--- title: "GrowSurf Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about GrowSurf Software - reviews, pricing plans, popular comparisons to other Affiliate products and more." source_url: "https://www.capterra.com/p/189583/GrowSurf/" page_type: "product" language: "en" publication_date: "2026-10-14" --- # GrowSurf Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 14, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) GrowSurf ## What is GrowSurf? GrowSurf helps telehealth, fintech, insurance, and subscription app companies run affiliate programs without stitching together tracking, links, payouts, and fraud tools. Create a branded affiliate portal, give every partner a unique link, automate commissions or rewards, and measure signups, sales, and revenue in one place. Marketing teams launch quickly, and developers still get APIs, webhooks, and embeddable components for custom workflows. ## What is GrowSurf used for? [Referral](https://www.capterra.com/referral-software/)[Customer Advocacy](https://www.capterra.com/customer-advocacy-software/)[Affiliate](https://www.capterra.com/affiliate-software/) Top alternative Featured Overall rating Based on 30 user reviews Reviews sentiment Positive 93% Neutral 7% Negative 0% Starting price $179 Usage Based, Per Month Free trial available Includes Free Version Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for GrowSurf?[Manage this product listing](https://www.g2.com/products/growsurf/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### GrowSurf 4.7 (30) VS. [4.8 (162)](https://www.capterra.com/p/218230/Referral-Factory/reviews/) Starting Price $179 Usage Based, Per Month Starting Price $200 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.6 (30) Ease Of Use 4.8 (137) Value For Money 4.8 (26) Value For Money 4.7 (129) Customer Service 4.8 (26) Customer Service 4.9 (130) ## GrowSurf alternatives [4.6 (101)](https://www.capterra.com/p/139089/Referral-Rock-Software/reviews/) Starting price $250.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.7 (705)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/) Starting price $129.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.8 (566)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars Highest Rated [4.9 (264)](https://www.capterra.com/p/149363/Kangaroo-Rewards/reviews/) Starting price $79.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/189583/GrowSurf/alternatives/) ## FAQs about GrowSurf Overview ### Which roles and teams benefit most from GrowSurf? GrowSurf is most used by founders, CEOs, and business owners who oversee referral-led customer acquisition and program performance. Growth and marketing teams use it to run referral campaigns, track participation, and assess channel results. Developers, engineers, and technical supervisors support implementation, integrations, and program maintenance. Answer based on 30 reviews Overview ### What company size and specific industries is GrowSurf built for? GrowSurf is designed for telehealth, fintech, insurance, and subscription app companies, as well as SaaS and B2B software businesses. It fits organizations of different sizes in these sectors that want referral marketing software tailored to digital products and service-based offerings. Features and Usability ### What are the key features of GrowSurf? GrowSurf offers referral tracking, reference request automation, rewards management, fraud detection, and advocate management for customer and employee referral programs. It also includes campaign management, campaign segmentation, conversion tracking, ROI tracking, real-time analytics, and third-party integrations for managing and measuring referral and advocacy activity. Integrations ### Which third-party tools and platforms does GrowSurf integrate with? GrowSurf integrates with over 40 integrations, including marketing and email platforms such as AWeber, ActiveCampaign, Brevo, Campaign Monitor by Marigold, Constant Contact, Customer.io, Drip, and GetResponse. It also connects with HubSpot CRM, HubSpot Marketing Hub, HubSpot Sales Hub, Amplitude, Chargebee, Intercom, Calendly, and Google Ads. Answer based on 13 reviews Getting Started and Support ### What training and onboarding options does GrowSurf offer? GrowSurf provides live online sessions, webinars, documentation, and videos to help teams get started. Live online sessions and webinars support guided instruction, while documentation and videos offer self-paced reference materials for setup and feature review. Answer based on 1 reviews Getting Started and Support ### What customer support options does GrowSurf offer? GrowSurf provides email/help desk, FAQ/forum, knowledge base, phone support, and chat. Reviewers describe support as quick and responsive, with helpful answers and fast response times. Users also note that setup guidance is clear and problems are usually resolved without much back-and-forth. Answer based on 4 reviews ## Features AI summary Based on 1,147 Affiliate reviews Capterra data shows that buyers of affiliate software rank the following features as their top priorities: - **Reporting & Statistics** (**40%** of reviewers rated this feature as critical) - **Conversion Tracking** (**45%**) - **Affiliate Management** (**46%**) GrowSurf supports all three of the features reviewers rate most important: **Reporting & Statistics**, **Conversion Tracking**, and **Affiliate Management**. Together, these capabilities give teams clear performance visibility, help them track referral-driven conversions accurately, and manage affiliate relationships more effectively, helping businesses grow partner programs with better oversight and results. Reporting & Statistics 4.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Collection, analysis, and representation of numerical data and generation of reports to understand various patterns Campaign Management 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Lead Engagement 4.0 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Third-Party Integrations 3.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Set up connections to third-party platforms to improve business processes Contact Management 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Customer Segmentation 3.0 (1) 100.00% of 1 reviewers that rated this feature as important or highly important Process of dividing customers into groups based on common characteristics GrowSurf 88 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Advocate Management: Track and manage advocate communication, engagement, and performance - AI Copilot: A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Audio References: Ability to submit references via phone or audio files - Autonomous Task Execution: Completes tasks independently without constant human intervention - Calendar Management: Track and manage schedules and meetings via an integrated calendar - Campaign Analytics: Track and interpret campaign performance metrics - Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results - Campaign Planning: Plan and strategize marketing campaigns - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat - Community Management: Enable students, customers or employees to engage with each other in a particular space online or offline - Configurable Workflow: Configure existing workflows to meet your organization's needs - Contact Management: Manage, organize, and store contact information - Content Library: Centralized repository to store content and assets - Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads - CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system - Cross-system Integration: Works across multiple software systems or databases - Customer Accounts: Record customer information, purchase history, and other notes - Customer Activity Tracking: A report showing what actions customers perform - Customer Advocacy: Encourage your customers to promote your company by providing materials, tools, and reward programs - Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc. - Customer Engagement: Initiate interactions with customers by proactively starting conversations or providing informational content - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Import/Export: Import and export data to and from software applications - Discount Management: Track products that are for sale at a reduced price or part of coupon promotions - Email Alerts: Receive and/or send email notifications for urgent updates, requests, or other information - Email Marketing: Create and send email blasts/campaigns - Email Templates: Pre-made examples and templates for emails - Employee Advocacy: Enables employees to promote their company by supplying them with materials, tools, and reward programs - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - Filtering: Find & retrieve relevant data or documents - For Customer Referrals: For customer referral programs / referral marketing products - For Employee Referrals: Products that allow employees to make referrals for open job positions - For Sales/Marketing: Used as a promotional or demonstration tool in sales and marketing presentations - Fraud Detection: Identify and prevent suspicious activity - Gamification: Games or game-like elements to track progress and reward accomplishments - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Gift Card Management: Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus - Incentive Management: Manages incentive programs such as profit sharing, stock awards, and individual bonus plans - Lead Capture: Automatically identify and save contact information of potential customers - Lead Engagement: Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels - Lead Generation: Manage the process of attracting and converting business prospects into leads - Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process - Loyalty Program: Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases - Multi-Campaign: Manage multiple campaigns in one system - Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.) - Nonprofit Advocacy: Enable advocates to promote nonprofit, charitable, and/or political organizations and causes - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Pre-Approved Content Library: A repository of content that has been approved for sharing with current and prospective clients - Promotions Management: Design, communicate, and distribute incentives to perform a specific action - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Updates: Receive system updates as soon as any changes are made - Reference Request Automation: Ability of the software to take the manual effort out of the process of requesting and collecting references - Reference Usage Tracking: Monitor and track how often customer references are used - Referral Templates: Customizable templates for referral documents, emails, and sharable links - Referral Tracking: Log and store the source of contacts/leads - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Rewards Management: Strategize and implement rewards for returning customers, employees and other members - Rewards Program: Point or incentive based programs loyalty programs designed to increase customer engagement - ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Social Advertising: Create and manage advertising campaigns on social media networks - Social Engagement: Process of communicating with an online community and measuring the effectiveness of activity - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Social Promotion: Market event via social media tools - Survey/Poll Management: Create and administer polls and surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Task Scheduling: Track and manage the scheduling of tasks - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - User Management: Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks - Video References: Request or submit references by recording a video - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Workflow Management: Create, design and manage workflows for repetitive tasks --- Features 4.4 (30) 4.4 Based on 30 reviews ## Pricing Value for money 4.8 (26) Free Trial Free Version Startup $179.00 Usage Based,Per Month Business $449.00 Usage Based,Per Month Value for money 4.8 (26) 4.8 Based on 26 reviews ## Integrations [ PayPal Payments](https://www.capterra.com/p/207944/PayPal/)[ Slack](https://www.capterra.com/p/135003/Slack/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Calendly](https://www.capterra.com/p/148036/Calendly/)[ Brevo](https://www.capterra.com/p/132996/brevo/)[ Stripe Payments](https://www.capterra.com/p/123889/Stripe/) ## Support, customer service and training options Customer Service 4.8 (26) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.8 (26) 4.8 Based on 26 reviews ## User reviews Overall rating 4.7 Based on 30 reviews Filter by rating Counts reflect reviews available in this feed. 5(22) 4(6) 3(2) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful VR Verified Reviewer Marketing Manager Used the software for: Less than 1 year ### "Efficient and customizable referral software" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 February 9, 2026 Great solid product that does its core function very well. We have more complex eligibility requirements, so onboarding was slightly longer in order to customize for our use case. But once it was set up, it has been running smoothly. Pros Helps us modernize and automate our outdated referral program that was very manual to manage and entirely living in Google Sheets. The support team, which may entirely run by 1 superman, \[sensitive content hidden\], is always quick to respond with the solution. Cons UX to manage campaign assets is not the most clear. Also marking referrals as approved and disbursed in the app is manual and slow to update. Would be very helpful to bulk approve via CSV upload. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Gabriella D. Marketing Specialist Used the software for: Less than 1 year ### "Great software to help us start our first referral program" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 September 20, 2019 Pros I love how easy it is to configure your program, the setup goes through easy to understand steps with helpful hints -- the entire setup of the program took me about a day and I needed minimal help from a developer (just adding some code to a few pages) which was great. Also, the support is incredible! Support reps are super responsive, have great answers and every problem I've had has been resolved. Finally, since we were just piloting a program and weren't too sure on the success I really like having the ability to be billed monthly, and GrowSurf was the cheapest option without having to give up functionality features we wanted. Cons The functionality is a bit limited (however I am at the starter plan), it would be nice to be able to customize the emails sent to participants and referrals within the Growsurf application. Currently you need Zapier for a few things, which is fine, but would be nice to be able to do it all through one platform! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Uros A. Technical Supervisor Used the software for: 1-3 years ### "Certain issues and wasn't a good fit for us" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 March 12, 2021 We tried the software for a long time but were just not able to make it work like it should for us. Technically there were often issues and when it worked it just wasn't effective enough in our case. Pros The way the software works is pretty straight forward. Setup is easy, fairly easy to keep track of stats as well. Cons We had technical issues with the tangocard integration and also the pricing model (the way it tracked users) just wasn't a good fit for a refer a friend program with lower engagement. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AK Alex K. Boss Used the software for: 1-3 years ### "After a lot of research, GrowSurf was the perfect fit" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 12, 2021 We don't regret choosing GrowSurf. Their team is super responsive. Even though we're a tiny company and barely make them any money, they did a complete audit of our campaign, offered very helpful and thoughtful suggestions for improving things, and generally they seem to really care about all of their their users/clients no matter how small. Pros GrowSurf manages everything to do with the referral program, so we didn't have to bring in our tech team except for 5 minutes to paste a small piece of code into our site. The savings from that alone make our choice to go with a 3rd party well worth it. The widgets they have to embed on our own landing pages, and the ability to customize and style these to match our brand 100% were especially useful. Cons The help documents could be slightly more explicit, but really just slightly... Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Verified Reviewer CMO Used the software for: Less than 1 year ### "Rewards of All Types Under One Single Platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 14, 2019 My overall experience with the software and the support team has been great. The software is responsive and the team is always accessible​ to answer questions and receptive to feedback from their users. Pros Motivating people to refer you more clients is not an easy task because different people value some rewards more than others. What I like the most about Growsurf is that I can create single-sided, double-sided, leaderboard and milestone type rewards. The second thing I like the most is that it detects fraudulent entries which help​ you capture real referrals and reward only those that deserve it. Cons The onboarding guide can be better and it could have more templates to setup campaigns​ faster. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Max F. CEO Used the software for: Less than 1 year ### "Affordable, turnkey, feature-rich referral software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 17, 2020 Growsurf made it incredibly easy to launch a referral program for our new and existing users and website visitors. We considered a wide array of options and Growsurf was by far the best value for money. Pros We appreciate the flexibility offered by Growsurf, combining the best of an "out-of-the-box" solution with a large number of settings and customizations that give us control over the referral experience from start to finish. We ran into a technical challenge during setup, and the team was very quick to respond and help out. Cons Some of the UI/UX could be improved, but we were able to customize the stylings on our website to our liking. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RE Reviewer Web Designer & Marketer Used the software for: Less than 1 year ### "Clever, powerful, easy-to-use and with great people supporting it." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 July 27, 2020 The needs of our current project were rather prickly, and required a few programs to play nice together. GrowSurf works beautifully with our toolset (ConvertKit, CouponCarrier and Zapier). I had a few bespoke issues that the guys in support addressed quickly, politely and effectively. Their support levels are exceptional. Pros The UI is intuitive, logical, and offers excellent feature descriptions as you build. Everything works as advertised, which is a rare delight. Cons Struggling to find any cons. It's really very good for building a double-sided rewards/referral program. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Chino L. CEO Used the software for: Less than 1 year ### "No need to compare other referral marketing solutions. I've compared them all, and we went with them" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 22, 2021 Pros Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched. PRICE: Starting - Viral Loops: $49 - Growsurf: $89 - Branch: Free - Friendbuy: $749 - Extole: $3,000 (lol) - Referral Rock: $200 - Wish pond: $99 Cons The webhooks had some failures for us, but support quickly cleared it up. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Tracy L. Growth Manager Used the software for: Less than 1 year ### "So far, so good!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 9, 2020 Willful has gotten to where it is today thanks to the ongoing word-of-mouth support from our customers to their loved ones. Before GrowSurf, tracking and rewarding through our internal program was time-consuming, manual, and gave us 0 analytics insight. GrowSurf brought us from being lucky to have 1 referral in a week to earning 5 new customers from referrals just last weekend! The platform has totally unlocked our ability to scale and optimize referral rewards as we grow. While a lot of other non-enterprise B2C referral platforms make it easy to integrate on eCommerce platforms like Shopify, integration support for custom web apps is limited. GrowSurf worked with our engineering team to integrate on our custom web app via their API. What's great is that I can make quick copy changes on the email and social share functionalities without dev support, and I needed minimal support syncing GrowSurf with our email marketing platform. Pros Low, scalable price. Highly-customizable. Integration on custom apps via API. Mailchimp integration. Ability to review rewards before fulfillment. Fast response times from Customer Support team. Cons The dashboard can be a bit buggy at times (participant activity feed not updating with referral activity) but I understand this is a result of a recent massive update. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Jared L. Chief Revenue Officer Used the software for: Less than 1 year ### "Exactly what we needed and more" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 16, 2019 Their customer service has been incredible. The product is easy to use and pretty straightforward to setup, but as I needed small tweaks to design (labels removed, integration help), they were super-responsive. Pros What I liked the most was that I could implement this through my marketing team without having to get my developers involved and taken off task for the product they were building (that this whole referral tool was needed to promote). Cons The order of the waitlist heavily favors referrals, so it's not necessarily the true order of signups (ie - people with zero referrals are randomly placed on the list as opposed to by timestamp). Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/189583/GrowSurf/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.