--- title: "Veritone Attribute Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Veritone Attribute Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more." source_url: "https://www.capterra.com/p/186762/Veritone-Attribute/" page_type: "product" language: "en" --- # Veritone Attribute Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 17, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Veritone Attribute ## What is Veritone Attribute? Veritone Attribute is transforming marketing attribution in media broadcasting, using AI-powered technology that delivers near real-time performance metrics for advertisements in all broadcast formats including scheduled and unscheduled spots (live reads, organic mentions, promos). Veritone Attribute leverages data from broadcast ads and correlates them to advertisers website analytics to demonstrate the effectiveness of their ad campaigns in near real-time. ## What is Veritone Attribute used for? [Competitive Intelligence](https://www.capterra.com/competitive-intelligence-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Marketing Attribution](https://www.capterra.com/marketing-attribution-software/) Overall rating Based on 27 user reviews Reviews sentiment Positive 81% Neutral 11% Negative 7% ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Veritone Attribute?[Manage this product listing](https://www.g2.com/products/veritone-attribute/claim_requests/new?auto=true) ## Veritone Attribute Overview Updated September 2026 AI summary Veritone Attribute enables businesses of all sizes to analyze and optimize their marketing efforts by providing tools for campaign tracking, multi-channel attribution, and website analytics. With features like dashboards, performance metrics, and ROI tracking, along with options for A/B testing and behavior tracking, it delivers cloud-based insights for organizations seeking actionable marketing analytics and competitive intelligence. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Veritone Attribute 4.1 (27) VS. [### Zoho Social](https://www.capterra.com/p/159351/Zoho-Social/) [4.7 (3,473)](https://www.capterra.com/p/159351/Zoho-Social/reviews/) Starting Price Contact vendor Starting Price $15 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.5 (27) Ease Of Use 4.7 (3,466) Value For Money 4.6 (16) Value For Money 4.5 (3,044) Customer Service 4.0 (24) Customer Service 4.5 (2,840) ## Veritone Attribute alternatives [Hootsuite](https://www.capterra.com/p/121701/HootSuite/) [4.4 (3,803)](https://www.capterra.com/p/121701/HootSuite/reviews/) Starting price $399.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 88% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/121701/HootSuite/) [Semrush](https://www.capterra.com/p/151962/SEMrush/) [4.6 (2,329)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/151962/SEMrush/) [Similarweb](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [4.6 (261)](https://www.capterra.com/p/148472/SimilarWeb-Pro/reviews/) Starting price $125.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/148472/SimilarWeb-Pro/) [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) [4.4 (609)](https://www.capterra.com/p/121447/Sprout-Social/reviews/) Starting price $199.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/121447/Sprout-Social/) ## FAQs about Veritone Attribute Overview ### Which roles and teams benefit most from Veritone Attribute? Veritone Attribute is most used by account executives, sales teams, and digital media leaders who need stronger audience insights to support prospecting, campaign planning, and client conversations. Account managers and coordinators use it to streamline research, while marketing and media teams apply its data to targeting, reporting, and revenue-focused decision-making. Answer based on 27 reviews Overview ### What company size and specific industries is Veritone Attribute built for? Veritone Attribute is designed for broadcast radio and television stations of all sizes, from small operators to large enterprises. It is intended for teams in sales, campaign management, administration, and executive leadership within the broadcasting industry. Features and Usability ### What are the key features of Veritone Attribute? Veritone Attribute offers dashboard creation and dashboard reporting for tracking performance metrics, real-time analytics, and ROI tracking. It also includes attribution modeling, multi-channel attribution, and multi-channel data collection, plus campaign management, campaign tracking, web tracking, website analytics, trend analysis, and alerts/notifications. Getting Started and Support ### What training and onboarding options does Veritone Attribute offer? Veritone Attribute provides in person training, live online sessions, webinars, and documentation to help teams get started. In person training supports direct instruction, live online sessions allow guided remote setup, webinars cover product topics in a group format, and documentation offers written reference material for self-paced review. Answer based on 2 reviews Getting Started and Support ### What customer support options does Veritone Attribute offer? Veritone Attribute provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Users describe support as quick and responsive at times, with some issues resolved in minutes, but others report slower resolution for access and setup problems, plus uneven help when troubleshooting more complex account or data issues. Answer based on 6 reviews ## Features AI summary Based on 2,771 Marketing Analytics reviews Capterra data shows that buyers of Marketing Analytics software rank the following features as their top priorities: - **Contact Management** (**59%** of reviewers rated this feature as critical) - **Real-Time Data** (**54%**) - **Email Marketing** (**58%**) Veritone Attribute includes **Real-Time Data**, which gives teams up-to-date visibility into marketing performance as activity happens. However, it does not include **Contact Management** or **Email Marketing**. Instead, it offers **Campaign Management** (**52%**), a related capability that helps teams organize, track, and adjust marketing efforts across initiatives. Together, these features help businesses monitor results faster and make more informed campaign decisions. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Alerts/Notifications Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Attribution Modeling Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Veritone Attribute 20 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Attribution Modeling: Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Benchmarking: Compare key metrics for the business against prominent players in the industry - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Dashboard Creation: Creation and customization of dashboards - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Data Collection: Collect information from multiple sources - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 4.0 (27) 4.0 Based on 27 reviews ## Pricing Value for money 4.6 (16) ### Starting price Free trial not available Value for money 4.6 (16) 4.6 Based on 16 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (24) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (24) 4.0 Based on 24 reviews ## User reviews Overall rating 4.1 Based on 27 reviews Filter by rating 5(10) 4(12) 3(3) 2(2) 1(0) Mentioned topic Sorted by most recent AN Anonymous User Media personnel Broadcast Media ### "Veritone Attribute Software review" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 0.0 0.0 Likelihood to Recommend 6/10 June 24, 2021 So far so good. There isn't much to complain for, particularly about this product. Pros Veritone attribution stage looks incredible, and isn't muddled to peruse by customers. The produced reports look phenomenal, and clean. No altering needed for the style. Cons Sometimes the instrument didnt't read complete radio promotions or GA in a correct manner. The help group assisted us with this load of issues yet I might want to utilize the instrument working perfectly well indeed. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TC Tiffany C. VP, Auto Media Production ### "Would be amazing with some improvements" 4.0 Overall Rating 4.0 4.0 Ease of Use 2.0 2.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 April 6, 2021 Pros Visibly pleasing. Like the availability of the info hover (giving methodology to each data point). Ability to compare web traffic is very useful. Cons Interface is too hard for AEs to use. FIRST VIEW should be overlay of spots + web traffic. Many people give up before they can find it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AR Angie R. Sales Marketing and Advertising ### "Veritone " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 April 6, 2021 Veritone custom support has been great thru a few hurdles. Overall easy to use & show attribution. Pros TOp feature is new users and lift % for all connected clients. I love the turn key reporting too! Cons Consistency of pulling ALL names/spots so all campaigns are set up the same. Switched from [LeadsRx](https://www.capterra.com/p/146071/LeadsRx-Attribution-Software/) Company decision Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User AE Broadcast Media ### "Veritone makes my job easier" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 6, 2021 Pros It's easy to pull airchecks and they offer great reporting Cons Nothing to complain about - it's user friendly and the customer service is great Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SG Shannon G. Account Exectuive Marketing and Advertising ### "Client Recap/Attributes" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 6, 2021 i'm in the middle Pros I do like the attribute weblift reports. Cons Client watchlist is too confusing and not user friending to set up. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DB Dylan B. Account Executive Marketing and Advertising ### "A measured look at broadcast" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 6, 2021 It helps showcase engagement in our audience and provides a new analytical report for clients that require it to make purchasing decisions. Pros It provides measured analytics to my clients to determine the success of specific creative as well as consumer engagement. Cons In some aspects not all the content is captured initially that results in sending the content via Excel. Hour long show content isn't easily captured. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AD Andrew D. Integrated Marketing Executive Broadcast Media ### "Great in concept, frustrating in application" 2.0 Overall Rating 2.0 2.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 3.0 3.0 Likelihood to Recommend 2/10 April 1, 2021 Overall, I've appreciated the communication from customer service. The turnaround time from other portions of the team is lacking, unfortunately. Pros In my world, attribution is vital. The Achilles Heel to nearly all broadcast media has been that. Being able to sit across the table from someone juggling a massive marketing budget and pushing them to our side of the fence with this software has made closing business that much easier. Especially in a world where digital dollars are eating out more and more of advertisers' spends. Knowing that we can even drill down to effective copy length, days and stations makes us and the buyer feel like we're making savvy, well-informed decisions instead of "well, I listen to this station so therefore everyone does" ones. We've been able to peel off a large amount of business from other stations with data like this. Cons Sadly, while all of the above make for great talking points, it is KILLING me how poorly the software matches up with our logs. I have always been fine allowing a margin for error as the 1's and 0's of the software tries to speak to multiple different programs, but when it's off by 50%+? That's wholly unacceptable. I used to think it was how I was setting the campaigns up, but I've walked through it with multiple people now and there doesn't appear to be anything wrong with it. Not to mention, often my ISCIs can't be found in the ad search. It's to the point where I just wait a couple weeks and send the logs off to customer service to have you do it for me. That obviously can't be worth your time, and it certainly isn't worth mine or my clients'. Until perhaps the last 6 months or so, I used Veritone almost daily, but until this is corrected, I simply can't put hours of my week into pressure testing my campaigns. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AI Andrea I. AE Media Production ### "Confusing " 3.0 Overall Rating 3.0 3.0 Ease of Use 2.0 2.0 Features 2.0 2.0 Customer Service 1.0 1.0 Likelihood to Recommend 2/10 March 31, 2021 Several clients have needed help to connect and they are still not set up Pros The 30 day compare feature Live reads can be tracked now. Cons Confusing to learn, customer support is not good unless you get a manager and involved Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BR Brett R. AE Marketing and Advertising ### "Veritone Works!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 March 30, 2021 Pros It's easy to use and mostly intuitive. Can download specific reports which make it easy to share Cons Sometimes there are access issues that took a long time to resolve with tech support. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LT Lance T. VP of Digital Sales Marketing and Advertising ### "Essential Marketing Tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 30, 2021 I'm happy with the service. Pros Web attribution for radio using Veritone is one insight into how a campaign is performing. Where awareness marketing has historically been difficult to track, Veritone Attribute helps clarify campaign, station allocation, day parts and creative effectiveness. I also like the ease of pulling campaign performance reports. Cons Can be cumbersome to deploy because it depends on a clients access to Google Analytics. Typically, we can work around these issues. In some cases, it allows us the opportunity to setup Google Analytics for them which further positions us as a valued partner. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/186762/Veritone-Attribute/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.