Measured

Measured


5 / 5
5 reviews

Who Uses This Software?

Direct to Consumer (DTC) brands, eCommerce and Retail


Average Ratings

5 Reviews

  • 5 / 5
    Overall

  • 5 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Measured
  • measured.com
  • Founded 2017
  • United States

About Measured

Measured helps inform the incrementality of paid media for acquisition marketers to drive cross-channel investment decisions. Its approach is rooted in innovative, always-on A/B experimentation, proven to be the most effective and accurate methodology for determining incremental contribution. Incrementality drives Measureds cross-channel attribution and decisioning platform. Measured is powered by a privacy-compliant and quality-controlled marketing data platform provided as a service.


Measured Features

  • Budgeting & Forecasting
  • Collaboration
  • Flowchart
  • Goal Setting / Tracking
  • Marketing Calendar
  • Media Planning
  • Predictive Analytics
  • Presentation Tools
  • Project Tracking
  • Spend Management
  • Ad hoc Query
  • Analytics
  • Data Integration
  • Data Migration
  • Data Quality Control
  • ETL - Extract / Transfer / Load
  • In-Memory Processing
  • Match & Merge
  • A/B Testing
  • Campaign Tracking
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • Attribution Modeling
  • Audience Segmentation
  • Conversion Tracking
  • Cross-Channel Attribution
  • Customer Journey Mapping
  • Multi-Touch Attribution
  • Predictive Analytics
  • ROI Tracking

Measured Reviews Recently Reviewed!


Powerful tool for getting the most out of your marketing data

Jul 25, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data.

Cons: Some of this may be difficult to explain to less analytically-inclined people in the organization

Overall: We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets.

Hands-On Attribution Partner

Jul 31, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Extremely
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Pros: The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team.

Cons: While the team has been able to make customized dashboards, we don't currently have the option to dig into more granular channel level insights.

Great Partner

Aug 08, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The strategic partnership - the team is very knowledgeable and they listen.

Cons: No cons. The team continues to make updates based on user recommendations.

Attribution for the contemporary customer journey

Jul 29, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy implementation

Thought-leadership and strategic partnership

Highly cost effective

Ease of adoption across team with broad skillset

Responsive customer service

Customizable

No black box

Cons: Would like to add alerts into dashboard when there is a pre-defined shift (good or bad) in results so campaign owners immediately know to look, review and take action.

Would like some sort of indication of what programs/campaigns' incrementality is informed by testing v historical trends.

Overall: Great business partners that helped solve for investment decision making. They are partners beyond just the software solution.

Best Marketing Attribution Platform

Jul 25, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: They work with our marketing team to clearly communicate attribution and what's working from a third party perspective. As the data analyst on the team, they've given me read access to their data warehouse where I can bring insights at a much faster pace.

Cons: Everything Measured provides is meant to be scalable on their side. Our company has some messy data and can take some time on getting everything organized.