# Veritone Attribute Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Veritone Attribute Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more. Source: https://www.capterra.com/p/186762/Veritone-Attribute --- # Veritone Attribute Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Veritone Attribute ## What is Veritone Attribute? Veritone Attribute is transforming marketing attribution in media broadcasting, using AI-powered technology that delivers near real-time performance metrics for advertisements in all broadcast formats including scheduled and unscheduled spots (live reads, organic mentions, promos). Veritone Attribute leverages data from broadcast ads and correlates them to advertisers website analytics to demonstrate the effectiveness of their ad campaigns in near real-time. ## What is Veritone Attribute used for? [Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) Top alternative Featured Overall rating Based on 27 user reviews Reviews sentiment Positive 81% Neutral 11% Negative 7% Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Veritone Attribute?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://veritone.com&name=Veritone Attribute) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Veritone Attribute 4.1 (27) VS. [4.7 (703)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.5 (27) Ease Of Use 4.7 (2,313) Value For Money 4.6 (16) Value For Money 4.5 (1,889) Customer Service 4.0 (24) Customer Service 4.6 (1,696) ## Veritone Attribute alternatives [Semrush](https://www.capterra.com/p/151962/SEMrush/) [4.6 (2,316)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/151962/SEMrush/) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [4.6 (253)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Starting price $125.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [Google Alerts](https://www.capterra.com/p/202337/Google-Alerts/) [4.7 (315)](https://www.capterra.com/p/202337/Google-Alerts/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/202337/Google-Alerts/) [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/) [4.7 (581)](https://www.capterra.com/p/176340/Ahrefs/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/176340/Ahrefs/) [View all alternatives](https://www.capterra.com/p/186762/Veritone-Attribute/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Attribution Modeling Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Benchmarking Compare key metrics for the business against prominent players in the industry Veritone Attribute 19 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Dashboard to view the status of ongoing processes, identify current incidents and track past activities Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Track visitors'/audience's responses across web pages and other optimized content Compare key metrics for the business against prominent players in the industry Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Track the performance of marketing campaigns across multiple channels. Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Observe and track the demand, usage, progress or quality of a system, product, or user A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Collect information from multiple sources A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Analyze and gain insights into data in real-time Receive data and information in real time Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Review data from past periods to reveal recurring tendencies and predict future performance Track and analyze information regarding website visitors Get Advice We can help you find the software with the features you need. Features 4.0 (27) 4.0 Based on 27 reviews ## Pricing Value for money 4.6 (16) ### Starting price Contact vendor for pricing Free trial available Value for money 4.6 (16) 4.6 Based on 16 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (24) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (24) 4.0 Based on 24 reviews ## User reviews Overall rating 4.1 Based on 27 reviews Filter by rating 5(10) 4(12) 3(3) 2(2) 1(0) Mentioned topic Sorted by most recent AU Anonymous User Media personnel Broadcast Media ### "Veritone Attribute Software review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 June 24, 2021 So far so good. There isn't much to complain for, particularly about this product. Pros Veritone attribution stage looks incredible, and isn't muddled to peruse by customers. The produced reports look phenomenal, and clean. No altering needed for the style. Cons Sometimes the instrument didnt't read complete radio promotions or GA in a correct manner. The help group assisted us with this load of issues yet I might want to utilize the instrument working perfectly well indeed. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TC Tiffany C. VP, Auto Media Production ### "Would be amazing with some improvements" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 April 6, 2021 Pros Visibly pleasing. Like the availability of the info hover (giving methodology to each data point). Ability to compare web traffic is very useful. Cons Interface is too hard for AEs to use. FIRST VIEW should be overlay of spots + web traffic. Many people give up before they can find it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AR Angie R. Sales Marketing and Advertising ### "Veritone " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 April 6, 2021 Veritone custom support has been great thru a few hurdles. Overall easy to use & show attribution. Pros TOp feature is new users and lift % for all connected clients. I love the turn key reporting too! Cons Consistency of pulling ALL names/spots so all campaigns are set up the same. Switched from [LeadsRx](https://www.capterra.com/p/146071/LeadsRx-Attribution-Software/) Company decision Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User AE Broadcast Media ### "Veritone makes my job easier" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 6, 2021 Pros It's easy to pull airchecks and they offer great reporting Cons Nothing to complain about - it's user friendly and the customer service is great Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SG Shannon G. Account Exectuive Marketing and Advertising ### "Client Recap/Attributes" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 6, 2021 i'm in the middle Pros I do like the attribute weblift reports. Cons Client watchlist is too confusing and not user friending to set up. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DB Dylan B. Account Executive Marketing and Advertising ### "A measured look at broadcast" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 6, 2021 It helps showcase engagement in our audience and provides a new analytical report for clients that require it to make purchasing decisions. Pros It provides measured analytics to my clients to determine the success of specific creative as well as consumer engagement. Cons In some aspects not all the content is captured initially that results in sending the content via Excel. Hour long show content isn't easily captured. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AD Andrew D. Integrated Marketing Executive Broadcast Media ### "Great in concept, frustrating in application" 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 3.0 3.0 Likelihood to Recommend 2/10 April 1, 2021 Overall, I've appreciated the communication from customer service. The turnaround time from other portions of the team is lacking, unfortunately. Pros In my world, attribution is vital. The Achilles Heel to nearly all broadcast media has been that. Being able to sit across the table from someone juggling a massive marketing budget and pushing them to our side of the fence with this software has made closing business that much easier. Especially in a world where digital dollars are eating out more and more of advertisers' spends. Knowing that we can even drill down to effective copy length, days and stations makes us and the buyer feel like we're making savvy, well-informed decisions instead of "well, I listen to this station so therefore everyone does" ones. We've been able to peel off a large amount of business from other stations with data like this. Cons Sadly, while all of the above make for great talking points, it is KILLING me how poorly the software matches up with our logs. I have always been fine allowing a margin for error as the 1's and 0's of the software tries to speak to multiple different programs, but when it's off by 50%+? That's wholly unacceptable. I used to think it was how I was setting the campaigns up, but I've walked through it with multiple people now and there doesn't appear to be anything wrong with it. Not to mention, often my ISCIs can't be found in the ad search. It's to the point where I just wait a couple weeks and send the logs off to customer service to have you do it for me. That obviously can't be worth your time, and it certainly isn't worth mine or my clients'. Until perhaps the last 6 months or so, I used Veritone almost daily, but until this is corrected, I simply can't put hours of my week into pressure testing my campaigns. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AI Andrea I. AE Media Production ### "Confusing " 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 2/10 March 31, 2021 Several clients have needed help to connect and they are still not set up Pros The 30 day compare feature Live reads can be tracked now. Cons Confusing to learn, customer support is not good unless you get a manager and involved Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BR Brett R. AE Marketing and Advertising ### "Veritone Works!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 March 30, 2021 Pros It's easy to use and mostly intuitive. Can download specific reports which make it easy to share Cons Sometimes there are access issues that took a long time to resolve with tech support. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LT Lance T. VP of Digital Sales Marketing and Advertising ### "Essential Marketing Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 30, 2021 I'm happy with the service. Pros Web attribution for radio using Veritone is one insight into how a campaign is performing. Where awareness marketing has historically been difficult to track, Veritone Attribute helps clarify campaign, station allocation, day parts and creative effectiveness. I also like the ease of pulling campaign performance reports. Cons Can be cumbersome to deploy because it depends on a clients access to Google Analytics. Typically, we can work around these issues. In some cases, it allows us the opportunity to setup Google Analytics for them which further positions us as a valued partner. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/186762/Veritone-Attribute/reviews/) Popular comparisons [Semrush vs Veritone Attribute](https://www.capterra.com/compare/151962-186762/SEMrush-vs-Veritone-Attribute)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)