# Samba Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Samba Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more.

Source: https://www.capterra.com/p/186404/Samba

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# 

 Samba Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Samba

## What is Samba?

Samba's artificial intelligence and automation capabilities empower businesses to gain and act upon a deeper, more objective understanding of each of their customers. With full-spectrum analytics, content personalization, predictive micro-segmentation, and more, organizations have an assortment of AI-powered tools that will vastly increase their overall operational efficiency and utility and garner customer experiences that are truly reflective of each customer's unique needs and demands.

## What is Samba used for?

[Marketing Automation](https://www.capterra.com/marketing-automation-software/)

Top alternative

Featured

Overall rating

Based on 1 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

### Starting price

Free trial available

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## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Samba

5.0 (1)

VS.

[4.6 (3,464)](https://www.capterra.com/p/132996/brevo/reviews/)

Starting Price

Contact vendor

Starting Price

$9

Usage Based, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

5.0 (1)

Ease Of Use

4.6 (2,127)

Value For Money

5.0 (1)

Value For Money

4.5 (2,023)

Customer Service

5.0 (1)

Customer Service

4.5 (2,071)

## Samba alternatives

[4.5 (6,231)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/)

Starting price

$16.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.3 (2,924)](https://www.capterra.com/p/31898/Constant-Contact/reviews/)

Starting price

$12.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

86%

of reviewers

rated it above 4 stars

Highest Rated

[Systeme.io](https://www.capterra.com/p/198994/Systeme/)

[4.8 (2,127)](https://www.capterra.com/p/198994/Systeme/reviews/)

Starting price

$17.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/198994/Systeme/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

A/B Testing

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Customizable CTAs

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Dynamic Content

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Landing Pages/Web Forms

Create landing pages or online forms designed to capture new leads and prospects

Lead Management

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Samba 17 features

Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)

Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience

Create landing pages or online forms designed to capture new leads and prospects

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Score a lead on their quality or likelihood to buy based on certain behaviors

Automate workflows and trigger campaigns based on customer actions

See past and upcoming campaigns and communications in a calendar view

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Create many versions of emails, forms, or actions and gauge which is most effective

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.)

Group leads or contacts based on their specific characteristics

Manage campaigns and track engagement for marketing efforts across social media channels

Create, save, and re-purpose templates for emails, forms, etc.

Monitor activity of individuals who visit your website using cookies

Get Advice

We can help you find the software with the features you need.

Features

5.0 (1)

5.0

Based on 1 reviews

## Pricing

Value for money

5.0 (1)

### Starting price

Free trial available

Value for money

5.0 (1)

5.0

Based on 1 reviews

Connect with a Capterra advisor for a free 15-minute consultation

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## Support, customer service and training options

Customer Service

5.0 (1)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (1)

5.0

Based on 1 reviews

## User reviews

Overall rating

5.0

Based on 1 reviews

Filter by rating

5(1)

4(0)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

MP

Martin P.

Lead Project Manager

Marketing and Advertising

### "Samba for e-commerce"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

August 6, 2019

Our collaboration not only led to a significant increase in time efficiency, but we were also surprised at how the predictive algorithm continually improved and the business results along with it. More specifically, Dentsu’s marketing efforts saw a 180% increase in clicks and, more importantly, revenue increased by 24% compared to the control group. At the same time, Samba was able to reduce the cost per conversion by a third

Pros

\- adressing the right people with right message at the right time - well-established mathematical tool for predictions

Cons

We haven’t encoutered any issue during our cooperation

Reasons for choosing Samba

Samba offered us not just great results, but extraordinary attitude and attitude.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

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