# Verato Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Verato Software - reviews, pricing plans, popular comparisons to other Master Data Management products and more.

Source: https://www.capterra.com/p/188065/Verato

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# 

 Verato Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 6, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

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How Capterra ensures transparency

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[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Verato

## What is Verato?

Verato®, the identity intelligence experts, powers exceptional experiences everywhere by solving the problem that drives everything else — knowing who is who. Verato MDM Cloud™, the next generation of master data management, delivers unprecedented identity intelligence and interoperability by combining the most accurate identity resolution and enrichment with advanced insights, identity verification, and data governance. Verato reimagines master data management to be purpose-built and nimble to drive a complete and trusted 360-degree view of people, organizations, and networks across complex ecosystems with unmatched speed-to-value, enterprise grade performance, and customer success. More than 75% of the US population flows through Verato, powering a single source of truth for identity across the critical industries of healthcare, life sciences, financial services, public sector, and beyond. For more information, visit verato.com.

## What is Verato used for?

[Electronic Medical Records](https://www.capterra.com/electronic-medical-records-software/)[Data Management Platforms](https://www.capterra.com/data-management-platforms-software/)[Master Data Management](https://www.capterra.com/master-data-management-software/)

Top alternative

Featured

Overall rating

Based on 7 user reviews

Reviews sentiment

Positive

\-

Neutral

\-

Negative

\-

Contact vendor  
for pricing

Free trial  
not available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Verato?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://verato.com/&name=Verato)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Verato

4.7 (7)

VS.

[4.4 (10)](https://www.capterra.com/p/148284/BlueConic/reviews/)

Starting Price

Contact vendor

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.6 (7)

Ease Of Use

3.9 (15)

Value For Money

4.3 (6)

Value For Money

3.8 (10)

Customer Service

5.0 (6)

Customer Service

4.3 (13)

## Verato alternatives

Highest Rated

[4.9 (19)](https://www.capterra.com/p/150505/Ganacos/#reviews)

Starting price

$20000.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[4.4 (13)](https://www.capterra.com/p/184445/Infotools-Harmoni/reviews/)

Starting price

$2000.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Rulex](https://www.capterra.com/p/231936/Rulex/)

[4.9 (15)](https://www.capterra.com/p/231936/Rulex/reviews/)

Starting price

$95.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/231936/Rulex/)

[Tableau](https://www.capterra.com/p/208764/Tableau/)

[4.6 (2,348)](https://www.capterra.com/p/208764/Tableau/reviews/)

Starting price

$15.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/208764/Tableau/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Audience Targeting

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Campaign Management

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Campaign Planning

Plan and strategize marketing campaigns

Charting

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Contact Database

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Customer Database

A collection of customer information such as contact details, demographics, previous interactions, etc.

Verato 30 features

Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc.

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

A collection of customer information such as contact details, demographics, previous interactions, etc.

Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.

Analyze survey results via statistical testing or crosstabs directly within the software

Import, collect, and capture data from multiple sources

Connect to big data sources

Collection of processes, policies, and standards to manage the storage & usability of enterprise data

Translate EDI formats into data suitable for use with company applications.

Process of checking different types of data for accuracy to avoid errors or inconsistencies

Graphical representation of data

Tools that provide relevant information at specific times to support judgments and courses of action

Data compression technique for eliminating duplicate copies of repeating data

Store, manage, and track all electronic documents in a centralized location

Store and organize documents in a centralized system

Manage product specific documents in a categorized order

Software designed for the healthcare industry

Compliant with HIPAA, which sets standards for sensitive patient data protection

Looking at data from different sources and finding possible duplicates, or identical matches

Administer and track medication inventory, schedules, dosage, and side-effects

Managing different types of patient records, including paper documents, digital files, billing information, and scheduling details

Analyze and gain insights into data in real-time

Receive data and information in real time

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

Monitor sales and make necessary adjustment in order to increase demand and revenue

Set up connections to third-party platforms to improve business processes

Interact with data visualization elements, such as charts and graphs, to drill down into data

Get Advice

We can help you find the software with the features you need.

Features

4.3 (7)

4.3

Based on 7 reviews

## Pricing

Value for money

4.3 (6)

### Starting price

Contact vendor  
for pricing

Free trial  
not available

Value for money

4.3 (6)

4.3

Based on 6 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

5.0 (6)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

5.0 (6)

5.0

Based on 6 reviews

## User reviews

Overall rating

4.7

Based on 7 reviews

Filter by rating

5(6)

4(0)

3(1)

2(0)

1(0)

Mentioned topic

Sorted by most recent

JS

Jennifer S.

Clinical Data Architect

Information Technology and Services

### "Good Produce that you can count on"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 23, 2020

We have a close working relationship with Verato and feel like they are responsive and are part of our team in identifying areas of improvement and resolving issues if they arise.

Pros

This product has a great user interface to support improvements in matching, able to review buckets of patients that are near matches or that have concerns. It's back end API calls are pretty straight forward. The quality of the matching is high, and though all software has issues, the customer support is very responsive.

Cons

I wish this product had more user access to creating reports on their database or more canned reports we could have made to run ad hoc.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

TR

Todd R.

CEO

Hospital & Health Care

### "Best In Class for Healthix"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 23, 2020

As a HIE our business is to ensure the highest quality in matching clinical records to unique patients across a very diverse pool of clinical data providers. We found Verato to be the best in class at this work and a pleasure to work with during implementation and on support issues.

Pros

Integration was straight forward and we love the power of their referential matching capabilities Verato brings to the table.

Cons

Would like to see a better process for replaying messages that may have errored out during the intake process.

Switched from

[BrassRing](https://www.capterra.com/p/10003158/Infinite-Talent/)

Price and better features that lead to better patient matching.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

OM

Ousama M.

Project Manager

Information Technology and Services

### "My favorite eMPI"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 23, 2020

Pros

The most important aspect of Verato services is that it's probably the only eMPI that is cloud based which gives the customer flexibility to scale up and becoming free of on-premise deployment complications, besides the sophisticated patient identity matching engine with over 85% matching power.

Cons

The only thing that is missing in my opinion is the adoption of HL7v3 which may be needed for some systems in the US

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MM

Maria M.

Director, Platform Innovation

Information Technology and Services

### "Patient Matching the way it was meant to be done"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

0.0

0.0

Likelihood to Recommend

10/10

July 23, 2020

Great partners, responsive, knowledgeable, and easy to work with

Pros

The install to use timeframes was compact, allowing us a faster to-market experience.

Cons

I dont have any cons to list, Verato has done a great job

Reasons for choosing Verato

Next gate had a cumbersome start up and tuning process. Not viable for us.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

MM

Michael M.

Director of Product

Health, Wellness and Fitness

### "The best eMPI solution and the quickest to deploy."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 23, 2020

The company was easy to work with from day one. Once our agreement was signed we scheduled a kick-off meeting and within a couple of weeks we were up and running. Probably would have gone faster if we had focused our attention on the integration.

Pros

The ease with which it could be deployed in our environment. It was by far the quickest component to add to our global registry and repository of advance care planning information.

Cons

I cannot think of any features that are missing for how we use the product. However I do wish I could use Verato for types of services such as NIST identity proofing. I also wish they supported consumer in other countries.

Reasons for choosing Verato

We wanted a proven performer and MPI engine. The price to go with Verato vs build made it a no-brainer.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

PS

Pam S.

IT Proj Mgr

Government Administration

### "Very limited"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

2.0

2.0

Customer Service

5.0

5.0

Likelihood to Recommend

2/10

July 23, 2020

Employees are wonderful to work with, the tool just isn't very user friendly.

Pros

Not sure there is much to say, employees are good

Cons

It's VERY limited in what users can do with it.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

SP

Sujan P.

APPs Lead

Health, Wellness and Fitness

### "Great product and service"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 23, 2020

Excellent from day one!

Pros

Great referential matching system. We have been using this software for over 3 years and it has helped to increase the match rate significantly.

Cons

There isn't anything particular I don't like about the software.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/188065/Verato/reviews/)

Independent research methodology

Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.

[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

How Capterra verifies reviews

Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI.

[Learn more](https://www.capterra.com/resources/how-we-verify-reviews/)

How Capterra ensures transparency

Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website.

[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)