Who Uses This Software?

Trend is best for CPG (consumer packaged goods) companies that have experienced the pain of running an influencer marketing campaign in house. Trend also works best for companies running ads on social


Average Ratings

3 Reviews

  • 4.5 / 5
    Overall

  • 5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $1,999.00/month
  • Pricing Details
    $100 per campaign, fixed rate.
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
    Mobile - iOS Native
  • Training
    Documentation
    Live Online
  • Support
    Online
    Business Hours

Vendor Details

  • Yuema
  • www.trend.io/
  • Founded 2018
  • United States

About Trend

Trend is an influencer marketing and campaign management software that allows you to source, share, and scale influencer generated content while leveraging brand awareness from influencers. Given to our network of opted in curated influencers we give you the ability to run dozens of influencer campaigns every month making influencer marketing campaign management painless.


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Trend Features

  • Campaign Management
  • CRM
  • Faceted Search / Filtering
  • Influencer Discovery
  • Payment Tracking
  • ROI Tracking
  • Social Media Monitoring

Trend Reviews Recently Reviewed!


Many out there, but none like Trend

May 07, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: First: The software is simple and takes the guesswork out of pricing for influencers. This allows you to focus on quality of content/influencer and not be driven by how expensive or cheep each influencer is since prices are pre-negotiated by Trend. This is a win all the way round.

Second: The tracking feature for sending products is seamless. With most postal/shipping companies integrated and each step of the way is carefully documented, this makes the process of knowing your product has arrived a breeze. Trend also guarantees it and this is good for the mind and soul

Third: The quality of influencers is carefully curated and the content delivered by influencers is top notch. Here you don't risk having an influencer give you low-quality content as you can decline it and they can re-do the content.

Cons: The demographic skews heavily female, however, I don't think this is not really a fault of Trend as with most platforms, women tend to dominate in this influencer/content space. For our use case this still works but as we get more into the male market, seeing more representation will be good.

Overall: Overall, Trend is unique in how they do what they do. We've used many different services and all of them seem to be a guessing game of pay to play per influencer. This is frustrating and wastes so much time. Communication with influencers on most platforms is offline and in DMs which is not a very good way to keep track of things. Trend keeps every part of the experience/campaign in one place with simple pricing.

Great, convenient product with EXCELLENT customer service

May 01, 2019
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like the ease of being able to post a listing and have influencers apply- we've gotten some great content that we have repurposed for our feed. The best part though is the customer service. We have an account manager who knows our product well and touches base with us regularly. He's been there to help us for last minute requests and we've been able to use Trend for an influencer event as well. The customer service is really what makes this product stand out so much.

Cons: I didn't like the fact that you had to "reject" certain influencers because I didn't want them to have a bad taste in their mouth for the product or take it personally. I requested to have a "maybe/considering" option and they are going to add this feature soon!

Overall: Such a positive experience! They make us (the client) feel so valued and important!

Great platform for its value

May 03, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
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Pros: Trend.io allows for easy collaboration with creators who are high quality but at a fraction of the price that it typically costs to collaborate one-on-one with influencers. The process of communication is streamlined to make it efficient without losing the personal touch that makes influencer marketing successful. We have been extremely pleased with our experience and the content that has come of it.

Cons: There are some features that are left to be desired like mass messaging and mass upload of tracking numbers, but it has never been something that the support team hasn't be not only able but willing to help with.

Overall: Trend.io is a very straight-forward experience for both the user and the creators. There have been very few issues, but those that I have had were always addressed by their team immediately and fixed or compromised with as best they could.