# Odyssey Attribution Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Odyssey Attribution Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more. Source: https://www.capterra.com/p/186717/Odyssey-Attribuiton --- # Odyssey Attribution Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Odyssey Attribution ## What is Odyssey Attribution? Multi-touch attribution, Integrated with Google Analytics. Odyssey provides you with Actionable insights such as suggested ad spend and incrementality index. After importing your cost data, you can see your under- or overspend per channel, campaign, keyword, etc. All we need to get started is Google Analytics, setup is done in 2 minutes. ## What is Odyssey Attribution used for? [Marketing Planning](https://www.capterra.com/marketing-planning-software/)[Customer Journey Mapping Tools](https://www.capterra.com/customer-journey-mapping-tools-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 5 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €500 Flat Rate, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Odyssey Attribution?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://odysseyattribution.co&name=Odyssey Attribution) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Odyssey Attribution 4.8 (5) VS. [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting Price €500 Flat Rate, Per Month Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (5) Ease Of Use 3.8 (674) Value For Money 4.6 (5) Value For Money 3.8 (481) Customer Service 4.8 (5) Customer Service 3.9 (550) ## Odyssey Attribution alternatives [4.6 (5,731)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month [4.7 (19)](https://www.capterra.com/p/156756/Funnel/reviews/) Starting price $120.00 Per User, Per Month [Dreamdata](https://www.capterra.com/p/197705/Dreamdata-io/) [4.8 (55)](https://www.capterra.com/p/197705/Dreamdata-io/reviews/) Starting price $750.00 Per User, Per Month [Learn More](https://www.capterra.com/p/197705/Dreamdata-io/) Highest Rated [SAS Customer Intelligence 360](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/) [4.9 (8)](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/#reviews) Starting price $8000.00 Per User, Per Month [Learn More](https://www.capterra.com/p/266530/SAS-Customer-Intelligence-360/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities API Application programming interface that allows for integration with other systems/databases Attribution Modeling Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Campaign Analytics Track and interpret campaign performance metrics Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Channel Management Manage various distribution channels, build relations with channel partners, and track their performance Odyssey Attribution 30 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Application programming interface that allows for integration with other systems/databases Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Manage various distribution channels, build relations with channel partners, and track their performance Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Track user conversions from all digital sources Visualize and analyze customer experience across all touchpoints and channels Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Import and export data to and from software applications Graphical representation of data Tracks metrics that provide insight into how a user interacts with any interface or product Track and monitor a specific set of keywords Observe and track the demand, usage, progress or quality of a system, product, or user Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Evaluate the impact of each touch point that drives a conversion A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Search and filter data across systems to locate required information by entering keywords or certain criteria Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Set up connections to third-party platforms to improve business processes Interact with data visualization elements, such as charts and graphs, to drill down into data Get Advice We can help you find the software with the features you need. Features 4.8 (5) 4.8 Based on 5 reviews ## Pricing Value for money 4.6 (5) Free Trial Basic €500.00 Flat Rate,Per Month Value for money 4.6 (5) 4.6 Based on 5 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Instagram](https://www.capterra.com/p/210721/Instagram/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ impact.com](https://www.capterra.com/p/174265/Impact/)[ Awin](https://www.capterra.com/p/201673/Awin/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.8 (5) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (5) 4.8 Based on 5 reviews ## User reviews Overall rating 4.8 Based on 5 reviews Filter by rating 5(4) 4(1) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent BJ Berend j. Campaign Manager Marketing and Advertising ### "Perfect tooling" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 17, 2021 Very helpfull to analyse every channel/campaign on a attributed way Pros Very nice interface and easy to use on a daily basis Cons More information about the suggested spend per daily instead of the suggested spend per selected data range Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. MK milo k. junior campaign manager Marketing and Advertising ### "The best attribution tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 17, 2021 Pros It give you a good insight of the attribution of every marketing channel. Cons None yet, they will solve the problem quite quick for you. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. HS Huma S. Campaign Manager Online Media ### "Great tooling for seeing the real value of each marketing channel in the customer journey" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 15, 2021 The staff working at Odyssey are really easy to reach out to and reply fast. There is also a good collaboration between the two companies into making sure the implementation goes smooth. Also their demo option (which we can book with the client, Odyssey and ourselves) really helps understanding the platform better. Pros Odyssey Tooling really helps us as online marketers to not only see the omnichannel revenue based on what Google Analytics says, but it really looks beyond that. Especially the incrementality value of each marketing channel really helps us evaluating what role a certain channel has in the customer journey (also based on the ad spend per channel). For example if you would look at Analytics last click data you will find that social media platforms such as Facebook always has a lower score in terms of conversions and traffic. However with the tooling of Odyssey we can see that this channel really adds value in the customer journey as being the initiating channel for a new customer journey and reaching out new clients. The same applies for the other channels aswell such as Google Ads, Microsoft, display marketing etc. Cons I would say it really takes time to fully understand how the tooling works and how to be able to read the given data correctly as there is a lot of information shared in the tooling. At this point we are also looking into ways on how we can make this as easy to follow for our clients aswell building a custom dashboard were we only show the most important data. Sometimes it can be a bit challenging to implement changes because they don't match with the clients marketing strategy which is why we are looking into smarter ways to read the data. However once you've mastered this, the tooling is really easy to use. Reasons for choosing Odyssey Attribution \- Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Vincent v. Head of Online Marketing Marketing and Advertising ### "Odyssey helps us save tons (sometimes literraly) of money through attribution insights. " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 June 21, 2019 Odyssey has helped us make decisions based on the right data. Before, like most companies, we were using mostly last-click attribution. Last-click attribution may help FB/Google grow, but it's a fundamentally broken KPI that hurts lots of online businesses. We have now gained a competitive edge over other agencies that still continue to work with just last click data. This has become a USP for our company and it helps us drive more growth for our clients. Pros Odyssey is great for its core functionality; finding out the incrementality of our marketing campaigns. This helps us redistribute budgets more effectively and increase overall sales coming from online marketing using the same or oftentimes lower budgets than before. I firmly believe in the Odyssey vision of using the human brain as the last touch. We often see that other attribution models get it wrong because they're based on multiple assumptions that sometimes don't hold. They don't incorporate the nuances (e.g. sales periods, events, changes in the industry etc.) where humans still have an edge on the machines. Simplicity is another core strength, I don't have to wade through dozens of reports/datasets to find the insights I'm looking for. Once a week I can go into the account(s) and look at the insights (i.e. are we driving incremental growth in our campaigns and how can we improve that). This makes budgeting very easy, as Odyssey suggests the media spend for each channel and campaign. We don't need to have expensive monthly/quarterly budgeting meetings that yield mediocre results anymore. In short, Odyssey is simple yet effective. Cons As a data geek, sometimes I would like to have more ability to customize columns and create custom KPIs. Currently, Odyssey doesn't allow you to create custom columns. However, it's easy to talk to the team and suggest improvements, so I expect the tool to become better and better. Reasons for choosing Odyssey Attribution We have a close connection to the company, so we were already aware of how this product would help our clients save cost and increase efficiency. Other marketing attribution tools are usually at least 2x more expensive, mainly due to features that most marketeers will rarely use. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TV Tom v. Business Analyst Apparel & Fashion ### "Great tool enabling marketeers to analyse their marketing channels" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 17, 2019 \- Great guys and developers behind the tool trying to make the most out of it for their customers! Pros \- Easy to us - Great customer support - The development team always quick with helping out - Provides interesting insight into our marketing channels Cons \- Didn't find one really. The fact that attribution to net revenue will be included soon makes the tool even stronger. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)