# Page 2 | Trend Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Trend the right Influencer Marketing solution for you? Explore 77 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/186072/Yuema/reviews --- Trend 4.6 (77) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Trend ## Showing most helpful reviews Showing 26-50 of 77 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MC Meghan C. Marketing Partnership Manager Food & Beverages Used the software for: Less than 6 months ### "Low-cost solution to scale your microinfluencer program" July 9, 2019 4.0 We have been very happy with the engagement and impressions we've generated through this partnership, as well as some of the content that we've been able to repurpose in our paid channels. We plan to continue using Trend on an ongoing basis. Our only concern is that as a specialty food brand who strives for authenticity in our partnerships, the pool of qualified influencers may start to dry up at some point. However, we have not run into this issue yet after using the platform for 4 months, which is great. Pros Trend has made it easy to increase the number of influencers we engage with on a monthly basis at a reasonable cost. As the sole manager of our influencer program, I know that it takes a lot of legwork to perform influencer outreach, negotiate contracts, and coordinate partnership deliverables. Working with Trend has allowed us to build a baseline of microinfluencer exposure and usable content without spending as much time and effort, so that I can focus my energy on our larger-scale partnerships. Whenever we've run into a hiccup on the platform, our account manager has been responsive and accommodating to our needs. I couldn't be happier with the level of personalized service they have provided us. Cons As a relatively new platform, Trend still has some kinks to work out. The platform can be buggy and slow, reports don't always download properly, video content does not (yet) work, and the UX experience could stand to be improved upon. That being said, the bugs are outweighed by the simplicity of the platform and the low cost per influencer. Whenever I have contacted our account manager regarding a bug, he is quick to respond and find a solution when necessary. Although there are many quality influencers on the platform, I find that I need to sift through a lot of subpar applicants in order to find qualifying influencers. I also see many influencers who are obviously buying follows and comments, who we prefer not to work with. If I could change anything about the influencer pool in Trend, I would ask for the bar to be set higher as far as content quality in order for influencers to join the platform, and I wish they would do more to vet the number of real vs fake followers. Finally, several of the influencers we have engaged with have been confused about the process, the payment, or the contract terms on the platform. However, when this occurs, our account manager has been quick to reach out to each individual personally to discuss the issue. I have been very pleased with the way Trend has handled these situations, and they have assured me that they are making changes to the influencer onboarding process to clarify these aspects. Review Source Response from Trend July 30, 2019 Thank you for taking the time to leave such a detailed review! We're happy to hear you're pleased with the overall experience on Trend and plan to continue using our service on an ongoing basis. We strive to deliver a quality product that allows brands to quickly and efficiently generate content and partner with influencers. While we are succeeding in this mission, you're correct to note that we are a new platform that is constantly improving the user experience. We are currently in the process of integrating video and story content into the platform, and this should be live very shortly. In the past, we have also been very responsive and quick to implement custom builds for our clients. Our network of creators is what we are most proud of. As an invite-only community, we are able to ensure that only high-quality creators join. Thank you for the actionable feedback as this is what allows us to deliver our best work possible for the brands that we work with. SP Sam P. Media Buyer Marketing and Advertising Used the software for: Less than 6 months ### "Media Buyers: Use Trend at your peril!" May 29, 2023 1.0 I would caution any media buyer to approach Trend with careful consideration before investing any funds. Their platform is specifically designed to encourage users to purchase a minimum of $500 worth of credits before gaining any significant access to its features. Once these funds have been transferred, there are limited options available.Unfortunately, our experience with Trend involved a disappointing encounter with a creator we intended to collaborate with. The creator, after expressing initial interest by applying for our job posting, ceased all communication. When we approached Trend for a refund due to the creator's unresponsiveness, we were informed unequivocally that the money had already been allocated and that we should seek another creator. No refunds would be issued. Period.Furthermore, it is worth noting that the majority (approximately 95%) of the available creators on Trend appear to be of low quality, primarily catering to the oversaturated skincare market. Their profiles often showcase countless examples of content focused on wrinkle creams and body serums. If you have a product with a price point of $50 or higher, it is unlikely that you will find a creator with the desired level of quality and aesthetic.In my personal opinion, I would recommend pursuing the traditional approach of finding creators through social media direct messages (DMs). Trend is a platform that should be avoided if possible. Pros Straight forward interface, with most things being clear. Cons Unfortunately, our experience with Trend involved a disappointing encounter with a creator we intended to collaborate with. The creator, after expressing initial interest by applying for our job posting, ceased all communication. When we approached Trend for a refund due to the creator's unresponsiveness, we were informed unequivocally that the money had already been allocated and that we should seek another creator. No refunds would be issued. Period.The majority (approximately 95%) of the available creators on Trend appear to be of low quality, primarily catering to the oversaturated skincare market. Their profiles often showcase countless examples of content focused on wrinkle creams and body serums. If you have a product with a price point of $50 or higher, it is unlikely that you will find a creator with the desired level of quality and aesthetic. Review Source VR Verified Reviewer CEO Consumer Electronics Used the software for: Less than 6 months ### "Many out there, but none like Trend" May 7, 2019 5.0 Overall, Trend is unique in how they do what they do. We've used many different services and all of them seem to be a guessing game of pay to play per influencer. This is frustrating and wastes so much time. Communication with influencers on most platforms is offline and in DMs which is not a very good way to keep track of things. Trend keeps every part of the experience/campaign in one place with simple pricing. Pros First: The software is simple and takes the guesswork out of pricing for influencers. This allows you to focus on quality of content/influencer and not be driven by how expensive or cheep each influencer is since prices are pre-negotiated by Trend. This is a win all the way round. Second: The tracking feature for sending products is seamless. With most postal/shipping companies integrated and each step of the way is carefully documented, this makes the process of knowing your product has arrived a breeze. Trend also guarantees it and this is good for the mind and soul Third: The quality of influencers is carefully curated and the content delivered by influencers is top notch. Here you don't risk having an influencer give you low-quality content as you can decline it and they can re-do the content. Cons The demographic skews heavily female, however, I don't think this is not really a fault of Trend as with most platforms, women tend to dominate in this influencer/content space. For our use case this still works but as we get more into the male market, seeing more representation will be good. Review Source SA Sara A. Founder Cosmetics Used the software for: Less than 6 months ### "Beyond happy - Trend.io is the solution for your influencer marketing needs" October 23, 2020 5.0 Trend is helping us to connect authentically with customers. Pros Trend is extremely easy to use. The interface is minimal, streamlined, and setting up your first campaign takes very little time. I love that this software connects our brand with influencers that are aligned with our brand promise. Within 24 hours, we had numerous influencers ready to promote our brand. We plan to use Trend far into the future. I've had the opportunity to work with many UGC software applications and this is a very economical (yet high quality) solution to competitive products. Looking forward to a long working relationship with this company. Cons The only difficult aspect of Trend has been trying to narrow down such a wide selection of influencers. Not sure that this is a con as reach is one of the greatest challenges brands face today. We decided to roll with influencers that align closest with our brand and that already live our promise. Review Source LS Lia S. Owner Retail Used the software for: Less than 6 months ### "First Time Using Trend" September 1, 2020 4.0 I believe that Trend is delivering on the brand exposure on Instagram that I was looking for. It remains to be seen if this exposure will convert to sales. Pros Once I posted the specs of my marketing campaign, I got a great list of qualified and relevant influencers from whom to choose to represent my brand and it saved me the time and frustration of combing through Influencers on my own. Also, they are very responsive in the Chat feature and were always quick and courteous with responses to all kinds of questions I had as a first time user. Cons I would have liked to have a "short list" function to "park" candidates while I was choosing the final list. Also, I would have liked to be able to ask them questions BEFORE approving them. I can see why Trend would want to limit communication, lest the user and influencer conspire to cut Trend out of the transaction, so they'll have to figure that out. Review Source JQ Jeffrey Q. CEO, Founder Health, Wellness and Fitness Used the software for: Less than 6 months ### "Easy access" July 27, 2020 5.0 I had a technical snafu and customer service was there to help me fix my mistake in minutes. They even followed up afterwards to make sure I got the help I needed. Simple site to use, but the content will pay for itself 10 times over I'm sure. Pros I like that it was super easy to setup. It gives me access to great influencers who, generally, go above and beyond to make my brand look good give us bang for the buck. Very easy to communicate back and forth with them. Love that I have access to all the content afterwards for repurposing. This might be the best part of all. Cons I wish that brands had an app to manage our campaign. I think the creators are using an app and it would make things easier to have push notifications for communicating and when content goes up/ needs approval, etc. I have to open the site everyday during a launch instead of just having an app tell me when there is something actionable. Review Source AS Adam S. Field Marketing Manager-CA Consumer Goods Used the software for: Less than 6 months ### "Found My Influencer Pain Point, Made My Life So Much Easier" July 10, 2020 5.0 Hands down one of the best decisions we made in the marketing department. Pros All of the creators are vetted and apply to be on the site. It allows for me to create a very specific campaign and have the creators come to me. I typically have been spending up to 20 hours per week searching and vetting influencers, this takes care of that for me in minutes. The cost of the credits is significantly lower than working with other influencers which continues to make our leadership happy. Cons I wish creating the campaign allowed for a little more customization. Review Source Response from Trend August 13, 2020 It's so great to hear we're helping you save all of that time! That's one of our goals here at Trend. Save you time and get you high-quality content fast. Feel free to reach out to the team at support@trend.io to provide feedback on the customizations you're looking for. Campaigns are designed to be flexible for brands to get exactly what they are looking for. Let us know how we can help! VR Verified Reviewer Social Media Manager Food & Beverages Used the software for: 6-12 months ### "Great, convenient product with EXCELLENT customer service" May 1, 2019 4.0 Such a positive experience! They make us (the client) feel so valued and important! Pros I like the ease of being able to post a listing and have influencers apply- we've gotten some great content that we have repurposed for our feed. The best part though is the customer service. We have an account manager who knows our product well and touches base with us regularly. He's been there to help us for last minute requests and we've been able to use Trend for an influencer event as well. The customer service is really what makes this product stand out so much. Cons I didn't like the fact that you had to "reject" certain influencers because I didn't want them to have a bad taste in their mouth for the product or take it personally. I requested to have a "maybe/considering" option and they are going to add this feature soon! Review Source JP Janky P. CEO Apparel & Fashion Used the software for: Less than 6 months ### "Happy I found this Platform - Would highly recommend" July 7, 2020 5.0 I would recommend and continue using the software, easy to use and the quality of the influencers in their network are great! Pros Love how this platform is streamlined and no hassle to find influencers and have them submit their work. It's easy to use in terms of functionality and now it eliminates the hassle of finding out your own influencers on Instagram! Cons Sometimes had a difficult time downloading all the additional assets that were uploaded Review Source Response from Trend August 13, 2020 Glad to hear that Trend has streamlined working with influencers and creators for you! As for downloading your digital assets, definitely check out the Posts & Analtyics tab to download your content either via the 'Download HD Creative button' (to download all content from that campaign) or head to the individual creator's content card and download their content from there. Also, if you ever have questions, we'd be more than happy to assist. Just reach us at support@trend.io! RL Riley L. Marketing Director Health, Wellness and Fitness Used the software for: Less than 6 months ### "Essentially everything I've been looking for in an influencer platform." July 14, 2020 5.0 So far so good. I explained to the \[SENSITIVE CONTENT HIDDEN\] that I hunt for my influencers manually and was immediately given an invite. Pros I like how everyone is vetted properly. For example, if an applicant applied to one of my campaigns, I can go onto their Instagram page and calculate their engagement rate on my own and have that reflect against what Trend is quoting as well. Very transparent service. Cons Not yet. I will likely have more to say about this after about 3-4 months and several campaigns. Review Source Response from Trend August 13, 2020 Glad to hear that you're pleased with the quality of the network! Reach out to support for concerns, questions, and/or feedback! We're here to support you! AS Allison S. Marketing Communications Specialist Food & Beverages Used the software for: Less than 6 months ### "Great platform for its value" May 3, 2019 4.0 Trend.io is a very straight-forward experience for both the user and the creators. There have been very few issues, but those that I have had were always addressed by their team immediately and fixed or compromised with as best they could. Pros Trend.io allows for easy collaboration with creators who are high quality but at a fraction of the price that it typically costs to collaborate one-on-one with influencers. The process of communication is streamlined to make it efficient without losing the personal touch that makes influencer marketing successful. We have been extremely pleased with our experience and the content that has come of it. Cons There are some features that are left to be desired like mass messaging and mass upload of tracking numbers, but it has never been something that the support team hasn't be not only able but willing to help with. Review Source JL Jeff L. Founder Health, Wellness and Fitness Used the software for: Less than 6 months ### "Trend.io is amazing!" July 20, 2020 5.0 We have always wanted to use influencer marketing but have been hesitant to do so because of the lack of communication with the influencer or some of the crazy prices. Trend.io takes both of those worries away from us! Overall our experience with Trend.io and spacifically \[SENSITIVE CONTENT HIDDEN\] have been amazing! Highly recommend them! Pros Trend.io has made it so easy to work with influencers that aren't price gouging. Their platform is very easy to use. Cons Their iSO app is a bit buggy and will not always push notifications. Review Source CB Chrissy B. Co founder Consumer Goods Used the software for: 1-2 years ### "Been helpful!" August 4, 2020 3.0 Overall been pretty good, I'd say the price is affordable and has helped us reach more influencers in an easy way. Pros Easy to use and match with influencers, easy to describe your goals and details. It's been a nice way to seed influencers. Cons The influencers are mostly very young and don't always produce the highest quality images - some look very staged and unnatural and some even with bad lighting. I wish I could connect with influencers with more engagement/followers for a similar price. Also, it's very hard to travel conversion from the partnerships. Seems to be more of a way to influence other people/brand recognition more than a revenue driver. Reason for choosing Trend NA Review Source MJ Mark J. Managing Member Retail Used the software for: Less than 6 months ### "So Far, So Good!!" September 21, 2020 5.0 We need to drive traffic to our website and have sales made. We 're hoping that will happen with the influencers we are working with now. Pros The software is intuitive and easy to use. We're working with some influencers now on a campaign and so far it is going well. Cons I really haven't found anything about the software that I don't like. At this point I wouldn't change anything about the software itself. Review Source VR Verified Reviewer COO Consumer Goods Used the software for: Less than 6 months ### "Easy to use" July 16, 2020 5.0 We've tried for years for an easy way to contact influencers and getting UGC - from maintaining spreadsheets of DMing them individually, to other platforms and this is the best value for money. Pros Really a seamless way to get influencers onboard and I've gotten some really nice images that I now have the right to use wherever I want. Cons A little expensive, but not terribly so. Review Source SV Susan V. Owner Fine Art Used the software for: 6-12 months ### "A great way to test out influencer marketing" July 7, 2020 5.0 Pros I love that you own the content that is created and can reuse it very easily. I had a great experience working with my influencers and it was really helpful to get content that was not what I would normally create on my own. Cons If your business is niche, it may be challenging to find a good match in influencers. Reason for choosing Trend I owned the content once it was created, it was easy to get started and an affordable option for my small business. Review Source Response from Trend August 13, 2020 Great to hear you're pleased with the content that was produced for you! It's also great to hear that you're re-purposing the content as it's yours to use how you please. Our network expands on a daily basis. It'll be exciting to see more creators join who align with your brand and see them apply to your future campaigns! DE Danielle E. president Public Relations and Communications Used the software for: Less than 6 months ### "I LOVE TREND.IO! " August 18, 2020 5.0 It saves me time, money, the hassle of negotiating what's covered in a sponsored post. I love that I get unlimited usage and rights to photos. It's all fantastic and it's so super affordable! Pros I absolutely love how Trend saves me so many hours hunting for quality influencers. Cons I like everything about it. It's the greatest! Review Source MK Matt K. CMO Health, Wellness and Fitness Used the software for: Less than 6 months ### "Simplifying Micro Influencer Marketing" July 29, 2020 5.0 We had a good experience running our first campaign with Trend. Everything worked as expected and there were no real issues throughout our campaign. Would recommend. Pros Easy onboarding and campaign setup. Good customer support. Seamless communication with selected influencers. Cons The software itself has has very few negatives. The quality of influencers on the platform varies greatly and it's up to the brand to vet each influencer individually. Alternatives considered [Bettermode](https://www.capterra.com/p/178753/Bettermode/) Reason for choosing Trend Price and flexibility. Review Source RS RAZA S. CEO Apparel & Fashion Used the software for: Less than 6 months ### "Influencer marketing made easy" August 6, 2020 5.0 Overall I am very pleased with the software and will continue to use it. Many brands overlook influencer marketing, but Trend streamlines the process and makes it a lot easier. Pros I'd say that the biggest benefit of Trend is its user interface. The software is really intuitive and the chat function allows me to get answers to quick questions. Adding on to that, the tabs function allows me to stay organized when creating campaigns. Lastly, the customer support is one of the best I've experienced. Cons The one downside I can see is that buying credits for VIP influencers is expensive. This makes it hard for smaller businesses to take full advantage of the platform. Review Source MW Michele W. Operations Food & Beverages Used the software for: Less than 6 months ### "Trend is the BEST option for Influencer Marketing" September 18, 2020 5.0 I have tried several other Affiliate Marketing companies and wish I had found Trend first. Pros The software is intuitive and easy to use, it just makes sense. Cons I don't see any Cons at this point. One bit of feedback is that it would be nice to see what the experience is like for the influencer. Review Source AV Anna V. General Manager Health, Wellness and Fitness Used the software for: Less than 6 months ### "Very user-friendly" July 24, 2020 5.0 The whole process is very straightforward, from setting up your account to downloading the final product from the influencer. Pros Easy to use; creating campaigns and approving influencers is very simple. Shipment tracking is a great feature. Cons It would be great if we could have a Request Edits option for the content influencers have posted. It seems a bit harsh to use the Reject option if only minor edits are needed (especially since there's a notification asking to consider before rejecting). Simply messaging the influencer before approving doesn't seem to work (some don't reply before the time limit is up and the post gets auto-approved). Review Source VR Verified Reviewer Marketing Manager Insurance Used the software for: Less than 6 months ### "Overall it is a nice software" April 17, 2021 4.0 Pros It is easy to set up goals and get matched with the right influencers. Cons Most of the influencers are not really professional and it seems their followers are bots. Review Source AT Angela T. Influencer Relations Manager Health, Wellness and Fitness Used the software for: Less than 6 months ### "Earth Echo Foods Review" July 29, 2020 5.0 Very easy going and hopefully effective once we see some posts go live Pros It is so easy to go through applicants to represent our products and organize the campaign Cons Still a little unsure on the review process. Review Source JT Justine T. Founder Arts and Crafts Used the software for: Less than 6 months ### "High quality influencers that come to YOU" September 10, 2020 5.0 Pros The influencers on the platform really are high quality, and instead of you (as the brand) having to find them, they reach out to you. Cons Finding out only after putting the effort into making a campaign, that you have to buy $500 worth of credit to use the platform. It's heavily advertised as being $100 per influencer, and as a small business owner, it's unfortunate that you have to try working with 5 of them before evaluating if this method works for you. Review Source Aaron L. Founder Retail Used the software for: Less than 6 months ### "Does what is promised" August 3, 2020 5.0 Pros Easy to use and fairly cheap for User generated content Cons Fairly small influencer pool. Not enough influencers in my niche Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.