# bao Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is bao the right Sales Enablement solution for you? Explore 15 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/189359/bao-solutions-GmbH/reviews --- bao 4.8 (15) [View alternatives](https://www.capterra.com/p/189359/bao-solutions-GmbH/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of bao Ease of use 4.7 Customer Service 5.0 ## Showing most helpful reviews Showing 1-15 of 15 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Florian Hofmann A. Sales Manager Online Media Used the software for: 6-12 months ### "Great software! " November 9, 2020 5.0 Pros We use bao for the first connect with our inbound leads. It helps us to make sure our sales reps do not forget to ask any questions that might be relevant for the further sales process. The documentation generated from the calls is superb! Cons Their customer success team is a little bit annoying 😉 Review Source ML Marina L. Inside Sales Specialist Information Technology and Services Used the software for: 6-12 months ### "Better quality of calls for better results" March 8, 2021 5.0 The tool alone deserves great praise to the founders and developers. But what completely excites me and inspires me to achieve better results is the highest level of expertise in matters of sales conversations of Bao-colleagues! After every training session or call with our manager at Bao, I have new insights and ideas that help me move forward. You know the great feeling of being able to do something better in the calls. My only regret is that I'm basically on mailing follow-up calls and discovery calls. And I would like to comprehend with Bao the customer reactivation or mystery calls, as well as needs assessment calls... And who doesn't dream of selling products on the phone?! ;-) Pros Along with my favorite features like - Creation of individual scripts for phone calls - Analysis of conversations with customers - Analysis of own activity - Possibility to log the calls and save them in the CRM it was important that the transfer of knowledge can take place in our team. Thanks to the well-thought-out onboarding phase and support during familiarization with the tool, it was painless and integration into our business processes was easy. Cons Sometimes when I'm working on the script, I can get distracted by a phone call or a chat and the script can be lost. So I wished for me the auto-safe function, but maybe I should rather be more attentive to what I do myself. :-) Review Source Pascal J. Account Manager Information Technology and Services Used the software for: Less than 6 months ### "Ein einfaches, intuitives Tool das uns viel Zeit einspart!" February 21, 2023 5.0 Mit bao sind wir in der Lage wichtige Vertriebsprozesse auf die wesentliche Aspekte optimiert abzubilden. Erfahrungen die wir in unseren Calls machen, können wir sofort mit einbringen und alle Kollegen sind stets auf dem aktuellsten Stand. Pros Das Tool ist wirklich sehr übersichtlich designt und aufgebaut. Die Bedienung ist sehr intuitiv und selbsterklärend. Nach nur wenig Einarbeitungszeit waren wir in der Lage, das Potential der Software voll auszunutzen. Auch die Anbindung über das Browser-Plugin in unser CRM Tool war überhaupt kein Problem. Cons Bislang haben wir noch nichts negatives feststellen können. Review Source JM Jochen M. Head of Regional Account Management Consumer Electronics Used the software for: 6-12 months ### "work with Bao" February 21, 2023 5.0 The cooperation with the Bao team is very good. Questions are answered quickly and competently in the call. Pros With Bao, I can create very individual and easy-to-follow guides tailored to my business. Cons no handicaps occurred when creating our campaigns. The dashboards were adapted very promptly to our special requirements Review Source Markus B. MAnaging Director Information Technology and Services Used the software for: Less than 6 months ### "Bao - time saving assistant for all kinds of repeating phone call procedures" April 16, 2020 5.0 Bao is saving a lot of follow up time for my phone calls end eases the execution of the calls. Pros The ease of use is very nice and straight forward. It helps staying focused and on point during the calls. Cons Getting started with the tool is generally easy, but it needs some thought on how to integrate your conversation guide into the tool in a properly executable. Looking into the two provided example playbooks really helps a lot here. You should also invest some time into training the calls with the tools (e.g. in your team/with a colleague) before doing your first customer calls. Review Source JK Jörg K. ceo Management Consulting Used the software for: 6-12 months ### "innovative gamechanger in the field of negotiation and communication" March 31, 2020 5.0 Pros Easy onboarding: good usability; was initiating a paradigm shift in my mind Cons It took some time until I understood how to build playbooks on my own. :-) The support helped me to work through this issue in a very professional way. Reason for choosing bao It was the only one on the market combining the different requirements in this complex matter Review Source MW Matthias W. Chief Growth Officer Internet Used the software for: 6-12 months ### "Sales intelligence made in Germany" August 18, 2020 5.0 Pros \- bao helped us to understand what actually happens in our conversations - We identified success factors which we rolled out throughout the sales org - Integrations to all tools we need: Salesforce, Hubspot, Slack Cons \- As you would expect, the onboarding and setup required some time. The education of our employees to really use it to the best extent took us 2 months. Alternatives considered [Gong.io](https://www.capterra.com/p/157969/Gong-io/) Review Source VR Verified Reviewer Founder and MD Information Technology and Services Used the software for: Less than 6 months ### "Great Product! Great Potential!" April 2, 2020 5.0 We at Retorio \[SENSITIVE CONTENT HIDDEN\] all love Bao solutions. Great team, great service! Pros \-Super helpful and easy to use -Bring structure into your call scripts -Generate super valuable data -Easy to onboard new employees -Hubspot integration -Ready to use templates Cons I'm very happy with the product and Bao's service. It would be helpful to have more functions within the crm system Reason for choosing bao Easy integration Simple pricing model Review Source VD Vinzenz D. SDR Computer Software Used the software for: Less than 6 months ### "Great tool for sales development teams - especially for onboarding of new employees" February 20, 2020 5.0 Starting was very easy. Objection handling is a real game changer for more success in sales development! Pros bao is a decent tool for initial telephone contact with potential new customers in the context of cold calls. We were convinced by the straight-forward implementation: starting with the creation of the playbook, fast technical implementation and uncomplicated adaptation to our needs. Cons there was no problem in using bao as an solution to improve my daily work Review Source RH Renke H. Key Account Manager Computer Software Used the software for: Less than 6 months ### "Great to get your sales team started" April 30, 2020 5.0 Great tool to maximize and optimize sales calling. Great support for low energy days when you don't feel like calling people. Great support for first timers. Pros Helps you effectively and quick with sales calling. Very straightforward and is easy to use. Helps beginners but also can improve experts with stats. Great way to quantify sales work. Cons I want to be able to read my written comments in the Objections. Does not work properly in the Safari Browser which is a bummer for Mac users. Review Source SA Stephan A. VP EMEA Medical Devices Used the software for: Less than 6 months ### "Bao auch für Investitionsgütervertrieb?" March 2, 2021 5.0 Wir konnten unseren sehr komplexen Vertriebsprozess aufs Wesentliche reduziert abbilden. Das hilft auch beim Onboarding neuer Kollegen. Wir nutzen die Erfahrungen aus den Kundengesprächen, um unseren Ansatz stetig zu optimieren und das Team lernt gleichzeitig durch Echtzeitzugriff auf TalkTrack Anpassungen. Alle sind immer auf dem gleichen Stand. Pros Bao ist an nahezu jeden Vertriebsprozess anpassbar. Auch wenn Bao sicher eher für den telefonischen Vertrieb mit verhältnismäßig wenig komplexen Produkten erdacht wurde, hilft es auch bei dem Verkauf von Investitionsgütern mit Prozessen von 3-24 Monaten. Es zwingt den Vertrieb sich auf die wirklich wichtigen Punkte zu konzentrieren und hilft komplexe Porzesse zu standardisieren ohne an Individualität zu verlieren. Cons nichts Gravierendes. Man merkt, dass die Software stetig weiter entwickelt wird und neue Features hinzukommen. Reason for choosing bao ich hatte nie den Eindruck nach Alternativen suchen zu müssen. BAO bietet genau was ich für die Firma gesucht habe zu einem sehr guten Preis-Leistungsverhältnis. Eine weitere Suche hätte mehr gekostet und ich wüsste nicht, was mir mit Bao für unseren Zweck fehlt.. Review Source KB Kevin B. Strategie Experte Marketing and Advertising Used the software for: Less than 6 months ### "BAO ein Tool was das Arbeiten/Onboarding erleichtert" January 21, 2021 4.0 Pros Das strukturierte Arbeiten. Es ist schön gewisse sich wiederholende Prozesse einfach darzustellen und auch neuen Mitarbeitern somit das Arbeiten deutlich zu erleichtern Cons Es gibt noch einige Sache die man anpassen könnte, aber das Team von BAO hat immer ein offenes Ohr für Anregungen und helfen eine gute Lösung zu finden und das Tool auf eigene Bedürfnisse anzupassen. Review Source NK Nico K. Sales Manager Marketing and Advertising Used the software for: Less than 6 months ### "Übersichtliches und einfaches Tool! " January 28, 2021 5.0 Pros Muss sagen, dass ich das Set-Up bzw. die Einführung in das Tool sehr gut fand. Von der persönlichen Beratung bis hin zur finalen Implementierung fande ich den Prozess sehr angenehm. Ansonsten ist das Tool sehr einfach zu verstehen und leicht in der Bedienung, sodass das Onboarding von neuen Kollegen recht einfach ausfällt, was definitiv für bao spricht. Cons Bisher sind mir keine krassen Nachteile aufgefallen. Das Tool ist performant und erleichtert uns als Unternehmen den Alltag. Review Source BH Benjamin H. Head of Sales and Key Account Marketing and Advertising Used the software for: Less than 6 months ### "Individuell anpassbar" January 29, 2021 4.0 Unsere Mitarbeiter kommen mit bao sehr schnell zurecht. Neue Mitarbeiter haben gleich ein Hilfsmittel bei der Einarbeitung und Unterstützung bei Führung von fachlichen Gesprächen mit potentiellen Kunden. Pros Individuelle Anpassung der Leitfäden, Fragen und Antworten im Self-Service Integration in das bestehende CRM System Cons Weitere Funktion wäre hilfreich, zum Beispiel auch bereits Vorlagen für die Einwandbehandlung Review Source CL Christian L. Einkaufsleiter Wholesale Used the software for: Less than 6 months ### "Hiflreich" January 27, 2021 4.0 Pros Nimmt Hemmschwellen und unterstützt bei schwierigen Gesprächen Cons Schnittstellen zum CRM fehlen, daher müssen Gesprächsinhalte doppelt gepflegt werden Review Source Similar Products Featured ## Related categories [Sales Enablement](https://www.capterra.com/sales-enablement-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.