# Later Influence Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Later Influence the right Influencer Marketing solution for you? Explore 135 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/186912/Mavrck/reviews --- Later Influence 4.6 (135) [View alternatives](https://www.capterra.com/p/186912/Mavrck/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Later Influence Ease of use 4.6 Customer Service 4.8 ## Pros and Cons in Reviews Michael G Growth Marketing ManagerMarketing and Advertising, 51 - 200 employeesUsed the software for: 6-12 months. “The ability to manage every step of our influencer campaigns from ambassador discovery all the way through content approval and payment has saved so much time and headache for myself and my team.“ August 3, 2022 Mollie D Influencer Marketing ManagerSupermarkets, 201 - 500 employeesUsed the software for: More than 2 years. “My team has been experiencing many technical bugs on the platform lately; pages not loading, having to refresh constantly, messages sending incompletely, and a lot of troubleshooting.“ August 29, 2022 MP Madison P Content Partnerships CoordinatorApparel & Fashion, 201 - 500 employeesUsed the software for: 6-12 months. “Mavrck has greatly helped our team by collecting most of our communication and processes into one platform. With Mavrck we are able to source influencers, invite them to campaigns, communicate with them, move them through our workflow, collect assets, review and approve social post drafts, and collect post and campaign analytics.“ August 30, 2022 MP Madison P Content Partnerships CoordinatorApparel & Fashion, 201 - 500 employeesUsed the software for: 6-12 months. “Additionally, over time we've run into a few bugs, and the customer service/engineering team has taken a long time to follow up on our questions or hasn't provided consistent communication on the progress.“ August 30, 2022 CB Ceredwyn B CopywriterCosmetics, 501 - 1,000 employeesUsed the software for: Less than 6 months. “I like that Mavrck makes sifting through tagged posts, etc. easier, that it helps us track our influencers and their impact, and that if there's a problem, the customer support team is there to help.“ May 23, 2022 LF Lauren F Sr. Manager, Brand ConnectionsRetail, 10,001+ employeesUsed the software for: More than 2 years. “The load time on the content page can be frustrating, however, this is likely due to how much content is pulling in and also Meta's API.“ August 23, 2022 BD Becky D Social Media ManagerConsumer Goods, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “Keeps everything campaign-wise together in one location, allowing the process to be streamlined and for multiple team members to work on a campaign together“ May 27, 2022 KC Kathleen C Influencer Marketing ManagerApparel & Fashion, 201 - 500 employeesUsed the software for: Less than 6 months. “Unfortunately, the click and sales tracking data aren't being captured, running into issues with Clickmeter.“ August 30, 2022 ## Showing most helpful reviews Showing 1-25 of 135 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Micaela M. Head of Social Media Retail Used the software for: 2+ years ### "Best in class influencer software for our enterprise brand" February 28, 2022 4.0 We've been working with Mavrck for nearly 4 years which feels like a lifetime in the influencer space! While there have been areas for improvement throughout that time, we've had a great relationship with every account rep and team member. It's really the team of people that helps this product shine. Pros Platform is highly adaptable and can be as hands-on or as hands-off as you like. Micro campaigns can be put together easily, and macro campaigns have a high level of transparency around metrics and rate negotiations. Reviewing influencers to hire is simple (and, dare I say, fun!) with easy to navigate content snapshots, flagged sponsored post examples, and a robust view of each influencer's audience insights. Contracts, payments, content management, and analytics are all in one place so it's easy to keep track of progress over time. Our account reps have always been efficient, hardworking, and great communicators. Out of every agency we've worked with, the Mavrck team has always gone above and beyond to help execute innovative new campaigns. Cons There are some features that would be nice to see rolled out to be more user-friendly for enterprise / multi-brand clients such as an ability to cross-reference influencer lists across instances. Reason for choosing Later Influence We continue to choose Mavrck over other products due to their speed in integrating new APIs and channels as well as their pricing model. Review Source KB Kelsey B. Insights Manager Marketing and Advertising Used the software for: 1-2 years ### "Our Secret Weapon" February 25, 2022 5.0 Pros I really appreciate the implementation and customer care that we get along with this software. It can be good software, but without the personal touch through our contact, we would be lost and trying to figure it out on our own. The reactivity of their team to our questions, problems, and lack of education is incredible and makes this already great software even better! Cons There is a learning curb! Don't try to go at it alone! They give you a customer success rep for a reason-- use them. Switched from [SYLO](https://www.capterra.com/p/159481/SYLO/) Ability to recruit and gain insight on our programs is invaluable. Review Source VR Verified Reviewer Influencer Marketing Manager Supermarkets Used the software for: 2+ years ### "Platform with potential" August 29, 2022 3.0 Pros Mavrck is a great platform to manage all steps of an entire influencer campaign successfully. From sourcing to reporting, everything can be easily completed within the Mavrck platform. It is relatively easy to learn, and they are constantly working to improve any nuances. The team at Mavrck is very easy to work with and help to lend a hand along any step of the way. Cons My team has been experiencing many technical bugs on the platform lately; pages not loading, having to refresh constantly, messages sending incompletely, and a lot of troubleshooting. The reporting isn't always accurate, and we are often times finding pieces of content that are pulling through incorrectly to the platform. The reporting functionality is not my favorite, as I feel like we are misrepresenting certain metrics to clients. Review Source JL Jennifer L. Director, Communications Consumer Goods Used the software for: 2+ years ### "Mavrck software for the ease of influencer marketing " May 26, 2022 4.0 We've had a positive experience with Mavrck and good customer relationship Pros The software has been very user-friendly, with robust group of influencers Cons Just improving our ability to expand our monitoring and measuring Alternatives considered [Emplifi Social Marketing Cloud](https://www.capterra.com/p/226549/Socialbakers-Analytics-Plus/) Reason for choosing Later Influence Both great software but Mavrck had an edge with ease of use Switched from [Emplifi Social Marketing Cloud](https://www.capterra.com/p/226549/Socialbakers-Analytics-Plus/) Our sister brand Quest was using Mavrck and we were about to finish the aquisition so we wanted to streamline our tools Review Source Mary M. Digital Advertising & Customer Acquisition Manager Retail Used the software for: 1-2 years ### "A Partner in Your Influencer Program" March 1, 2022 5.0 The overall experience with Mavrck has been very, very positive. I've had several one-on-one calls with their product development team to show how I use the platform, where I experience friction, and how my usage might improve the platform. My account team is also quite fabulous. Communication is key to our relationship and they are very knowledgeable about their product. I love working with them. Pros This platform offers a nice, streamlined approach to influencer campaigns. There have been several improvements made over the last 24 months that have enhanced the UX rather than hindered it. Campaigns are easy to set up, manage, and execute. The influencer search options are quite robust and allow the user to truly define and refine who they are reaching out to. The email forwarding for influencer communication to my main work inbox has allowed me to improve my relationships with influencers while keeping me up to date on what's happening. Cons Mavrck continually takes user feedback to improve their software so these callouts may be addressed in future updates. They've improved the influencer search feature quite a bit but there's not an option to save specific search parameters for future use. Also, if emails are sent to the general inbox in Mavrck and not one attached to a campaign, these emails do not get forwarded to my work account meaning I have no notice that someone is waiting for a response unless I'm actively signing in daily and checking. Reason for choosing Later Influence Mavrck was much more cost effective, easier to use, and much better suited for our business needs. Review Source Andy P. Sr. Manager, Social Experience Food & Beverages Used the software for: 2+ years ### "Best Influencer Management platform" August 29, 2022 5.0 Our experience with Mavrck has been amazing, and their support staff are some of the best I've ever worked with. Mavrck is truly invested in your success, and they work hard to provide as much (or as little) support as your team requires. Pros Mavrck does a spectacular job in helping us to manage our Influencer relationships and incentives. We save countless hours in being able to quickly source influencers and deploy content that supports all important business functions. Cons There isn't much not to like. I think the filtering within each section can improve a bit, but overall, the platform works perfectly for our needs. Review Source Rachel C. Brand Manager Food & Beverages Used the software for: Less than 6 months ### "Best in Class Influencer Content" May 13, 2022 5.0 Pros Working with Mavrck has resulted in the highest quality influencer content I have seen on my brand. The platform makes it easy to review potential influencers, see their draft content, and leave internal feedback on drafts. The Mavrck team understands my business priorities and has helped ideate creative campaign ideas to promote my product. Cons I haven't been able to set up notifications to see draft content when it is submitted, but the Mavrck team is great about flagging content when it becomes available so we can prioritize reviewing it in a timely manner. Review Source Adriana H. Associate Digital Marketing Manager Consumer Goods Used the software for: 1-2 years ### "great platform for influencer marketing!" February 18, 2022 5.0 I LOVE MAVRCK! Our program manager, \[SENSITIVE CONTENT\], rocks and our customer success \[SENSITIVE CONTENT\], \[SENSITIVE CONTENT\], is always quick to assist us with our quarterly campaign launches. Our team highly recommends this vendor for powerful UGC campaigns across all levels and markets. Pros Mavrck is very easy to use and becomes intuitive after you have initiated a couple of campaigns. It is possible to sift through thousands of influencers in a matter of minutes and determine the best macro and micro partners for your brand. Cons Mavrck and its clients are still developing best reporting practices in the ever-changing landscape of digital marketing. It is very easy to pull data, and sometimes you have to rely on your program managers for additional granular data for specific tactics. Review Source Michael G. Growth Marketing Manager Marketing and Advertising Used the software for: 6-12 months ### "Gamechanger for Agencies offering influencer marketing services" August 3, 2022 5.0 Overall MAVRCK has been the best experience we've had with an influencer management platform. The design of the dashboard, reporting capabilities, and dedicated customer support has helped us quickly expand our influencer marketing service to more clients. Pros The ability to manage every step of our influencer campaigns from ambassador discovery all the way through content approval and payment has saved so much time and headache for myself and my team. Cons The lack of dedicated client portals prevents us from giving clients access to the platform as we have multiple client campaigns running within our agency account. Review Source Marissa R. Social Media Specialist Food Production Used the software for: 1-2 years ### "Great Team to Work With" March 1, 2022 5.0 The best part about working with Mavrck is the team we work with. They're super responsive and helpful, and have made managing influencers much easier. Pros Everything we need to manage influencers is centralized in one platform and decreases the lift on our side. Cons Not all influencers are in the platform, so the pool is a little more limited, but it's very easy to onboard influencers. Review Source CH Chelsea H. Associate Digital Marketing Manager Consumer Goods Used the software for: 2+ years ### "MAVRCK is the Best" February 22, 2022 5.0 The time it takes to find, organize, assign, communicate, and confirm influencers for our brands used to take weeks per campaign but since using MAVRCK, our campaigns have become so streamlined that we can run 10 at the same time and I feel like we are still seeing the amazing results we had with one. It's more potent and easy to use so we are getting a huge ROI for the effort we put in. We are a hands-on company so being able to use a company that allows us to put more time into other things has been amazing. Plus, the care and support you receive from the MAVRCK team has allowed me to learn more about the influencer medium and has emboldened me to make the right choices for each of our brands. Pros MAVRCK is an amazing platform that we have been using for some time now. What I love most is the ease of use and functionality that comes with an all-in-one platform. Not only can we find influencers that match any and all of our demographic needs but they make it easy to review and approve influencers that work with each of our very different brands. Plus, being able to create campaigns and launch them within a few steps saves us tons of time when in the beginning stages of our search process. Finally, the messaging to email capability is so handy when you aren't able to be in the platform every single day but want to keep a pulse on how your campaigns are performing and answer influencer questions as they come in. Cons The one thing that I wish that MAVRCK would do better would be their integration with new platforms like TikTok. We have been trying more and more to get into the TikTok influencer sphere and while the campaigns we have run in the past have been very successful, it would be nice to be able to have them run as streamlined as our traditional Instagram and Facebook campaigns. Review Source KG Kate G. Content Partnerships Manager Apparel & Fashion Used the software for: 6-12 months ### "Beneficial for Managing Campaigns" August 30, 2022 4.0 Pros Onboarding with Mavrck was seamless and it has been extremely beneficial for managing our campaigns. Having the ability to run everything from start to finish in one platform has allowed us to become much more efficient. Cons Overall, the search functionality is not as robust as I had hoped for. There aren't as many influencers in our key demographic, and I feel I see the same influencers again and again. Review Source LG Laura G. Social Media & Content Strategist Marketing and Advertising Used the software for: 6-12 months ### "Mavrck Review" May 13, 2022 4.0 Overall, I have found that mavrck worked best for me when working with simpler, streamlined product-for-post campaigns. With more complex paid partnerships with larger influencers, it is generally easier to work with them outside of the platform. While the influencer search tool is helpful, sometimes the profiles linked to completely different influencers and the data (for example, following number) wasn't always consistent with the social profiles I was visiting. I am looking forward to seeing how mavrck improves and hope to see them expand their services to TikTok in the future. Pros Overall, mavrck has helped us create and manage primarily product-for-post ambassador campaigns for our clients. The process is fairly streamlined within the platform and the nicely designed landing page makes it easy for us to encourage people to apply. I find that the influencer search tool can be very helpful for finding people within a specific criteria or niche. Cons Sometimes, the platform can be a bit buggy in terms of showing correct influencer data or having incorrect links when clicked. I also wish that there is more flexibility in terms of segmenting influencers into different lists for sharing to the client for approval within a single campaign. Review Source KD Katherine D. Communication Specialist Food & Beverages Used the software for: 1-2 years ### "Navigating the influencer space all in one place. " May 26, 2022 5.0 Love it! Pros Mavrck has really helped me coordinate and manage multiple campaigns. We are still learning and trying out new strategies and our customer success manager is a huge asset to us. Thanks \[SENSITIVE CONTENT\]! Cons The filtering in the influencer catalog needs to be worked on. It isn't working as well as it can. Also the reporting needs to be revamped a little more for accuracy. Review Source HB Hadley B. Brand Communications Manager Cosmetics Used the software for: 1-2 years ### "Great for managing influencer campaigns! " May 17, 2022 4.0 Mavrck has been a great asset for influencer campaign management. The ability to refine searches for influencers and see in-depth data before partnering makes Mavrck stand out as a platform. Pros Mavrck is great for streamlining influencer campaigns. The platform is straightforward, fairly easy to navigate and provides a good pool of influencers. It is easy to build new campaigns from scratch or copy templates and make adjustments. The Mavrck team is very helpful and responsive. I have never had an issue getting something resolved quickly and effectively. Cons The email messaging portal is very difficult to use. While it's great to have within the platform, it feels unintuitive and clunky making it difficult to communicate with influencers in a timely and personal manner. Video content created by influencers does not upload to the platform (videos are uploaded as images). I have had to come up with workarounds that feel tedious and unnecessary. Review Source SW Scarlett W. Senior Marketing Manager Real Estate Used the software for: 2+ years ### "Mavrck " May 11, 2022 5.0 My experience with Mavrck has been entirely positive. Our contacts at the company are so helpful and lovely to work with and the platform has saved us hundreds of hours a year. Pros This software has enabled us to scale our influencer marketing program efficiently. It's saved my team hundreds of hours and really reduces all the painpoint that come with the traditional way of contracting influencers and campaign management. Cons There are really no cons about this product. Review Source RC Ry C. Sr. Community Engagement Manager Financial Services Used the software for: 1-2 years ### "Great Product, Great Service, Great Price" February 17, 2022 5.0 Overall, we're very pleased with Mavrck. When searching for our platform we talked to other vendors who saw that we were in financial services and didn't think we'd be able to work with influencers and brand advocates. Mavrck took on the challenge and has helped us succeed. Pros Mavrck is fantastic to work with, from the initial setup and onboarding, to running campaigns, to the supportive team. The platform is easy to use and the features are excellent, but what really impresses me is the dedicated rep who is just as invested in our success as we are. It's so far beyond basic customer service - we truly feel like we have a strategic, creative partner with Mavrck. Cons I don't have any major cons to share about Mavrck. There are some minor navigation changes that would be helpful, but the great thing about Mavrck is that they are always open to feedback and actually update the platform based on customers' suggestions and needs. Reason for choosing Later Influence We chose Mavrck because they showed us that they wanted to take on our challenges and be a true partner to us, not just a vendor. Plus it was tough to beat the price for all the features and service. Review Source HB Hannah B. Account Supervisor Public Relations and Communications Used the software for: 2+ years ### "Amazing platform" May 27, 2022 5.0 Pros Mavrck helps us to streamline influencer programming and run a higher volume of campaigns with a larger number of influencers throughout the year. Cons The influencer sourcing process could be improved. I don't think there's a specific platform who has nailed this yet, so it's not the biggest deal. Review Source RB Rhianna B. Social Media Executive Consumer Electronics Used the software for: 1-2 years ### "Mavrck makes managing influencer campaigns easy" May 24, 2022 5.0 Using Mavrck is so much easier than managing my influencer campaigns via email - it's great to have everything in one place, and to be able to update campaigns so easily. Pros The workflow stages and customisation options for the stages make managing my influencer campaigns so easy. Cons I'd love it if there were multiple currency options for influencer payments - as a UK-based user, only being able to pay influencers in USD$ can get a little complicated. Review Source JW Jonah W. Brand Manager Food & Beverages Used the software for: 1-2 years ### "Easy to use, intuitive platform with most of the key metrics" May 17, 2022 4.0 Great way to find influencers that work well at different "tiers" Pros Works well, organized platform, great staff and flexibility. Cons Occasionally the tracking is not as reliable as I would hope it would be. Review Source SC Sydney C. Social Media Strategist Furniture Used the software for: 1-2 years ### "Mavrck Review" May 16, 2022 5.0 Scaling the number of micro and nano-level influencers we partner with for digital content creation and sharing Pros Easy to set up and execute campaigns - invite links to share via social media. Love seeing the data and the ability to share interactive reports with coworkers. Great training offered and client support team. Cons Limited to one content ask per campaign - would like to ask different influencers in a campaign for different types of content, not able to draft different versions of an email, shorter application process for influencers applying Reason for choosing Later Influence All in one influencer marketing and the ability to add employee advocacy in the future Review Source ZA Zane A. Digital Marketing Specialist Apparel & Fashion Used the software for: 6-12 months ### "Great Influencer Marketing Platform" June 15, 2022 5.0 Pros From the outstanding customer service to the ease of use, Mavrck is best in class! The platform has made it easy to house all our influencer campaigns and the Mavrck campaign services team sources great talent! Cons Mavrck has been amazing overall. Would love to add multiple contacts per influencer (ie managers) to make communication seamless. Review Source TD Tyler D. Social Media Coordinator Marketing and Advertising Used the software for: 6-12 months ### "Mavrck Platform Review " May 27, 2022 4.0 I would rate my experience as positive now that we have a bi-weekly meeting to go over all our campaigns. I recommend every company to do so as it makes project management a lot easier. Pros I like how they have the analytic dashboard and also are quick to respond. Cons The content dashboard can be confusing to navigate sometimes. Review Source LU Luciana U. Digital Brand Manager Consumer Goods Used the software for: 1-2 years ### "User friendly and efficient content and influencer management option" August 16, 2022 4.0 Pros The platform is very user friendly and easy to use. I like the fact that you can leave your feedback and communicate with the influencers. Accessing in-depth KPIs and helping manage campaigns more efficiently is a big plus. The support team is very responsive and easy to work with. Great customer service! Cons The filters for influencers could do some improvement. It's been a bit difficult for us to find influencer which meet our criteria, particularly as we focus on environmentally friendly influencers. Expanding the influencer database would also help. Review Source LY Laura Y. Digital Brand Manager Food & Beverages Used the software for: 1-2 years ### "Great way to scale micro influencer campaigns" May 24, 2022 4.0 Excellent customer service and support from Mavrck Pros Mavrck has allowed us to scale up our micro influencer programs and has streamlined our process for sourcing, providing incentives, and analyzing campaign results. Cons I wish there were more influencers available in Mavrck's influencer index, but if an influencer does not participate with Mavrck yet, it's easy to share a link for them to connect their social media accounts. Review Source Similar Products Featured