# goTom Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about goTom Software - reviews, pricing plans, popular comparisons to other CRM products and more.

Source: https://www.capterra.com/p/186577/goTom

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# 

 goTom Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

goTom

## What is goTom?

goTom provides a comprehensive solution for digital advertising sales and execution across display, retail media, CTV, and digital audio. Designed for the sell-side, it functions as a CRM for managing contacts, customer data, and activities while handling complex media conditions. At its core, goTom manages complex product and pricing structures, creates media plans, and automates order processing, campaign monitoring, report generation, billing, and publisher payouts. With goTom, you can accelerate your productivity by a factor of four: The cloud platform integrates with various tech stacks, communicating with ad servers, SSPs, CRM- & ERP-Tools, and BI systems. Thus, it significantly reduces the workload for each order, streamlining workflows for better results.

## What is goTom used for?

[Order Management](https://www.capterra.com/order-management-software/)[Ad Server](https://www.capterra.com/ad-server-software/)[Business Intelligence](https://www.capterra.com/business-intelligence-software/)

Overall rating

Based on 1 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Contact vendor  
for pricing

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

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Do you work for goTom?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.gotom.io&name=goTom)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### goTom

4.0 (1)

VS.

[4.2 (1,991)](https://www.capterra.com/p/135757/NetSuite/reviews/)

Starting Price

Contact vendor

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.0 (1)

Ease Of Use

4.0 (1,947)

Value For Money

0.0 (0)

Value For Money

3.8 (1,537)

Customer Service

0.0 (0)

Customer Service

3.8 (1,642)

## goTom alternatives

[4.5 (171)](https://www.capterra.com/p/161813/Order-Software/reviews/)

Starting price

Contact vendor for pricing

[4.2 (1,291)](https://www.capterra.com/p/135618/Odoo/reviews/)

Starting price

$31.10

Per User, Per Month

[4.3 (606)](https://www.capterra.com/p/76/Intacct/reviews/)

Starting price

Contact vendor for pricing

Highest Rated

[4.5 (414)](https://www.capterra.com/p/146241/Zoho-Inventory/reviews/)

Starting price

$39.00

Per User, Per Month

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Ad Unit Creation

Creating, customizing and managing ads

Advertising Management

Manage advertising space and its sales within your network or publication

API

Application programming interface that allows for integration with other systems/databases

Bulk Send

Process of sending a large number of documents, messages or emails to multiple recipients at once

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Client Management

Manage contact details and communication with clients

goTom 26 features

Creating, customizing and managing ads

Manage advertising space and its sales within your network or publication

Application programming interface that allows for integration with other systems/databases

Process of sending a large number of documents, messages or emails to multiple recipients at once

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Manage contact details and communication with clients

Assembly of graphs and charts for visualizing and tracking statistics/metrics

Creation and customization of dashboards

Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency

Graphical representation of data

Form predictions based on past and present data/trends

Create invoices from scratch or have recurring invoices

Creation, processing, verification, and execution of invoices till the payment is made

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Score a lead on their quality or likelihood to buy based on certain behaviors

Automate workflows and trigger campaigns based on customer actions

Create, send, and view electronic invoices

Send / receive, process, and execute orders

Create, send, and track purchase orders and their statuses

Generate quotes or estimates for customers

Active reporting of data and metrics

View and track pertinent metrics to find patterns and gain insights from data

Pipeline view and tracking lead status

Create, manage and track all task activities and progression

Create, design and manage workflows for repetitive tasks

Get Advice

We can help you find the software with the features you need.

Features

3.0 (1)

3.0

Based on 1 reviews

## Pricing

### Starting price

Contact vendor  
for pricing

Free trial  
available

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

## User reviews

Overall rating

4.0

Based on 1 reviews

Filter by rating

5(0)

4(1)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

MK

Maja K.

Graphic Designer and Ad Operator

Marketing and Advertising

### "GoTom Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

0.0

0.0

Likelihood to Recommend

8/10

December 2, 2024

Easy to navigate, a little bit tricky in the details at some points, but I like the overview you get of the booking, and it makes working with multiple flights a lot easier.

Pros

It's very streamlined and easy to navigate. I also like that you can easily duplicate and edit flights without having to create a new one from scratch every time.

Cons

What I don't like so much is that it's sometimes a little hard to apply the filters and targetings, and it isn't ompitmised for booking Blocket yet with a few products and categories missing.

Switched from

[ROSE](https://www.capterra.com/p/230462/ROSE/)

Blocket split from Schibsted and a new booking and CRM system was introduced

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Independent research methodology

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[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

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