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goTom provides a comprehensive solution for digital advertising sales and execution across display, retail media, CTV, and digital audio. Designed for the sell-side, it functions as a CRM for managing contacts, customer data, and activities while handling complex media conditions. At its core, goTom manages complex product and pricing structures, creates media plans, and automates order processing, campaign monitoring, report generation, billing, and publisher payouts. With goTom, you can accelerate your productivity by a factor of four: The cloud platform integrates with various tech stacks, communicating with ad servers, SSPs, CRM- & ERP-Tools, and BI systems. Thus, it significantly reduces the workload for each order, streamlining workflows for better results.
Provider
goTom
Located In
Switzerland
Open API
Yes
Deployment
Cloud, SaaS, Web-Based
Training
Webinars, Live Online, In Person
Our platform empowers media owners to streamline complex ad sales management processes, allowing sales to focus more on customer development and less on other tasks.
Content Source: goTom
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