--- title: "Novi AMS Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Novi AMS the right Association Management solution for you? Explore 131 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/188714/Novi-AMS/reviews/" page_type: "reviews" language: "en" publication_date: "2026-09-29" --- Novi AMS 4.9 (131) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 29th, 2026 # Reviews of Novi AMS Ease of use 4.8 Customer Service 5.0 ## Pros and Cons in Reviews MR Monica R Executive Vice PresidentReal Estate, 2 - 10 employeesUsed the software for: More than 2 years. “It allows our team to better serve our membership, streamlining processes that used to take much more time and effort. If you're looking for an association management system backed by a responsive, solutions-oriented team, we highly recommend NOVI AMS!“ August 10, 2026 Alan D Executive DirectorHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: More than 2 years. “The biggest limitation is that, as our organization has become more sophisticated with data and automation, there are times when we want more advanced reporting, customization, or workflow functionality than Novi provides natively.“ August 14, 2026 PH Paula H Accounting Database ManagerNon-Profit Organization Management, 2 - 10 employeesUsed the software for: 1-2 years. “This platform brings the accounting transactions in collaboration with the member renewals and registrations seamlessly for great membership management and process flow. “ March 23, 2026 JS Jane S Special ProjectsEducation Management, 2 - 10 employeesUsed the software for: More than 2 years. “Right now it's still difficult to quickly search members in Novi by their locations as the state fields can be entered by people in various formats.“ January 22, 2026 Alan D Executive DirectorHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: More than 2 years. “The website platform was initially something I was concerned about because of its more structured/template-based approach, but in practice we have been able to build a professional and useful website without spending an excessive amount of staff time maintaining it.“ August 14, 2026 Danielle B Sales and Member Relationship ManagerNon-Profit Organization Management, 2 - 10 employeesUsed the software for: More than 2 years. “I don't feel like a customer who purchased a piece of software and now has to work within its limitations.“ August 18, 2026 Danielle B Sales and Member Relationship ManagerNon-Profit Organization Management, 2 - 10 employeesUsed the software for: More than 2 years. “Our team is at the heart of everything we do, and Novi gives us the infrastructure, visibility, and tools to do that work better.“ August 18, 2026 John O Membership Experience and Education DirectorHigher Education, 2 - 10 employeesUsed the software for: More than 2 years. “We don't expect perfection, and they will admit when they made a mistake.“ August 1, 2025 ## Showing most helpful reviews Showing 1-25 of 131 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Taylor T. Director of Marketing and Membership Used the software for: 3-5 years ### "Novi Isn't Going Anywhere" September 14, 2026 4.0 I've been a Novi user for 7+ years and never questioned or even thought of bringing on a new AMS. All the new features I've seen come about over the years were all feedback and requests from users! The fact that they are open & transparent with their backlog and feature requests really gives us users a sense of security in knowing our voices are being heard, and our needs are being exceeded. Pros I'd say the support and ever-growing feature offerings and integrations. They truly make our day-to-day operations much more efficient. Cons Most of my cons are little nuisances that Novi's team is likely already working on. I have already submitted a feature request or worked it out with their responsive team. Review Source R Reviewer Sales and Member Relationship Manager Used the software for: 3-5 years ### "Not Just an AMS. Novi Is a Partner." August 20, 2026 5.0 Novi has genuinely transformed the way our association operates. It has helped us professionalize and streamline our internal processes while creating a more consistent experience for our members. We have greater visibility into our data, stronger processes around the member lifecycle, better insight into retention and revenue, and a much clearer understanding of where opportunities and gaps exist. What I value most is that Novi has grown with us. As our strategy has become more sophisticated, we haven't outgrown the system. Instead, we keep finding more ways to use it. And I think that is where Novi really stands apart. I don't feel like a customer who purchased a piece of software and now has to work within its limitations. I feel like we have a technology partner that cares about where our association is going and wants to help us get there. There are plenty of AMS platforms that can store member records. Novi helps us actually understand and serve the people behind those records. That distinction means everything to me. At this point, it is difficult for me to imagine managing our association without Novi. It isn't simply a database or software platform for us. It is a strategic tool that has helped us become a more organized, data-driven, member-focused organization, and I genuinely love using it. Pros Novi has been a game changer for how our association operates. Our team is at the heart of everything we do, and Novi gives us the infrastructure, visibility, and tools to do that work better. What I appreciate most is that it goes far beyond simply storing member records. It gives us real visibility into our members and their entire journey with us. We use Novi to manage membership, events, communications, billing, engagement, relationships, reporting, revenue opportunities, and so much more. Having all of that information connected has dramatically improved the way we operate. Our data is cleaner, our processes are more consistent, and our team is able to make much more informed decisions about onboarding, engagement, retention, and growth. I am a VERY heavy Novi user, and I continue to discover new ways to use the platform to solve problems and improve the member experience. Just as importantly, the Novi team truly understands associations, and their approach to collaboration is unlike anything I've experienced with another software company. I bring them some pretty wild ideas, usually based on a problem we're trying to solve or something I wish the system could do, and they never make me feel like I'm asking for too much. They listen, ask questions, help me think through the idea, and when it makes sense for Novi and other associations, they genuinely look for ways to incorporate it into the product roadmap. I cannot overstate how much I value that. There is something incredibly rewarding about using a platform where you feel like your feedback can actually help shape what comes next. I don't feel like I'm submitting feature requests into a black hole. I feel like I'm collaborating with people who are just as excited as I am about finding better ways for associations to operate. They don't just build software for associations. They build it alongside the people who use it every day. Cons As our organization has become more sophisticated, there are naturally things I wish we could customize even further or accomplish more easily within the platform. Occasionally, we run into a workflow or membership structure that requires us to get creative with how we configure it. If I had to identify an area where I would love to see more flexibility, it would be the front end of the website. There are some limitations when it comes to design, customization, and creating more sophisticated front-end experiences. We have occasionally wanted to do something more creative with a page or member experience and found that the website tools don't offer quite as much freedom as we would like. That said, Novi's willingness to collaborate makes these limitations much easier to navigate. I have always felt comfortable bringing challenges and ideas to their team. They listen, help us think through solutions, and genuinely seem invested in understanding how associations are evolving. My "cons" are usually less about being unhappy with Novi and more about me constantly pushing the boundaries of what I want to do with it! Review Source R Reviewer Executive Director Used the software for: 3-5 years ### "NCFAA & NOVI" August 17, 2026 5.0 As one of Novi’s earliest clients, we’ve had the privilege of growing alongside them and watching Novi evolve from a company serving a handful of associations into an industry leader. Throughout that growth, what has always stood out to us is the relationship they build with their clients. Novi listens, understands the challenges associations face, and continually looks for ways to help us adapt, improve, and move forward. We truly value that they don’t simply provide us with a member management platform—they are a trusted partner invested in our success. We’re incredibly appreciative of our longstanding relationship with the Novi team and would highly recommend them to any association looking for a partner committed to growing and succeeding alongside them. Pros We love how user-friendly Novi AMS is and how seamlessly it integrates with QuickBooks and the other software platforms we use. On the rare occasion that an issue arises, the Novi team is always knowledgeable, responsive, and quick to help. Their exceptional support and timely solutions keep our operations running smoothly with minimal disruption. Cons I look forward to additional resources to improve event check-in processes and trade show data sharing. Review Source Alan D. Executive Director Used the software for: 3-5 years ### "An Association-Focused AMS That Actually Listens to Its Customers" August 16, 2026 5.0 Our overall experience with Novi has been very positive. I have recommended Novi to other associations and have been willing to serve as a reference because I think it is an especially strong option for small and mid-sized associations that need a capable AMS without having a dedicated technology department. What separates Novi for me is not simply the software. It is the combination of the product, the people, and the customer community. Their team is accessible, understands association management, and actively involves customers in discussions about where the product should go next. We have also been able to extend Novi through integrations and automation, which is important to us because we tend to push technology harder than the average association. There are certainly areas where I would like deeper reporting, additional customization, and more advanced functionality, but Novi has been willing to listen to those requests and continues to evolve. No AMS is going to do absolutely everything an association wants out of the box. Novi strikes a very good balance between functionality, ease of use, cost, and the ability to connect with other tools. Pros What I appreciate most about Novi is that it feels like it was actually built for associations by people who understand associations. It handles the core membership, website, events, e-commerce, communications, and financial workflows well without requiring a large IT staff to manage it. The website platform was initially something I was concerned about because of its more structured/template-based approach, but in practice we have been able to build a professional and useful website without spending an excessive amount of staff time maintaining it. I also really value Novi's integrations and openness to tools such as Zapier and APIs. We use automation extensively, and being able to connect Novi with other systems has allowed us to build workflows beyond what the AMS does natively. Novi listens to its customers. Their "You Decide" process, customer advisory opportunities, user community, and willingness to discuss feature ideas are unusual for a software company. I have submitted ideas directly to their team and have consistently felt that the feedback was actually heard rather than disappearing into a support ticket system. Cons The biggest limitation is that, as our organization has become more sophisticated with data and automation, there are times when we want more advanced reporting, customization, or workflow functionality than Novi provides natively. For example, we have wanted better ways to analyze website form submissions, retain searchable submission data, report on where inquiries originate, and export that information. In some cases, we have built our own solutions using Zapier or other tools because the reporting or workflow we wanted was not available directly inside Novi. Novi continues to add functionality, integrations, and newer tools, so some of these limitations have improved over time. Their team has also been very receptive when we explain the business problem behind a feature request. Review Source R Reviewer Senior Learning and Development Specialist Used the software for: 1-3 years ### "I Love Using NOVI!" August 15, 2026 5.0 I’ve been using Novi AMS for about two years now, and it has honestly been one of the easiest systems I’ve ever used. It was very easy to learn and navigate, even without much training, although Novi does provide great training and support when needed. I love how simple it is to manage our website and membership records all in one place. I also really appreciate that Novi is constantly adding new features and improvements based on the needs and feedback of its users. Overall, my experience with Novi has been very positive, and it has made managing our day-to-day operations much easier. Pros I love how easy Novi makes it to manage and update our website. It’s very user-friendly and allows us to make changes quickly without the process feeling complicated. It makes day-to-day website management so much easier. Cons The reporting functionality is probably what I like least. While it’s helpful to have the data available, I think the reporting tools could be more intuitive, flexible, and easier to customize. More options for creating and pulling reports would make the platform even more useful. Review Source R Reviewer Membership and Events Associate Used the software for: 3-5 years ### "Worth It! You won't be disappointed!" August 14, 2026 5.0 Wonderful - they are always updating and making things better! I love their event tabs and functions. Makes tracking so much easier! Pros The system is very user friendly and the customer service is impeccable. They are always creating and incorporating new ideas and they listen to their customers! Cons Sometimes if you want to cancel part of a reservation, it defaults to full cancellation with an amount credit. Example: Company purchased 3 tickets, now are only using 2 tickets...have to credit back a portion of the amount, not just a ticket. Review Source R Reviewer Education and Digital Marketing Manager Used the software for: 3-5 years ### "Join the best of the best" August 13, 2026 5.0 Pros The Novi team is incredible to work with. Never have I worked with a team who is listening and wants to give us everything we ask for. The Association teams I have met through Novi have become not only some of my closest friends but, also great sounding boards and that is thanks to the spaces Novi creates for us to collaborate. When I have a concern I just hit the blue bubble and I hear back from a Novi team member very quickly. Cons There is nothing at this time that I can think of that I do not like about Novi, the team, or the system. Review Source R Reviewer Executive Director Used the software for: 3-5 years ### "Best decision we made for our association" August 13, 2026 5.0 Novi is extremely user friendly with a team of professionals available to offer additional support. Onboarding was smooth and our staff quickly learned the software. We actually have an AMS that works for us instead of against us. Pros From day one of our partnership, the Novi team has been supportive, patient, and ready to work to solve the pains I had experienced with our previous systems. No more bouncing between software for events, renewals, and a member portal. Novi is user friendly, with systems and work flow that just make sense for associations. Cons I cannot think of anything I dislike about Novi. Any time there is a situation that I am struggling with, the Novi team will work with me to get the solution needed. Review Source Chip T. Executive Vice President Used the software for: 3-5 years ### "NoviAMS is Unrivaled" August 11, 2026 5.0 Honestly, having Novi as our AMS is the equivalent of adding 2-3 full time people for my team. It is unrivaled in quality, and more importantly unrivaled in company culture. Their client retention rate speaks for itself. Pros My previous association was one of the first to launch when Novi was just a "baby" AMS several years ago, and it completely changed the game for us. My current association now has two Novi instances (one for FAA and one for our PAC), and it's an amazing product that just keeps getting better. For us, the seamless way Novi handles complex membership inheritance structures, accounting, event management, and data integrity/security are unparalleled. It's telling that the amazing product usability as an admin is rivaled only by how easy it is for our members to engage with us to register, pay invoices, etc. Perhaps most importantly, and I know it sounds cliche, Novi is absolutely a customer-centric and customer-driven company. They have invested heavily in maintaining the culture that made them so special even as they have scaled to a much larger AMS. Cons It's hard to find much to criticize about Novi, because it just works so well across every fundamentally important component (and then some). If I was being nit picky (really nit picky) I'd say having a few more website templates off the shelf would be great, but I know they are already building those out! (And, they are super cool.) Review Source R Reviewer Executive Vice President Used the software for: 3-5 years ### "AAGO highly recommends NOVI AMS! " August 11, 2026 5.0 We couldn't be happier with our experience with NOVI AMS! What truly sets them apart is their customer service; the team is always so helpful, no matter the question or challenge we bring to them. What we appreciate most is that NOVI genuinely listens to their customers. Rather than offering generic responses, they consistently work with us toward real solutions that fit our organization's needs. It's clear they value feedback and are committed to continuous improvement. Beyond the support, NOVI has built a product that makes our jobs significantly easier. It allows our team to better serve our membership, streamlining processes that used to take much more time and effort. If you're looking for an association management system backed by a responsive, solutions-oriented team, we highly recommend NOVI AMS! Pros What we liked most is the sense of community NOVI AMS has created within association management. Their team is always so helpful, genuinely listens, and consistently works toward real solutions; it feels less like a vendor relationship and more like being part of a community invested in helping us better serve our membership. Cons What we liked least was that creating reports had a bit of a learning curve at first. However, with the help of NOVI's help articles, my team and I were able to navigate the process and now create reports with confidence. Review Source R Reviewer Association Executive Used the software for: 1-3 years ### "Using Novi For a Couple of Years" April 1, 2021 4.0 We use NOVI for the PBAA day to day business such as accounting, events..etc. I enjoy that there are many options on Novi but some can be confusing. Before the last update I was unable to pull up a report of who had joined or dropped. This has been fixed as there is a simple click on button that says Add Report/Drop Report which is very helpful!!! To set this entire thing up a couple of years ago, it was a LONG process that requires lots of time. Now, having a few years under my belt, it has simplified. If you decide to use NOVI, during the set up make sure whoever is going to be using NOVI participates in the training/set up along with you-it makes things a lot easier in the long run. There are a lot of helpful articles if needed! Pros Lots of support from staff. Various categories. Cons Some features can be confusing or are not simplified. Review Source R Reviewer Office Administrator Used the software for: 1-3 years ### "Best AMS software available " August 18, 2022 5.0 I would describe my experience as A++++ Pros The QuickBooks sync is amazing, it takes so much of the heavy lifting off of me. Updating the website is as easy as ever, being able to edit on the front end and back end. The customer support is TOP NOTCH - they always get back to you quickly and make sure to resolve and questions / issues you may be having. The Novi Exchange is an added benefit of being able to connect with other organizations on the platform and bounce around ideas. Cons Nothing - I dislike nothing about this software truly. Review Source CJ Cindy J. Executive Director Used the software for: 3-5 years ### "Novi has taken us into the 21st Centry!" April 1, 2021 5.0 The overall experience has been great, from the design implementation and development of the integration was great. We love our website and feel like our membership appreciates the look and ease of use on the front end of the site. We appreciate the innovations that Novi continues to do to make our program better. Pros Our favorite thing about this software is its ease of use and the detailed information we are able to input. The integration with Quickbooks and Constant Contact are fabulous! Cons Sometimes I find the report criteria confusing, but it is probably just above my understanding level. Reconciling the bank statement with the stripe fees is a little confusing because everything doesn't always match up perfectly. Review Source KH Kim H. Executive Director Used the software for: Less than 1 year ### "Easiest software implementation ever!" May 5, 2022 5.0 The entire team form sales to training and conversion were amazing. By then end of the timeline, they felt like friends. The continued support through their Intercom tool is fast, and you always get the answers you need. Pros The website development and subsequent management was hands-down the biggest asset. In addition, having all my member data in one location increased efficiency and freed me to focus on other things. Cons Not one con to this product at all! I have not found one component that doesn't fully meet & exceed my expectations. Review Source R Reviewer Director of Marketing and Sales Used the software for: 1-3 years ### "Simply the BEST AMS." May 29, 2023 5.0 Pros I love everything about Novi. I love how well they listen to their users and how often they implement new features. The software is very user-friendly and easy to customize. I can create new pages on our website very easily, and their help articles are easy to follow and use. Cons I wish I better understood the limitations when I first signed up, but that was my own fault. I didn't know about Zapier, Map Dynamics, and other programs I would need to integrate and hadn't budgeted for them. Review Source R Reviewer Executive Vice President Used the software for: 3-5 years ### "No one wants to do a data migration, but it's SO worth it! " April 1, 2021 5.0 I have been so very pleased with Novi. The team is great. They are always there if you need support, and they are also so proactive in improving the software and user experience. I would recommend Novi to anyone! Pros I find that Novi integrates so seamlessly with Quickbooks and our constant contact to be the most helpful feature. Having programs that speak to one another just really helps to keep everything organized and streamlined. The streamlining process removed a lot of potential for human error out of our business model, and it also helped to increase our revenue. Novi frees up our time to help focus more on growing our membership, and it also has great opportunities to create some non-dues revenue. Cons They are always looking for ways to help improve the software, so sometimes there is a little bit of a learning curve to figure out the new offerings. While it can be annoying to have to learn something new, it's always great when you master the new skill. They are always focusing on improving! Review Source R Reviewer Administrative Assistant Used the software for: 1-3 years ### "Novi for the win!" September 30, 2019 5.0 Since using Novi, we are way more confident in the data we pull. Monthly membership reports use to be my least favorite thing to do, now its a piece of cake thanks to Novi! Pros First, our website looks great! As for the program itself, we are able to get most of the information needed when it comes to monthly reporting to the board. This was the main reason for switching. Cons I'm assuming, because it's new there are a few bugs that have to be worked out, but they are great at helping out. Overall, my least favorite was the data import when you first start. It was very tedious and time consuming. Review Source HR Haley R. Member Engagement Used the software for: 3-5 years ### "Design, Functionality, and Amazing Support!" February 10, 2026 5.0 Pros We love because Novi is well designed and intuitive, but mostly because the support staff is amazing! They are constantly providing trainings, listening to their customers, responsive to requests, and making improvements that meet our needs. Cons There is not much negative we can say about our experience so far with Novi. If there is something not working or an improvement we request, they have always worked diligently for resolution. Review Source R Reviewer Accounting Database Manager Used the software for: 1-3 years ### "Superb platform and user support" March 25, 2026 5.0 Pros Novi AMS is incredibly user friendly. This platform brings the accounting transactions in collaboration with the member renewals and registrations seamlessly for great membership management and process flow. The customer service response is like no other. Cons The only downside of Novi occurs if I don't make time to read the monthly feature updates because feature improvements are happening regularly. Review Source EJ Ellery J. Executive Director Used the software for: 3-5 years ### "NoviAMS is the best option for associations " August 18, 2023 5.0 I have had a wonderful experience using Novi. Their team is always so helpful when I have questions or issues. Pros I love the integration with quickbooks online. It saves me so much time. The onboarding was very easy because our association already used quickbooks. Novi's staff made everything easy for me to set up during the conversion. Cons The emails sent to our members from the Novi software do not go through a lot of times. This results in me having to send email links myself which is time consuming. Review Source R Reviewer Director of Operations Used the software for: 1-3 years ### "Engaging software for membership" April 19, 2022 5.0 NOVI has helped us solve many of the issues that we have had in the past, NOVI has a solution for it. IF they Don't, NOVI Finds one!!! With NOVI you really have a partnership. One that is there for nonprofit trade organizations. Pros Customer Service, Accounting Integration with QBO, Event Management, NON DUES REVENUE Creation, Membership Levels, Customizable Reporting. Analytics, Website Integration, API's, Dues Management, Content Management, ecommerce, epyaments, forms, Personalization, Cons NOVI has pretty much been able to make our life easier. Review Source R Reviewer Communications Coordinator Used the software for: 1-3 years ### "Responsive, Great Ease of Use, Real World Application" March 21, 2023 5.0 It is a different world after NOVI and we are just now getting into the benefits of comparing events from one year to the next or running data to use for recruitment. I am constantly in awe of how this program has changed what we do, how we do it, and the added benefits for our members. Pros I think the fact that NOVI is on stand-by to answer questions, lead us to solutions, and help us navigate the powerful tool is one of the greatest aspects of NOVI. I made an off-handed comment about not having the address for orders on the printed page and several weeks later - there it was suddenly. I was blown away. I have never had a company respond to a suggestion in my life! Cons The integration between the learning management system and NOVI leaves a lot to be desired; however, I have seen great improvement and expect that the responsive team at NOVI will not rest until it works in the same easy way as the NOVI does alone. Review Source R Reviewer LIS Analyst Used the software for: 1-3 years ### "The clear choice for our organization" January 18, 2023 5.0 We were maintaining or organization with a myriad of moving parts, open source applications, WordPress, you name it. Novi allowed us to integrate everything together in one system that as a volunteer organization will be easier to maintain going forward and easier to train others, as members come in or move on. Pros The onboarding process was top notch, Novi's staff was amazing. They're always willing to help and listen to ideas too. The software was fairly intuitive to us as we started managing our content and members. Integration with MailChimp has made contacting our members such a breeze. Cons Integration with our social media accounts would be huge for us, and I'm hoping they're working towards that soon. Review Source R Reviewer Sr. Director of Marketing & Events Used the software for: 3-5 years ### "NOVI AMS is AMAZING!" September 26, 2023 5.0 NOVI AMS has been a pleasure to work with. Their yearly conference is a must attend event. At the conferene they work hand in hand with their users to elevate our experience with the product and give us the opportunity to vote on which new features to implement next. Pros NOVI AMS is intuitive and very easy to learn and use. Event set up is quick and the group and reporting features make budget projections a breeze! Cons I love everything about NOVI! If I ever do encounter an issue their team responds asap to help resolve the issue. Review Source Donna O. President & CEO Used the software for: Less than 1 year ### "Smart AMS Choice that Delivers on Promises " January 11, 2023 5.0 We are very satisfied with Novi AMS! Our members have been able to jump right into the system to manage their records and pay invoices and we've reduced the burden on staff. Pros The smart, simple functionality, the Quickbooks integration, the great customer service Cons We honestly haven't found any cons yet! We're very pleased. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.