Critical Mention

Critical Mention


4.5 / 5
4 reviews

Who Uses This Software?

Global businesses in Public Relations, Marketing, Brand Managers, Government, Education and more


Average Ratings

4 Reviews

  • 4.5 / 5
    Overall

  • 4.5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Free Demo
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Critical Mention
  • www.criticalmention.com
  • Founded 2002
  • United States

About Critical Mention

Critical Mention is a cloud-based, real-time monitoring service for tracking of TV, radio, online news, print sources and social media platforms including Twitter and Facebook. PR, marketing and communications professionals use this global media intelligence platform to better understand their earned media values and create customized, shareable reports. Critical Mention users also have access to 24/7/365 support through a dedicated account manager.


Critical Mention Features

  • Article Author Database
  • Auto-Update Media Lists
  • Campaign Management
  • Clippings Management
  • Communications Calendar
  • Contact Management
  • Digital Asset Management
  • Direct Mail Management
  • Email Distribution
  • Press Monitoring
  • Press Release Builder
  • Campaign Management
  • Customer Review Platform
  • Gamification
  • Response Management
  • Review Monitoring
  • Sentiment Analysis
  • Social Media Metrics
  • Social Media Monitoring
  • Analytics
  • Automated Publishing
  • Contact Management
  • Content Management
  • Conversion Tracking
  • Customer Targeting
  • Keyword Filtering
  • Multi-Account Management
  • Post Scheduling
  • Audience Segmentation
  • Competitive Analysis
  • Configurable Alerts
  • Customer Engagement
  • Dashboard
  • Impact Scoring
  • Influencer Tracking
  • Reputation Management
  • Sentiment Analysis
  • Trend Tracking

Critical Mention Reviews Recently Reviewed!


Critical Mention Helps Makes Our Press Even More Newsworthy

Jul 09, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
Likely
Extremely
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Pros: Critical Mention allows us to stay up-to-the-very-minute (literally) of media mentions of our agency and our clients. Often when we do a PR interview, Critical Mention lets us know it is live before the reporter has had a chance to email us. It also provides the metrics we need for clients to be able to showcase overall impressions and media value, while allowing us to remove clutter nonsense that is repetitive and not relevant for tracking needs. We use the software more so for tracking TV coverage for clients as we do product placement for brands as part of our agency services. Critical Mention allows us to review content without having to have a massively extensive (with heavy upkeep) monster of a DVR system in place.

Cons: The social media analytics still have some room to improve, and the maximum you can search for mentions is 60 days - so you need to stay on top of reporting and not use it for competitive research unless you have forethought to plan and download those reports on a continuous basis.

Overall: Our agency went viral - literally viral around the world - due to our ability to quickly share detailed metrics during several media outlet interviews. The data is easy to pull, and the reports are customizable for client needs.

Pull all of my media coverage in minutes!

Jul 05, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
Likely
Extremely
Likely

Pros: This software pull all of my media coverage in minutes. It shows the value of my coverage, reach/audience and links to all of the clips. It even pulls video clips from live TV.

Cons: It cannot track some radio due to closed captioning. I also wish it could pull social media coverage as well so that i could pull everything in one report instead of using two different softwares.

Overall: I am able to show my partners how much value we've gotten out of our trade media.

Easy to search

Apr 30, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money

Pros: It was very easy to figure out how to use the software and search for related topic for our organization.

Cons: I felt that all the searches did not come up when the word was searched. I would have to use different words for one topic.

Reporting is quick

Apr 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: Reporting is quick and easy. This is something that I've needed for a while with my social media management position. I also am able to gather useful data to better target my audience. The implementation process was also pretty quick and easy.

Cons: It is a bit time consuming and cumbersome to use. There is still a lot of updating that would benefit this software as it evolves.