--- title: "goTom Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about goTom Software - reviews, pricing plans, popular comparisons to other CRM products and more." source_url: "https://www.capterra.com/p/186577/goTom/" page_type: "product" language: "en" --- # goTom Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on August 20, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) goTom ## What is goTom? goTom provides a comprehensive solution for digital advertising sales and execution across display, retail media, CTV, and digital audio. Designed for the sell-side, it functions as a CRM for managing contacts, customer data, and activities while handling complex media conditions. At its core, goTom manages complex product and pricing structures, creates media plans, and automates order processing, campaign monitoring, report generation, billing, and publisher payouts. With goTom, you can accelerate your productivity by a factor of four: The cloud platform integrates with various tech stacks, communicating with ad servers, SSPs, CRM- & ERP-Tools, and BI systems. Thus, it significantly reduces the workload for each order, streamlining workflows for better results. ## What is goTom used for? [Order Management](https://www.capterra.com/order-management-software/)[Ad Server](https://www.capterra.com/ad-server-software/)[Business Intelligence](https://www.capterra.com/business-intelligence-software/) Top alternative Featured Overall rating Based on 1 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for goTom?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.gotom.io&name=goTom) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### goTom 4.0 (1) VS. [4.2 (2,062)](https://www.capterra.com/p/135757/NetSuite/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (1) Ease Of Use 4.0 (2,018) Value For Money 0.0 (0) Value For Money 3.9 (1,609) Customer Service 0.0 (0) Customer Service 3.8 (1,711) ## goTom alternatives [4.2 (1,322)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting price $31.10 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [4.3 (716)](https://www.capterra.com/p/76/Intacct/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars Highest Rated [4.6 (6,095)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.4 (198)](https://www.capterra.com/p/124180/Brightpearl/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars ## FAQs about goTom Overview ### What company size and specific industries is goTom built for? goTom is designed for media owners and media businesses that manage complex ad sales processes. It is best suited to organizations in the media and advertising sector, including teams that need support with sales administration so they can spend more time on customer development and client relationships. Features and Usability ### What are the key features of goTom? goTom offers dashboard and order processing as core functions, along with API access, ad unit creation, and advertising management. It also includes campaign management, client management, sales pipeline management, workflow management, reporting and analytics, forecasting, and invoicing features such as invoice creation and purchase order management. Getting Started and Support ### What training and onboarding options does goTom offer? goTom provides in person training, live online sessions, and webinars. In person training supports face-to-face instruction, live online sessions allow remote guided setup, and webinars offer scheduled group learning for teams that want product information and feature walkthroughs. ## Features AI summary Based on 14,670 CRM reviews Capterra reviewers highlight these features as the top priorities when choosing a CRM: - **Contact Management** (**44%** of reviewers rated this feature as critical) - **Sales Pipeline Management** (**43%**) - **Lead Management** (**44%**) goTom includes **Sales Pipeline Management** and **Lead Management**, giving sales teams a way to track deals through each stage and manage prospects more effectively. However, it does not include **Contact Management**. Instead, the product offers **Task Management** (**37%**), which helps teams stay on top of follow-ups, assignments, and daily sales activities, helping businesses keep work organized and move opportunities forward. Ad Unit Creation Creating, customizing and managing ads Advertising Management Manage advertising space and its sales within your network or publication API Application programming interface that allows for integration with other systems/databases Bulk Send Process of sending a large number of documents, messages or emails to multiple recipients at once Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Client Management Manage contact details and communication with clients goTom 26 features ### All Features - Ad Unit Creation: Creating, customizing and managing ads - Advertising Management: Manage advertising space and its sales within your network or publication - API: Application programming interface that allows for integration with other systems/databases - Bulk Send: Process of sending a large number of documents, messages or emails to multiple recipients at once - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Client Management: Manage contact details and communication with clients - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency - Data Visualization: Graphical representation of data - Forecasting: Form predictions based on past and present data/trends - Invoice Creation: Create invoices from scratch or have recurring invoices - Invoice Processing: Creation, processing, verification, and execution of invoices till the payment is made - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Marketing Automation: Automate workflows and trigger campaigns based on customer actions - Online Invoicing: Create, send, and view electronic invoices - Order Processing: Send / receive, process, and execute orders - Purchase Order Management: Create, send, and track purchase orders and their statuses - Quotes/Estimates: Generate quotes or estimates for customers - Real-Time Reporting: Active reporting of data and metrics - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sales Pipeline Management: Pipeline view and tracking lead status - Task Management: Create, manage and track all task activities and progression - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 3.0 (1) 3.0 Based on 1 reviews ## Pricing ### Starting price Free trial available Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## User reviews Overall rating 4.0 Based on 1 reviews Filter by rating 5(0) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent MK Maja K. Graphic Designer and Ad Operator Marketing and Advertising ### "GoTom Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 December 2, 2024 Easy to navigate, a little bit tricky in the details at some points, but I like the overview you get of the booking, and it makes working with multiple flights a lot easier. Pros It's very streamlined and easy to navigate. I also like that you can easily duplicate and edit flights without having to create a new one from scratch every time. Cons What I don't like so much is that it's sometimes a little hard to apply the filters and targetings, and it isn't ompitmised for booking Blocket yet with a few products and categories missing. Switched from [ROSE](https://www.capterra.com/p/230462/ROSE/) Blocket split from Schibsted and a new booking and CRM system was introduced Review source Vendor Referred - Incentive Offered: This reviewer was invited by the software vendor to submit an honest review and offered a nominal incentive as a thank you. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.