--- title: "Snowplow BDP Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Snowplow BDP the right Data Extraction solution for you? Explore 9 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/186343/Snowplow-Insights/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-21" --- Snowplow BDP 4.8 (9) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 21st, 2026 # Reviews of Snowplow BDP Ease of use 4.1 Customer Service 4.9 ## Showing most helpful reviews Showing 1-9 of 9 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Valarie V. Project Director Used the software for: Less than 1 year ### "Powerful System with amazing Tracking Dashboard." August 3, 2021 5.0 Workflow management software, activity tracking and the best for easy data pulling across other platforms very easily. Pros Data import across others platforms, productive data analytics and very effective for the activities tracking. The Drag and Drop interface is more helpful on easy navigation, easy to collaborate and monitoring on real-time capability is nice. Cons Nothing was detected as a problem on the system usability and also on getting started with the platform and the features. Review Source R Reviewer Data Analyst Used the software for: Less than 1 year ### "When data quality and real-time matters" June 25, 2021 5.0 Very satisfied Pros It is very transparent as it is an open source software. We set up the validation rules, data modeling rules and data schema, so all in all it is very personalizable. During the onboarding process we got a lot of help from the success team, they were (and still are) really helpful. Cons You need some data engineers and architects to set up the data pipelines internally to on-premise datalake or to other marketing tools. It is not particularly Snowplow's fault, you just have to calculate with this issue if your company has strict security standards. It would be the same with other tools as well. Review Source R Reviewer CTO Used the software for: 3-5 years ### "Good structured Events" June 25, 2021 4.0 Pros Having a good structure of events is sueful while not always required. Cons The set up with the different AWs services is kind of complicated and requires well oversight Review Source R Reviewer Director Engineering Used the software for: 3-5 years ### "Snowplow for the win" June 19, 2019 4.0 Being a snowplow user and contributor for more than 4 years, I'm all sold and wouldn\*t exchange it for another tool set. Pros Snowplow allows you to acquire such a great variety of data which is available to us in full detail and resolution. Additonally the whole ecosystem if stream and batch processing makes it a universal tool for a lot of enterprises Cons The learning curve is really steep if you start and read through all the wiki documentation. Good thing it exists, but i can see people being startled at first Review Source R Reviewer Data Tech Lead Used the software for: 3-5 years ### "Snowplow Insights goes from Good to Great!" June 25, 2021 5.0 Pros I love the Data Structures functionality, and its relative ease to release new schemas in production. This cut our development and deployment time by 10x. Cons The infrastructure section could do with an upgrade. Currently, not sure what to make of it or how useful it is. Perhaps it would be great to see some health attributes / data metrics through it, to understand what is going on, a deeper level. Review Source R Reviewer Senior Data Engineer Used the software for: Less than 1 year ### "Snowplow is very helpful for tracking events on my website" July 8, 2019 5.0 I have build snowplow event trackers using scala for collector and enrichment prosess. And put the data events to aws s3 using aws kinesis firehose. And i use aws ecs for put collector and enrichment using ec2 instance. This is very stable for track the events due to server less. And i use google tag manager for tracking. With this system we safe my budget better than subsribe google analytics premium. Pros Snowplow insights is very useful for tracking events on my website. We can analysis our customers behavior. become value for increasing income in my company. We can track row data for any events. Cons Support any programming language you like. And i chose scala for collector and enrichment process. Review Source R Reviewer team lead analytics Used the software for: 3-5 years ### "Solid stuff!" June 29, 2021 5.0 My experience with SP is great, support is on point, communication very solid! Pros It's a very versatile/ complete product and helps us greatly in managing our pipeline, infrastructure and thinking about our use cases/ issues. Cons It's pretty custom to set, requires a lot of engineering work, back and forth communication. Review Source R Reviewer Software Engineer Used the software for: 1-3 years ### "Great product to start collecting events from your products" June 25, 2021 5.0 Pros Ease of use. Great support. Ability to setup custom events Cons None so far. Switched from Google Analytics and it has been good experience. Review Source R Reviewer Data Engineer Used the software for: 3-5 years ### "Heplful aggregator" June 16, 2021 5.0 Pros Can handle data imports from anywhere, even from multiple sources at the same time. The analytics are in-depth and informative .Can support 3D visualization . Cons As is to be expected ,the program is really complex and learning what you need about it will take a lot of time . Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.