# BL.INK Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is BL.INK the right URL Shortener solution for you? Explore 17 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/189131/BL-INK/reviews --- BL.INK 4.6 (17) [View alternatives](https://www.capterra.com/p/189131/BL-INK/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of BL.INK Ease of use 4.6 Customer Service 4.3 ## Showing most helpful reviews Showing 1-17 of 17 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Kari T. Digital Marketing Specialist Insurance Used the software for: 6-12 months ### "Bl.ink reiew" August 21, 2019 5.0 for a daily user, it is super easy to jump in and out of Pros It's easy to use and creates a branded/authentic url for uhc Cons not intuitive with what else you can do with this program Review Source LC Leigh C. VP Demand Generation Computer Software Used the software for: 1-2 years ### "Easy to use, great for branding" August 27, 2020 5.0 There are a ton of URL shorteners. This one is the best. Pros Easy to find and options for our brand name and is a much better user/brand experience than Bit.ly. Very helpful and responsive customer support, easy URL builder, love the copy feature -- greatly streamlines work. Just a nice, easy, elegant solution Cons I cannot think of any cons at this time. Switched from [Bitly](https://www.capterra.com/p/172575/Bitly/) Cost and versatility - will help us build our brand Review Source VR Verified Reviewer Social Media Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "Bl.ink overall great!" August 20, 2019 4.0 Overall, bl.ink solves our issue of creating shortened links that are customized to our brand, and simple tracking analytics for our blog. Pros Love the link shortening capability and how we're able to customize to our Optum brand. I love the ability to tag links so that we can easily search for campaigns and pull up analytics. Cons I wish more analytics were available through the software. Along with audience insights. Review Source JC Joe C. Director, Digital Content Strategy Insurance Used the software for: 2+ years ### "Easily create branded links that build trust in the quality & value of your content" September 6, 2019 5.0 Their platform is a great fit, because it enables us to work rapidly and independently but with greater consistency and quality across our multiple lines of business. BL.INK created URL builders that simplify the creation of tracking links, and the team has helped connect data exports to our reporting dashboards. Pros Using BL.INK, we can easily create branded website links, that over time, help build trust in the quality and value of the content we share. Advanced features like dynamic links and promo badges are useful. I especially appreciate that BL.INK is very client focused, and the team eagerly listens to our business needs and offers innovative solutions. Cons Our wish list initially included full integration of BL.INK with our social media content publishing tool, and BL.INK continued to advocate for this. We're excited that a solution launched early in 2019. Review Source JE Jake E. Digital Campaign Manager Hospital & Health Care Used the software for: 1-2 years ### "Blink review" August 20, 2019 4.0 I use Bl.ink on a regular basis and rarely have any problems with it. It's pretty useful but I wish there were some more options. Bulk uploads may be available but I can't get them to work. It would also be nice to be able to create pre set templates so that I don't have to select new options every time I want to create a new link. Pros I like that it's easy to go in and create tracked links that measure traffic to our website. The interface is easy to use, straightforward, and offers enough customization options for us. Cons I have to upload links one at a time. I've tried to upload spreadsheets of multiple links that I would like to be tracked but I can't get it to work properly. Review Source EE Edward E. Talent Acquisition Specialist - Manager Hospital & Health Care Used the software for: 1-2 years ### "Easy To Use" September 2, 2019 5.0 Overall, I am very satisfied and happy with this product Pros I like how easy it is to use. Also, I like how I can rename the shortened links to whatever name I want it to be. Cons It's a little bit difficult searching for past shortened links. Review Source OB Olivia B. Associate Hospital & Health Care Used the software for: 1-2 years ### "Review" August 20, 2019 5.0 Great! Pros I love how easy the tool is. It's very fast. Cons I wish it would save the tag when you create multiple links Review Source Germán B. Psychologist Human Resources Used the software for: 6-12 months ### "Friendly shorthener for URL's" October 8, 2022 5.0 Pros It's simple, clean, and easy to use. I don't have to worry about ads or anything else getting in the way. Cons Sometimes it's a bit buggy, so you have to be patient. Review Source JB Jean B. Regional CX Engagement Lead Food & Beverages Used the software for: 2+ years ### "My experience with bl.ink" August 20, 2019 5.0 Pros It is practical It's easy to use The metrics you throw at me are very effective It helps me understand behaviors It makes it easy for me to detect insights Cons It is not 100% costumizable I would like my entire team to have access to the platform Review Source VR Verified Reviewer Analyst Information Services Used the software for: Less than 6 months ### "Very Easy to use" August 23, 2019 5.0 Pros Bl.ink is a very easy to use tool to create custom links. I use it together with other application to produce easy and simple to remember links for different purposes. Cons I think the tool it's very useful as it is. Review Source Adrián S. Nutricionista Health, Wellness and Fitness Used the software for: I used a free trial ### "Acortando URls" September 19, 2023 3.0 Pros Plataforma extremadamente útil para acortar y personalizar mis enlaces. Cons La versión gratuita tiene limitaciones y para acceder a características avanzadas es necesario suscribirse Review Source Response from BL.INK September 21, 2023 Thank you for your feedback. Our product is geared towards business use, but we do offer many core features for free. We hope you found BL.INK a useful resource for your needs. KG Kelly G. Social Media Coordinator Retail Used the software for: 6-12 months ### "Satisfactory Tool" August 20, 2019 4.0 Pros This is easy to use and helps make my life easier by automatically shortening and building links. It also tracks the traffic of the links. Cons Nothing sticks out so far. Everything has been going well. Review Source JR Jennifer R. Digital Campaign Manager Health, Wellness and Fitness Used the software for: 1-2 years ### "Easy to use!" September 6, 2019 5.0 Pros The interface is so easy to navigate and provides all the options I need to build out my custom tracking URLs Cons I wish the long version of the URL was more prominent as we do not use the shortened version. Review Source KM Katie M. Campaign Manager Health, Wellness and Fitness Used the software for: 6-12 months ### "Easy, Inuitive and Fast" September 6, 2019 5.0 I've only used a handful of times but it has been great. Pros I love that the interface is simple and easy to use in a quick pinch. I like that it creates a generated link or I can edit according to my needs, even after the link has been created. Cons There's not much I don't like. It has been great so far! Review Source ML Michale L. Retired Information Technology and Services Used the software for: 6-12 months ### "BL.INK meets and exceeds all expectations." August 26, 2019 5.0 Excellent! Far exceeds my needs. Pros Easy to use. Went live in less than 30 minutes Cons As a Freeware user of this app I can only attest that what has been provided is amazing. Reason for choosing BL.INK I relied on reviews of others. Review Source AS Antonio S. Backend developer Research Used the software for: Less than 6 months ### "Buen acortador" March 14, 2023 4.0 Pros Es una app que acorta bastante bien las urls y te facilita el asunto a la hora de publicarlas en tus redes sociales Cons A veces crea urls que no funcionana como si estuvieran duplicadas... no sé... Review Source CH Cameron H. Social Customer Care Manager Marketing and Advertising Used the software for: Less than 6 months ### "The best branded link software on the market!" August 16, 2019 5.0 We are using Bl.ink for the branded links and are very pleased with the ease of function for the software. Pros Bl.ink is a very consumer-centric​ software. The employees are always ready to listen and assist the users along the way at any time. I really appreciated how thorough they were with their software. Every employee understands the product and is able to help the users succeed. Cons I honestly have 0 cons about the software. Reason for choosing BL.INK We choose Bl.ink over Bit.ly because they appeared to be more attentive to our needs and were able to understand how needs/wants for the implementation of the software. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.