# LianaAutomation Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is LianaAutomation the right Marketing Automation solution for you? Explore 10 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/187739/LianaAutomation/reviews --- LianaAutomation 4.4 (10) [View alternatives](https://www.capterra.com/p/187739/LianaAutomation/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of LianaAutomation Ease of use 4.3 Customer Service 4.8 ## Showing most helpful reviews Showing 1-10 of 10 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Pekka H. CEO Computer Software Used the software for: 2+ years ### "Tools to make automations reality" September 30, 2021 5.0 Good service, reasonable pricing without surprises and good service. A no brainer to try Pros It is well suitable for our martech stack and data flows nicely. We use the tools ourself and do not use outsourced consultants so the tool has to really be easy to use and provide constant value, which is does. The ability to do also more complicated stuff ourself saves also a ton of money Cons When using a lot of integrated systems you need to filter the data through dynamic segments to make the automations easy to maintain (this has to be done with new integrations) Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing LianaAutomation Ease to use, overall pricing especially considering the lack of need of outside consultants Review Source VR Verified Reviewer Founder & CEO Consumer Services Used the software for: 1-2 years ### "Great tool for startups" May 4, 2020 5.0 Pros The software is very easy to use and can be configured easily without a $1M project management cost. Lianatech marketing automation tool provides one of the best analytics in the market. Easy to read, easy to optimize, and real-time updates that we need. As we are a subscription-based startup, it is very important that our marketing tool works with synchronization with our CRM tool, and this what Liana Marketing Automation manages to do for us with ease. We have a full automation funnel mapped from customer's care to lead generation, so we really use the tool to the maximum. What sold us the tool eventually was their great support. We did not have to be "big player" or payer to get sales support, implementation support, or any kind of support, they supported us from day one and they really made us feel valuable. Cons Easier steps to link API's together and I would to have plug and play options as to what to add or what connects with Lianatech. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing LianaAutomation \- Price - Functionality - Easy to use - Ability to scale and implement bigger and more complex funnels Review Source Lauriane C. Digital Content Manager Education Management Used the software for: 1-2 years ### "Simple and efficient" September 4, 2020 4.0 Pros Liana Mailer is so easy to use that even a newbie can built an efficient emailing. But the thing that really got us was the Automation. This is a huge time saver, and although a few features require explanation from Liana's team, the rest are very pleasant to set up and very easy to use. Cons The integration process wasn't easy but due to some complications in our side. Liana's team was very patient and educator, attentive to needs both for the technical and marketing aspects. Review Source VR Verified Reviewer Product manager Media Production Used the software for: 2+ years ### "Easy to use margeting automation software" April 3, 2021 4.0 Pros Very good and easy to use marketig automation tool. There very good drag and drop editor for email. Customer service is very good and helpful and its free. You can use it many language, like finnish. Cons If you need cms you need a buy a different tool, but Liana have it also. Review Source VA Vilma A. Marketing Specialist Information Technology and Services Used the software for: 1-2 years ### "A great marketing automation tool" December 15, 2022 5.0 Pros LianaAutomation is easy to use and building new automations is quick. Also there are many possibilities for integrations, so for example I can build automations based on survey answers or such. Cons Maybe the UI could be prettier, but I have heard that there are upgrades coming soon to that. Review Source VR Verified Reviewer Sales Manager Publishing Used the software for: 6-12 months ### "A solid software" April 14, 2021 4.0 Pros Great drag and drop editor, the software can be used in my native language (Finnish), great customer service. Cons Integration with our CRM could be better. Review Source JR Johanna R. Senior Customs Inspector Government Administration Used the software for: 6-12 months ### "Makes daily life easier" October 29, 2020 4.0 Pros Automating weekly routines has given our staff time for more demanding duties. Liana automation is easy to use and when it works as desired, we don't even have to think about it. Automation does the work for us! Cons It took a while to learn some of the features, but thanks to the easy-access help chat problems were solved and questions answered. Review Source AC Assaad C. marketing manager Automotive Used the software for: 1-2 years ### "Great Tool for marketing " July 19, 2020 4.0 Pros it is an easy and cost effective tool to use once you set it up Cons setting up the journey is time consuming, which is similar to all similar platforms Review Source MP Mia-Iris P. Key Account Manager Construction Used the software for: 6-12 months ### "Our use experiences of Liana Cloud Marketing Automation" June 15, 2020 4.0 We have taken the system in use last autumn and it lasted a while, when we had the system totally in use. Liana´s contact person didn´t take so much role about developing our process and I had to took my own marketing specialists to produce determination about marketing automation. Now they are producing guidelines for our marketing and it will be ready until next autumn. Pros Reports. Leads, which come to my email address. Easy to contact potential customers. Cons The system is quite challenging to follow, a lot of functions and client score determination quite hard to build up. Reason for choosing LianaAutomation We had already in use Postiviidakko product, which is integrated in Liana product. Review Source PA Petteri A. Communications Manager Education Management Used the software for: 1-2 years ### "Great value for money" October 29, 2020 5.0 We have done trial projects for converting potential applicants to make the decision and apply in our university. The software has been easy to use and it fits our purpose at the moment. Pros Easy to use, basic functions are there waiting for you. Cons There could be some more functions how to reach our customers, eg. social media channels etc. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.