Marketers looking to brand and manage links.
Allows businesses to create branded and optimized links.
Link Shortning and a Lot More
Pros: It has all the options I can imagine (and some stuff I didn't even knew was possible) on link management.
Cons: As it's so powerful, sometimes I get lost in so many options.
Feature rich - Maybe too much - But very good
Pros: It's got a ton of features ... it's a pleasure to login with this UI.
It's very responsive and quick, which is a pain when it's not (in other company's cases)
The url forwards quickly.
The dashboard easily shows what I want it to.
Some have a terrible dashboard making me click around to see what I want.
Cons: Too many things going on ... it's on confusing.
I don't want to have to learn so much when I'm so busy.
I just want to use something and move on.