Who Uses This Software?

E-Commerce


Average Ratings

2 Reviews

  • 5 / 5
    Overall

  • 5 / 5
    Ease of Use

  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $50.00/month
  • Free Version
    Yes
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Odyssey
  • odysseyattribution.co
  • Founded 2016
  • Netherlands

About Odyssey Attribuiton

Multi-touch attribution, integrated with Google Analytics. Actionable insights such as suggested ad spend and incrementality index.


Odyssey Attribuiton Features

  • Attribution Modeling
  • Audience Segmentation
  • Conversion Tracking
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Multi-Touch Attribution
  • Predictive Analytics
  • ROI Tracking

Odyssey Attribuiton Reviews Recently Reviewed!


Capterra loader

Odyssey helps us save tons (sometimes literraly) of money through attribution insights.

Jun 21, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Odyssey is great for its core functionality; finding out the incrementality of our marketing campaigns. This helps us redistribute budgets more effectively and increase overall sales coming from online marketing using the same or oftentimes lower budgets than before. I firmly believe in the Odyssey vision of using the human brain as the last touch. We often see that other attribution models get it wrong because they're based on multiple assumptions that sometimes don't hold. They don't incorporate the nuances (e.g. sales periods, events, changes in the industry etc.) where humans still have an edge on the machines. Simplicity is another core strength, I don't have to wade through dozens of reports/datasets to find the insights I'm looking for. Once a week I can go into the account(s) and look at the insights (i.e. are we driving incremental growth in our campaigns and how can we improve that). This makes budgeting very easy, as Odyssey suggests the media spend for each channel and campaign. We don't need to have expensive monthly/quarterly budgeting meetings that yield mediocre results anymore. In short, Odyssey is simple yet effective.

Cons: As a data geek, sometimes I would like to have more ability to customize columns and create custom KPIs. Currently, Odyssey doesn't allow you to create custom columns. However, it's easy to talk to the team and suggest improvements, so I expect the tool to become better and better.

Overall: Odyssey has helped us make decisions based on the right data. Before, like most companies, we were using mostly last-click attribution. Last-click attribution may help FB/Google grow, but it's a fundamentally broken KPI that hurts lots of online businesses. We have now gained a competitive edge over other agencies that still continue to work with just last click data. This has become a USP for our company and it helps us drive more growth for our clients.

Great tool enabling marketeers to analyse their marketing channels

May 17, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Extremely
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Pros: - Easy to us

- Great customer support

- The development team always quick with helping out

- Provides interesting insight into our marketing channels

Cons: - Didn't find one really. The fact that attribution to net revenue will be included soon makes the tool even stronger.

Overall: - Great guys and developers behind the tool trying to make the most out of it for their customers!