saying your customer is an idiot isnt a company that should be in any market. "It’s evident that you’re confident, though possibly without the required knowledge. I’ve repeatedly stated that the issue doesn’t originate from WCFM, but it seems challenging to convey."

Pros

The plugins are slightly better than DOKAN but not by much. The amount of plugins you need to install is isnt feasable in the long term and does nothing for page speed. So far after buying a licence I have 4 plugins installed and in order to get further funcionality I need to install yet another plugin. Why so many plugins are required when it is well known that the fewer plugins on a wordpress site the better it performs.

Cons

I purchased my licence 2 months ago, so far I have had a need to contact supplier 3 times. The first was any easy response, the 2nd I was ignored and the 3rd I was spoken to with contempt. The person admitted that they chose not to investige my issue thoroughly, in fact they wrote the following. Admitting that they choose not to ask further questions to investige and provide assistance. I find the contempt they are showing to a paying customer shocking, which I why I decided to write this negative review. I am not paying a licence to be spoken to with contempt like they person who I had the unfortunatle luck to deal with. You can read their commments below"You might ask, why I didn’t tell you this before – it’s because you haven’t specified any information about which plugins you’re using or provided your site link. Today, I retrieved your URL from the WCFM license activation details and visited your site."

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

SS

Sarah S.

CEO

International Trade and Development

### "Don't waste your time"

3.0

Overall Rating

3.0

3.0

Ease of Use

2.0

2.0

Features

2.0

2.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

June 22, 2023

horrible. They really suck as developers and customer service.

Pros

Nothing. I'd love the plugin if the features and integratos actually work they way they say they do, but they dont....

Cons

Their support. The plugin does not work seamlessly unless you simply build with guttenberg blocks. Many of the compatabilities and integrations they claim to work, do not. Then, when you contact support for help, they often take a week to reply and the response doesn't solve the problem. It's obvious they don't read the actual tickets or view the screenshots or attachments you provide. It is a cheap knock off version of Dokan that doesn't function correctly and their support is atrocious. You will waste so much time just getting basic functions, like the site search field, to actually work.

Reasons for choosing WCFM Marketplace

price and the capabilities it's supposed to have (but they don't work)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Developer

Computer Software

### "very bad i don't recommend to large webs"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

February 21, 2023

very bad i don't recommend to large websI use it some features work some not and sometime stop

Pros

very bad i don't recommend to large webs

Cons

very bad i don't recommend to large websI use it some features work some not and sometime stop

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Kevin W.

Web Designer

E-Learning

### "Opening new possibilities "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

May 15, 2022

Great product and support

Pros

Starting a web design agency and using wcfm as a main project to our maximum potential has come a long way!

Cons

It is very complex and has many settings. It could take a while to understand. Documentation is there to help though.

Alternatives considered

[Dokan Multivendor](https://www.capterra.com/p/168004/Dokan-Multivendor-Marketplace/)

Reasons for choosing WCFM Marketplace

More flexible and more capabilities with the free versions. Works with elementor pro like a dream come true

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AE

Alexandra E.

COO

Retail

### "Even a great application is worth nothing without the right support"

3.0

Overall Rating

3.0

3.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

1.0

1.0

Likelihood to Recommend

3/10

January 10, 2022

Pros

The application is very well designed. Provides a lot of features and modifications.

Cons

Only unfortunately, the customer support is lacking. A marketplace is a bit more complex than a pure online store. We have specially purchased the premium support. Unfortunately, we often wait more than 2 months for an answer to our tickets, even if it's just a "no, that's not possible". I admit we also asked for some customizations, but a quicker answer and if it is only a "no" would be very helpful. We had to postpone our launch because of WCfM several times, because legal bases for the EU did not work.

Alternatives considered

[Dokan Multivendor](https://www.capterra.com/p/168004/Dokan-Multivendor-Marketplace/)

Reasons for choosing WCFM Marketplace

Price, modifiability, recommendation and premium support ( nah )

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AL

Adam L.

Director

Online Media

### "Terrible support!"

3.0

Overall Rating

3.0

3.0

Ease of Use

2.0

2.0

Features

4.0

4.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

September 13, 2021

The radius search doesn't work at all which is a key feature of why I purchased the software. When I pointed this out in a support ticket they just stopped replying.

Pros

It can do a lot and some of it even works.

Cons

Support is awful, one of their features doesn't work and I've had a ticket open for months. I was last updated over a month ago saying it had been passed onto the dev team but since then I've heard nothing. They have just vanished.

Reasons for choosing WCFM Marketplace

I'm not sure now.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Industrial and Manufacturing Engineer

Mechanical or Industrial Engineering

### "Good multi vendor plugin"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 19, 2021

Overall, a very good choice for a marketplace with variety of features.

Pros

WCFM is the most powerful multivendor plugin for me because it is totally upto my requirements. It has a lot of amazing features and the best part is that it's free!! It adds a lot of flexibility to the website with a total professional look. providing lots of smooth options.

Cons

So far, there's nothing I didn't like about this plugin.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

AU

Anonymous User

Tech Lead

Computer & Network Security

### "Premium Support?"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

1.0

1.0

Likelihood to Recommend

1/10

March 4, 2021

good features. cover almost everything need. little customization will be very hard with low quality 'premium support'

Pros

rich features, almost got everything i need. from seting up vendors account, upload products, product location everything quite smooth, checkout, delivery

Cons

Bad support, even with "premium support " my tickets were not attended over 2 weeks. The reason because of COVID they said. WCFM they don't even know they told me the same thing on my previous ticket until I get mad. In conclusion, if you're running a small business 5-10 orders/day. this may suit you. For multimillion business. please don't.

Reasons for choosing WCFM Marketplace

dokan screwed up themselfs

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/185558/WC-Multivendor-Marketplace/reviews/)

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