# Hawke Al Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Hawke Al the right Marketing Analytics solution for you? Explore 12 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/187524/Morphio/reviews

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Hawke Al

4.8 (12)

[View alternatives](https://www.capterra.com/p/187524/Morphio/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated August 24th, 2025

# Reviews of Hawke Al

Ease of use

4.7

Customer Service

5.0

## Showing most helpful reviews

Showing 1-12 of 12 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VR

Verified Reviewer  
Co-Founder  
Marketing and Advertising  
Used the software for: 6-12 months

### "Best Marketing Analytics On The Market!"

May 9, 2022

5.0

Morphio has helped us monitor multiple campaigns without the daily stress of doing health checks on every advertising channel. The benefit of their advanced metrics also helps us relate marketing terms to bottom-line business terms.

Pros

Morphio is an excellent tool for agencies to monitor their marketing campaigns for multiple clients. If you are an agency that specializes in PPC campaigns and landing pages Morphio is a fantastic tool. Our favorite features are the shareable report links and the Slack notifications for campaigns that fall outside the set goal for their campaign.

Cons

The only feature that would be a bonus is some improvement to the SEO reporting tools. There is some functionality for monitoring SEO performance but not on the level of dedicated SEO tools, but that's not what Morphio's core competency is. Hence, it's not necessarily a negative.

Alternatives considered

[Supermetrics](https://www.capterra.com/p/162846/Supermetrics/)[AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/)[Whatagraph](https://www.capterra.com/p/146220/Whatagraph/)

Reason for choosing Hawke Al

Ease of use, UI/UX, slack notifications, and great customer support.

Switched from

[AgencyAnalytics](https://www.capterra.com/p/158746/Agency-Analytics/)

Simply because we needed multi-location reporting.

Review Source

VR

Verified Reviewer  
Digital Marketing Specialist  
Marketing and Advertising  
Used the software for: Less than 6 months

### "AI-powered analysis, monitoring and auditing for your website and marketing"

August 2, 2021

5.0

Morphio helps me monitor and track goals, KPIs and anomalies in my marketing. In fact, I don't have to hire a person who would be monitoring all the KPIs daily/weekly. Instead, I can just get emails with the reports I need to stay in the loop.

Pros

First off, let me say that Morphio has one of the best UIs I have ever seen. Morphio is a useful tool for tracking KPIs, ad spend, and anomalies in real time with the help of AI. Additionally, you can also make use of its SEO monitoring and forecasting, all of which directly drives your ROI up. It is easy to generate reports from all your platforms connected to this software. Morphio helps you analyze the current performance of your marketing efforts as well as track goals, your audience behaviour and even the budget. With their recent update (in early July 2021) it is now even more feature-rich while some features have become more simplified. For instance, the improved reporting summary now allows you to quickly generate reports for you or your clients. Also, custom metrics can now be monitored and analyzed, flexible alerts and weekly summary emails are also among the improvements, while admins can now control the notifications. The support team is very responsive and they are always ready to help. They offer an onboarding call to new customers and in case you have troubles using the software, they can also offer to hop on a call with you to resolve the issue. What's also important is they listen to their users and may implement or adjust the features you mention.

Cons

Amongst the main cons, I would say that I consider Morphio as an expensive product. Of course, they have a lot of expenses supporting all the numerous features and a professional team behind this software, but it is still quite expensive. Occasionally, there may be bugs here and there, but after many months of development, the team has fixed almost all of them.

Alternatives considered

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)

Reason for choosing Hawke Al

I think Morphio is a more simplified tool and easier to work with.

Review Source

JT

Julyanna T.  
Digital Marketing Specialist  
Marketing and Advertising  
Used the software for: Less than 6 months

### "A great asset!"

November 24, 2021

4.0

We mainly use Morphio to watch our budgets and see where ad spend can be reallocated. It's also been really great in picking up on things that may be broken or not working and letting us know before our client's find out, giving us a one-up on our dependability.

Pros

Morphio was very easy for my agency to set up and integrate into our marketing platforms. I like how well the budget tracking works, it really helps us stay on top of ad spend for clients. The PPC audit is also really helpful in finding where we can increase or decrease ad spend in specific campaigns and ad groups in Google ads and Facebook.

Cons

For Google Ads, I wish Morphio could track keyword performance more closely. You can add in keywords for it to watch, but I wish it could read the keywords we are already targeting in Search campaigns to monitor their performance - similar to another software called Seiso.io. I also wish they could integrate YouTube metrics into Morphio for video campaigns.

Review Source

VR

Verified Reviewer  
Owner  
Design  
Used the software for: 1-2 years

### "The best mkt management tool that you can have to help building great strategy based on data"

November 24, 2021

5.0

Its 1000%, the Customer relationship and CX is just what you would expect from a top leading tool like Morphio. really grateful that they exists.

Pros

The dashboard, KPIs, metrics and intelligence

Cons

some of the best features on BI + AI are not available to lower plans, not even a glimpse for small businesses

Switched from

[Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

morphio is better to deliver real mkt BI

Review Source

CV

Chris V.  
Chief Marketing Officer  
Food & Beverages  
Used the software for: 1-2 years

### "Great product!"

November 24, 2021

4.0

Morphio is helping us save time and bringing it all under one roof.

Pros

Easy to set up and get moving quickly. We were literally set up in a matter of minutes!

Cons

Tough to pin point what is not working for us at this moment.

Reason for choosing Hawke Al

We needed a tool that was a time saver, easy to set up & understand and most importantly, a resource that we could depend on to pull the right data together for the team to digest.

Review Source

FR

Franco R.  
CMO  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Great for managing multiple clients"

November 23, 2021

5.0

Excellent experience, excellent customer service. Looking forward to 2022 product releases.

Pros

Its a great tool for agencies and freelancers managing multiple clients. With goal setting, budget monitoring and anomalies detection is easy to see the overall health of an account in seconds. Really helpful to sport pains and trends.

Cons

Some features are a little basic for complex accounts. Its hard to set specific goals or budgets for campaign groups or multiple countries. Some integrations are missing to have a fully centralized experience (ex. pinterest ads, criteo).

Review Source

PR

Philippe R.  
Writer  
Writing and Editing  
Used the software for: 1-2 years

### "AI Insights and alerts for your marketing strategy"

September 13, 2022

5.0

Datas are everywhere and it becomes difficult to understand them when you have plenty sources. Facebook Ads, Google Analytics or Google Search. Morphio helps to consolidate those data and show the trends and give insights to know what to do next. It helps me a lot to follow the impact of a new Facebook Ads campaign.

Pros

I love the Facebook Ads Investigator. In a single tree you can view what is good or wrong. Audience segments are powerful.

Cons

I don't have the possibility to add Google Analytics 4. They are working on it.

Review Source

AK

Alexander K.  
CEO  
Marketing and Advertising  
Used the software for: 6-12 months

### "Fantastic ads tracker"

December 2, 2021

5.0

Pros

This will save you tons of time and never make you miss a error in your campaigns again. This sees everything and alerts you if there is something wrong with one of your campaigns or ads.

Cons

I would love to see some options like funnel tracking!

Review Source

ET

Eric T.  
Dir. Marketing  
Sports  
Used the software for: 1-2 years

### "Great product for digital marketing"

November 24, 2021

5.0

Pros

Integration was a piece of cake. I love how quickly I can access marketing data across channels and find new areas of opportunity.

Cons

As with any software that aims to simplify your workflows, sometimes completing certain complex actions isn't straightforward.

Review Source

MF

Michelle F.  
SEM specialist  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Great tool!"

November 23, 2021

4.0

Pros

Great tool for goal follow up and alerts are very handy

Cons

We would need a better overview of all our accounts to have a quick view of all of them at the same time

Review Source

CL

Chelsey L.  
CEO  
Marketing and Advertising  
Used the software for: 6-12 months

### "Exactly what I was looking for"

January 7, 2022

5.0

I have been looking for a KPI tracker to make sure accounts are staying on track for years. Very happy to have found Morphio.

Pros

\- Ease of use, integration with other software, time saver

Cons

Only sometimes a little too much information to look through

Review Source

DS

Diane S.  
Proprietor  
Cosmetics  
Used the software for: Less than 6 months

### "Must-have for digital marketing oversight, optimization"

February 4, 2022

5.0

Exceptional experience with knowledgeable, helpful developers who want to see their clients succeed.

Pros

Simple, easy-to-understand interface. Highly responsive, engaged client support.

Cons

Possibly more specific/customized recommendations on achieving better performance, fixing errors

Review Source

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