--- title: "Howuku Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Howuku Software - reviews, pricing plans, popular comparisons to other Heatmap products and more." source_url: "https://www.capterra.com/p/186112/Howuku/" page_type: "product" language: "en" publication_date: "2026-09-28" --- # Howuku Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 28, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Howuku ## What is Howuku? Howuku is an all-in-one web optimization platform to help you understand your website user behavior and optimize conversion rates through heatmap, session recordings, A/B testing, and feedback. ## What is Howuku used for? [User Experience (UX)](https://www.capterra.com/ux-software/)[AB Testing](https://www.capterra.com/ab-testing-software/)[Heatmap](https://www.capterra.com/heatmap-software/) Top alternative Featured Overall rating Based on 23 user reviews Reviews sentiment Positive 96% Neutral 4% Negative 0% Starting price $30 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Howuku?[Manage this product listing](https://www.g2.com/products/howuku/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Howuku 4.7 (23) VS. [4.5 (17)](https://www.capterra.com/p/172116/PageSense/reviews/) Starting Price $30 Flat Rate, Per Month Starting Price $12 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (23) Ease Of Use 4.9 (615) Value For Money 4.5 (17) Value For Money 4.6 (530) Customer Service 4.7 (16) Customer Service 4.1 (537) ## Howuku alternatives Highest Rated [4.7 (268)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Freshsales](https://www.capterra.com/p/155563/Freshsales/) [4.5 (623)](https://www.capterra.com/p/155563/Freshsales/reviews/) Starting price $11.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/155563/Freshsales/) [Freshmarketer](https://www.capterra.com/p/226111/Freshmarketer/) [4.4 (25)](https://www.capterra.com/p/226111/Freshmarketer/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/226111/Freshmarketer/) [Instapage](https://www.capterra.com/p/141695/Instapage/) [4.5 (365)](https://www.capterra.com/p/141695/Instapage/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/141695/Instapage/) ## FAQs about Howuku Overview ### Which roles and teams benefit most from Howuku? Howuku is most used by marketing, e-commerce, and DTC teams that test website experiences, analyze visitor behavior, and improve conversion paths. Product owners, UX designers, and researchers use it to validate interface changes, while operations, IT, and business leaders monitor digital performance and support data-informed website decisions. Answer based on 23 reviews Overview ### What company size and industries is Howuku built for? Howuku is for digital marketing agencies, B2B vendors, SaaS, e-commerce sites, CRO specialists, and product teams, with 78% of reviewers from small businesses. Its leading industries are Information Technology and Services (13%), Automotive (9%), and Computer Software (9%). Reviewers most commonly use it for user experience (UX). Answer based on 23 reviews Features and Usability ### What are the key features of Howuku? Howuku includes A/B Testing, Heatmaps, Screen Activity Recording, and User Journeys for website behavior analysis, plus Surveys & Feedback and Customer Segmentation for audience insights. It also offers Reporting/Analytics, Visual Analytics, Activity Dashboard, Trend Analysis, and Third-Party Integrations for tracking and reporting. Integrations ### Which third-party tools and platforms does Howuku integrate with? Howuku integrates with six third-party tools and platforms, including Shopify, WooCommerce, WordPress, OpenCart, Pabbly Connect, and Zapier. These catalog integrations cover e-commerce, content management, and automation use cases, giving Howuku options for connecting with storefronts, websites, and workflow tools. Answer based on 5 reviews Getting Started and Support ### What training and onboarding options does Howuku offer? Howuku provides in person training, live online sessions, webinars, documentation, and videos. In person and live online formats support guided instruction, webinars can cover feature overviews, documentation serves as written reference material, and videos offer self-paced learning for teams reviewing setup and product use. Getting Started and Support ### What customer support options does Howuku offer? Howuku provides email/help desk, FAQ/forum, knowledge base, and chat support. Users describe the interface as simple and intuitive, making answers easy to find. Feedback also notes some limits in support depth compared with competitors, though templates and self-service tools help teams handle routine questions. Answer based on 1 reviews ## Features AI summary Based on 937 Heatmap reviews Capterra reviewers highlight these as the features buyers care about most when choosing User Experience (UX) software: - **Surveys & Feedback** (**48%** of reviewers rated this feature as critical) - **Prototype Creation** (**49%**) - **Data Visualization** (**45%**) Howuku supports **Surveys & Feedback** and **Data Visualization**, giving teams a way to collect user input and turn behavior data into clear visual insights. However, it does not include **Prototype Creation**. Instead, it offers **Reporting/Analytics** (**43%**), which still helps teams track patterns, review UX performance, and make informed product decisions, helping businesses improve user journeys and prioritize changes based on real feedback and measurable results. Data Visualization 4.9 (13) 61.54% of 13 reviewers that rated this feature as important or highly important Graphical representation of data Reporting/Analytics 4.8 (5) 60.00% of 5 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data For Websites 4.9 (15) 66.67% of 15 reviewers that rated this feature as important or highly important Software is used for working on online pages Visual Analytics 4.8 (13) 38.46% of 13 reviewers that rated this feature as important or highly important Interact with data visualization elements, such as charts and graphs, to drill down into data Monitoring 4.8 (12) 50.00% of 12 reviewers that rated this feature as important or highly important Observe and track the demand, usage, progress or quality of a system, product, or user Customer Segmentation 4.8 (9) 55.56% of 9 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics Howuku 25 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - API: Application programming interface that allows for integration with other systems/databases - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - For Websites: Software is used for working on online pages - Heatmaps: A visual display that uses a color spectrum to show how visitors interact with areas of a web page - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Language: Manage and support multiple languages - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Screen Activity Recording: Capture what is happening on a computer screen - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Single Sign On: Allow users to access multiple services after entering their login credentials once - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - User Journeys: Track user's interaction with the prototype - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - User Research Analysis: Analyze and gain insights into user experience - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. Features 4.5 (23) 4.5 Based on 23 reviews ## Pricing Value for money 4.5 (17) Free Trial Free Version Basic $30.00 Flat Rate,Per Month Value for money 4.5 (17) 4.5 Based on 17 reviews ## Integrations [ WordPress](https://www.capterra.com/p/131687/WordPress/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ OpenCart](https://www.capterra.com/p/143516/OpenCart/)[ Pabbly Connect](https://www.capterra.com/p/205994/Pabbly-Connect/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (16) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (16) 4.7 Based on 16 reviews ## User reviews Overall rating 4.7 Based on 23 reviews Filter by rating 5(17) 4(5) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent AU ala U. ui ux designer Design ### "good for ai heatmaps" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 August 2, 2024 its good for testing products , tools like heatmap ect Pros easy to use , also the tools are usefull Cons nothing big , there is not a major issues Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LB Loic B. Designer Marketing and Advertising ### "Good Hotjar Alternative" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 March 20, 2024 Pros Easy to use. Convenient for small agencies. The pro plan offers more sessions per months compared to competitors. Cons After the trial ends, we can't see previous recordings because there is no free plans, unlike Hotjar or Lucky Orange. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Isaiah C. President Computer Software ### "Easy to use and implement" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 March 5, 2024 Pros Howoku took very little time to integrate, pretty much just a quick paste of a code block in gtag manager and you are good to go Cons Sometimes the loading times can take a while for certain visualizations, but that is somewhat understandable for the data it is providing Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. SB Steven B. Marketing Director Publishing ### "Still reviewinf" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 November 2, 2023 Still assessing. A colleague had recommended it so we try. Pros Colleague recommended so still trying it. Currently on the fence. Cons Still assessing. A colleague had recommended it so we try. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. MB Matt B. Marketing Automotive ### "Helpful and affordable" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 25, 2023 Pros Howuke is not only helpful but affordable, we used to use Hotjar before they got greedy Cons No cons I have encountered in the time I have been using Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. TC Tom C. Chief Technology Officer Automotive ### "Best in the industry" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 October 9, 2023 We've previously used Hotjar and tried to set up our own proprietary system, neither of which worked well for us.Hotjar's pricing is considerably higher and provides less helpful data than Howuku. Hotjar also requires more setup as events have to be manually tracked using custom tracking code. Pros The setup was very easy compared to some competitors, I'm a huge fan of the automated event tracking which automatically sets up events for any buttons/forms on our site. Cons Nothing really, it's worked great, especially after we've had issues with similar companies. Switched from [Hotjar](https://www.capterra.com/p/163516/Hotjar/) Hotjar's pricing + poor ease of use - We got locked out of our accounts all the time, especially because we managed multiple websites from one account. Reasons for choosing Howuku RRweb is the backbone of a lot of these products, the problem is that it's hard to optimize, and file sizes can become huge Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. NW nick W. Vp of DTC Consumer Goods ### "Great platform fof session replat!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 September 28, 2023 Pros The screen recording of users to allow us to find pitfalls and opportunities to improve the experience Cons Would be great if it had AI rec'd of opportunities that the Humana eye might not see Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. PA Palash A. E-Commerce Manager Retail ### "Easy to setup and monitor with great features at a fraction of cost" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 September 14, 2023 Pros Howuku was really easy to set up on our website without needing to contact support using GTM. The FAQs were very helpful. We installed Howuku to observe customer behaviour on the website and where they are dropping off. The video recordings have helped us a lot with this. Right now we are also testing the funnels to dig deeper into web analytics. Cons Using the heatmaps takes a lot longer than expected as once you request a heatmap of a particular webpage, it takes around 2 minutes to generate it, abrupting the flow. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. AN Anonymous User UI/UX Expert Pharmaceuticals ### "Howuku" 3.0 Overall Rating 3.0 3.0 Ease of Use 4.0 4.0 Features 2.0 2.0 Customer Service 0.0 0.0 Likelihood to Recommend 4/10 August 31, 2023 Pros The script size, the UI and the speed are great. Cons The fact that the data didnt really mirror the reality and that there were some really weird data. Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ED Eric D. Art Director Computer Software ### "Easy-to-use" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 5/10 August 30, 2023 Pros An effective and easy-to-use product that won't drown you with too many categories of data. Cons Unfortunately the form part is not compatible with the operation of my site (integration of forms from Plezi) Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. [View all Reviews](https://www.capterra.com/p/186112/Howuku/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [Hotjar vs Howuku](https://www.capterra.com/compare/163516-186112/Hotjar-vs-Howuku)