# Page 3 | AppFolio Investment Manager Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 3 - Is AppFolio Investment Manager the right Real Estate CRM solution for you? Explore 100 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/186948/AppFolio-Investment-Management/reviews

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AppFolio Investment Manager

4.7 (100)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 3 - Reviews of AppFolio Investment Manager

## Showing most helpful reviews

Showing 51-75 of 100 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

TR

Tristan R.  
Accounting Manager  
Real Estate  
Used the software for: 1-2 years

### "Appfolio IM for Real Estate Investment Funds"

February 25, 2021

5.0

Overall it is a very positive experience. One of the best things about using any Appfolio software is the great team at Appfolio. I have used many cloud based software solutions, and the Appfolio team really goes above and beyond for their customers.

Pros

Appfolio IM is constantly being improved and developed. I see new features added constantly, which increases the value of the product for us. If you are an Appfolio PM customer the syncing between IM and PM will significantly cut down on your administrative time recording information in your accounting system and your investment management system. As far as the investor facing portals, they are clean and easy to use. I have never received any negative feedback from an investor on accessing/utilizing their portal.

Cons

Nothing major to note here. There are minor inconveniences that I stumble across sometimes while using IM; however, this is to be expected when using out of the box cloud software. I'm really impressed with how Appfolio responds to feedback, asks questions, and is honest about whether or not the feedback can be implemented.

Review Source

BJ

Brandon J.  
Director of Investments  
Real Estate  
Used the software for: 1-2 years

### "Great Investor Communication Portal"

March 2, 2022

5.0

Pros

Super easy and intuitive. The customer service has been outstanding as well. They are always helpful and quick to respond

Cons

They are constantly updating and improving the software so there is nothing bad to say about it.

Review Source

AS

Amanda S.  
Director - Investor Services  
Real Estate  
Used the software for: 1-2 years

### "Investor Friendly"

May 9, 2022

4.0

Pros

This is very user friendly for investors and if you aren't currently using anything, is a good start for oganizing.

Cons

There are many features that are still needed to compete with the higher tier companies.

Alternatives considered

[Juniper Square](https://www.capterra.com/p/171269/Juniper-Square/)

Reason for choosing AppFolio Investment Manager

Cost

Review Source

MM

Mitchell M.  
Partner  
Financial Services  
Used the software for: 1-2 years

### "Customer Service is the Difference"

June 25, 2021

5.0

AppFolio Investment Management has been a significantly effective tool to create, promote and manage our offerings.

Pros

Customer Service Offering Setup Investor On-Boarding Investor Management

Cons

Third-Party Accreditation Management Capability

Reason for choosing AppFolio Investment Manager

While the basic features of investment management software are generally covered by every company, the people and dedicated customer service we get from AppFolio make all the difference in the world!

Review Source

JD

Jaymie D.  
Operations Executive  
Real Estate  
Used the software for: 1-2 years

### "Great product with great customer service"

December 2, 2022

5.0

I was a bit intimidated in setting up the system after having tried other CRM / investment management systems and in the past felt it was a lot of work to get to a point where the software was valuable to the business. The customer support is great! They heålped set up our account based on data we provided, and got the system basically functioning and valuable right away. This stood out to me from other similar products.

Pros

Easy to navigate, no glitchy, customer portal, simple and effective. Great customer Service.

Cons

As with any software it takes a little getting used to, but generally pretty intuitive.

Review Source

Response from AppFolio

December 14, 2022

Hi Jaymie, we are so glad our Customer Support team has been able to put your concerns with implementation at bay - We greatly appreciate your feedback!

MS

Mike S.  
President  
Real Estate  
Used the software for: 1-2 years

### "Appfolio Investment Management Review"

May 17, 2021

5.0

Overall a very good tool for our real estate syndication efforts. Also the support is excellent.

Pros

This investment tool is very user friendly, enables our team to efficiently collaborate with each other on equity fundraising & CRM responsibilities and allows us to present a very professional image to our committed Investors who have online portal access their investment details, ownership %, cash distributions history, year end tax K-1 information and more.

Cons

We haven't used the application long enough to discover many negative aspects of the software.

Review Source

EC

Eric C.  
Managing Partner  
Real Estate  
Used the software for: 6-12 months

### "\[SENSITIVE CONTENT\] is the man!!!"

November 14, 2022

5.0

Pros

Support Chat and \[SENSITIVE CONTENT\]. Great rep!

Cons

email signature cannot personalize this!

Alternatives considered

[SyndicationPro](https://www.capterra.com/p/195887/SyndicationPro/)

Reason for choosing AppFolio Investment Manager

The support and speediness of response

Switched from

[InvestNext](https://www.capterra.com/p/185770/InvestNext/)[Juniper Square](https://www.capterra.com/p/171269/Juniper-Square/)

Ease of use and mainly support. Y'alls support is better!

Review Source

JL

John L.  
CFO  
Real Estate  
Used the software for: 1-2 years

### "AppFolio Investment Management Fantastic"

December 3, 2022

5.0

Fantastic

Pros

From the onboarding and implementation, to the software functionality, to the disbursement handling capability, to the customer support team, everything about AppFolio IM has been great.

Cons

There were no difficulties experienced with the software.

Review Source

Response from AppFolio

December 14, 2022

Hi John, thank you for your review - we value the feedback we receive from our customers!

DF

Dave F.  
Principal  
Real Estate  
Used the software for: 6-12 months

### "FLW Capital "

April 13, 2022

5.0

The system was easy to learn and the very regimented training system made it possible to implement and not just let it sit on the shelf. The 1,2,3 process and the knowledge of the trainers was impressive and very helpful. This is something that was lacking with a previous system that we never moved beyond the trial phase.

Pros

Managing the equity, everything from tracking incoming contributions to keeping up with distributions.

Cons

That lack of HTML integrated email system. We use Mailchimp to overcome this.

Reason for choosing AppFolio Investment Manager

AppFolio had an established platform, it was demo very effectively, felt it would be easy to implement with the support system (and it was)

Review Source

CM

Cedric M.  
Investor Coordinator  
Real Estate  
Used the software for: 6-12 months

### "Review"

October 13, 2022

5.0

It is easy to use and the features on the AppFolio 100% correlates with what the clients/investors really care about.

Pros

All the features that makes it easy for investor and everyone to see clarity and transparency of information.

Cons

Maybe the color scheme used on software can be more attractive and lively.

Review Source

GT

Giulietta T.  
Assistant to the Predisent  
Real Estate  
Used the software for: 1-2 years

### "Time Saver"

November 23, 2020

3.0

The initial experience converting data could have been better managed. We were provided with limited information and had to rely on customer service to get through the early stages. Our experience with customer service has been exceptional. They are attentive and respond back quickly. Over the past year we have worked with members of the different product teams. They have been able to adapt IM so it meets our needs. We have a few more outstanding items but with time we know these too will get resolved. Overall great product.

Pros

Saving so much processing time. Our quarter end process and K-1 year end reporting went from days to hours/minutes. It is so beneficial having all our investor information consolidated in 1 system compared to many separate excel spreadsheets. We also use AppFolio Property Manager and both systems work well together for accounting purposes.

Cons

Not having all the capable functionality available to us. We have an active fund and the functionality we would benefit using is only available to "New Offerings" The Investor Statements still need work before our company can utilize them.

Reason for choosing AppFolio Investment Manager

We were already using AppFolio Property Manager (APM). APM is a great product and felt confident in trying another of AppFolio's products.

Review Source

KK

Katie K.  
Director of Investor Relations  
Real Estate  
Used the software for: Less than 6 months

### "Great Investor Portal Experience for Users!"

November 8, 2022

5.0

It's been great, love the customer support. Always very fast and on top of it!

Pros

I like the ease of the client's portal. It's clean and easy for our investors to review and update their bank info & confirm their contributions and positions are accurate. Great transparency.

Cons

For the kind of investment fund we have, we have to upload investor data on a monthly basis. We've figured out how to do that with the team but it would be great if more data could be uploaded quickly without requiring additional manpower/appfolio's team to do that upload.

Review Source

SR

Steven R.  
Principal  
Real Estate  
Used the software for: 2+ years

### "Get Appfolio IM"

April 8, 2022

5.0

Pros

It allows us to efficiently manage our investors and raise funds professionally and simply.

Cons

Nothing I do not like about Appfolio IM.

Review Source

AD

Ariel D.  
Vice President  
Real Estate  
Used the software for: 6-12 months

### "APM and API Synergy"

December 21, 2021

4.0

Fantastic

Pros

The APM integration and ease of use on the platform

Cons

Limited Features, still working new releases

Reason for choosing AppFolio Investment Manager

We use Appfolio Property Management. The same platform and synergy made it a no brainer.

Review Source

TR

Tammy R.  
Investor Relations  
Real Estate  
Used the software for: 6-12 months

### "AppFolio"

April 20, 2022

5.0

Although I am still on the learning curve, I am very pleased with the commitment of the AppFolio team to guide me in the process. Everyone I have come across has been dedicated to helping me problem solve and become more and more familiar with the system.

Pros

Ease of use, simple. Pleased with the level of customer support and the continuing updates to improve the system.

Cons

I would have liked more training in learning to use the software..still learning to use it months later.

Review Source

AF

Andrew F.  
President  
Real Estate  
Used the software for: 1-2 years

### "Great Product Development Team "

February 5, 2021

4.0

Pros

Great user support and a very responsive product development team. The platform has robustly boosted our efficiency and streamlined our investor communications.

Cons

Like most platforms, a continuing work in progress; the development team behind the product is though, is on it... they are very responsive to user feedback and constantly adding and enhancing features.

Review Source

JB

Joshua B.  
Financial Analyst Intern  
Real Estate  
Used the software for: Less than 6 months

### "Great System with Great Support"

July 18, 2022

5.0

Pros

The product is very user friendly and whenever we have run into problems the support team is very responsive and goes above and beyond each time we ask for their help.

Cons

Some things can only be done by the support team on the backend, as an admin we should have control over everything. While this is the main con of the software the support team is still very responsive and helps quickly when we need them.

Review Source

CP

Carlos P.  
Executive Director- Investor Relations  
Commercial Real Estate  
Used the software for: 6-12 months

### "Customer Service flattens the learning curve"

May 17, 2021

5.0

AppFolio Investment Management has been easy to implement, to use and to disseminate among our investors. The customer service for Investment Management has exceeded expectations making any questions easily understood.

Pros

The organizing and uploading of the data needed to serve the clients was easy. From that point any additional uploads and investor notifications/messages have been user friendly activities.

Cons

What is probably for compliance reasons, there are a few things that can only be changed by the service. So, a quick email or phone call resolves the issue in minutes. When there has been trouble it has come from the sister software of AppFolio Property Management

Reason for choosing AppFolio Investment Manager

We made the decision in tandem with the AppFolio Property Management software. The value proposed was worth it. Other competitors were not a fit for a boutique commercial real estate investment firm like ours.

Review Source

QG

Qin G.  
Director of Marketing  
Real Estate  
Used the software for: 2+ years

### "Professional Investment Management Tool"

October 13, 2022

5.0

Pros

It helps us put all project info in one place

Cons

will expect the fund contribution functions

Review Source

BB

Brooks B.  
CEO  
Real Estate  
Used the software for: 2+ years

### "Great Value for IM Software"

October 13, 2022

4.0

We have been extremely happy with Appfolio IM and are excited about the growth ahead

Pros

Appfolio IM is extremely easy to use and great value

Cons

The software is not incredibly robust yet, but based on Appfoblio's track record of building great software, I am sure it will get there quickly

Review Source

Response from AppFolio

October 26, 2022

Brooks, we enjoyed seeing you in person at our Customer Conference! We love how passionate you are about your business, and we look forward to continuing to release new product features and updates for Investment Management as we grow our partnership.

KD

Karri-Lynn D.  
Office Manager  
Real Estate  
Used the software for: 1-2 years

### "Great Company"

February 25, 2021

5.0

Easy to use, support is super helpful with a quick response time.

Pros

Keeps all of our investors, their information, their documents all in one spot.

Cons

When you are in for example investing entities and you are working with someone with the letter P and need to go back to S, you have to go back and scroll through the entire list.

Review Source

HD

Henry D.  
Director of Asset Management  
Real Estate  
Used the software for: 1-2 years

### "AppFolio"

December 7, 2021

4.0

It’s been great

Pros

Excellent customer service \[SENSITIVE CONTENT\]

Cons

Site is sometimes slow but otherwise no major cons

Review Source

JH

Jay H.  
VP  
Real Estate  
Used the software for: 6-12 months

### "Satisfied User!"

June 8, 2021

5.0

Pros

Relatively easy transition, professional and friendly support team!

Cons

Would like if the software offered better ACH integration in order to pay distributions.

Review Source

AW

Amy W.  
CFO  
Real Estate  
Used the software for: Less than 6 months

### "User-friendly and Intuitive Design "

February 25, 2021

5.0

The onboarding process with AIM's team was incredibly easy and efficient. We've also received wonderful feedback from our investors regarding the owner portal.

Pros

AIM is extremely user-friendly, and the software's intuitive design made the onboarding process a breeze. The integration with AppFolio Property Manager also allows for increased efficiency and accounting accuracy. AIM offers a wide range of functionality without over complicating the backend process. I was pleasantly surprised by how much I could do in the software with minimal training.

Cons

The waterfall calculation could use some added levels of complexity.

Review Source

AM

Alexander M.  
Director  
Real Estate  
Used the software for: 6-12 months

### "AppFolio review"

June 8, 2021

5.0

The software has been hugely beneficial in communicating with our clients and tracking equity and distributions. We also believe that our clients really appreciate having a portal where they can go to view all of their investments with us. Overall, AppFolio has been a really great asset to have for our business!

Pros

Client contribution/distribution tracking and client communincation

Cons

\-Better waterfall customization would be a plus. -Exporting excel in CSV is pain point. Would appreciate option for XLS

Review Source

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