--- title: "Hawke Al Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Hawke Al Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more." source_url: "https://www.capterra.com/p/187524/Morphio/" page_type: "product" language: "en" publication_date: "2026-09-30" --- # Hawke Al Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 30, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Hawke Al ## What is Hawke Al? hawke.ai takes all the data from your digital marketing platforms and puts it into a single view for analysis and insights. It tracks performance against your goals and uses machine learning to predict trends. Get alerted at the very first sign of trouble - to stop negative trends. It's an extra set of eyes on your account, always. Media spend too high? Results not as good as they should be? hawke.ai will let you know. ## What is Hawke Al used for? [Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Advertising Agency](https://www.capterra.com/advertising-agency-software/) Top alternative Featured Overall rating Based on 12 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $49 Flat Rate, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Hawke Al?[Manage this product listing](https://www.g2.com/products/hawke-al/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Hawke Al 4.8 (12) VS. [4.6 (119)](https://www.capterra.com/p/173311/Adalysis/reviews/) Starting Price $49 Flat Rate, Per Month Starting Price $126 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (12) Ease Of Use 4.3 (119) Value For Money 4.6 (12) Value For Money 4.3 (103) Customer Service 5.0 (12) Customer Service 4.7 (96) ## Hawke Al alternatives [4.4 (3,046)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars Highest Rated [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (3,528)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.5 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/187524/Morphio/alternatives/) ## FAQs about Hawke Al Overview ### Which roles and teams benefit most from Hawke Al? Hawke Al is most used by marketing leaders, digital marketing specialists, and SEM professionals who need guidance for campaign planning, channel performance, and search marketing decisions. CEOs, founders, owners, and proprietors use it to assess marketing priorities and growth activities, while writers support content planning and messaging development. Answer based on 12 reviews Overview ### What company size and industries is Hawke Al built for? Hawke Al is performance marketing protection for small businesses, with 100% of reviewers from this segment and Marketing and Advertising representing 58%. It also serves Cosmetics and Design organizations, each at 8%. Its primary use case is Marketing Analytics, reported by 92% of reviewers, helping marketers identify negative trends early. Answer based on 12 reviews Features and Usability ### What are the key features of Hawke Al? Hawke Al offers website analytics, campaign tracking, and keyword tracking for monitoring performance across channels. It also includes ad hoc reporting, dashboard views, data visualization, and reporting & statistics, plus predictive analytics, ROI tracking, real-time data, and multi-channel attribution for customer journey mapping. Getting Started and Support ### What training and onboarding options does Hawke Al offer? Hawke Al provides live online sessions, webinars, documentation, and videos. Live online sessions and webinars support guided instruction, while documentation offers written reference material and videos provide visual walkthroughs for teams reviewing setup steps and product features. Getting Started and Support ### What customer support options does Hawke Al offer? Hawke Al provides email/help desk and chat support. No reviewer feedback on support is available in the catalog, so user experience details such as response time or helpfulness cannot be confirmed here. The available support channels are limited to the two listed options. ## Features AI summary Based on 2,771 Marketing Analytics reviews Capterra data shows that buyers of Marketing Analytics software rank the following features as their top priorities: - **Contact Management** (**59%** of reviewers rated this feature as critical) - **Real-Time Data** (**54%**) - **Email Marketing** (**58%**) Hawke Al includes **Real-Time Data**, but does not include **Contact Management** or **Email Marketing**. Real-time visibility gives marketing teams current performance insights as campaigns run, helping businesses spot changes quickly, adjust tactics faster, and make more informed decisions based on up-to-date results. Performance Metrics 4.6 (11) 90.91% of 11 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Dashboard 4.6 (10) 100.00% of 10 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Reporting & Statistics 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Ad hoc Reporting 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Generate one-off reports that meet information requirements Data Visualization 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Graphical representation of data Drag & Drop 5.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Assemble applications and processes by dragging over and arranging pre-built components Hawke Al 13 features ### All Features - Ad hoc Reporting: Generate one-off reports that meet information requirements - Campaign Analytics: Track and interpret campaign performance metrics - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Keyword Tracking: Track and monitor a specific set of keywords - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Real-Time Data: Receive data and information in real time - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 4.5 (12) 4.5 Based on 12 reviews ## Pricing Value for money 4.6 (12) Free Trial Free Version Basic $49.00 Flat Rate,Per Month Value for money 4.6 (12) 4.6 Based on 12 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (12) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (12) 5.0 Based on 12 reviews ## User reviews Overall rating 4.8 Based on 12 reviews Filter by rating Counts reflect reviews available in this feed. 5(9) 4(3) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful CO Co-Founder Co-Founder Used the software for: Less than 1 year ### "Best Marketing Analytics On The Market!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 12, 2022 Morphio has helped us monitor multiple campaigns without the daily stress of doing health checks on every advertising channel. The benefit of their advanced metrics also helps us relate marketing terms to bottom-line business terms. Pros Morphio is an excellent tool for agencies to monitor their marketing campaigns for multiple clients. If you are an agency that specializes in PPC campaigns and landing pages Morphio is a fantastic tool. Our favorite features are the shareable report links and the Slack notifications for campaigns that fall outside the set goal for their campaign. Cons The only feature that would be a bonus is some improvement to the SEO reporting tools. There is some functionality for monitoring SEO performance but not on the level of dedicated SEO tools, but that's not what Morphio's core competency is. Hence, it's not necessarily a negative. DM Digital Marketing Specialist Digital Marketing Specialist Used the software for: Less than 1 year ### "AI-powered analysis, monitoring and auditing for your website and marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 August 3, 2021 Morphio helps me monitor and track goals, KPIs and anomalies in my marketing. In fact, I don't have to hire a person who would be monitoring all the KPIs daily/weekly. Instead, I can just get emails with the reports I need to stay in the loop. Pros First off, let me say that Morphio has one of the best UIs I have ever seen. Morphio is a useful tool for tracking KPIs, ad spend, and anomalies in real time with the help of AI. Additionally, you can also make use of its SEO monitoring and forecasting, all of which directly drives your ROI up. It is easy to generate reports from all your platforms connected to this software. Morphio helps you analyze the current performance of your marketing efforts as well as track goals, your audience behaviour and even the budget. With their recent update (in early July 2021) it is now even more feature-rich while some features have become more simplified. For instance, the improved reporting summary now allows you to quickly generate reports for you or your clients. Also, custom metrics can now be monitored and analyzed, flexible alerts and weekly summary emails are also among the improvements, while admins can now control the notifications. The support team is very responsive and they are always ready to help. They offer an onboarding call to new customers and in case you have troubles using the software, they can also offer to hop on a call with you to resolve the issue. What's also important is they listen to their users and may implement or adjust the features you mention. Cons Amongst the main cons, I would say that I consider Morphio as an expensive product. Of course, they have a lot of expenses supporting all the numerous features and a professional team behind this software, but it is still quite expensive. Occasionally, there may be bugs here and there, but after many months of development, the team has fixed almost all of them. DM Digital Marketing Specialist Digital Marketing Specialist Used the software for: Less than 1 year ### "A great asset!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 November 26, 2021 We mainly use Morphio to watch our budgets and see where ad spend can be reallocated. It's also been really great in picking up on things that may be broken or not working and letting us know before our client's find out, giving us a one-up on our dependability. Pros Morphio was very easy for my agency to set up and integrate into our marketing platforms. I like how well the budget tracking works, it really helps us stay on top of ad spend for clients. The PPC audit is also really helpful in finding where we can increase or decrease ad spend in specific campaigns and ad groups in Google ads and Facebook. Cons For Google Ads, I wish Morphio could track keyword performance more closely. You can add in keywords for it to watch, but I wish it could read the keywords we are already targeting in Search campaigns to monitor their performance - similar to another software called Seiso.io. I also wish they could integrate YouTube metrics into Morphio for video campaigns. OW Owner Owner Used the software for: 1-3 years ### "The best mkt management tool that you can have to help building great strategy based on data" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 26, 2021 Its 1000%, the Customer relationship and CX is just what you would expect from a top leading tool like Morphio. really grateful that they exists. Pros The dashboard, KPIs, metrics and intelligence Cons some of the best features on BI + AI are not available to lower plans, not even a glimpse for small businesses CM Chief Marketing Officer Chief Marketing Officer Used the software for: 1-3 years ### "Great product!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 25, 2021 Morphio is helping us save time and bringing it all under one roof. Pros Easy to set up and get moving quickly. We were literally set up in a matter of minutes! Cons Tough to pin point what is not working for us at this moment. Franco R. CMO Used the software for: Less than 1 year ### "Great for managing multiple clients" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 25, 2021 Excellent experience, excellent customer service. Looking forward to 2022 product releases. Pros Its a great tool for agencies and freelancers managing multiple clients. With goal setting, budget monitoring and anomalies detection is easy to see the overall health of an account in seconds. Really helpful to sport pains and trends. Cons Some features are a little basic for complex accounts. Its hard to set specific goals or budgets for campaign groups or multiple countries. Some integrations are missing to have a fully centralized experience (ex. pinterest ads, criteo). philippe R. Writer Used the software for: 1-3 years ### "AI Insights and alerts for your marketing strategy" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 8, 2022 Datas are everywhere and it becomes difficult to understand them when you have plenty sources. Facebook Ads, Google Analytics or Google Search. Morphio helps to consolidate those data and show the trends and give insights to know what to do next. It helps me a lot to follow the impact of a new Facebook Ads campaign. Pros I love the Facebook Ads Investigator. In a single tree you can view what is good or wrong. Audience segments are powerful. Cons I don't have the possibility to add Google Analytics 4. They are working on it. Alexander K. CEO Used the software for: Less than 1 year ### "Fantastic ads tracker" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 December 6, 2021 Pros This will save you tons of time and never make you miss a error in your campaigns again. This sees everything and alerts you if there is something wrong with one of your campaigns or ads. Cons I would love to see some options like funnel tracking! DM Dir. Marketing Dir. Marketing Used the software for: 1-3 years ### "Great product for digital marketing" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 26, 2021 Pros Integration was a piece of cake. I love how quickly I can access marketing data across channels and find new areas of opportunity. Cons As with any software that aims to simplify your workflows, sometimes completing certain complex actions isn't straightforward. Michelle F. SEM specialist Used the software for: Less than 1 year ### "Great tool!" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 25, 2021 Pros Great tool for goal follow up and alerts are very handy Cons We would need a better overview of all our accounts to have a quick view of all of them at the same time [View all Reviews](https://www.capterra.com/p/187524/Morphio/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.