# bao Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about bao Software - reviews, pricing plans, popular comparisons to other Sales Enablement products and more. Source: https://www.capterra.com/p/189359/bao-solutions-GmbH --- # bao Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) bao ## What is bao? bao, founded in Munich in 2017, has set itself the goal of supporting sales teams in having exclusively good conversations. That's why bao helps companies to systematically and measurably improve their sales conversations. The Conversation Intelligence software identifies success factors in the sales process using Artificial Intelligence and supports the implementation of best practices in real time. bao generates structured, analyzable insights from conversations and provides sales teams with ## What is bao used for? [Sales Enablement](https://www.capterra.com/sales-enablement-software/)[Sales Coaching](https://www.capterra.com/sales-coaching-software/)[Inside Sales](https://www.capterra.com/inside-sales-software/) Top alternative Featured Overall rating Based on 15 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price €950 Per User, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for bao?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://bao-solutions.com&name=bao) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### bao 4.8 (15) VS. [4.4 (18,781)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting Price €950 Per User, Per Month Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (15) Ease Of Use 4.0 (166) Value For Money 4.3 (14) Value For Money 4.0 (161) Customer Service 5.0 (15) Customer Service 4.1 (161) ## bao alternatives [4.4 (69)](https://www.capterra.com/p/152887/Showpad/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [4.3 (6,972)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars Highest Rated [5.0 (808)](https://www.capterra.com/p/276054/Fathom/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [4.2 (990)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/189359/bao-solutions-GmbH/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Activity Dashboard 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Dashboard to view the status of ongoing processes, identify current incidents and track past activities Customizable Fields 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Lead Management 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Store information about leads or contacts and track, manage and nurture them throughout the sales process Lead Qualification 4.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Score a lead on their quality or likelihood to buy based on certain behaviors Performance Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Organize and manage the accomplishments and development of employees or performance of applications or systems Sales Reports 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Reports specific to sales analysis for trends and strategies bao 20 features Dashboard to view the status of ongoing processes, identify current incidents and track past activities Software program that continuously adjusts its behavior based on observed data Provides a channel for team members to share media files, communicate, and work together Recording, transcription, and analysis of sales calls for the purpose of training and generating insights Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Integration with third-party CRM systems Customize data fields to support various needs and use cases Assembly of graphs and charts for visualizing and tracking statistics/metrics Ability to handle large datasets Establish measurable goals and objectives and track their progress over a specific period of time Store information about leads or contacts and track, manage and nurture them throughout the sales process Score a lead on their quality or likelihood to buy based on certain behaviors Designing course materials to be completed in a sequential order for personalized learning purposes Process of familiarizing new clients, stakeholders or employees with the company, a new location, or a service Organize and manage the accomplishments and development of employees or performance of applications or systems A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Analyze and gain insights into data in real-time Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Reports specific to sales analysis for trends and strategies Set up connections to third-party platforms to improve business processes Get Advice We can help you find the software with the features you need. Features 4.3 (15) 4.3 Based on 15 reviews ## Pricing Value for money 4.3 (14) Basic €950.00 Per User,Per Month Value for money 4.3 (14) 4.3 Based on 14 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ SalesLoft](https://www.capterra.com/p/157977/SalesLoft/)[ PlentyONE](https://www.capterra.com/p/161191/PlentyONE/)[ ReachCX](https://www.capterra.com/p/240729/OutReach/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (15) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (15) 5.0 Based on 15 reviews ## User reviews Overall rating 4.8 Based on 15 reviews Filter by rating 5(12) 4(3) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent JM Jochen M. Head of Regional Account Management Consumer Electronics ### "work with Bao" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 21, 2023 The cooperation with the Bao team is very good. Questions are answered quickly and competently in the call. Pros With Bao, I can create very individual and easy-to-follow guides tailored to my business. Cons no handicaps occurred when creating our campaigns. The dashboards were adapted very promptly to our special requirements Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Pascal J. Account Manager Information Technology and Services ### "Ein einfaches, intuitives Tool das uns viel Zeit einspart!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 21, 2023 Mit bao sind wir in der Lage wichtige Vertriebsprozesse auf die wesentliche Aspekte optimiert abzubilden. Erfahrungen die wir in unseren Calls machen, können wir sofort mit einbringen und alle Kollegen sind stets auf dem aktuellsten Stand. Pros Das Tool ist wirklich sehr übersichtlich designt und aufgebaut. Die Bedienung ist sehr intuitiv und selbsterklärend. Nach nur wenig Einarbeitungszeit waren wir in der Lage, das Potential der Software voll auszunutzen. Auch die Anbindung über das Browser-Plugin in unser CRM Tool war überhaupt kein Problem. Cons Bislang haben wir noch nichts negatives feststellen können. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. ML Marina L. Inside Sales Specialist Information Technology and Services ### "Better quality of calls for better results" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 8, 2021 The tool alone deserves great praise to the founders and developers. But what completely excites me and inspires me to achieve better results is the highest level of expertise in matters of sales conversations of Bao-colleagues! After every training session or call with our manager at Bao, I have new insights and ideas that help me move forward. You know the great feeling of being able to do something better in the calls. My only regret is that I'm basically on mailing follow-up calls and discovery calls. And I would like to comprehend with Bao the customer reactivation or mystery calls, as well as needs assessment calls... And who doesn't dream of selling products on the phone?! ;-) Pros Along with my favorite features like - Creation of individual scripts for phone calls - Analysis of conversations with customers - Analysis of own activity - Possibility to log the calls and save them in the CRM it was important that the transfer of knowledge can take place in our team. Thanks to the well-thought-out onboarding phase and support during familiarization with the tool, it was painless and integration into our business processes was easy. Cons Sometimes when I'm working on the script, I can get distracted by a phone call or a chat and the script can be lost. So I wished for me the auto-safe function, but maybe I should rather be more attentive to what I do myself. :-) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SA Stephan A. VP EMEA Medical Devices ### "Bao auch für Investitionsgütervertrieb?" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 March 2, 2021 Wir konnten unseren sehr komplexen Vertriebsprozess aufs Wesentliche reduziert abbilden. Das hilft auch beim Onboarding neuer Kollegen. Wir nutzen die Erfahrungen aus den Kundengesprächen, um unseren Ansatz stetig zu optimieren und das Team lernt gleichzeitig durch Echtzeitzugriff auf TalkTrack Anpassungen. Alle sind immer auf dem gleichen Stand. Pros Bao ist an nahezu jeden Vertriebsprozess anpassbar. Auch wenn Bao sicher eher für den telefonischen Vertrieb mit verhältnismäßig wenig komplexen Produkten erdacht wurde, hilft es auch bei dem Verkauf von Investitionsgütern mit Prozessen von 3-24 Monaten. Es zwingt den Vertrieb sich auf die wirklich wichtigen Punkte zu konzentrieren und hilft komplexe Porzesse zu standardisieren ohne an Individualität zu verlieren. Cons nichts Gravierendes. Man merkt, dass die Software stetig weiter entwickelt wird und neue Features hinzukommen. Reasons for choosing bao ich hatte nie den Eindruck nach Alternativen suchen zu müssen. BAO bietet genau was ich für die Firma gesucht habe zu einem sehr guten Preis-Leistungsverhältnis. Eine weitere Suche hätte mehr gekostet und ich wüsste nicht, was mir mit Bao für unseren Zweck fehlt.. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. BH Benjamin H. Head of Sales and Key Account Marketing and Advertising ### "Individuell anpassbar" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 29, 2021 Unsere Mitarbeiter kommen mit bao sehr schnell zurecht. Neue Mitarbeiter haben gleich ein Hilfsmittel bei der Einarbeitung und Unterstützung bei Führung von fachlichen Gesprächen mit potentiellen Kunden. Pros Individuelle Anpassung der Leitfäden, Fragen und Antworten im Self-Service Integration in das bestehende CRM System Cons Weitere Funktion wäre hilfreich, zum Beispiel auch bereits Vorlagen für die Einwandbehandlung Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NK Nico K. Sales Manager Marketing and Advertising ### "Übersichtliches und einfaches Tool! " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 28, 2021 Pros Muss sagen, dass ich das Set-Up bzw. die Einführung in das Tool sehr gut fand. Von der persönlichen Beratung bis hin zur finalen Implementierung fande ich den Prozess sehr angenehm. Ansonsten ist das Tool sehr einfach zu verstehen und leicht in der Bedienung, sodass das Onboarding von neuen Kollegen recht einfach ausfällt, was definitiv für bao spricht. Cons Bisher sind mir keine krassen Nachteile aufgefallen. Das Tool ist performant und erleichtert uns als Unternehmen den Alltag. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CL Christian L. Einkaufsleiter Wholesale ### "Hiflreich" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 27, 2021 Pros Nimmt Hemmschwellen und unterstützt bei schwierigen Gesprächen Cons Schnittstellen zum CRM fehlen, daher müssen Gesprächsinhalte doppelt gepflegt werden Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. KB Kevin B. Strategie Experte Marketing and Advertising ### "BAO ein Tool was das Arbeiten/Onboarding erleichtert" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 January 21, 2021 Pros Das strukturierte Arbeiten. Es ist schön gewisse sich wiederholende Prozesse einfach darzustellen und auch neuen Mitarbeitern somit das Arbeiten deutlich zu erleichtern Cons Es gibt noch einige Sache die man anpassen könnte, aber das Team von BAO hat immer ein offenes Ohr für Anregungen und helfen eine gute Lösung zu finden und das Tool auf eigene Bedürfnisse anzupassen. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Florian Hofmann A. Sales Manager Online Media ### "Great software! " 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 9, 2020 Pros We use bao for the first connect with our inbound leads. It helps us to make sure our sales reps do not forget to ask any questions that might be relevant for the further sales process. The documentation generated from the calls is superb! Cons Their customer success team is a little bit annoying 😉 Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MW Matthias W. Chief Growth Officer Internet ### "Sales intelligence made in Germany" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 August 18, 2020 Pros \- bao helped us to understand what actually happens in our conversations - We identified success factors which we rolled out throughout the sales org - Integrations to all tools we need: Salesforce, Hubspot, Slack Cons \- As you would expect, the onboarding and setup required some time. The education of our employees to really use it to the best extent took us 2 months. Alternatives considered [Gong.io](https://www.capterra.com/p/157969/Gong-io/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/189359/bao-solutions-GmbH/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)