--- title: "Smiley Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Smiley Software - reviews, pricing plans, popular comparisons to other SMS Marketing products and more." source_url: "https://www.capterra.com/p/189482/Smiley/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # Smiley Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Smiley ## What is Smiley ? Smiley is SMS marketing software for local businesses. Smiley allows text-based communication with customers to collect feedback and run marketing campaigns. Key features include visitor check-in, analytics, CRM, and review management. ## What is Smiley used for? [Marketing Automation](https://www.capterra.com/marketing-automation-software/)[SMS Marketing](https://www.capterra.com/sms-marketing-software/) Top alternative Featured Overall rating Based on 2 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $3348 Per User, Per Year Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Smiley ?[Manage this product listing](https://www.g2.com/products/smiley/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Smiley 5.0 (2) VS. [4.6 (3,528)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $3348 Per User, Per Year Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 5.0 (2) Ease Of Use 4.6 (2,132) Value For Money 5.0 (2) Value For Money 4.5 (2,028) Customer Service 5.0 (2) Customer Service 4.5 (2,076) ## Smiley alternatives [4.5 (6,262)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars Highest Rated [Systeme.io](https://www.capterra.com/p/198994/Systeme/) [4.8 (2,132)](https://www.capterra.com/p/198994/Systeme/reviews/) Starting price $17.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/198994/Systeme/) [MailerLite](https://www.capterra.com/p/136603/MailerLite/) [4.7 (2,344)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/136603/MailerLite/) ## FAQs about Smiley Overview ### What company size and specific industries is Smiley built for? Smiley is designed for local businesses of all sizes, with a strong focus on small businesses such as beauty salons. It is built for service-based companies that want to engage customers and build long-term relationships, especially in the beauty and personal care sector. Features and Usability ### What are the key features of Smiley ? Smiley includes CRM and SMS Marketing as its core features, along with campaign management, marketing automation, and segmentation. These capabilities support customer data organization, targeted messaging, and the setup of marketing campaigns based on defined audience groups. Getting Started and Support ### What training and onboarding options does Smiley offer? Smiley provides live online training sessions to help teams get started. Live online sessions support guided setup and allow participants to ask questions during the training. No other training formats are listed in the catalog data for Smiley. Getting Started and Support ### What customer support options does Smiley offer? Smiley provides chat support for customer assistance. No reviewer feedback about support quality is available in the catalog data, so user experience details such as response speed or helpfulness cannot be confirmed. ## Features AI summary Based on 6,612 SMS Marketing reviews According to Capterra reviewers, these are the marketing automation features buyers prioritize most when comparing solutions: - **Email Marketing** (**59%** of reviewers rated this feature as critical) - **Event Triggered Actions** (**48%**) - **Lead Capture** (**51%**) Smiley focuses on other functionality that reviewers also rate highly, including **CRM** (**54%**). This feature gives teams a central place to manage customer relationships, track interactions, and organize contact data, helping businesses improve follow-up and maintain a clearer view of their sales and marketing activity. Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results CRM Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Marketing Automation Automate workflows and trigger campaigns based on customer actions Segmentation Group leads or contacts based on their specific characteristics SMS Marketing Send promotional campaigns or transactional messages via text messages Smiley 5 features Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Automate workflows and trigger campaigns based on customer actions Group leads or contacts based on their specific characteristics Send promotional campaigns or transactional messages via text messages Get Advice We can help you find the software with the features you need. Features 5.0 (2) 5.0 Based on 2 reviews ## Pricing Value for money 5.0 (2) Basic $3,348 Per User,Per Year Value for money 5.0 (2) 5.0 Based on 2 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 5.0 (2) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 5.0 (2) 5.0 Based on 2 reviews ## User reviews Overall rating 5.0 Based on 2 reviews Filter by rating Counts reflect reviews available in this feed. 5(2) 4(0) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful OW Owner Owner Used the software for: 1-3 years ### "Great Customer Service And Best Marketing Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 17, 2019 Pros First of all, their customer service is great! I am not really a computer person, so they helped me setup my account and got it started very fast. They are very responsive too. Second, since I am a people person and I care about my customers a lot. The fact that I can chat with my customers anywhere using their app and try to fix any problems that my customers have, means a lot to me. Smiley also sends birthday coupons, loyalty coupons, lost customer coupons automatically to bring back customers. It is a great marketing tool for me. Cons Nothing really. I've been using this software for about two years now. OW Owner Owner Used the software for: 1-3 years ### "More loving customers" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 17, 2019 Pros What I like the most are feedback request, messaging, and digitalizing sign-in form that Smiley provides. By sending feedback request automatically to my customer, I get immediate feedbacks, which allows me to deal with unhappy customers before she/he puts the comment on Yelp or Google. Messaging feature enables me to communicate with customer directly via text. I can also send personal coupons to customers right from the inbox in Smiley. My business requires customers to sign forms. Smiley helps us digitalize the whole process and save us time tremendously. Cons None. I've been using Smiley since the day I opened my store. I absolutely love it! ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.