--- title: "Measured Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Measured Software - reviews, pricing plans, popular comparisons to other Marketing Analytics products and more." source_url: "https://www.capterra.com/p/188418/Cross-Channel-Attribution-Planning/" page_type: "product" language: "en" publication_date: "2026-09-30" --- # Measured Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 30, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Measured ## What is Measured? Voted #1 by AdExchanger & Digiday, Measured provides marketing analytics, attribution & cross-channel view across all media channels, and media incrementality testing. Already integrated on 70+ media platforms, Measured can deploy a unified view in 24 hours. Identify wasted media spend and inform your next scale channel. Capture up to 30% marketing efficiency. Powered by incrementality measurement and marketing analytics. ## What is Measured used for? [Data Warehouse](https://www.capterra.com/data-warehouse-software/)[Marketing Planning](https://www.capterra.com/marketing-planning-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/) Top alternative Featured Overall rating Based on 10 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $0.01 Per User, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Measured?[Manage this product listing](https://www.g2.com/products/measured/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Measured 5.0 (10) VS. [4.7 (20)](https://www.capterra.com/p/156756/Funnel/reviews/) Starting Price $0.01 per user, per month Starting Price $120 Other Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.8 (10) Ease Of Use 4.5 (20) Value For Money 5.0 (10) Value For Money 4.6 (16) Customer Service 4.9 (10) Customer Service 4.6 (18) ## Measured alternatives [4.6 (6,132)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.5 (287)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.6 (2,330)](https://www.capterra.com/p/151962/SEMrush/reviews/) Starting price $139.95 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.5 (26)](https://www.capterra.com/p/162524/DataTap/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars ## FAQs about Measured Overview ### Which roles and teams benefit most from Measured? Measured is most used by marketing leaders, performance and media teams, ecommerce directors, and data analysts who need to assess advertising effectiveness. CMOs, VPs, and directors use it to guide budget decisions, while analysts evaluate channel performance, and operating partners review marketing results to inform growth planning. Answer based on 10 reviews Overview ### What company size and specific industries is Measured built for? Measured is designed for enterprise direct-to-consumer brands in the eCommerce and retail sectors. It is built for larger organizations that need support for digital commerce operations and marketing measurement across consumer-facing sales channels. Features and Usability ### What are the key features of Measured? Measured offers attribution modeling, including multi-touch, multi-channel, and cross-channel attribution, plus campaign analytics, conversion tracking, and ROI tracking. It also includes audience targeting, customer segmentation, budget planning, predictive analytics, customizable reports, dashboard views, data integration, and third-party integrations for marketing measurement. Integrations ### Which third-party tools and platforms does Measured integrate with? Measured integrates with AdRoll, Criteo, Google Ads, Meta for Business, and Snapchat for Business. These integrations connect Measured to major advertising and social media platforms, giving teams access to campaign data across paid media channels in one place. Getting Started and Support ### What training and onboarding options does Measured offer? Measured provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars offer scheduled group learning, documentation provides written reference material, and videos allow self-paced review of product topics. Getting Started and Support ### What customer support options does Measured offer? Measured offers Email/Help Desk, FAQ/Forum, Knowledge Base, Phone Support, 24/7 Live Rep, and Chat. No reviewer feedback is available about support quality, so user experience with response times or helpfulness cannot be described from the catalog data. ## Features AI summary Based on 2,771 Marketing Analytics reviews Capterra data shows that buyers of Marketing Analytics software rank the following features as their top priorities: - **Contact Management** (**59%** of reviewers rated this feature as critical) - **Real-Time Data** (**54%**) - **Email Marketing** (**58%**) Measured includes **Email Marketing**. However, it does not offer **Contact Management** or **Real-Time Data**. Instead, it provides **Campaign Management** (**52%**), which can help teams plan, track, and adjust marketing efforts across channels. This gives businesses a clearer way to manage campaign execution while supporting outreach and performance tracking. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Advertising Management Manage advertising space and its sales within your network or publication Attribution Modeling Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Audience Targeting Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Budgeting/Forecasting Create budgets based on historical data and future projections Measured 55 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Advertising Management: Manage advertising space and its sales within your network or publication - Attribution Modeling: Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Budgeting/Forecasting: Create budgets based on historical data and future projections - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Campaign Tracking: Track the performance of marketing campaigns across multiple channels. - Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Configuration Management: Identify component attributes like servers, hardware, software, and manage relationships across all services - Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - Cross Channel Attribution: Track user conversions from all digital sources - Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Capture and Transfer: Import, collect, and capture data from multiple sources - Data Integration: Combining data from different sources and providing a unified view - Data Migration: Move from one database to another, or upgrade the version of database software being used - Data Quality Control: Establish guidelines about how much and what kind of data can be stored in the repository - Data Visualization: Graphical representation of data - Email Marketing: Create and send email blasts/campaigns - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - ETL - Extract Transfer Load: Process of extracting and moving data from multiple sources to a single and unified database - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Goal Setting/Tracking: Establish measurable goals and objectives and track their progress over a specific period of time - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Match & Merge: Looking at data from different sources and finding possible duplicates, or identical matches - Media Planning: Identify advertising and promotional sources to be used in marketing efforts - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Attribution: A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey - Multi-Channel Management: Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Multi-Touch Attribution: Evaluate the impact of each touch point that drives a conversion - Multiple Data Sources: Allows users to manage data from a number of sources - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Predictive Analytics: Predict future data based on historical data sets - Presentation Tools: Share and present designs - Prioritization: Arrange tasks based on the level of priority or urgency - Projections: Estimate or forecast of a future scenario based on the study of present trends - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Roadmapping: Identifying desired outcomes and important milestones and creating a plan on how to achieve them - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Spend Management: Track the amount of money spent on a certain product or with a certain supplier - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Website Analytics: Track and analyze information regarding website visitors --- Get Advice We can help you find the software with the features you need. Features 4.8 (10) 4.8 Based on 10 reviews ## Pricing Value for money 5.0 (10) Basic $0.01 Value for money 5.0 (10) 5.0 Based on 10 reviews ## Integrations [ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Snapchat for Business](https://www.capterra.com/p/210733/Snapchat/)[ Google Ads](https://www.capterra.com/p/213339/Google-Ads/)[ AdRoll](https://www.capterra.com/p/179140/AdRoll/)[ Criteo](https://www.capterra.com/p/162594/Criteo/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.9 (10) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.9 (10) 4.9 Based on 10 reviews ## User reviews Overall rating 5.0 Based on 10 reviews Filter by rating Counts reflect reviews available in this feed. 5(10) 4(0) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful RE Reviewer Operating Partner Used the software for: Less than 1 year ### "Finance and marketing are finally speaking the same language: incremental contribution!" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 17, 2020 Measured has solved the cross channel attribution problem through a creative approach anchored on really smart experimentation. Finally, we have a trusted cross channel media reporting tool for our portfolio companies that applies the finance concept of incremental contribution to media portfolio investment decisions. Pros Cross channel reporting allows for a bird’s eye view of your media portfolio, and also supports the depth to go into tactics for the channels. Metrics that align not only channels, but the finance and marketing team’s goals. Methodology based on incrementality experimentation, so the challenges with MTA do not apply. Services/Team who have been in marketing measurement for a long time. Cons Due to the complex nature of attribution/design of experiment work, requires some services team help to get setup. Excited for more to be done. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Chief Marketing Officer Used the software for: 1-3 years ### "Actionable cross channel attribution through incrementality measurement" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 29, 2020 Cross channel attribution is a difficult problem to solve. Measured's creative approach rooted in incrementality measurement has enabled us to unlock cross channel attribution reporting we can trust to inform our media investment decisions. Pros With updates in privacy laws and breakage all over the place, we decided not to go down the multi-touch attribution path. Measured’s incrementality approach leads to reliable outputs to inform our media budget decisions. Our team logs in regularly and is able to quickly get insights they need. Easy to use and on-board. Cons Nothing notable. We have been very happy with the product and our results today. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Gail B. Marketing Director Used the software for: Less than 1 year ### "Powerful tool for getting the most out of your marketing data" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 29, 2019 We hated that we couldn't see how channels and marketing initiatives were performing other than through the networks themselves (which gave inflated numbers) or by using dated last-click measurements. We wanted to be able to effectively look at performance and incremental value so that we could efficiently allocate our budgets. Pros Very knowledgeable team who is incredibly good at onboarding and explaining the numbers/process. Methodology is very sound. Great responsiveness from the account team. Tableau interface is easy to use and quick. Loads of useful data. Cons Some of this may be difficult to explain to less analytically-inclined people in the organization Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Marketing Director Used the software for: 3-5 years ### "Best attribution solution for DTC" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 17, 2020 We kicked off with Measured 2 1/2 years ago to help our international DTC brands make smarter cross channel attribution decisions. They have proven to be a high value partner, adaptable to the unique requirements of each brand and region. If you are a DTC brand looking to inform media incrementality, I highly recommend Measured. Pros The team at Measured understands the direct to consumer space and the system can be configured for metrics that are important to our business. Measured platform allows for insights across segments that are important for the business. International geographies and brands are supported. Cons No issues, renewed our contract recently Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Sr. Manager, Performance Marketing Used the software for: Less than 1 year ### "Hands-On Attribution Partner" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 1, 2019 Pros The team at Measured is very strategic and proactive in making suggestions to our marketing mix, based on the data. Over the past year, we've adjusted our media mix using the out-of-the-box dashboard that Measured provides, as well as developed custom dashboards that speak more to the insights that we wish to uncover for the business. Integrations with other data systems are completely handled by the Measured team. Cons While the team has been able to make customized dashboards, we don't currently have the option to dig into more granular channel level insights. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Director of Ecommerce Used the software for: 3-5 years ### "Great Partner " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 9, 2019 Pros The strategic partnership - the team is very knowledgeable and they listen. Cons No cons. The team continues to make updates based on user recommendations. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer VP Marketing Used the software for: 1-3 years ### "Great tool & exceptional service" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 25, 2020 Love it! Really helped us to optimize media spend efficiently. Pros It's so much more than just a software as it comes with the expertise of our team that has helped us think through many unique challenges that our media team was facing. The software is easy to use and centralizes our key insights around media. Cons Most tests (outside of the standard platforms) have to be setup manually and you can only do so many at the same time. So it's about prioritizing what will move the needle first. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer SVP, Markerting Used the software for: 1-3 years ### "Attribution for the contemporary customer journey" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 30, 2019 Great business partners that helped solve for investment decision making. They are partners beyond just the software solution. Pros Easy implementation Thought-leadership and strategic partnership Highly cost effective Ease of adoption across team with broad skillset Responsive customer service Customizable No black box Cons Would like to add alerts into dashboard when there is a pre-defined shift (good or bad) in results so campaign owners immediately know to look, review and take action. Would like some sort of indication of what programs/campaigns' incrementality is informed by testing v historical trends. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer vp, media Used the software for: 1-3 years ### "Primary "source of truth" across all paid media spend" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 28, 2020 Over 1 year ago, we assessed our options looking for a partner to help us answer the core question: What is the incremental contribution of our paid media spend? We were less intrigued with legacy MMM and MTA solutions, and now one year later we can confirm we made the right choice partnering with Measured to answer this question. Pros Readily-available, granular insights into paid media channels. The software is intuitive & is not grounded in post-campaign readouts, but instead a driver of in-market optimizations & true incremental benefit of paid media. Cons Not really a con. They are adding new features to the product and we look forward to those. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MR Mitchell R. Data Analyst Used the software for: Less than 1 year ### "Best Marketing Attribution Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 10/10 July 26, 2019 Pros They work with our marketing team to clearly communicate attribution and what's working from a third party perspective. As the data analyst on the team, they've given me read access to their data warehouse where I can bring insights at a much faster pace. Cons Everything Measured provides is meant to be scalable on their side. Our company has some messy data and can take some time on getting everything organized. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/188418/Cross-Channel-Attribution-Planning/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.