# Linkly Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Linkly the right Link Management Tools solution for you? Explore 56 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/187554/Linkly/reviews

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Linkly

4.8 (56)

[View alternatives](https://www.capterra.com/p/187554/Linkly/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated June 10th, 2026

# Reviews of Linkly

Ease of use

4.8

Customer Service

4.8

## Pros and Cons in Reviews

IO

Isla O

RunnerSports, Self-employedUsed the software for: Less than 6 months.

“For teams managing multi-channel campaigns, Linkly consistently delivers an exceptional user experience rooted in functional efficiency, advanced routing capabilities, and data accuracy.“

May 18, 2026

IO

Isla O

RunnerSports, Self-employedUsed the software for: Less than 6 months.

“Finally, a lack of deep, native integrations with niche marketing software means teams often rely heavily on Zapier, adding extra steps to their workflow.“

May 18, 2026

IO

Isla O

RunnerSports, Self-employedUsed the software for: Less than 6 months.

“You can seamlessly route visitors by country, track precise visual analytics, and drop retargeting pixels effortlessly.“

May 18, 2026

CK

Christoph K

Computer ScientistMarketing and Advertising, 2 - 10 employeesUsed the software for: Less than 6 months.

“Our traffic sits somewhere in between, so we're currently forced to pay for capacity we don't use.“

June 8, 2026

RL

Rachelle L

Marketing and Operations ManagerHealth, Wellness and Fitness, 51 - 200 employeesUsed the software for: 6-12 months.

“It delivers on its core promises — easy setup, clean interface, and solid link management — making it a great choice for teams that need a no-fuss solution.“

June 2, 2026

NR

Nick R

Partnerships LeadFinancial Services, 11 - 50 employeesUsed the software for: 6-12 months.

“the user interface is a bit catfishy.“

May 29, 2026

HS

Hamza S

FounderMedia Production, 2 - 10 employeesUsed the software for: More than 2 years.

“Linkly has become a daily driver for managing the digital footprint of my various projects and clubs.“

May 21, 2026

JW

Jan W

Co-FounderFinancial Services, 2 - 10 employeesUsed the software for: 6-12 months.

“Can't think of anything that wen't wrong while using the platform to be honest.“

May 25, 2026

## Showing most helpful reviews

Showing 1-25 of 56 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Mohamed F.  
Product Manager  
Computer Software  
Used the software for: I used a free trial

### "I love how simple Linkly is"

February 27, 2020

5.0

Pros

It's pretty accurate and easy to use! I like how it's focused on 1 simple mission, and it gets the job done as easily as possible, as fast as possible.

Cons

I loved how easy it is to start creating links, and how even easier it is to track everything, nothing more than I need for the task I am aiming to complete.

Review Source

OM

Onimisi M.  
Growth Marketing Manager  
Financial Services  
Used the software for: 1-2 years

### "A Fastastic Platform With Customer Needs In Mind"

May 22, 2026

5.0

On a scale of 10, I'll say 10. Of all the platforms I considered, it was the best. we did try out the free version before I recommended that we subscribe for one year.

Pros

It was a real value for money, the link shortening feature and the analytics to track clicks is fantasitic.

Cons

I find no fault with the platform. I am able to get QR code, track clicks and more. Works perfectly.

Switched from

[Bitly](https://www.capterra.com/p/172575/Bitly/)

It offered more features and other forms of integration, which were nonexistent in competing brands.

Review Source

RL

Rachelle L.  
Marketing and Operations Manager  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Great Tool for Easy Link Management"

June 2, 2026

4.0

Overall, Linkly has been a reliable and straightforward tool for managing and tracking links. It delivers on its core promises — easy setup, clean interface, and solid link management — making it a great choice for teams that need a no-fuss solution.

Pros

The ease of use is a standout feature — the interface is intuitive and easy to navigate, making it simple to get started without a steep learning curve. Link management is also excellent, allowing you to organize, track, and update links efficiently all in one place.

Cons

The feature set can feel limited for more advanced use cases, and the reporting dashboard could offer deeper analytics. Some customization options for branded links are restricted to higher-tier plans.

Review Source

IO

Isla O.  
Runner  
Sports  
Used the software for: Less than 6 months

### "Beyond the Click: How Linkly Transforms Traffic into High-Converting Asset"

May 18, 2026

5.0

When digital marketers, affiliate growth hackers, and media agencies evaluate the crowded landscape of link management software, they often look for tools that offer the perfect intersection of data depth, speed, and reliability. Having analyzed extensive aggregate user feedback, technical specifications, and performance data from teams worldwide, the collective market experience with Linkly paints a clear picture: it is an indispensable, high-utility powerhouse. It transforms the mundane task of URL shortening into a sophisticated command center for traffic optimization. For teams managing multi-channel campaigns, Linkly consistently delivers an exceptional user experience rooted in functional efficiency, advanced routing capabilities, and data accuracy. Below is an in-depth breakdown of the positive overarching experience of using Linkly to scale marketing operations.

Pros

"In digital marketing, every click is a valuable opportunity. That is why Linkly has become such a game-changer for modern growth teams. What users love most about this platform is its perfect balance of simplicity and power. You do not need to be a technical expert to build high-converting campaigns. Within minutes, anyone can launch custom, branded short links that protect your brand identity and build instant audience trust. Beyond shortening links, it provides elite traffic control. You can seamlessly route visitors by country, track precise visual analytics, and drop retargeting pixels effortlessly. It turns basic links into intelligent marketing assets. Linkly simplifies data, saves time, and maximizes ROI. It is the ultimate tool to optimize your traffic."

Cons

While Linkly is a powerful tool, maximizing its potential requires understanding its limitations. For many teams, the primary hurdle is the price. The free tier is highly restrictive, and scaling up to access essential features or higher click volumes quickly becomes expensive compared to alternative platforms. Additionally, users report a steep learning curve when configuring advanced technical features, such as setting up custom domain DNS records or managing complex API integrations. The user interface, while functional, feels dated to some and lacks the modern, sleek aesthetic of newer competitors. Finally, a lack of deep, native integrations with niche marketing software means teams often rely heavily on Zapier, adding extra steps to their workflow. To succeed, you must weigh these costs and complexities.

Review Source

AK

Aryan K.  
CEO  
Media Production  
Used the software for: 1-2 years

### "Great product, great service 4.9/5 "

April 24, 2026

5.0

4.9/5. Product improvement is continuous. The pricing is slightly on the higher side, but the good customer service kind of makes up for it.

Pros

Exceptionally good service. \[sensitive content hidden\] from the support team will respond quickly and solve whatever problem you have, however arcane it is.

Cons

There is no provision to track the individual person who clicked on a link. Clicks should be carried forward if unused.

Review Source

Response from Linkly

April 27, 2026

Thank you for the kind words!

DS

David S.  
Director  
Transportation/Trucking/Railroad  
Used the software for: 6-12 months

### "Flexible pricing model that works well for growing organisations"

May 19, 2026

5.0

Our overall experience with Linkly has been very positive. We use to support of SaaS offer to manage survey links, QR codes, and engagement tracking for workplace travel surveys across multiple organisations. Setup is straightforward, the interface is clean and easy to manage, and the analytics give us the visibility we need. The pricing structure is much better aligned to our use case than other providers we looked at and used to use, particularly because it’s based on clicks rather than the number of links created.

Pros

The pricing model was a big reason we switched to Linkly. We manage lots of survey links and QR codes for different organisations and worksites, so being charged based on total clicks rather than the number of active links makes far more sense for us operationally. The platform is also simple to use, reliable, and provides useful analytics for tracking engagement. The free click allowance during quieter months is a genuinely helpful feature as well.

Cons

There’s not much we dislike. Some additional reporting/export options and deeper analytics breakdowns could be useful as we continue to scale usage, but overall the platform has worked very well for our needs.

Review Source

HS

Hamza S.  
Founder  
Media Production  
Used the software for: 2+ years

### "Great excellent tool for link tracking"

May 21, 2026

5.0

Linkly has become a daily driver for managing the digital footprint of my various projects and clubs. It takes the mess out of URL tracking and gives me clean data that actually helps me see what people are clicking on. It's a solid, reliable tool that just works exactly how you want it to.

Pros

The analytics dashboard is awesome because it gives me real time data on who is clicking my links. I also love how easy it is to customize the backend of the URLs to make them look clean and recognizable.

Cons

While the free version is great, I wish a couple more of those deep tracking features were accessible for smaller projects.

Review Source

JW

Jan W.  
Co-Founder  
Financial Services  
Used the software for: 6-12 months

### "Great Link Management Tool"

May 25, 2026

5.0

Extremely positive. Can't think of anything that wen't wrong while using the platform to be honest. Would recommend the service.

Pros

We use Linkly for quite a while now. I think it's very intuitive to sign-up and administrate different links from within the platform.

Cons

I think the free tier could have a few more than 500 clicks on links as this limit can be easily reached even with small websites. However, I'm happy to pay for a good service, so it's not a big issue.

Review Source

LM

Leor M.  
Director of Customer Support  
Computer Software  
Used the software for: 1-2 years

### "Linkly for the win"

June 2, 2026

5.0

Pros

It's very easy to use and solved my issue with phone number/sms link issues. I also like the price point for plans.

Cons

Nothing really comes to mind. It was easy to use and set up. It's helpful to get emailed stats of our usage too.

Review Source

RY

Rakefet Y.  
CMO  
Consumer Goods  
Used the software for: 6-12 months

### "Easy to use, good value for money"

May 22, 2026

5.0

The platform is easy to use and it helps our teams to track links across activities. The fact that there's no limitation on users is also very helpful.

Pros

Good and reliable platform, excellent customer support. Linkly helps us with link tracking and management.

Cons

I like the fact that the platform is easy to use and easy to manage, and the reporting offered for each of the link for optimal tracking.

Review Source

RG

Ramprasad G.  
Manager, Advanced Analytics  
Hospital & Health Care  
Used the software for: Less than 6 months

### "Short link to email"

March 22, 2020

5.0

Pros

Allows creating short link for e-mail addresses, which isn't available with bit.ly. Similarly, allows modifying actual URL which again isn't available on bit.ly.

Cons

Cannot create custom url-link-extension, like in bit.ly

Review Source

SJ

Sagar J.  
Senior digital marketing lead  
Automotive  
Used the software for: I used a free trial

### "Feature rich URL shortener geo targeting and mailto links"

February 6, 2020

5.0

Pros

Love the geo targeting feature whereby it auto detects user's location and redirects to appropriate local URL, also happy with the mailto link shortening which isn't offered by most link shortners

Cons

the shortened URLs are longer than those from bitly and goo.gl and using them on linkedin ends up getting re-shortened

Switched from

[Bitly](https://www.capterra.com/p/172575/Bitly/)

mailto links and geo detect

Review Source

JL

Jed L.  
Game Designer  
Entertainment  
Used the software for: I used a free trial

### "Solid Product"

February 29, 2020

5.0

Pros

Super easy to use from the moment I landed on their site. Love all the options to track how links are utilized.

Cons

Nothing comes to mind. I think Linkly is a great alternative.

Review Source

AF

Andrew F.  
Digital Advertising Specialist  
Music  
Used the software for: I used a free trial

### "Linkly Made it Easy for me to Share a Mailto Link"

April 8, 2020

5.0

I've been able to accomplish the task of tracking email send link click conversions for a lead generation campaign.

Pros

Linkly accomplishes what other link-link sharing platforms fall short on, like mailto link sharing and more.

Cons

I have yet to find a con with this software.

Review Source

LC

Louis C.  
Learning coorinator  
Government Relations  
Used the software for: I used a free trial

### "Easy to use"

February 15, 2020

5.0

Our email address is really really long so this website is a game changer.

Pros

I was looking for a shorter email address and I found this website. It's super easy to use and support "mailto:" fonction!

Cons

Nothing so far, I just start using the product.

Review Source

NH

Niall H.  
Digital marketing apprentice  
Pharmaceuticals  
Used the software for: I used a free trial

### "Great software"

October 14, 2019

4.0

Pros

Good features, relatively easy to use and got great results

Cons

Download options are limited and should have a feature to use images hosted on your own server

Review Source

sJ

shreyansh J.  
Sole Prop  
Marketing and Advertising  
Used the software for: 1-2 years

### "Powerful Link Tracking and Attribution Tool for Marketers"

June 9, 2026

5.0

Overall, my experience with Linkly has been positive. It provides reliable link tracking, accurate analytics, and useful attribution data that help measure marketing campaign performance. The platform is user-friendly and has helped improve visibility into where traffic and conversions are coming from.

Pros

Linkly makes link tracking and click attribution very easy. I liked the ability to create branded tracking links, monitor performance in real time, and view detailed analytics from a simple dashboard. The setup process is straightforward, even for users without technical expertise.

Cons

Some advanced features can take time to learn, and the pricing may feel a bit high for small businesses or individual users. I would also like to see more customization options in certain reporting features.

Review Source

CK

Christoph K.  
Computer Scientist  
Marketing and Advertising  
Used the software for: Less than 6 months

### "Linkly Geotargeting"

June 8, 2026

4.0

Pros

We spent a long time searching for a tool that allows multiple geo-targeting redirects within a single link, most competitors(Bitly) either don't support it at all or require separate links per region. Finding Linkly was a relief. It does exactly what we needed: one link, multiple destination URLs based on the visitor's country, all manageable from a clean dashboard without any custom development.

Cons

The gap between the 200,000- and 500,000-click pricing tiers is too large for our use case. Our traffic sits somewhere in between, so we're currently forced to pay for capacity we don't use. An intermediate plan would make Linkly a much easier sell and would likely convert more mid-sized teams like ours who hesitate at the price jump.

Alternatives considered

[Bitly](https://www.capterra.com/p/172575/Bitly/)

Reason for choosing Linkly

Bitly does not have geotargeting only link shortening.

Review Source

RG

Rhona G.  
CSR  
Information Technology and Services  
Used the software for: 1-2 years

### "User-Friendly Platform with Helpful Analytics"

June 4, 2026

5.0

My overall experience with Linkly was positive. The platform was easy to navigate, reliable, and helped simplify link management and tracking. Its intuitive interface made it easy to get started, and the available features were useful for monitoring performance and improving efficiency. Overall, it was a helpful tool that met my needs and provided a smooth user experience.

Pros

I liked how easy Linkly was to use. The platform is intuitive, reliable, and makes link management and tracking straightforward and efficient.

Cons

I did not encounter any major issues with Linkly. However, additional customization and more detailed analytics would further enhance the user experience.

Review Source

AS

Amanda S.  
Director of Demand Gen  
Construction  
Used the software for: 1-2 years

### "Does what it says it will -- trustworthy"

June 8, 2026

5.0

overall experience has been strong, it does what it says it's going to do which is really what you want. Ideally it could be paired into another solution so I have one less platform to open but I'm happy with what we see out of it

Pros

Linkly's tracking has been instrumental in bridging the gap of cookie tracking. It captures the analytics first so we can always cross check traffic to understand where people are coming from

Cons

The log in process is annoying. It's log in via email link I really wish I could just have a password but other than that it's great. But it is just a link shortener

Switched from

[Bitly](https://www.capterra.com/p/172575/Bitly/)

Chosen by someone else on the team to go with this due to the ability to use 1 QR code and auto direct to google play store or app store based on OS

Review Source

AM

Alexis M.  
Marketing Director  
Information Technology and Services  
Used the software for: 2+ years

### "Best Link Management Tool for SMB Owners"

June 8, 2026

5.0

I've had very positive interactions with Linkly and would likely recommend it for other small and mid-sized business owners.

Pros

I have had great success using Linkly. We mostly use it to provide one universal link for our users to access the app store to download our app, and the tech allows the link to access either the Google Play Store or the Apple App Store, depending on what device the user is on, rather than having two separate links. It also has a very easy to use interface and the data analytics dashboard has been very helpful in understanding attribution. It's definitely the best link management tool we've used for our company!

Cons

I wish there were more tier plans. It jumps from 5,000 clicks to 25,000 clicks. It would be great for us if there was an in between number, like 10k or 15k because we don't hit 25k often.

Alternatives considered

[Bitly](https://www.capterra.com/p/172575/Bitly/)

Reason for choosing Linkly

It was more cost-effective and the dashboard was easier to use for our team.

Review Source

UW

Ulrich W.  
Head IT  
Food Production  
Used the software for: 1-2 years

### "get flexibel!"

June 9, 2026

5.0

Great solution to seperate QR Codes from links. Great gain in flexibility. Easy adoption to our products.

Pros

Great value for money. Easy to use within our operational processes over different departments. Easy link management.

Cons

Free to use limits somehow low. Requires to switch to higher plans quite fast. Never the less good value for money.

Review Source

AG

Adam G.  
Head of Digital Europe  
Retail  
Used the software for: 2+ years

### "Easy to use, scalable, highly customisable "

May 13, 2026

5.0

Easy and simple to use, for our big teams it required no training - service works 100% of the time. Analytics overview gives us good visibility of what campaigns are working for us

Pros

It's easy to get a new link setup, manage redirections and get simple to read analytics. We're using it over several markets and have no problems at all.

Cons

None that I can think of, in the several years we've been using Linkly i've not been aware of any issues or anything thats stopped us benefiting from the service.

Review Source

Response from Linkly

May 14, 2026

Thank you for the kind words!

NR

Nick R.  
Partnerships Lead  
Financial Services  
Used the software for: 6-12 months

### "Great for Startups"

May 29, 2026

5.0

Overall its a great tool for tracking and generating links but needs a bit of a facelift and flexibility on pricing tiers.

Pros

Excellent customer support teams and a great value we have much more links than we need so i wish there were more flexibility to the plans.

Cons

the user interface is a bit catfishy. As in, the website makes you think the UI will be super nice and modern but its actually pretty basic and boring (which can be a good thing honestly)

Alternatives considered

[Bitly](https://www.capterra.com/p/172575/Bitly/)

Reason for choosing Linkly

much cheaper and it got the same job done.

Review Source

EO

Etim O.  
Senior Marketing and Partnerships Manager  
Music  
Used the software for: 1-2 years

### "Happy Customer on Linkly"

June 3, 2026

5.0

From shortening URLs to getting link click insights and analytics, the overall experience has been quite satisfactory

Pros

The platform is quite easy to use and the most useful features are the insights and analytics on the dashboard

Cons

Asides making the user interface a bit more modern, I do not have any complaints about linkly. It gets the job done

Review Source

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