--- title: "MarketUP Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about MarketUP Software - reviews, pricing plans, popular comparisons to other Enterprise Resource Planning products and more." source_url: "https://www.capterra.com/p/187456/MarketUP/" page_type: "product" language: "en" --- # MarketUP Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 17, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) MarketUP ## What is MarketUP? MarketUP is a complete management platform that aims to contribute to the growth of small businesses, which is why it is helping to change the profile of Retail in Brazil. Its free technology and creates a shared value system that empowers entrepreneurs and ensures greater efficiency, productivity, and competitiveness With the software it is possible to automate all the processes of a company and have several tools to contribute to the management of the business. ## What is MarketUP used for? [Enterprise Resource Planning](https://www.capterra.com/enterprise-resource-planning-software/)[Financial Services](https://www.capterra.com/financial-services-software/)[Inventory Control](https://www.capterra.com/inventory-control-software/) Top alternative Featured Overall rating Based on 5 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MarketUP?[Manage this product listing](https://www.g2.com/products/marketup-greece/claim_requests/new?auto=true) ## MarketUP Overview Updated September 2026 AI summary MarketUP offers small businesses a cloud-based enterprise resource planning solution that brings together accounting, financial management, inventory control, and supply chain management in one platform. With features such as order and warehouse management, billing, multi-location support, and visual analytics, it supports integrated business operations and reporting, and can be accessed via web and mobile devices. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MarketUP 4.6 (5) VS. [4.3 (717)](https://www.capterra.com/p/76/Intacct/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (5) Ease Of Use 4.2 (643) Value For Money 4.8 (5) Value For Money 4.0 (550) Customer Service 4.0 (5) Customer Service 4.0 (582) ## MarketUP alternatives [4.2 (2,073)](https://www.capterra.com/p/135757/NetSuite/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars [4.2 (1,331)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting price $31.10 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [4.2 (1,132)](https://www.capterra.com/p/123794/Fishbowl/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 84% of reviewers rated it above 4 stars Highest Rated [Acumatica Cloud ERP](https://www.capterra.com/p/96371/Acumatica-Cloud-ERP/) [4.4 (243)](https://www.capterra.com/p/96371/Acumatica-Cloud-ERP/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/96371/Acumatica-Cloud-ERP/) ## FAQs about MarketUP Overview ### What company size and specific industries is MarketUP built for? MarketUP is designed for micro and small businesses that need better control over daily operations through commercial automation. It is suited to companies seeking to manage sales and operational tasks more efficiently, especially smaller organizations that want a practical system for routine business administration. Features and Usability ### What are the key features of MarketUP? MarketUP offers accounting and point of sale, plus billing & invoicing, payment processing, and ACH payment processing. It also includes inventory management, stock management, order processing, purchase order management, reporting & analytics, financial analysis, and third-party integrations for multi-location retail, restaurant, warehouse, and eCommerce operations. Integrations ### Which third-party tools and platforms does MarketUP integrate with? MarketUP integrates with Google Analytics 360 and PayU. These catalog integrations cover analytics and payment processing, giving the platform connections for tracking performance and handling transactions within its ecommerce and marketing workflows. Getting Started and Support ### What training and onboarding options does MarketUP offer? MarketUP provides videos for training and onboarding support. Videos can give teams a self-paced way to review product features, follow setup steps, and revisit instructions as needed during early use. Getting Started and Support ### What customer support options does MarketUP offer? MarketUP provides email/help desk, FAQ/forum, knowledge base, and phone support. With no reviewer feedback about support topics available, the user experience cannot be characterized here, but the listed channels show options for direct contact and self-service help. ## Features AI summary Based on 2,559 Enterprise Resource Planning reviews Capterra data shows that buyers of Enterprise Resource Planning software rank the following features as their top priorities: - **Order Management** (**46%** of reviewers rated this feature as critical) - **Accounting** (**54%**) - **Billing & Invoicing** (**54%**) MarketUP supports all three features that reviewers rate as most important: **Order Management**, **Accounting**, and **Billing & Invoicing**. Together, these capabilities help businesses track orders from sale to fulfillment, manage financial records accurately, and handle invoices and payments efficiently, allowing teams to keep operations organized and maintain better control over revenue. Financial Management 4.3 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Plan, manage, and track the financial activities of an individual or organization Inventory Management 4.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Track and manage inventory levels to maintain proper supply Supply Chain Management 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Manage the planning and execution of supply chain activities Billing & Invoicing 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create, manage, and send invoices or bills to customers Integrated Business Operations 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Integrated suite of industry-specific operations management applications (Supply Chain, HR, Project Management, Manufacturing, etc.) Inventory Tracking 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items MarketUP 43 features ### All Features - Accounting: Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc. - Accounting Integration: Integrate with a third-party accounting system - ACH Payment Processing: Accept electronic bank-to-bank transfers using a network called the Automated Clearing House (ACH) - API: Application programming interface that allows for integration with other systems/databases - Automatic Backup: Data is backed up automatically to prevent data loss - Barcode Recognition: The ability to identify a barcode on or within an image or packaging - Billing & Invoicing: Create, manage, and send invoices or bills to customers - Commission Management: Tracking, calculating, and paying commissions and earnings to employees - Customizable Branding: Add customized logos and colors to align with company branding - Data Import/Export: Import and export data to and from software applications - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - eCommerce Management: Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products - ERP: Integrates with ERP systems to reconcile financial data across various modules and departments - Financial Analysis: Evaluate units, projects, budgets, and other finance-related data to gauge their performance and potential risk - Financial Management: Plan, manage, and track the financial activities of an individual or organization - Generative: Sends automated messages and reminders, resolves disputes, or does proactive outreach. - Integrated Business Operations: Integrated suite of industry-specific operations management applications (Supply Chain, HR, Project Management, Manufacturing, etc.) - Inventory Management: Track and manage inventory levels to maintain proper supply - Inventory Optimization: Maintain and control the stock level of inventory - Inventory Tracking: Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items - Invoices: Create invoices for services provided and track payments - Mobile App: Access the system via a mobile application - Multi-Location: Manage and support multiple locations - Order Management: Manage and track customer orders for goods, investments, or any other purchases - Order Processing: Send / receive, process, and execute orders - Order Tracking: Track orders throughout the fulfillment process - Ordering Automation: Automate order processes to improve operational efficiency in fulfillment, shipping, and more - Payment Processing: Accept, record, and reconcile financial transactions - Point of Sale (POS): Accept and process customer payments for products or services using hardware and software - Purchase Order Management: Create, send, and track purchase orders and their statuses - Reporting: Empower brands with an intelligent reporting tool and dashborads to provide visibility into number of viewers, likes, number of asked questions, and chat entries, total number of clicks, CTR, and entire stream health - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Restaurant POS: Use the built-in point of sale or POS integration to streamline administrative and accounting operations across restaurants - Retail POS: For retailers - Returns Management: Track and facilitate returns of products sold - Sales Order Management: An order generated by a seller to a customer, containing details about products or services - Sales Reports: Reports specific to sales analysis for trends and strategies - Stock Management: Manage the buying, selling, and holding of stocks - Supply Chain Management: Manage the planning and execution of supply chain activities - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Warehouse Management: Manage and track operations and inventory within warehouses --- Get Advice We can help you find the software with the features you need. Features 4.6 (5) 4.6 Based on 5 reviews ## Pricing Value for money 4.8 (5) ### Starting price Free trial not available Value for money 4.8 (5) 4.8 Based on 5 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ PayU](https://www.capterra.com/p/201075/PayU/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (5) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (5) 4.0 Based on 5 reviews ## User reviews Overall rating 4.6 Based on 5 reviews Filter by rating 5(4) 4(0) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent GM GigaVoltz M. Gerente Retail ### "Um sistema Ok." 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 7/10 March 18, 2024 Vem quebrando o galho, mas já estou pensando em mudar. Pros Sistema fácil de usar, e tem bastante coisa para um software gratuito. Cons O sistema conta com alguns bugs chatos e não tem uma funcionalidade simples de busca por mais de um termo separado. Isso irrita muito. As vezes não registra a baixa no estoque quando vendo um item, tanto pelo pdv quanto pelo pedido de venda no erp. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LS legiane S. auxiliar administrativo Human Resources ### "muito útil" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 31, 2022 utilizo para controle de estoque, contas a pagar e a receber. Pros Achei o software bem didático, bem fácil de compreender e com muitas funcionalidades liberadas na função gratuita. Bem completo. Cons como utilizo a função gratuita, possui muitos anúncios em seu visual, mas isso não chega a ser um ponto negativo, pois é a versão gratuita. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Rafael R. TI Analyst Commercial Real Estate ### "Marketup is an ideal tool for your business" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 April 22, 2021 Since its implementation, it was already possible to note the ease of the program that perfectly serves the financial, sales and inventory sectors. The fact that it is free does not detract from this program, quite the contrary, there are paid programs that are much less intuitive and offer fewer options than marketup. The reporting area is a masterpiece. Pros Easy item registration, complete inventory reports, the POS is very intuitive. Cons the dashboard is very polluted, constant changes that need time to be usable. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DP Daiana P. Freelancer Writing and Editing ### "Manage your business. Very easy!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 1, 2021 Use daily and sometimes weekly, easy, practical and wonderful! I highly recommend it. Pros Great application to manage business. Complete and easy to use! Cons Do not load the services page, for example automatically, you have to click to load pages. But nothing difficult to solve. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EC Elaine Cristina M. Estagiaria de Engenharia Civil Retail ### "Facilidades no manuseio do software " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 5, 2021 Muito boa, estou gostando bastante Pros Facilidades no manuseio do software, ele atender perfeitamente as necessidades de nossas obras Cons Relatório, tive certa dificuldade para inserir as atividades da obra no relatório. Tive coloca-las uma a uma Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.