# Trend Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Trend the right Influencer Marketing solution for you? Explore 77 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/186072/Yuema/reviews --- Trend 4.6 (77) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Trend Ease of use 4.8 Customer Service 4.8 ## Pros and Cons in Reviews MM Mariel M FounderCosmetics, 2 - 10 employeesUsed the software for: 6-12 months. “Trend is easy to use and set up and handles all copyright and ownership issues for you which is great as that saves time going back and forth with creators as far as negotiating pay and ownership rights.“ June 29, 2022 SP Sam P Media BuyerMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “The majority (approximately 95%) of the available creators on Trend appear to be of low quality, primarily catering to the oversaturated skincare market.“ May 29, 2023 Mohamed H instrumintation technicianConstruction, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “The software is also incredibly efficient, allowing users to access the features they need quickly and effortlessly.“ December 2, 2022 SP Sam P Media BuyerMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “Unfortunately, our experience with Trend involved a disappointing encounter with a creator we intended to collaborate with.“ May 29, 2023 Mohamed H instrumintation technicianConstruction, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “They have done a wonderful job creating videos for our company and sharing them with their audience.“ December 2, 2022 SP Sam P Media BuyerMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months. “Unfortunately, our experience with Trend involved a disappointing encounter with a creator we intended to collaborate with.“ May 29, 2023 Mohamed H instrumintation technicianConstruction, 1,001 - 5,000 employeesUsed the software for: 6-12 months. “We are thankful for the effort has put into this project, and we know that it will pay dividends in the future.“ December 2, 2022 MM Mariel M FounderCosmetics, 2 - 10 employeesUsed the software for: 6-12 months. “Imagine being ghosted by a creator, then posting another campaign in good faith that it was just 1 bad apple to then have that SAME creator apply to your new campaign. Why weren't they flagged or removed altogether?“ June 29, 2022 ## Showing most helpful reviews Showing 1-25 of 77 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Mohamed H. instrumintation technician Construction Used the software for: 6-12 months ### "saved much time" December 2, 2022 4.0 After many months of testing the new software, I can say with confidence that I am thoroughly impressed with its capabilities and functions. The software is intuitive and easy to use, and it has been designed with the user in mind. The software is also incredibly efficient, allowing users to access the features they need quickly and effortlessly. Furthermore, the software is reliable and provides a secure platform for users to store their data and content. Pros We’re very appreciative of the work that has done for us. They have done a wonderful job creating videos for our company and sharing them with their audience. The engagement levels associated with these videos have been impressive, and we believe they are helping to build brand recognition. We are thankful for the effort has put into this project, and we know that it will pay dividends in the future. Cons Working with influencers can be a great way to promote a brand and increase its visibility. However, the challenge of finding influencers who are both engaged and have many followers can be quite difficult. Many of the influencers that are available are often very young and don't always produce the highest quality images - some look very staged and unnatural, and some even have bad lighting. Additionally, it can be hard to track conversion rates from an influencer’s post or video. Review Source MY Mitchell Y. Brand Manager Cosmetics Used the software for: Less than 6 months ### "Great for creating content easily" July 16, 2020 4.0 Thus far, Trend has been worth it for simply creating content. Pros The software is very easy to use and it makes it quite easy to review creators with simple clicks. Cons Guidelines have changed and Trend has made it more difficult for non-luxury priced brands to maximize content. They have changed the minimum amount (in dollars) worth of product that creators need to receive to receive 2 photos. The new retail value is $150, this amount is not achievable for us based on the retail cost of our products. I also would like to see read receipts in the messages after confirming a creator. Sometimes communicating with creators can be tedious if they are not actively checking their messages. Alternatives considered [Cohley](https://www.capterra.com/p/197502/Cohley/) Reason for choosing Trend \- Rates were better for simply creating content. - We did not get a 'sale-sy' vibe while communicating with Trend in lead up deciding to go with Trend. Review Source VR Verified Reviewer Founder Cosmetics Used the software for: 6-12 months ### "It was great at first but quickly turned sour for my small business " June 29, 2022 3.0 I got on Trend to help me connect with creators to get content for my business but I think that this is best for companies with larger budgets who don't mind losing a few hundred dollars here and there and unfortunately, I am not in a space where I can comfortably take those losses. Every dollar counts in the world of small biz. Pros Trend is easy to use and set up and handles all copyright and ownership issues for you which is great as that saves time going back and forth with creators as far as negotiating pay and ownership rights. Cons The creators on trend are hit or miss and I have been ghosted by 1 or 2 each time I finalize a campaign. When I turn to customer service to ask for a resolution, I am not given much of an answer. This is extremely upsetting as a small business owner as not only are you required to pre-fund campaigns but you have also already sent out products with monetary value to said creators just to be ghosted and ignored. Customer service doesn't really care to do much about it either. Imagine being ghosted by a creator, then posting another campaign in good faith that it was just 1 bad apple to then have that SAME creator apply to your new campaign. Why weren't they flagged or removed altogether? No idea! Then another creator just turns around and does the same thing. Clearly, there are multiple bad apples. Not sure what the vetting process is for creators but it should be better. They claim creators have 7 days to make and submit content after receiving the product but it seems there are no repercussions for creators not fulfilling their end of the bargain. I have spent close to $1k on this platform and have met some awesome creators but experiences like this really outweigh the positive. Reason for choosing Trend It was affordable and easy to use. They were upfront with pricing which I love. Review Source Tim W. Founder & CEO Marketing and Advertising Used the software for: Less than 6 months ### "Easy to Use and Incredible Value" July 8, 2020 5.0 I've really enjoyed Trend and appreciate how easy it is to use. It is going to be a staple in our digital marketing programs for all of our CPG clients. Pros Being able to bypass the negotiation process with influencers and knowing exactly what you're getting is pretty amazing. The analytics also help showcase any campaign as an effective branding exercise for my clients. Cons The only detraction is that it is currently only usable for Instagram. Reason for choosing Trend I chose Trend due to its simplicity. Extra time that is needed with other similar services costs us time and money that Trend doesn't. Review Source Response from Trend August 13, 2020 Glad you find the product so easy to use! Our goal is exactly what you mentioned, save you time, and get quality content in your hands to re-purpose. We appreciate the feedback on "only being usable for Instagram." That's at the top of our minds and our product team has an exciting roadmap to deliver you more value through the Trend software in the coming months on that topic. Stay tuned! Darren J. Co-Founder/CEO Real Estate Used the software for: Less than 6 months ### "Great service" August 27, 2020 5.0 Great! Pros It's a one stop shop. Simple, easy, effective and has tracking Cons Only downside I suppose would be that we would love to pay them to boost posts Review Source Tiffani S. CEO & Founder Health, Wellness and Fitness Used the software for: Less than 6 months ### "UGC Influencer Campaigns" October 20, 2020 4.0 Pros The product was easy to integrate with Yotpo, and the fact that we don't have to draft contracts, follow up with contracts and have a one stop location to download and share the published content with analytics from the posts. Cons The con that I will mention about using their platform is they don't have a lot of creators that are in the fitness, nutrition and wellness niche. Reason for choosing Trend The price point is why we decided to use Trend in lieu of Cohley. Review Source Kyle S. CEO Consumer Goods Used the software for: Less than 6 months ### "Love the platform" August 4, 2020 5.0 Pros You no longer find influencers; they find you. I set up a campaign and in now time I had 15 influencers that want to work with me. No more cold contacting influencer after influencer hoping for a response. Cons The only area that could have been better was the message board. When using the message board to contact an the influencer, it would have been helpful to be able to send a photo to help explain to her how set up and use my product. Review Source Shaun C. CEO Health, Wellness and Fitness Used the software for: Less than 6 months ### "Reviewing Trend is a pleasure" September 28, 2020 5.0 Really very positive. Great platform, great service, 5/5 experience. Pros Delivers precisely what I'm looking for. Influencer content, reasonably priced and posted as a bonus. Cons Really nothing right now. Would be good if there were a few more sorting features but otherwise it's fantastic! Reason for choosing Trend Does exactly what I want. Pay per post. Reasonably priced. Review Source Lynn P. Co-Founder & CEO Consumer Goods Used the software for: Less than 6 months ### "Seamless, effective and easy" September 21, 2020 5.0 Pros It's super easy to vet influencers and engage them on a specific brief. Cons I'm new to Trend so just launched our first campaign -- don't have any negatives yet! Review Source Tim K. Owner Marketing and Advertising Used the software for: Less than 6 months ### "Great UGC Machine" September 29, 2020 5.0 Pros Makes it extremely easy to collect user-generated content from influencers. Cons Honestly it solves so many pain points and I'm happy to have it. Review Source SG Sydney G. Account Coordinator Marketing and Advertising Used the software for: I used a free trial ### "Great platform!" July 29, 2020 4.0 Pros This software makes it easy to find influencers that are the right fit for our campaigns without spending thousands of dollars on other similar platforms. Cons I would like to see more of a variety of influencers in the market place, quality and quantity. Review Source CB Chase B. Co-Founder Food & Beverages Used the software for: I used a free trial ### "A solution for our brand" August 7, 2020 5.0 The site is freindly and informitive Pros Simple platform and really clean ui ux. I enjoyed being able to see what content the other brands were able to have created Cons have not found any yet, I am looking for a launching a new campaign for our brand Reason for choosing Trend price and feature and how simple Review Source CF Cindy F. Owner Consumer Goods Used the software for: Less than 6 months ### "Trend has been a great platform to find impactful influencers for my business" October 21, 2020 5.0 The influencers we've found using Trend have been extremely professional. They have done a great time with the videos they created for us and shared with their audience. We're happy with the engagement they receive and believe it is helping to build brand awareness. Pros Trend saves me a ton of time trying to find and negotiate with influencers who have audiences interested in my brand. My experience with their influencers has been extremely positive. Cons The only thing I can think of that I would like to see is more details of the influencers Instagram page on the Trend site, But honestly that is an extremely minor concern. Review Source wY will Y. Social Media Director Consumer Goods Used the software for: Less than 6 months ### "Trend Review" September 17, 2020 5.0 So far so good Pros Easy to follow along...for the most part we are getting good quality content Cons Occasionally do not get the correct content from influencers Review Source JI Jennifer I. Founder Cosmetics Used the software for: Less than 6 months ### "Easy to use, affordable influencer marketing" August 3, 2020 4.0 This is a quick and easy way to find influencers. In general, I really like the platform, but I do often get influencers applying to a campaign that doesn't necessarily apply to them (e.g. my campaign is related to nose piercings and they do not have one). Pros I like that I post a campaign and the influencers come to me. Cons I wish there was an additional option for me to search through the influencers and invite them to my campaign. Review Source AM Amy M. Founder Consumer Goods Used the software for: Less than 6 months ### "Content creation simplified" September 28, 2020 5.0 Super easy to set up. I love that influencers apply to you - so there's no cold emailing and the prices are set so it's super transparent. Pros It saves so much time on the back and forth negotiations when it comes to influencer campaigns. Cons I wish I'd know the creator has to post very quickly after receiving the product - I would have liked to extend the time a little, but good to know for the future. Review Source KB Kaylah B. Brand Manager Health, Wellness and Fitness Used the software for: Less than 6 months ### "New Customer- So far satisfied!" July 17, 2020 5.0 Knowledgeable and friendly team! Pros User-friendly dashboard that allows brands to easily reach out to influencers and get quality content. The dashboard includes a lot of details necessary when searching for brand affiliates. Cons So far, no major cons. We are pretty new to the software. Review Source JS Jamie S. Manager Retail Used the software for: Less than 6 months ### "Super easy way to connect and manage influencer relations" September 17, 2020 4.0 It is so well organized, it reminds me a lot of Uber and other third parties for all different things besides just UGC that make connecting and streamlining a breeze. Pros Trend made it super easy to manage everything we were doing manually. No more keeping track of DMs in Instagram, or separate product shipment tracking, influencer research/hunting, or figuring out which payment platform to pay them with. It's a huge time saver and very organized. Cons As a smaller business, we weren't too keen on spending $100 per influencer on top of sending them free products and paying for shipping when we were just starting out. So I would suggest, this is a great way for more reach or buzz after you can afford to give away money and product. Review Source MW Michael W. Owner Food & Beverages Used the software for: Less than 6 months ### "Great Interface and Easy to Use" October 7, 2020 5.0 No complaints. Pros It has an easy to use interface and easy to sort/review influencers quickly. Then easy to communicate once selected. Cons Minor nit-picks about not having names on certain screens. Not a huge deal, but would make shipping easier. Review Source PC Peter C. Owner Arts and Crafts Used the software for: Less than 6 months ### "Influencers made easy" July 17, 2020 5.0 Not many competitors so experience is good. solves a real need. Pros Good metrics about the influencers. Making this process far easier than when done manually. Cons The chat system is very low in features. Just text - no deletion no links or images. Some obvious functionality - like tools to help select from applicants missing Review Source SM Sean M. Head of Marketing Retail Used the software for: Less than 6 months ### "Good deal for UGC content" August 24, 2020 4.0 Sourcing UGC content inexpensively Pros It is easy to get influencers to apply to your project and in general they are nice / easy to work with Cons It's not the easiest to sort through everyone who applies and hyou have a to be very specific about the type of content you want Review Source aA amir A. co-founder Consumer Goods Used the software for: Less than 6 months ### "great way to create content" August 3, 2020 5.0 awesome. Pros they do a great job of filtering the creators. one of the hardest parts about partnerships is trusting the collaborators quality...trend leapfrogs this challenge Cons nothing. it's been really great and easy to use so far Review Source SK Sean K. Marketer Consumer Goods Used the software for: Less than 6 months ### "Super quick and easy" September 21, 2020 5.0 Pros Very intuitive and had a campaign up and running within a day. Cons Not the software's fault but some influencers are slower than others. Can't see additional assets before the post is approved. Review Source CM Christina M. owner Health, Wellness and Fitness Used the software for: Less than 6 months ### "Love the app" August 27, 2020 5.0 love the app and will be using again. Pros Ease of use! Applicants respond very quickly! Cons They need more diversity and more people from all cultures. Review Source EK Emilia K. Social Media Director Marketing and Advertising Used the software for: Less than 6 months ### "Trend Review" July 26, 2020 4.0 Trend is allowing us to maximize our band with within our social media department. Influencer campaigns are typically very tedious to get going and keep track of. Trend allows us to house everything in one place and quickly track results. Pros The ease of finding influencers interested in the campaign, accepting them, and tracking product shipment/posts. Cons Influencers were not very responsive to messages, quality of influencers widely ranged. Review Source Similar Products Featured