# Smaily Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Smaily the right Email Marketing solution for you? Explore 39 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/185848/Smaily/reviews --- Smaily 4.8 (39) [View alternatives](https://www.capterra.com/p/185848/Smaily/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Smaily Ease of use 4.7 Customer Service 5.0 ## Pros and Cons in Reviews KJ Karin J Project Manager Public Relations and Communications, 201 - 500 employeesUsed the software for: 6-12 months. “Secondly the customer support is insanely good, live help on site and the team really makes the effort to have all concerns and problems solved fast.“ November 2, 2022 IL Ieva L \-Information Technology and Services, 51 - 200 employeesUsed the software for: More than 2 years. “For me contacts management is difficult and filters are difficult“ October 19, 2022 KJ Karin J Project Manager Public Relations and Communications, 201 - 500 employeesUsed the software for: 6-12 months. “I found Smaily a good price quality ratio for my needs and recommend especially to those who want to have emails and automations done fast and simply comprehensible - the ease of use is fantastic.“ November 2, 2022 ML Mihkel L MarketingConsumer Services, 51 - 200 employeesUsed the software for: More than 2 years. “WYSIWYG editor and customer support stands out the most. With Smaily you can design your e-mail templates without any major restrictions from scratch – it's fast, easy to use and responsive.“ June 28, 2021 IR Inna R ManagerMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “There are enough opportunities in automation to create even the most complex sales tunnels.“ June 17, 2021 ## Showing most helpful reviews Showing 1-25 of 39 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Development Manager Retail Used the software for: 1-2 years ### "Modern and powerful e-mail tool" October 4, 2022 5.0 Great! Customer support is very strong. They are very open to discuss and find custom solutions to the specific problems your company is facing. Data connections are easily manageable and not prone to errors. I feel like data presentation could be a bit better but it's not important factor for me. You should have your data handled on your side and shouldn't rely on 3rd parties. Pros Easy to use and customize. Features build-a-template tool for easy modifications. Reasonably well structured. Since using Smaily for over a year I haven't encountered any major problems with using the platform or sending e-mails through it. Cons Data that accompanies the campaigns could be more informative. Contact parameters view needs some love - say you have 20 parameters per contact: you can only have a couple in a "masterview" for overview. And you can't customize which ones are shown. This makes debugging a bit more difficult, but not a major hurdle. Review Source Response from Sendsmaily October 6, 2022 Thank you very much for the very positive review. We take all suggestions into account and try to improve our platform. IG Ivar G. Manager Restaurants Used the software for: 1-2 years ### "Best bang for a buck" September 14, 2023 4.0 We can send our weekly newsletters with it so we are satisfied. Pros The best thing about Smaily is that it's basically free to use. We use it for weekly company newsletters. The customer service is exceptionally fast and helpful! Cons It doesn't have AI content creation integrated in it. Nowadays AI gives so much more value to apps that if it's not present, it's a big minus. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Because Smaily is free and created by Estonians 💪 Review Source Response from Sendsmaily September 22, 2023 Thank you for your thoughtful review! We're thrilled to hear that you find Smaily to be a great value and that our customer service has met your expectations. We understand the growing importance of AI in today's digital landscape and appreciate your feedback on its integration. We're always looking for ways to enhance our platform, and your insights are invaluable. It's great to know that you're satisfied with sending your weekly newsletters through Smaily. Thanks for choosing us, and we're proud to have Estonian roots! SJK Sarah Johanna K. Marketing Manager Retail Used the software for: 6-12 months ### "Smaily experience" October 6, 2022 5.0 Pros Customer service and account managers are quick to act and find/offer solutions. Cons I would like to see more data on our subscribers - unsubscribers (graph) that you could check daily, weekly, yearly, date to date etc. I feel like this should be one of the most important features on any e-mail marketing software. In addition there should be a daily/weekly/monthly/date to date rundown on overlall account health, data etc. Review Source Response from Sendsmaily October 7, 2022 Thank you very much for the positive feedback. Next year, we plan to upgrade our statistics section on the platform. ML Merily L. Marketing Manager Furniture Used the software for: 1-2 years ### "Easy to use, great staff and detailed statistics" July 7, 2021 5.0 Pros Smaily is easy to use, analytics are very detailed and the staff is easily reachable, especially with critical questions. They are extremely helpful by helping to find fast solutions and by giving helpful tips. Cons It was a bit complicated at first, however now it's all figured out and everything runs smoothly. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Since our audience was growing, however we didn't post as much, we were looking for something more affordable. Also, since Smaily was our native company and had really great reviews, it seemed to be the right choice. We're still happy with the switch. Review Source Response from Sendsmaily July 9, 2021 Thank you very much Merily for this positive feedback. We always try to offer the best solution with our customer support KT Kristiina T. Digital Marketing Project Manager Retail Used the software for: 1-2 years ### "Very nice email marketing prodcut" June 28, 2021 4.0 Pros Very easy to use and to learn to use it. Good support team that answers very quickly. Easy to create segments and to track results. Cons Bit difficult to implement everything we want in html. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Smaily Better offer for our company and also because company is estonian :) Review Source Response from Sendsmaily June 30, 2021 Thank you very much Kristiina for this positive feedback. We are building a completely new version of our template editor and hopefully all the issues you may have will be resolved :) NT Nikita T. Product Manager Government Relations Used the software for: 2+ years ### "Best email tool I have ever used" June 22, 2021 5.0 Pros Smaily is a platform anyone can start using and become quite pro at it in no time. I have introduced Smaily to many of my marketing teams and each time result is same - we switch to Smaily permanently. Easy to use, Cons Platform is limited in A/B testing possibilites. Alternatives considered [Brevo](https://www.capterra.com/p/132996/brevo/)[GetResponse](https://www.capterra.com/p/153948/GetResponse/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Better customer support and cheaper. Review Source Response from Sendsmaily June 23, 2021 Hi Nikita and many thanks for the positive feedback. We are very grateful that you have always recommended us. We will have a lot of updates in the near future, so the platform is getting better all the time. MM Maiko M. CMO Financial Services Used the software for: 2+ years ### "Easy and inexpensive Email marketing software Smaily" June 17, 2021 5.0 Pros Using Smaily is really easy and intuitive. You have everything for the price and even more. Everything works really well and the easiest is to use the drag and drop email template editor. Cons Maybe the campaign statistics reporting could be enhanced and it would be really nice if there were suggestions for improvement in the A/B testing analytics. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Price and convenience Review Source Response from Sendsmaily June 18, 2021 Hi Maiko, and we are very grateful that you chose Smaily as your email marketing platform. We look forward to adding more options in the future, and will certainly take your comment into account regarding A / B testing. ML Mihkel L. Marketing Consumer Services Used the software for: 2+ years ### "Great platform for small and large audiences" June 28, 2021 4.0 Overall experience with Smaily is pleasant. Would definitely recommend it. Pros WYSIWYG editor and customer support stands out the most. With Smaily you can design your e-mail templates without any major restrictions from scratch – it's fast, easy to use and responsive. Cons While the software is definitely on a par with competitors, then some features could be slightly improved e.g. displaying e-mails on different devices and screens more consistently (it would help a lot if there was a built-in thorough preview mode for that when designing e-mail templates) or more in-depth and user-friendly subscriber, list & audience management. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review Source Response from Sendsmaily June 30, 2021 Many thanks to Mihkel for the positive feedback. With our new solution, replacing the old template editor, all your current worries can be solved :) TE Tuuli E. Content creation manager Marketing and Advertising Used the software for: 2+ years ### "Smaily helps me focus on the content and does all the additional work" June 25, 2021 5.0 The customer service is 100% professional and very quick to answer to any kind of questions. Pros Smaily helps me to send out newsletters that are designed in a way that I need according to my target groups (easy to switch colours, layout etc) and I can easily access statistsics of every newsletter. And there are many options I haven't yet even used! Cons There's nothing too difficult, but sometimes I could use the possibility to take more data out from the newsletters. Review Source Response from Sendsmaily June 28, 2021 Hi, Tuuli. Thank you very much for your positive feedback. We will definitely take your observations into account and constantly try to develop the capabilities of our platform. Ave A. Marketer Accounting Used the software for: Less than 6 months ### "Quick and helpful client support" February 27, 2022 5.0 Great customer service helps everywhere. Pros I think it is amazing how customer-oriented they are in their support team. Cons It is not always intuitive to figure the solutions, so lot of asking and investigating. Review Source Response from Sendsmaily March 2, 2022 Many thanks for your extensive feedback, we're constantly working to make our system even more user-friendly. AM Annela M. Marketing specialist Oil & Energy Used the software for: 6-12 months ### "Only little experience" October 4, 2022 5.0 Customer support is super. Pros Although I have had few opportunities to use the full potential of this software, but making and sending a regular newsletter is pleasantly easy. I´m sure all other functions are easy to use aswell. Cons Getting used to making lists compared to the old program. But this is purely due to my lack of experience. Fortunately, Smaily has good support. Reason for choosing Smaily Recommended by our homepage administrator. Review Source Response from Sendsmaily October 6, 2022 Many thanks Annela for such a positive review, we try to make our customer service the best in the world! IL Ivar L. CEO Wholesale Used the software for: 6-12 months ### "Enzymedica OÜ" June 28, 2021 5.0 Pros It is in Estonian language and easy to use. Cons Nothing right now comes up that i dont like. Review Source Response from Sendsmaily June 29, 2021 Thank you very much Ivar, for such positive feedback. PP Priit P. Owner Information Technology and Services Used the software for: I used a free trial ### "User friendly and best customer support ever!" October 26, 2022 5.0 Marketer, you have to try it! Makes things very easy.. Pros Easy to use and very simple learning curveHelpful customer support Cons Even more could be integrated with various automations (like Bit Integration etc) Review Source Response from Sendsmaily October 30, 2022 Thank you Priit!! But you can integrate it with probably more than 1000 different platforms etc. using this - https://www.make.com/en/integrations/smaily GR Grete R. Marketing Manager Health, Wellness and Fitness Used the software for: 2+ years ### "Great product!" October 5, 2022 4.0 Pros The product is very easy to use and great value for money! Customer support is very helpful and replies quickly. Cons I would like a more convenient segmentation system. Review Source Response from Sendsmaily October 7, 2022 Many thanks Grete for such positive feedback. We are always trying to improve our platform :) KH Ketrin H. Service manager Furniture Used the software for: 2+ years ### "Easy to use and functional" October 4, 2022 5.0 Pros It is easy to use. There have been no problems Cons Everything is alright. Cooperation is going well Review Source Response from Sendsmaily October 7, 2022 Many thanks Ketrin for such positive feedback KJ Karin J. Project Manager Public Relations and Communications Used the software for: 6-12 months ### "Recommend highly for everyday simple usage needs" November 2, 2022 5.0 Overall experience really good, most of all we value the relationship and customer care. Pros I found Smaily a good price quality ratio for my needs and recommend especially to those who want to have emails and automations done fast and simply comprehensible - the ease of use is fantastic.Secondly the customer support is insanely good, live help on site and the team really makes the effort to have all concerns and problems solved fast. Integration was easy.We do not have complex needs, so we really value the clarity and ease Smaily offers, everything can be learned quick, and work done fast. Cons We do not have complex needs, so nothing really lacked for us. Reason for choosing Smaily Customer support, local language support Review Source Response from Sendsmaily November 3, 2022 Thank you Karin for so positive feedback!!! IL Ieva L. \- Information Technology and Services Used the software for: 2+ years ### "I am very happy user " October 19, 2022 5.0 Excellent support, great tool and happy to use it Pros In is easy to use and often it is free of charge Cons For me contacts management is difficult and filters are difficult Review Source Response from Sendsmaily October 21, 2022 Thank you very much for the positive feedback! We are definitely trying to improve the part of our platform that includes contact management. JV Jelena V. Marketing Manager Retail Used the software for: 2+ years ### "I love it." February 4, 2022 5.0 Pros It is easy to use, beautiful templates and the price is excellent compering to the similar one. We always get helt from customer service. 5 stars! Cons There is no UNDO button, need it very much! Review Source Response from Sendsmaily February 8, 2022 Thank you Jelena! I hope we can update the template builder soon (then there will be undo and save functions) NK Nele K. Digikanalite juht Health, Wellness and Fitness Used the software for: 2+ years ### "Review" February 23, 2022 4.0 Pros Easy to use. Friendly and fast support & sales team. Cons Customatization for e-shops is missing (eg. drag&drop product pictures or content from \[SENSITIVE CONTENT\]..) Review Source Response from Sendsmaily March 2, 2022 Many thanks for your extensive feedback. IR Inna R. Manager Marketing and Advertising Used the software for: 2+ years ### "Easy to use, affordable and very good customer support!" June 17, 2021 5.0 All in all, I am satisfied with everything! In my 6 years of using Smaily, I have always gotten all my stuff done and again special thanks to their customer service. Pros The whole logic of the campaigns is very simple. Creating a newsletter is extremely logical, everything in the template editor is easy to understand. There are enough opportunities in automation to create even the most complex sales tunnels. It is very good that it is possible to create landing pages, which can then be combined with automation. Cons In fact, everything seems to be enough for a small business. Maybe working with contacts could be a little easier. Review Source Response from Sendsmaily June 18, 2021 Thank you Inna for choosing Smaily as your email marketing platform and great praise for giving such positive feedback. We always try to keep our customer service at the highest level. MM Merit M. Turundusspetsialist Building Materials Used the software for: 2+ years ### "Review" January 26, 2022 5.0 Pros Easy to use, good and fast customer support Cons Can't point out anything specific - in general everything is ok Review Source Response from Sendsmaily January 27, 2022 Thank you Merit, for such a good review! KL KAIRE L. Marketing Manager Entertainment Used the software for: 2+ years ### "A sure recommender" June 28, 2021 5.0 The newsletter is one of the most important marketing tool for us. The simpler and faster the tool we use, the more efficient we are. Pros Super easy! In Estonian! Great support! Reasonable price! Cons Unable to post videos and other moving files. Review Source Response from Sendsmaily June 30, 2021 Many thanks for the positive feedback to Kaire. Adding videos is coming soon, but the problem is usually that email clients don't play the video directly in the mail, unfortunately. PP Pille-Riin P. Marketing Specialist Food Production Used the software for: 2+ years ### "Orkla" June 21, 2021 5.0 Pros Very easy to use. Everything essential that I need is there and the customer support is very good. Cons More opportunities to customize our template etc. Review Source Response from Sendsmaily June 22, 2021 Hi, Pille -Riin. Thank you very much for your positive feedback. At the end of the summer, we will have many new solutions regarding the newsletter editor. KK Kristjan K. Development Manager Pharmaceuticals Used the software for: 2+ years ### "Easy integration and responsive customer support" June 18, 2021 5.0 Pros Easy Integration and clear documentation. Cons Initial problems solved over time, don't have any dislikes backlog atm Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review Source Response from Sendsmaily June 21, 2021 Many thanks to Kristjan for the positive feedback. NBU Nika Brett U. Social media manager Architecture & Planning Used the software for: 1-2 years ### "Smaily review" October 19, 2022 4.0 The best for email marketing out of all the platforms that I have used. Pros The designing and layout of my newsletters are great. Also the statistics per every email adress and newsletter sent. Cons It is very hard to systemise email lists in categories and through excel. I wish that part was easier. Review Source Response from Sendsmaily October 20, 2022 Thank you very much for the positive feedback. We will take your suggestions into account and try to improve contact management. Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.