# MarketUP Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about MarketUP Software - reviews, pricing plans, popular comparisons to other Enterprise Resource Planning products and more. Source: https://www.capterra.com/p/187456/MarketUP --- # MarketUP Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) MarketUP ## What is MarketUP? MarketUP is a complete management platform that aims to contribute to the growth of small businesses, which is why it is helping to change the profile of Retail in Brazil. Its free technology and creates a shared value system that empowers entrepreneurs and ensures greater efficiency, productivity, and competitiveness With the software it is possible to automate all the processes of a company and have several tools to contribute to the management of the business. ## What is MarketUP used for? [Enterprise Resource Planning](https://www.capterra.com/enterprise-resource-planning-software/)[Financial Services](https://www.capterra.com/financial-services-software/)[Inventory Control](https://www.capterra.com/inventory-control-software/) Top alternative Featured Overall rating Based on 5 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for MarketUP?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://marketup.com&name=MarketUP) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### MarketUP 4.6 (5) VS. [4.2 (2,043)](https://www.capterra.com/p/135757/NetSuite/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (5) Ease Of Use 4.0 (1,999) Value For Money 4.8 (5) Value For Money 3.9 (1,589) Customer Service 4.0 (5) Customer Service 3.8 (1,693) ## MarketUP alternatives [4.4 (195)](https://www.capterra.com/p/124180/Brightpearl/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [4.2 (1,307)](https://www.capterra.com/p/135618/Odoo/reviews/) Starting price $31.10 Per User, Per Month Pricing Options Free Trial Free Version User Rating 83% of reviewers rated it above 4 stars [4.3 (686)](https://www.capterra.com/p/76/Intacct/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 86% of reviewers rated it above 4 stars Highest Rated [4.4 (243)](https://www.capterra.com/p/96371/Acumatica-Cloud-ERP/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars ## FAQs about MarketUP Overview ### What company size and specific industries is MarketUP built for? MarketUP is designed for micro and small businesses that need greater control over daily operations through commercial automation. It is aimed at smaller companies across general business sectors rather than a specific industry, making it suitable for businesses seeking simpler operational management. Features and Usability ### What are the key features of MarketUP? MarketUP offers accounting and point of sale (POS) tools, plus billing and invoicing, payment processing, and ACH payment processing. It also includes inventory management, stock management, order management, purchase order management, returns management, reporting and analytics, financial analysis, and third-party integrations for retail, restaurant, and eCommerce operations. Integrations ### Which third-party tools and platforms does MarketUP integrate with? MarketUP integrates with Google Analytics 360 and PayU. These catalog integrations cover analytics and payments, giving MarketUP direct connections to two third-party platforms for tracking performance and processing transactions. Getting Started and Support ### What training and onboarding options does MarketUP offer? MarketUP provides videos as its training option for teams getting started. Videos can support self-paced learning and repeated review of product features, setup steps, and basic workflows. Getting Started and Support ### What customer support options does MarketUP offer? MarketUP provides Email/Help Desk, FAQ/Forum, Knowledge Base, and Phone Support. These channels give users several ways to find answers or contact support directly. No reviewer feedback about support is available here, so support quality, response times, and common user frustrations cannot be described. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Financial Management 4.3 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Plan, manage, and track the financial activities of an individual or organization Inventory Management 4.0 (3) 100.00% of 3 reviewers that rated this feature as important or highly important Track and manage inventory levels to maintain proper supply Supply Chain Management 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Manage the planning and execution of supply chain activities Billing & Invoicing 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Create, manage, and send invoices or bills to customers Integrated Business Operations 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Integrated suite of industry-specific operations management applications (Supply Chain, HR, Project Management, Manufacturing, etc.) Inventory Tracking 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items MarketUP 37 features Built-in accounting to manage ledger, accounts payable/receivable, financial reports, etc. Integrate with a third-party accounting system Accept electronic bank-to-bank transfers using a network called the Automated Clearing House (ACH) Application programming interface that allows for integration with other systems/databases The ability to identify a barcode on or within an image or packaging Create, manage, and send invoices or bills to customers Tracking, calculating, and paying commissions and earnings to employees Add customized logos and colors to align with company branding Import and export data to and from software applications Track products that are for sale at a reduced price or part of coupon promotions Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products Evaluate units, projects, budgets, and other finance-related data to gauge their performance and potential risk Plan, manage, and track the financial activities of an individual or organization Integrated suite of industry-specific operations management applications (Supply Chain, HR, Project Management, Manufacturing, etc.) Track and manage inventory levels to maintain proper supply Maintain and control the stock level of inventory Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items Manage and support multiple locations Manage and track customer orders for goods, investments, or any other purchases Send / receive, process, and execute orders Track orders throughout the fulfillment process Automate order processes to improve operational efficiency in fulfillment, shipping, and more Accept, record, and reconcile financial transactions Accept and process customer payments for products or services using hardware and software Create, send, and track purchase orders and their statuses Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Use the built-in point of sale or POS integration to streamline administrative and accounting operations across restaurants For retailers Track and facilitate returns of products sold An order generated by a seller to a customer, containing details about products or services Reports specific to sales analysis for trends and strategies Manage the buying, selling, and holding of stocks Manage the planning and execution of supply chain activities Set up connections to third-party platforms to improve business processes Interact with data visualization elements, such as charts and graphs, to drill down into data Manage and track operations and inventory within warehouses Get Advice We can help you find the software with the features you need. Features 4.6 (5) 4.6 Based on 5 reviews ## Pricing Value for money 4.8 (5) ### Starting price Free trial not available Value for money 4.8 (5) 4.8 Based on 5 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ PayU](https://www.capterra.com/p/201075/PayU/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.0 (5) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.0 (5) 4.0 Based on 5 reviews ## User reviews Overall rating 4.6 Based on 5 reviews Filter by rating 5(4) 4(0) 3(1) 2(0) 1(0) Mentioned topic Sorted by most recent GM GigaVoltz M. Gerente Retail ### "Um sistema Ok." 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 1.0 1.0 Likelihood to Recommend 7/10 March 18, 2024 Vem quebrando o galho, mas já estou pensando em mudar. Pros Sistema fácil de usar, e tem bastante coisa para um software gratuito. Cons O sistema conta com alguns bugs chatos e não tem uma funcionalidade simples de busca por mais de um termo separado. Isso irrita muito. As vezes não registra a baixa no estoque quando vendo um item, tanto pelo pdv quanto pelo pedido de venda no erp. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LS legiane s. auxiliar administrativo Human Resources ### "muito útil" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 31, 2022 utilizo para controle de estoque, contas a pagar e a receber. Pros Achei o software bem didático, bem fácil de compreender e com muitas funcionalidades liberadas na função gratuita. Bem completo. Cons como utilizo a função gratuita, possui muitos anúncios em seu visual, mas isso não chega a ser um ponto negativo, pois é a versão gratuita. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Rafael R. TI Analyst Commercial Real Estate ### "Marketup is an ideal tool for your business" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 9/10 April 22, 2021 Since its implementation, it was already possible to note the ease of the program that perfectly serves the financial, sales and inventory sectors. The fact that it is free does not detract from this program, quite the contrary, there are paid programs that are much less intuitive and offer fewer options than marketup. The reporting area is a masterpiece. Pros Easy item registration, complete inventory reports, the POS is very intuitive. Cons the dashboard is very polluted, constant changes that need time to be usable. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. DP Daiana P. Freelancer Writing and Editing ### "Manage your business. Very easy!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 1, 2021 Use daily and sometimes weekly, easy, practical and wonderful! I highly recommend it. Pros Great application to manage business. Complete and easy to use! Cons Do not load the services page, for example automatically, you have to click to load pages. But nothing difficult to solve. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EC Elaine Cristina M. Estagiaria de Engenharia Civil Retail ### "Facilidades no manuseio do software " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 5, 2021 Muito boa, estou gostando bastante Pros Facilidades no manuseio do software, ele atender perfeitamente as necessidades de nossas obras Cons Relatório, tive certa dificuldade para inserir as atividades da obra no relatório. Tive coloca-las uma a uma Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.