# Samba Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Samba Software - reviews, pricing plans, popular comparisons to other Marketing Automation products and more. Source: https://www.capterra.com/p/186404/Samba --- # Samba Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Samba ## What is Samba? Samba's artificial intelligence and automation capabilities empower businesses to gain and act upon a deeper, more objective understanding of each of their customers. With full-spectrum analytics, content personalization, predictive micro-segmentation, and more, organizations have an assortment of AI-powered tools that will vastly increase their overall operational efficiency and utility and garner customer experiences that are truly reflective of each customer's unique needs and demands. ## What is Samba used for? [Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 1 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Contact vendor for pricing Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Samba?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://samba.ai&name=Samba) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Samba 5.0 (1) VS. [4.6 (3,414)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price Contact vendor Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (1) Ease Of Use 4.6 (2,126) Value For Money 5.0 (1) Value For Money 4.5 (2,022) Customer Service 5.0 (1) Customer Service 4.5 (2,070) ## Samba alternatives [4.5 (6,221)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.7 (836)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [Systeme.io](https://www.capterra.com/p/198994/Systeme/) [4.8 (2,126)](https://www.capterra.com/p/198994/Systeme/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/198994/Systeme/) [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [4.6 (2,561)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/79367/ActiveCampaign/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Customizable CTAs Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Dynamic Content Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Landing Pages/Web Forms Create landing pages or online forms designed to capture new leads and prospects Lead Management Store information about leads or contacts and track, manage and nurture them throughout the sales process Samba 17 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Create landing pages or online forms designed to capture new leads and prospects Store information about leads or contacts and track, manage and nurture them throughout the sales process Score a lead on their quality or likelihood to buy based on certain behaviors Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Create many versions of emails, forms, or actions and gauge which is most effective Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Group leads or contacts based on their specific characteristics Manage campaigns and track engagement for marketing efforts across social media channels Create, save, and re-purpose templates for emails, forms, etc. Monitor activity of individuals who visit your website using cookies Get Advice We can help you find the software with the features you need. Features 5.0 (1) 5.0 Based on 1 reviews ## Pricing Value for money 5.0 (1) ### Starting price Contact vendor for pricing Free trial available Value for money 5.0 (1) 5.0 Based on 1 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (1) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (1) 5.0 Based on 1 reviews ## User reviews Overall rating 5.0 Based on 1 reviews Filter by rating 5(1) 4(0) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent MP Martin P. Lead Project Manager Marketing and Advertising ### "Samba for e-commerce" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 6, 2019 Our collaboration not only led to a significant increase in time efficiency, but we were also surprised at how the predictive algorithm continually improved and the business results along with it. More specifically, Dentsu’s marketing efforts saw a 180% increase in clicks and, more importantly, revenue increased by 24% compared to the control group. At the same time, Samba was able to reduce the cost per conversion by a third Pros \- adressing the right people with right message at the right time - well-established mathematical tool for predictions Cons We haven’t encoutered any issue during our cooperation Reasons for choosing Samba Samba offered us not just great results, but extraordinary attitude and attitude. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)