# DataTrue Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about DataTrue Software - reviews, pricing plans, popular comparisons to other Data Management products and more.

Source: https://www.capterra.com/p/188014/DataTrue

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# 

 DataTrue Software Review 2026: Features, Reviews, Integrations, Pros & Cons

Last updated on February 11, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

DataTrue

## What is DataTrue?

DataTrue is a quality assurance platform that ensures accurate and compliant data collection for businesses. It automates web analytics testing, monitors mobile app tags across devices, and audits email campaigns. DataTrue offers privacy compliance tools, which test for data leaks and verify consent policy adherence, aligning with GDPR and CCPA standards. It also has integration capabilities, such as Google Data Studio connectors and APIs for third-party systems. DataTrue reduces manual testing to safeguard customer data and optimize marketing campaigns.

## What is DataTrue used for?

[Data Governance](https://www.capterra.com/data-governance-software/)[Data Management](https://www.capterra.com/data-management-software/)[Data Analysis](https://www.capterra.com/data-analysis-software/)

Overall rating

Based on 4 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Starting price

$999

Flat Rate, Per Month

Free trial  
available

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Do you work for DataTrue?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://datatrue.com&name=DataTrue)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### DataTrue

5.0 (4)

VS.

[### Snowflake](https://www.capterra.com/p/148267/Snowflake/)

[4.7 (96)](https://www.capterra.com/p/148267/Snowflake/reviews/)

Starting Price

$999

Flat Rate, Per Month

Starting Price

$23

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.5 (4)

Ease Of Use

4.5 (96)

Value For Money

4.5 (2)

Value For Money

4.3 (69)

Customer Service

5.0 (2)

Customer Service

4.3 (68)

## DataTrue alternatives

Highest Rated

[Rubrik](https://www.capterra.com/p/148206/Rubrik/)

[4.8 (74)](https://www.capterra.com/p/148206/Rubrik/reviews/)

Starting price

Contact vendor for pricing

[Learn More](https://www.capterra.com/p/148206/Rubrik/)

[Accurity](https://www.capterra.com/p/245900/Accurity/)

[4.8 (9)](https://www.capterra.com/p/245900/Accurity/reviews/)

Starting price

$9900.00

Per User, Per Month

[Learn More](https://www.capterra.com/p/245900/Accurity/)

[Cube Cloud](https://www.capterra.com/p/10012209/Cube-Cloud/)

[4.5 (13)](https://www.capterra.com/p/10012209/Cube-Cloud/reviews/)

Starting price

Contact vendor for pricing

[Learn More](https://www.capterra.com/p/10012209/Cube-Cloud/)

[Oracle Database](https://www.capterra.com/p/5938/Oracle-Database/)

[4.6 (471)](https://www.capterra.com/p/5938/Oracle-Database/reviews/)

Starting price

Contact vendor for pricing

[Learn More](https://www.capterra.com/p/5938/Oracle-Database/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Data Security

5.0 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Protect sensitive data for digital privacy

Data Quality Control

5.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Establish guidelines about how much and what kind of data can be stored in the repository

API

Application programming interface that allows for integration with other systems/databases

Customer Database

A collection of customer information such as contact details, demographics, previous interactions, etc.

Data Analysis Tools

Analyze survey results via statistical testing or crosstabs directly within the software

Monitoring

Observe and track the demand, usage, progress or quality of a system, product, or user

DataTrue 6 features

Application programming interface that allows for integration with other systems/databases

A collection of customer information such as contact details, demographics, previous interactions, etc.

Analyze survey results via statistical testing or crosstabs directly within the software

Establish guidelines about how much and what kind of data can be stored in the repository

Protect sensitive data for digital privacy

Observe and track the demand, usage, progress or quality of a system, product, or user

Get Advice

We can help you find the software with the features you need.

Features

4.8 (4)

4.8

Based on 4 reviews

## Pricing

Value for money

4.5 (2)

Free Trial

Starter

$999.00

Flat Rate,Per Month

Value for money

4.5 (2)

4.5

Based on 2 reviews

Connect with a Capterra advisor for a free 15-minute consultation

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## Support, customer service and training options

Customer Service

5.0 (2)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (2)

5.0

Based on 2 reviews

## User reviews

Overall rating

5.0

Based on 4 reviews

Filter by rating

5(4)

4(0)

3(0)

2(0)

1(0)

Mentioned topic

Sorted by most recent

ZK

Zin Ko H.

Senior Data Specialist

Information Technology and Services

### "Great tool for QA and Privacy Audits"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

December 17, 2024

I have a good experience overall with DataTrue, and I plan to incorporate it in my daily workflows.

Pros

It's easy to set up, all you need is to provide a URL of the site you want to audit. I also use it to audit my clients' privacy settings and cookies on site.

Cons

It might be hard to get around for a first time user but once you get used to it, it becomes easier.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Data Specialist

Information Technology and Services

### "Super helpful tool"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

9/10

June 16, 2024

Pros

I like that DataTrue is getting to the forefront of third party cookie deprecation and can assist with understanding third party cookies on the site

Cons

It is a learning curve to understand how to use the platform.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

VS

Victoria S.

VP Data Analytics

Fine Art

### "Easy to use tag auditing and quality support"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

March 20, 2024

Pros

After we implemented DataTrue, it has been very easy to monitor and get alerts when there are tagging issues or inconsistencies. This has allowed us to fix broken tags and address issues with data quicker than we were able to in the past. DataTrue's support team is excellent. We have dedicated account representatives who understand our needs and help us address issues very quickly. They are incredibly responsive and helpful.

Cons

Implementation is very time consuming, as it will be with any tag monitoring tool, but once it is implemented, it is easy to maintain and understand.

Alternatives considered

[ObservePoint](https://www.capterra.com/p/156573/WebAssurance/)

Reasons for choosing DataTrue

DataTrue had a robust set of features for a better price than ObservePoint. We also liked that we would have dedicated support for the product.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

GB

Gregor B.

Independent Technical Digital Analyst

Information Technology and Services

### "Keep track of the trackers on your websites for your peace of mind"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

November 22, 2023

I use datatrue for myself and my clients as an external analytics agency and I also provide datatrue support to german speaking datatrue users in europe.

Pros

It is a reliable tool that saves me time by reducing manual testing when there is a big change coming but also gives me peace of mind with automated tests as some changes come unexpected and can impact the dataquality of your tracking.

Cons

It takes some time and skills to setup but the support team is always happy to assist. The new User Interface from March 2023 added some useful functionality to work faster when you have to setup multiple similar tests scenarios.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

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