# Page 3 | Later Influence Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Later Influence the right Influencer Marketing solution for you? Explore 135 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/186912/Mavrck/reviews --- Later Influence 4.6 (135) [View alternatives](https://www.capterra.com/p/186912/Mavrck/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Later Influence ## Showing most helpful reviews Showing 51-75 of 135 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VL Victoria L. Assistant Product Manager Consumer Goods Used the software for: 1-2 years ### "Review - Mavrck " May 11, 2022 5.0 Very satisfied. Mavrck has helped us gain brand awareness, grow on social media and build strong relationships with our customers. Pros Very easy to use and helping hitting deadlines / staying on track Cons Difficult to search for influencers. The categories are very brief (ex: lifestlye, diy). I suggest creating more categories or a "focus" option. Review Source VR Verified Reviewer Office Manager and Marketing Assistant Cosmetics Used the software for: 6-12 months ### "A great platform for campaign management" June 2, 2022 5.0 I have had a great experience using Mavrck. Their team is eager to help and easy to get a hold of. Pros I like that it is easy to use and everything you need to manage a campaign is available on the platform. Cons The messaging feature can be confusing when multiple admin are using the platform. Review Source HW Hayden W. Director of Marketing Restaurants Used the software for: 6-12 months ### "Mavrck Review " May 16, 2022 5.0 Pros I really enjoy how easy the Mavrck tool is to use, it's very user-friendly and encompasses everything our business needs for influencer marketing all in one place. What I believe sets them apart is the customer service. We can rely on the Mavrck team to set all of our campaigns up for success and they are always quick to answer our questions and offer their advice. We are very happy to have them as an extension of our team. Cons While everything has been great, we have a unique company where we have to operate over 12 unique brands under one company / one budget so would the ability to have more brand instances in our account. However, Mavrck worked with us to help create a solution that works for us. Reason for choosing Later Influence We loved having the ability to have as many campaigns as we wanted. We loved being able to have some service to our account but also be able to use the tool as much as we needed for our business. Review Source DA Davis A. Social Content Supervisor Food & Beverages Used the software for: 2+ years ### "The best Influencer management platform around! " August 29, 2022 5.0 Pros The folks who work for MAVRCK are some of the most helpful, insightful, and collaborative partners I have had during my career. They make using the platform, and rolling out influencer campaigns simple. Cons There is nothing I dislike about the platform, and the few small suggestions I have made to their team were implemented into the software after I brought them up! Review Source VR Verified Reviewer Project Specialist Marketing and Advertising Used the software for: 6-12 months ### "Love how user-friendly this software is! " March 1, 2022 5.0 Pros I love how user-friendly Mavrck is. I was able to navigate it without any difficulty a week or two after I was set up in the platform. Cons I would love to see more features regarding TikTok and TikTok capabilities added such as tracking, filtering by TikTok profile etc. I would be much more inclined to use Mavrck vs. the TikTok creator marketplace when it comes to recruiting TikTokers if those were added! Review Source KC Kevin C. Influencer Marketing Manager Apparel & Fashion Used the software for: 1-2 years ### "Mavrck is a useful influencer marketing platform" February 28, 2022 4.0 Mavrck is a good influencer platform for its price. It's an efficient way to get people for marketing and publicity needs. I am satisfied user. Pros \-Easy to navigate -The new sorting feature of influencer interests and demographics is helpful especially on niche campaigns -Influencer data and insights are accurate and relevant selection process -Pool of influencers is diverse and creative. It allows us to have nice and relevant UGCs -Initiatives like webinars and trainings are effective way to understand the platform and the industry Cons \-Hopefully, TikTok creator sourcing will be automated soon -More influencer options and in-depth analytics connected to conversion Review Source VR Verified Reviewer Digital Marketing Manager Consumer Goods Used the software for: 2+ years ### "Expert partners, easy platform, great results" February 26, 2022 5.0 We've had a great experience with Mavrck which has allowed us to reach new audiences and get our message out. Pros The platform is easy to use and provides access to a wide range of influencers. We are able to run multiple campaigns at once and allow access to all key stakeholders. Cons Would love to have a feature where we can review all the favorited influencers, though a workaround has been provided. Reason for choosing Later Influence customer service + expertise Review Source LH Linda H. Associate Brand Manager Consumer Services Used the software for: 1-2 years ### "Great foundation to scale your influencer marketing campaigns! " February 24, 2022 5.0 Overall great platform, highly recommend for brands who are new and dipping their those into influencer marketing. Pros Mavrck has a great self-serve platform if you're just starting to get into influencer marketing. It really allows you to customize your campaign and select the right partners to collaborate with. They provided in-depth training and support throughout onboarding and post. It's an easy-to-use platform and the automated features really help streamline the setup and execution of multiple influencer campaigns to really scale. Cons Would love to see Mavrck integrate with TikTok as this is a growing social platform. Reason for choosing Later Influence We chose Mavrck over other vendors solely based on the option to scale. We were able to run multiple campaigns at once. For brands that have a larger product portfolio with multiple product categories and sub-lines, Mavrck was the better fit if you want to support multiple product priorities. Review Source HK Helen K. Digital Marketing & Media Manager Consumer Goods Used the software for: 2+ years ### "Really Great Platform!" February 24, 2022 5.0 Pros We love how easy it is for us to use even when we have multiple campaigns running at the same time. The platform also has so many great features that help us view all content and engagements for each of the campaigns. Cons We struggle finding very niche influencers. We know those influencers are out there, but since they have to sign up through Mavrck, it's sometimes hard for us to find them and reach specific groups. Review Source HS Hailey S. Social Media Marketing Intern Apparel & Fashion Used the software for: 1-2 years ### "Free Country Mavrck Review-Hailey Straight" May 16, 2022 5.0 I love using mavrck, it has taken our program to the next level! Pros I love that we can make lists of influencers and group them together how we want. I also enjoy how user-friendly and easy it is to navigate and setup campaigns. Cons Finding influencers that are best for us is a little difficult sometimes. Review Source VR Verified Reviewer Marketing Coordinator Restaurants Used the software for: Less than 6 months ### "Mavrck Review" May 16, 2022 5.0 How hard the team works for us and our campaigns! We are very happy with this partnership. We love how much time we are saving when sourcing influencers and pulling content for reporting. Pros We have solved a handful of issues with Mavrck - all within a few months of our partnership! The problems we are solving include being able to save time sourcing influencers who are already interested in working with us, and sourcing influencers from other cities other than where we are based has been very helpful. There are so many benefits including reporting, content, and exposure to influencers. Cons We have yet to find what we dislike about Mavrck. The partnership has been nothing but helpful and their team has gone above and beyond for us with each and every campaign. Review Source EP Elizabeth P. Senior Media Planner Retail Used the software for: 2+ years ### "Great Platform & Great Account Team" August 29, 2022 5.0 Overall, the product is great and the service the team provides is wonderful. The team is (and always has been in my experience) full of helpful and knowledgeable account leads that are truly great partners. Pros The Mavrck platform is great, it is intuitive and easy to use. When you log in it starts high-level with an overview dashboard and digs deeper in sections like Content Performance where you're able to see each campaign and influencers performance almost real-time. The ability to easily get to current and past campaigns (and export as needed) in a huge help. Cons As with many marketing/advertising software there in an inability to close the loop on sales. This is certainly not isolated to Mavrck but it would be a huge win if there was a way to attribute sales, even directionally. Review Source VR Verified Reviewer Marketing Manager Financial Services Used the software for: 6-12 months ### "Experts on Your Side" August 29, 2022 4.0 Pros Mavrck makes it easy to deploy new campaigns and easy to manage the progress. Their support team acts as the expert, guiding in best practices. Cons Mavrck's network of influencers tends to be on the small to medium size (follower count). While you can manually source specific influencers, it tends to slow the campaign down dramatically. Review Source SN Sarah N. Assistant Social Media Manager Retail Used the software for: Less than 6 months ### "Very User Friendly!" May 13, 2022 5.0 Pros I am someone who uses MAVRCK from both sides- as a social media manager on the brand side, and a blogger on the influencer side. It is super useful and easy to use. I love how organized and straight forward it is. From the brand side, I have had a great experience finding influencers through the platform itself, making my job just a bit easier Cons I don't have many dislikes about the platform itself. The only problem I have ever come across on the brand side is that some influencers will stop responding after they receive product and never fulfill the collaboration- which is not MAVRCK's fault AT ALL. This is just something within the industry that happens but wish there was something to combat this! Review Source KH Kyle H. Sr. Director of MKT Food & Beverages Used the software for: 2+ years ### "Turnkey Influencer Platform" May 16, 2022 5.0 Mavrck has been a strategic partner of ours for 2 years now. Their customer service is best in class. The content they deliver is top-notch. Overall, a great partner to have! Pros Mavrck delivers the best influencers that produce thumb-stopping content! Cons I have no complaints at the current moment. Review Source ZW Zoe W. Social Media Manager Food & Beverages Used the software for: 1-2 years ### "Using Mavrck for Food Business" May 16, 2022 5.0 Pros I like the ease of use with this software and how it is very user friendly. Cons The amount and quality of influencers sometimes lacks. Review Source Marissa R. Social Media Specialist Food Production Used the software for: 1-2 years ### "Great Team to Work With" March 1, 2022 5.0 The best part about working with Mavrck is the team we work with. They're super responsive and helpful, and have made managing influencers much easier. Pros Everything we need to manage influencers is centralized in one platform and decreases the lift on our side. Cons Not all influencers are in the platform, so the pool is a little more limited, but it's very easy to onboard influencers. Review Source JK Jennifer K. Digital Marketing Specialist Apparel & Fashion Used the software for: 6-12 months ### "Influencer Marketing" February 17, 2022 4.0 The customer service we receive with Mavrck sets it apart from competitors. They are prompt and thorough anytime an issue or question arises. Pros Mavrck serves as a one-stop shop for our influencer marketing business. Everything is housed in one place and we do not have to use multiple docs and platforms to keep updated. I also like the canned responses that we can use and input code to personalize messaging to each influencer. Cons I do not like that we have to represent each brand in a different campaign. I wish we could toggle between live campaigns more seamlessly. Review Source CD Cheyanne D. Associate Digital Marketing Manager Consumer Goods Used the software for: 1-2 years ### "All-in-One Platform with a GREAT team" February 18, 2022 5.0 Pros Mavrck has everything in one platform: creator search/cultivation capabilities, messaging, content review, and reporting. I especially love the Workflow structure and how organized it keeps me throughout the partnership process. I appreciate the flexibility of being able to customize messages and schedule automated messages. Plus, the account teams are amazing - so informed and supportive! Cons I believe the Mavrck platform has the opportunity to grow and strengthen its reporting features. The reporting in-platform doesn't always match the reports provided by the team. The team is super flexible and responsible to additional reporting needs, but it would be nice to be able to filter and pull reports on our own. Review Source GC Gabrielle C. Media Planner Marketing and Advertising Used the software for: 6-12 months ### "Mavrk Agency Review" May 27, 2022 5.0 The customer service is supreme. Always willing to help and provide what is needed. Speedy response times! Pros There is an ease of use with the software that is easily linkable and customizable depending on what you are willing to share with a customer. Cons Sometimes it can be difficult to put everything you want in one place, but the mavrk team goes above and beyond to help. Review Source EP Emily P. Senior Strategist Banking Used the software for: Less than 6 months ### "Mavrck Review" August 29, 2022 4.0 Mavrck is a tremendous help in onboarding our creators, facilitating payment and tracking content success across a wide range of projects. The whole Mavrck team is very professional and solutions-oriented. We could not scale our influencer practice without them! Pros We use Mavrck to track content performance, which is essential to our business and evaluating the ROI for deploying creators. Their customer service is excellent, timely, and relationship-oriented. They are also quick to process creator payments which is essential to maintaining positive relationships with the creator community. Cons Creator discovery is a bit difficult since the platform is limited to creators who have already opted in. The tool also pulls in creators who aren't relevant to the search criteria (a problem that definitely isn't limited to Mavrck). Review Source CN Catherine N. Associate Marketing Manager Retail Used the software for: 1-2 years ### "Great Influencer Platform" February 28, 2022 5.0 Great! We love working with the team and they have access to so many influencers, which makes our campaigns so much stronger. Pros The managed service team is amazing! We are able to do so much with all of their help. Additionally, the platform API to pull in the content and metrics is very helpful. Cons The platform navigation is a bit clunky. Could have an easier UI! Review Source BA Brooke A. Sr. Manager, Digital Strategy Wine and Spirits Used the software for: 2+ years ### "Influencers at scale" February 17, 2022 5.0 Pros The ability to activate a large number of influencers to expand the reach of a single program. The software allows to do this at east without impeding on our team bandwidth. Cons Opportunity for detailed conversations with influencers to better share brand and content expectations. Reason for choosing Later Influence Large database and diversity of influencers Review Source AW Amelia W. Community Manager Retail Used the software for: 6-12 months ### "Easy to Use and Helpful" February 25, 2022 4.0 I was introduced to Mavrck when I started my position at JOANN. The software was easy to learn and super functional. I love the features and enjoy how it organizes all of the campaigns into one space. It is super easy to send emails and communicate with content creators through the platform. I also love how you can search for influencers. The support team is super helpful and always willing to answer any and all questions. Pros How functional and easy to use the software is. Cons Sometimes, the influencers have high fraud count, even though I select low fraud count when searching. Review Source KC Kathleen C. Influencer Marketing Manager Apparel & Fashion Used the software for: Less than 6 months ### "Wish the clickmeter issues weren't causing issues" August 30, 2022 3.0 Great team, love my Mav reps but the platform itself has a few growing pains. Pros The sourcing and application phase of campaigns is super easy and straightforward. Cons Unfortunately, the click and sales tracking data aren't being captured, running into issues with Clickmeter. Switched from [CaptivateIQ](https://www.capterra.com/p/182174/CaptivateIQ/) Manager had a past relationship with Mavrck Review Source Similar Products Featured ## Related categories [Influencer Marketing](https://www.capterra.com/influencer-marketing-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.