# GrowSurf Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about GrowSurf Software - reviews, pricing plans, popular comparisons to other Affiliate products and more.

Source: https://www.capterra.com/p/189583/GrowSurf/pricing

---

# 

 GrowSurf Software Review 2026: Features, Integrations, Pros & Cons

Last updated on April 1, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

GrowSurf

## What is GrowSurf?

GrowSurf helps tech companies run affiliate programs without cobbling together tracking, links, payouts, and fraud tools. Create branded affiliate experiences, give every partner a unique referral link, automate commissions or rewards, and measure signups, sales, and revenue in one place. Marketing teams can launch quickly, while developers still get APIs, webhooks, and embeddable components for custom workflows. It's a strong fit for SaaS and subscription businesses that want affiliate growth without an overbuilt PRM.

## What is GrowSurf used for?

[Referral](https://www.capterra.com/referral-software/)[Customer Advocacy](https://www.capterra.com/customer-advocacy-software/)[Affiliate](https://www.capterra.com/affiliate-software/)

Overall rating

Based on 30 user reviews

Reviews sentiment

Positive

93%

Neutral

7%

Negative

0%

Starting price

$179

Usage Based, Per Month

Free trial  
available

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for GrowSurf?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://growsurf.com&name=GrowSurf)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### GrowSurf

4.7 (30)

VS.

[4.6 (98)](https://www.capterra.com/p/139089/Referral-Rock-Software/reviews/)

Starting Price

$179

Usage Based, Per Month

Starting Price

$175

Flat Rate, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.6 (30)

Ease Of Use

4.4 (136)

Value For Money

4.8 (26)

Value For Money

4.5 (128)

Customer Service

4.8 (26)

Customer Service

4.8 (129)

## GrowSurf alternatives

[4.7 (686)](https://www.capterra.com/p/147442/Post-Affiliate-Pro/reviews/)

Starting price

$129.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[4.8 (139)](https://www.capterra.com/p/268100/Trackdesk/reviews/)

Starting price

$249.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

99%

of reviewers

rated it above 4 stars

Highest Rated

[4.8 (453)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)

[4.6 (136)](https://www.capterra.com/p/150927/Viral-Loops/reviews/)

Starting price

$35.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

93%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/150927/Viral-Loops/)

[View all alternatives](https://www.capterra.com/p/189583/GrowSurf/alternatives/)

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

Campaign Management

4.5 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Lead Engagement

4.0 (2)

50.00% of 2 reviewers that rated this feature as important or highly important

Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels

Third-Party Integrations

3.5 (2)

100.00% of 2 reviewers that rated this feature as important or highly important

Set up connections to third-party platforms to improve business processes

Commission Management

3.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Tracking, calculating, and paying commissions and earnings to employees

Contact Management

5.0 (1)

0.00% of 1 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

Customer Segmentation

3.0 (1)

100.00% of 1 reviewers that rated this feature as important or highly important

Process of dividing customers into groups based on common characteristics

GrowSurf 60 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Track and document all activities across devices, networks, and other systems

Track and manage advocate communication, engagement, and performance

Track an affiliate partner's promotion of a product or service and any associated sales

A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Application programming interface that allows for integration with other systems/databases

Track and interpret campaign performance metrics

Create a collection of marketing actions to complete specific goals and plan and analyze campaign results

Plan and strategize marketing campaigns

Tracking, calculating, and paying commissions and earnings to employees

Manage and track all internal and external communication conducted via calls, email, text, or chat

Enable students, customers or employees to engage with each other in a particular space online or offline

Manage, organize, and store contact information

Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads

Record customer information, purchase history, and other notes

Process of dividing customers into groups based on common characteristics

Add customized logos and colors to align with company branding

Pre-designed layouts that can be customized to match preferences and requirements

Import and export data to and from software applications

Track products that are for sale at a reduced price or part of coupon promotions

Electronically collect payments for goods or services

Create and send email blasts/campaigns

Pre-made examples and templates for emails

Tracks metrics that provide insight into how a user interacts with any interface or product

Predefined actions automatically performed on the occurance of specific events

For customer referral programs / referral marketing products

Identify and prevent suspicious activity

Games or game-like elements to track progress and reward accomplishments

Use AI to generate content in the form of text, images, videos, etc.

Geographic location of visitors determines behavior of the software

Reward loyal customers with gift cards which they can redeem for special offers and loyalty bonus

Manages incentive programs such as profit sharing, stock awards, and individual bonus plans

Automatically identify and save contact information of potential customers

Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels

Manage the process of attracting and converting business prospects into leads

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases

Manage multiple campaigns in one system

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage and support multiple languages

A set of indicators that tracks the performance of networks, applications, systems, teams, etc.

Design, communicate, and distribute incentives to perform a specific action

Analyze and gain insights into data in real-time

Receive data and information in real time

Active monitoring of systems, applications, or networks

Active reporting of data and metrics

Customizable templates for referral documents, emails, and sharable links

Log and store the source of contacts/leads

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Strategize and implement rewards for returning customers, employees and other members

Point or incentive based programs loyalty programs designed to increase customer engagement

Monitor conversion rates and analyze effectiveness and profitability of marketing efforts

Process of communicating with an online community and measuring the effectiveness of activity

Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.

Market event via social media tools

Set up connections to third-party platforms to improve business processes

Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks

Interact with data visualization elements, such as charts and graphs, to drill down into data

Features

4.4 (30)

4.4

Based on 30 reviews

## Pricing

Value for money

4.8 (26)

Free Trial

Free Version

Startup

$179.00

Usage Based,Per Month

Business

$449.00

Usage Based,Per Month

Value for money

4.8 (26)

4.8

Based on 26 reviews

## Integrations

[

PayPal](https://www.capterra.com/p/207944/PayPal/)[

Slack](https://www.capterra.com/p/135003/Slack/)[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[

HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[

HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[

Calendly](https://www.capterra.com/p/148036/Calendly/)[

Brevo](https://www.capterra.com/p/132996/brevo/)

## Support, customer service and training options

Customer Service

4.8 (26)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.8 (26)

4.8

Based on 26 reviews

## User reviews

Overall rating

4.7

Based on 30 reviews

Filter by rating

5(22)

4(6)

3(2)

2(0)

1(0)

Mentioned topic

Sorted by most recent

AU

Anonymous User

Marketing Manager

Hospital & Health Care

### "Efficient and customizable referral software"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

8/10

January 28, 2026

Great solid product that does its core function very well. We have more complex eligibility requirements, so onboarding was slightly longer in order to customize for our use case. But once it was set up, it has been running smoothly.

Pros

Helps us modernize and automate our outdated referral program that was very manual to manage and entirely living in Google Sheets. The support team, which may entirely run by 1 superman, \[sensitive content hidden\], is always quick to respond with the solution.

Cons

UX to manage campaign assets is not the most clear. Also marking referrals as approved and disbursed in the app is manual and slow to update. Would be very helpful to bulk approve via CSV upload.

Alternatives considered

[Referral Factory](https://www.capterra.com/p/218230/Referral-Factory/)

[ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)

[Rewardful](https://www.capterra.com/p/196039/Rewardful/)

[Referral Rock](https://www.capterra.com/p/139089/Referral-Rock-Software/)

Reasons for choosing GrowSurf

Integrations, cost, customizability, and introduction.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

LP

Lakshmi Pravallika K.

Growth Marketing Executive

Human Resources

### "So easy it feels illegal 😅"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

September 25, 2025

Over all my experience with GrowSurf has been really good. It’s easy, does most of the work on its own, and makess referrals way less of a headache. Wish there were more customization options, but honestly it still gets the job done super well.

Pros

What I liked most about GrowSurf is how simple it is to use. Setting up a referral program didn’t feel complicated at all, and I love that most of the process runs on autopilot. Plus, the analytics are clear and actually useful

Cons

options can feel a bit limited at times. It works well out of the box, but I wish there were more flexibility to tweak certain things to match my exact needs.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RL

Richard L.

Head of Owned and Earned

Financial Services

### "Tier 1 Customer Service"

5.0

Overall Rating

5.0

5.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 29, 2024

Pros

Their customer service was top tier. Big or small, they are very responsive and solution-focussed to all your questions.

Cons

Their integration and platform can be limiting, not immediately intuitive. However, as i mentioned, their customer service team is always there to help.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AK

Alex K.

Boss

Education Management

### "After a lot of research, GrowSurf was the perfect fit"

5.0

Overall Rating

5.0

5.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 8, 2021

We don't regret choosing GrowSurf. Their team is super responsive. Even though we're a tiny company and barely make them any money, they did a complete audit of our campaign, offered very helpful and thoughtful suggestions for improving things, and generally they seem to really care about all of their their users/clients no matter how small.

Pros

GrowSurf manages everything to do with the referral program, so we didn't have to bring in our tech team except for 5 minutes to paste a small piece of code into our site. The savings from that alone make our choice to go with a 3rd party well worth it. The widgets they have to embed on our own landing pages, and the ability to customize and style these to match our brand 100% were especially useful.

Cons

The help documents could be slightly more explicit, but really just slightly...

Alternatives considered

[Launchrock](https://www.capterra.com/p/210698/Launchrock/)

[ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)

[ReferralHero](https://www.capterra.com/p/164938/Maitre/)

Reasons for choosing GrowSurf

Pricing was a big factor — GrowSurf is great value.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

UA

Uros A.

Technical Supervisor

Automotive

### "Certain issues and wasn't a good fit for us"

3.0

Overall Rating

3.0

3.0

Ease of Use

3.0

3.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

5/10

March 9, 2021

We tried the software for a long time but were just not able to make it work like it should for us. Technically there were often issues and when it worked it just wasn't effective enough in our case.

Pros

The way the software works is pretty straight forward. Setup is easy, fairly easy to keep track of stats as well.

Cons

We had technical issues with the tangocard integration and also the pricing model (the way it tracked users) just wasn't a good fit for a refer a friend program with lower engagement.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

Response from Vendor

March 12, 2021

Hey Uros, I'm sorry that it wasn't a good experience for you, but I appreciate your feedback. We worked with Tango Card's team to confirm the issue was that your account needed funding. We followed up with you, but didn't hear back. (Your GrowSurf Tango Card account is separate from any existing Tango Card accounts you have) It also looks like we were able to resolve the bugs you reported as well, but please let me know if that wasn't the case. Thanks again for your feedback -- we'll work extra hard to address the issues you brought up. -Kevin

Chino L.

CEO

Computer Software

### "No need to compare other referral marketing solutions. I've compared them all, and we went with them"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

February 12, 2021

Pros

Their quick-campaign creation and super fast customer support are amazing. Value for price is also unmatched. PRICE: Starting - Viral Loops: $49 - Growsurf: $89 - Branch: Free - Friendbuy: $749 - Extole: $3,000 (lol) - Referral Rock: $200 - Wish pond: $99

Cons

The webhooks had some failures for us, but support quickly cleared it up.

Switched from

[Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)

\- VL templates' aesthetics don't fit our brand - Campaign creation took too too long - VL integrations did not work, and are not robust

Alternatives considered

[Friendbuy](https://www.capterra.com/p/144851/Friendbuy/)

[Viral Loops](https://www.capterra.com/p/150927/Viral-Loops/)

[Branch](https://www.capterra.com/p/162029/Branch/)

[Extole](https://www.capterra.com/p/149695/Extole/)

[Branch Metrics](https://www.capterra.com/p/167545/Branch/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

RS

Robert S.

Customer Success

Logistics and Supply Chain

### "GrowSurf Go-To Software for Streamlined Referral Program"

3.0

Overall Rating

3.0

3.0

Ease of Use

4.0

4.0

Features

3.0

3.0

Customer Service

4.0

4.0

Likelihood to Recommend

6/10

December 9, 2020

It has been on the up and up. After we worked through the hurdles when first implementing the software it has been extremely easy to use. Although we have no found the secret sauce for our Referral Program, I know GrowSurf will be easy to get the program kicked off.

Pros

When looking for a referral software it was extremely important that our current users had an easy experience passing along the VP of our product all while eliminating manual tasks by our User Success to keep the program running. GrowSurf's unique customer code allows our users to forward along the referral email for easy tracking of who participated.

Cons

The free and premium versions can get a bit confusing especially when not providing the same level of support for free subscribers.

Alternatives considered

[Referral Rock](https://www.capterra.com/p/139089/Referral-Rock-Software/)

Reasons for choosing GrowSurf

It was the easiest to implement into our CRM and provided the unique customer ID that our participants could share with friends/colleagues.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

JI

Josh I.

Engineer

Financial Services

### "Easy to use and essential for our business"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 30, 2020

The customer support was great – \[SENSITIVE CONTENT HIDDEN\] always answers my (various) questions within the day and is willing to help with anything. Highly appreciated his help through the whole way.

Pros

The optionality and out of the box integration growsurf has with zapier, tangocard, and their API. We use growsurf everywhere, from our landing page, to dashboard, to onboarding, and it even silently powers our marketing and partnership arms. Have no bad things to say about it.

Cons

nothing, genuinely a great software and have no complaints.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

FF

Federico F.

Software Developer

Consumer Electronics

### "Great software"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

September 25, 2020

So far soooo good. I was able to implement a referral program for demoing internally the product in almost no time.

Pros

A great piece of software. Well crafted and user friendly from the ground up. I like how easy it is to set up campaigns and customize every single aspect of it.

Cons

Not having "teams" to have more than a user per account could be a con but that I can overcome easily.

Switched from

[ReferralHero](https://www.capterra.com/p/164938/Maitre/)

ReferralHere was not so flexible as I needed.

Alternatives considered

[ReferralCandy](https://www.capterra.com/p/119331/ReferralCandy/)

[ReferralHero](https://www.capterra.com/p/164938/Maitre/)

[Referral Rock](https://www.capterra.com/p/139089/Referral-Rock-Software/)

Reasons for choosing GrowSurf

Has the features I need while pricing is fair.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

PF

Peter F.

Web Designer & Marketer

Marketing and Advertising

### "Clever, powerful, easy-to-use and with great people supporting it."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

July 25, 2020

The needs of our current project were rather prickly, and required a few programs to play nice together. GrowSurf works beautifully with our toolset (ConvertKit, CouponCarrier and Zapier). I had a few bespoke issues that the guys in support addressed quickly, politely and effectively. Their support levels are exceptional.

Pros

The UI is intuitive, logical, and offers excellent feature descriptions as you build. Everything works as advertised, which is a rare delight.

Cons

Struggling to find any cons. It's really very good for building a double-sided rewards/referral program.

Alternatives considered

[Mention Me](https://www.capterra.com/p/164540/Mention-Me/)

[Genius Referrals](https://www.capterra.com/p/136815/Genius-Referrals/)

[Referral Rock](https://www.capterra.com/p/139089/Referral-Rock-Software/)

Reasons for choosing GrowSurf

Their support documentation is clear, concise, and it answered all my pre-sale questions. The pricing tiers are very reasonable, integrations are comprehensive, and the options available for importing, managing and reporting on campaign participants is thorough, yet still easy to grasp.

Review source

Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/189583/GrowSurf/reviews/)

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[Learn more](https://www.capterra.com/resources/proprietary-data-research/)

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