---
title: "Google Data Studio Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Google Data Studio the right Data Visualization solution for you? Explore 338 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/190616/Data-Studio/reviews/"
page_type: "reviews"
language: "en"
publication_date: "2026-09-29"
---

Google Data Studio

4.5 (338)

[View alternatives](https://www.capterra.com/p/190616/Data-Studio/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated September 29th, 2026

# Reviews of Google Data Studio

Ease of use

4.1

Customer Service

3.7

## Pros and Cons in Reviews

Sarah F

Marketing TechnologistE-Learning, 1,001 - 5,000 employeesUsed the software for: More than 2 years.

“I've been working with Data Studio for four years and find it to be one of the best free dashboard and analytics tools for small to medium businesses situated on the GA4 platform.“

April 30, 2026

Rhys B

Senior Product ManagerBiotechnology, 11 - 50 employeesUsed the software for: Less than 6 months.

“Also, sometimes the graph creation seems a bit counter-intuitive, when compared to other similar platforms.“

April 16, 2026

David V

Lead DeveloperInformation Technology and Services, 11 - 50 employeesUsed the software for: 6-12 months.

“It has immense value for report generation, and the data visualization options are great too.“

July 31, 2026

RC

Ryan C

Analytics ManagerReal Estate, 51 - 200 employeesUsed the software for: More than 2 years.

“Performance could be an issue sometimes, loading can be slow when pulling longer date ranges of data or more detailed data.“

October 29, 2025

KG

Kelley G

Data ScientistConstruction, 51 - 200 employeesUsed the software for: 1-2 years.

“Drag-and-drop charts, simple layout tools, and quick data connections make it really fast to get a dashboard live.“

December 1, 2025

KG

Kelley G

Data ScientistConstruction, 51 - 200 employeesUsed the software for: 1-2 years.

“Some connectors are slow or limited, and bigger datasets can make reports lag.“

December 1, 2025

VR

Victor R

Lead PMTransportation/Trucking/Railroad, 11 - 50 employeesUsed the software for: 1-2 years.

“The interface is simple and you can connect many different data sources like Google Analytics or spreadsheets.“

March 11, 2026

Roger A

OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years.

“Leaning is not too easy, it takes time and there is no enough templates to start and understand how to use the tool“

December 26, 2025

## Showing most helpful reviews

Showing 1-25 of 338 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Sarah F.  
Marketing Technologist  
E-Learning  
Used the software for: 2+ years

### "A great free option for GA4 dashboards and analytics"

April 30, 2026

5.0

I've been working with Data Studio for four years and find it to be one of the best free dashboard and analytics tools for small to medium businesses situated on the GA4 platform.

Pros

Data Studio was easy enough to learn without comprehensive analytics training. Since our company is a Google Analtics shop, it's an easy tool to get top-level analytics for web pages. While you can also bring in other data sources using paid APIs, we only used the free version. The easiest way to get started is by selecting a pre-created template, connecting your live data, and customizing from there, working backwards to pull in the metrics you need for reporting. My favorite feature is the page specific filtering options, allowing us to customize a dashboard view for any parameter we had in our GA4 data lake.

Cons

I found Data studio to be buggy at times, and dashboards that haven't been touched in months would break. Sometimes a module would need to be refreshed or deleted and recreated in order to get it to display properly again. This occurred more often with dashboards that had several different custom filters applied AND/OR were pulling from multiple analytics accounts and blending data. Also it should be stated that the switch to GA4 made the dashboard creation process more complex, as the new event type was counted differently from previous metrics like 'views'.

Alternatives considered

[Domo](https://www.capterra.com/p/119119/Domo/)[Tableau](https://www.capterra.com/p/208764/Tableau/)[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)

Reason for choosing Google Data Studio

Google Data Studio was chosen because it is free and does not require advanced analytics training for operation.

Review Source

Roger A.  
Owner  
Marketing and Advertising  
Used the software for: 1-2 years

### "Data studio, a must for marketing entrepreneurs and small businesses"

December 26, 2025

4.0

I must say thay it us very useful and I love discover it, because other tools are quite expensive. I love using it and I recommend to my colleagues

Pros

It is very helpful when it comes to give proof to my clients it is very useful. I like the possibility to give them data visualization at real time

Cons

Leaning is not too easy, it takes time and there is no enough templates to start and understand how to use the tool Also the live option to share would be great to be more accessible

Alternatives considered

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Reason for choosing Google Data Studio

First, because is for free, second, because it is easy to use, and third, once you set up a client, you just need change dates and that's it

Switched from

[Semrush](https://www.capterra.com/p/151962/SEMrush/)

Easy to use, and also it is for free! That's makes it so great!

Review Source

VH

Virgil H.  
Research and Evaluation Manager and Advisor  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "A viable option for business intelligence automation when your software budget is near zero"

February 4, 2021

3.0

Overall, after coming to terms with the constraints of DS as a business intelligence automation tool we were a le to design great products for our teams that wouldn't have been possible otherwise. Being able to automate analysis because of the ubiquity of Google sheets connectors made this an incredible free option for a non profit organization.

Pros

It seems that every third party SaaS that collects data online has native synchronization support for Google sheets. And this is how Google Data Studio makes itself the best option for non profits and small businesses in need of automated business intelligence. On top of the plug'n'play integration experience, data studio has a unique approach to interactive chart and dashboard design that lets you position elements as if you were working in Adobe Photoshop. You can add shapes, layer elements on top of each other, add text or objects anywhere. This means you can produce the most beautiful and intuitive dashboards and reports ever (or the least if you're more of a Picasso).

Cons

It really is the poor man's business intelligence automation tool. Some key setbacks for data scientists is that data studio can only do 1 type of join/blend (outter left) and when using blended data to create calculated fields it really feel more like art than science, and not always working out. There is also no way to create unions across all data sources or make a file directory a data source. All this means that you really need to do a lot of data prep in Google sheets and find a way to do some automatic data blending in Google sheets as well in some cases. This will keep the complexity of your needs in Data Studio minimal, which seems to work best.

Alternatives considered

[Tableau](https://www.capterra.com/p/208764/Tableau/)[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)

Reason for choosing Google Data Studio

Free, easy to use, ideal Integration support for my case and can be deployed with an ability to grant access permissions to individuals outside my organization (partners).

Switched from

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)

Power BI doesn't have a connector for Google sheets (while all our data sources have native synchronization support for Google sheets) and third party data integration options to pull from Google sheets into PowerBI/MS OneDrive added complications and reduced reliability.

Review Source

David V.  
Lead Developer  
Information Technology and Services  
Used the software for: 6-12 months

### "A powerful tool with a learning curve"

July 31, 2026

5.0

Overall I had fun learning and using this platform for a variety of use cases from SEO data to actual data analysis on larger data sets.

Pros

I enjoyed using and learning Google Data Studio. It has immense value for report generation, and the data visualization options are great too. I created several reports with it.

Cons

The learning curve is a little steep, and ai definitely helps, but working with another human is a great way to learn how to really leverage this tool.

Review Source

VR

Victor R.  
Lead PM  
Transportation/Trucking/Railroad  
Used the software for: 1-2 years

### "Simple tool for building and sharing dashboards"

March 11, 2026

4.0

Overall I had a good experience using Google Data Studio. It is a great tool for creating dashboards and sharing insights with a team. It is easy to learn and works well for regular reporting and simple analytics.

Pros

I like how easy it is to build dashboards and visualize data. The interface is simple and you can connect many different data sources like Google Analytics or spreadsheets. It is very useful to share reports with a team and keep everyone aligned on the same data.

Cons

Sometimes the performance can be slow when working with large datasets. Some advanced data transformations are also limited compared to more technical tools. It can require some workarounds depending on the data source.

Alternatives considered

[Metabase](https://www.capterra.com/p/176651/Metabase/)

Reason for choosing Google Data Studio

I chose Google Data Studio over Metabase mainly because it integrates very easily with other Google tools. We were already using Google Analytics and Google Sheets, so it was simple to connect the data and build dashboards quickly. It was also easier to share reports with teammates and stakeholders. The interface is very visual and people can access the dashboards with a simple link without much setup.

Review Source

Filippo S.  
Support Specialist  
Information Technology and Services  
Used the software for: 6-12 months

### "Changed the way I can access and build report!"

January 24, 2024

5.0

My experience is extremely positive, and adopting GDS has been beneficial both at the individual and team level. It allows more flexibility in building and accessing our reports, and the visual dashboards allowed us to share insights without transforming the data in other softwares, greatly simplifying our workflow.

Pros

As an end user accessing Google Data Studio to review performance reports, what I like most is the ability to consolidate different reports in a visually compelling dashboard. The easy to use interface allows to quickly navigate reports and get at-a-glance insights on relevant KPIs and monitor trends.

Cons

Adapting to Google Data Studio has been a learning curve, especially coming from previous reporting software. Interface is clear, but to customize it in order to fits my needs took longer than I expected. Collaborative aspects are beneficial, there was an adjustment period in coordinating with team members who were also learning the platform.

Switched from

[Mode](https://www.capterra.com/p/160585/Mode-Analytics/)

It no longer fit our needs, not flexible enough to accommodate new tools that have been implemented in our customer support workflows

Review Source

Kevin M.  
Director of Business Development & Partnerships  
Marketing and Advertising  
Used the software for: 2+ years

### "Swiss Army Knife for Basic Data Visualization"

July 30, 2023

4.0

Overall this is useful data visualization tool that meets most organizational/departmental needs.

Pros

Price for entry level reporting is free. Hard to beat that. There is a growth path for data platform connectivity should your needs expand over time.

Cons

More sophisticated calculations (KPIs for example) can be challenging to execute.As a cloud-based tool, the interface can be slow during some time periods.Reporting can be slow to load.

Alternatives considered

[Visme](https://www.capterra.com/p/153139/Visme/)[Tableau](https://www.capterra.com/p/208764/Tableau/)

Reason for choosing Google Data Studio

Lower cost, Google centric data sources. Ease of use for users.

Review Source

KG

Kelley G.  
Data Scientist  
Construction  
Used the software for: 1-2 years

### "Solid Free Dashboard Tool for Everyday Reporting"

December 1, 2025

5.0

Overall it’s been good. It’s simple to use, gets the job done, and makes it easy to show data in a clean way. Not perfect, but for a free tool it covers almost everything I need. Great for lightweight reporting and sharing visuals with others.

Pros

It’s easy to build reports without needing anything advanced. Drag-and-drop charts, simple layout tools, and quick data connections make it really fast to get a dashboard live. The sharing options and real-time updates are also super convenient.

Cons

Some connectors are slow or limited, and bigger datasets can make reports lag. A few features feel hidden or overly basic compared to other BI tools. It’s great for quick dashboards, but not always the best for heavy reporting.

Review Source

JC

Jim C.  
Lead application support analyst  
Information Technology and Services  
Used the software for: 2+ years

### "Experience about Data studio from a GCP tech support lead."

November 5, 2025

5.0

When I was GCP cloud technical support team lead, Data Studio is a frequently used products from GCP user, especially the billing exporting to BigQuery then analyze function.

Pros

Easy to use, what I normally used is to generate report from BigQuery, only requires several steps then my report generated.

Cons

Sometime the dashboard is little complicated to manage, I found I lost in different components easily.

Review Source

Rhys B.  
Senior Product Manager  
Biotechnology  
Used the software for: Less than 6 months

### "A promising platform for Business Intelligence dashboards"

April 16, 2026

4.0

We use a google ecosystem so it fits ridicuolusly easy into our workflow. It's cheap to set up, loading times are fast, and the options for creation and customisation of dashboards seem decent. I've only been using it a few months, but so far it does everything I want from such a platform. Considering how expensive competetive software can be, it's great!

Pros

An easy to use, browser based platform for creating dashboards from datasets. We use it for internal Business Intelligence use. I love that it requires no additional software, and can connect easily to our MySQL tables.

Cons

As it's a relitively new product, there is some bugs. For example, sometimes I struggled to edit the title card and had to refresh the page to get it to load. Also, sometimes the graph creation seems a bit counter-intuitive, when compared to other similar platforms.

Review Source

BR

Brent R.  
Owner  
Media Production  
Used the software for: 2+ years

### "Reporting that is powerful enough for most, and affordable for all"

June 7, 2022

5.0

Data Studio has really improved over the last year or two. It's much more stable than it used to be, and is more in depth. As a small agency, I haven't found much that is missing. Outside of setting up integrations and data sources and then creating the dashboard connections, the rest is fairly simple to set up. Customizing a dashboard is easy, and sorting data is easy once you do a couple and learn the dimensions of how data is displayed. Having a free dashboard and reporting tool that integrates directly with other Google products is awesome.

Pros

I love that it's a tool directly from the same company where I get most of my data already. I use Google Analytics and Google Ads heavily in my business, so it's awesome to have a data analysis and reporting tool that has stable connections to both of these. Being able to integrate both, and other integrations into the same dashboard is a big plus. And the depth of features has really gotten pretty large over the last couple of years. Unless you need extremely advanced calculations and reporting, Data Studio will probably suit your needs. The ability to sort your data and fine-tune exactly how metrics are displayed is cool. It doesn't hurt that Data Studio is free! These kinds of tools are often very expensive, but Data Studio allows smaller studios like mine to get in the game for little to no investment.

Cons

It's a bit of a pain to get set up, and to fully integrate. The documentation, while large, is not easy to follow in my opinion. Adding a data source and then creating a dashboard using a specific source can be a little hit and miss. It shouldn't take 3 or 4 screens of options to tell my dashboard that I want to get data from a specific source. Once you get past it, it's fine. But setting up a new dashboard, and organizing dashboards, is cumbersome.

Alternatives considered

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)

Reason for choosing Google Data Studio

Data Studio is free. Zoho Analytics is more robust overall, but also comes with a higher cost, and a higher learning curve.

Review Source

JH

JS H.  
Finance & Operations Manager  
Consumer Goods  
Used the software for: Less than 6 months

### "BEST Data Visualization Tool"

July 13, 2021

5.0

Data Studio is an incredible tool! It is intuitive to use and I prefer it to other data visualization software on the market.

Pros

Data Studio integrates seamlessly into the Google App Suite which happen to integrate with most platforms itself.

Cons

A lot of the data connection functionality comes from apps that have premium features that you have to pay for.

Alternatives considered

[Tableau](https://www.capterra.com/p/208764/Tableau/)[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)

Reason for choosing Google Data Studio

Google has built products that integrate across nearly all platforms. Having a data tool built on Google's universality makes it easy to build an actual dashboard instead of focusing on the data itself.

Switched from

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)

We opted to use Google for our business software needs and Data Studio integrates seamlessly.

Review Source

RC

Ryan C.  
Analytics Manager  
Real Estate  
Used the software for: 2+ years

### "Seamless integration with GA and good for dashboarding"

October 29, 2025

4.0

Pros

Direct integration with Google Analytics and easy to manipulate data and build dashboards for end users to share and view

Cons

Performance could be an issue sometimes, loading can be slow when pulling longer date ranges of data or more detailed data. Some reports you can do in GA but not in Looker Studio.

Review Source

Darien C.  
Associate Pastor  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "A robust, free data visualization suite with more features than you'd expect"

August 19, 2021

4.0

Overall, Google Data Studio has offered a free way to easily manage and organize data in a compelling and easy-to-use manner. While the initial setup can be tedious, Google Data Studio is a great tool for reviewing data.

Pros

Google Data Studio offers a robust set of features and visualization options, all of which come together to form a powerful data visualization platform to accommodate all your needs. With ready-to-use templates and an easy drag & drop system, Google Data Studio makes it easy to link to your data - featuring numerous connections to google apps (like sheets, ads, search console, youtube, bigquery, mysql, etc), third-party apps, and custom connections - if they don't already support the app you are looking for. On top of that, Google Data studio offers numerous types of charts (pivot tables, regular tables, scorecards, graphs of every kind), and further customization with their third-party visualization options. The platform also offers custom formulas for data, allowing you to customize your data on the front-end vs in your database. However the best part of Google Data Studio is the ability to add data controls & filters - giving the ability to add a date selector, or a drop-down list based on a column of data; or even to set each chart individually to pull data from a specific time frame. Overall, Google Data Studio offers many features which compounded together, create a powerful system for data analysis.

Cons

Despite Google Data Studio's prowess, unfortunately it can easily become overwhelming and unwieldy to manage. The learning curve for the program can be quite extreme; especially when you start to dive into custom formulas for data. While custom formulas seem to line up with formulas you might be familiar with in Excel, they don't - some formulas match, while others don't exist, and yet others do different things than their name-sake in excel. Furthermore, creating custom reports can become a time-consuming process - as you try to figure out how to display the data you want, while working around some of the limitations of Google Data Studio. This includes simple things like being able to modify the title of a specific chart - in some charts, this is an easy function; while in others, it is impossible, forcing you to use a custom title. Furthermore, Google Data Studio has a list of pre-defined date ranges (such as "Last Week starting Sunday/Monday, Month To Date, Last Month, Last Year, Last Quarter, This Month, This Year, This Quarter") which operate perfectly - however if none of their predefined options work, you have to figure out their "Advanced" date range system, which can be quite complicated to manage if you are working with a dynamic range (such as wanting to see first quarter data but you are halfway through the second quarter)

Review Source

KS

Kit S.  
Resulter  
Hospital & Health Care  
Used the software for: 6-12 months

### "Your Tool to Help in Decision Making"

November 3, 2022

5.0

Data Studio helps me easily present and report the sales to non-accountants. The dashboard is not intimidating in any way because the charts and indicators are neat, organized and compeletely labeled. It helps everyone participate in effective decision making because we are all on the same page.

Pros

I like most about the software is it can collect and store so much data. We are dealing with sales and each week the entries are a huge lot but Data Studio can gather them and simplify in a professional looking dashboard.

Cons

While the data is imported and updated in the dashboard real-time, sometimes the labels are not. I have to check the sheets to see which clinic this bar represents to identify whose sales they were from.

Review Source

CC

Christopher C.  
SEO Specialist  
Package/Freight Delivery  
Used the software for: 6-12 months

### "Create professional reports in a flexible way"

February 9, 2023

5.0

Overall the reports created and open nature of the program is excellent, even if the learning curve is a bit steep.

Pros

I like who visually pleasing the reports can look, regardless of your brand or tastes you can make a report that suits that.

Cons

Settings for pulling through data can be quite obtuse, it took alot of trial and error to set data up correctly. It would be useful if more tutorials were available

Review Source

JK

Julie K.  
Customer Relation  
Banking  
Used the software for: 6-12 months

### "Review on Google Data Studio "

April 5, 2023

4.0

it is actually very useful for me to create interactive dashboards and also reports. figures and data can illustrate clearly. I can collaborate with my co-workers and work on same dashboard, which help us to complete our tasks effectively. But in some case customization is somewhat limited. Also do not get immediate solution from the support system.

Pros

A simple and intuitive interface so easy to use .Integrate with all other Google products, which helps a lot.The customization feature in some case is mind-blowing.A team can work simultaneously on the same dashboard, so I can collaborate with my co-workers in same workFree of cost so it reduce my business expense.Can create real-time dashboards, so understand website traffic etcAccessed through smartphones alsoAutomatically refresh data, so always display the most up-to-date information.

Cons

Limited support for non-Google data sourcesCustomization options for visualizations and formatting are significantly lessThe support system is very poor and do not get solution for doubts and problemsData security and privacy is a concern, mainly about business data.Required more advanced features and functions to make report impressive

Review Source

LS

Llana S.  
Online Instructor  
E-Learning  
Used the software for: 1-2 years

### "Dashboard Advantage"

February 28, 2023

5.0

With this app, I always impress the management with the dashboard and reports I create. It definitely takes my reporting to a new level!

Pros

What I like most about this software is I can connect it to my Google Sheets and my Dashboard automatically updates with each new data activity in my sheets.

Cons

Sometimes updating can take a while even if I have refreshed the Dashboard several times. I'm not sure if it's only my internet.

Review Source

MM

Michelle M.  
Producer  
Music  
Used the software for: 2+ years

### "Google Data Studio Makes Reporting Easier"

July 29, 2021

5.0

I had to find a cheap way to provide reporting for a client that would pull in data from a lot of different sources but the client didn't want to pay for a subscription to any of the commercially available options. I found Data Studio by mistake about three or four years ago and I haven't used any other "reporting" tool since discovering it.

Pros

What I like most about Google Data Studio is that it's free. Honestly, that's the main reason I use it, because I consult as a part-time gig with one-off projects and I simply cannot afford to buy into anyone else's "business analytics," "business intelligence," or "reporting" software tools. The fact that it works, is customizable, and is fairly easy to figure out if you've ever worked with web-based, data-driven visualizations are just icing on the cake.

Cons

Getting started with it can be a challenge, especially if you've never worked with "connectors" for database-driven projects before. The initial walk-through provided by Google is just enough to get you completely lost. I think more companies would use this tool if they provided a better introduction to how to properly set up your projects.

Reason for choosing Google Data Studio

I ended up choosing Google Data Studio because it provided the best value for the money ($0). I had to invest considerable time into learning how to use it properly but it was worthwhile.

Review Source

Pitso M.  
Office  
Financial Services  
Used the software for: 2+ years

### "The Best Data Visualization Program "

December 14, 2022

5.0

Since I was using Google Data Studio, I have been able to share easy to read analysis and files to anyone from around me and overseas. I've turned non understandable data into easy to understand with a few touches, Google Data Studio is a game changer.

Pros

It turns multiple data sources into simple files that are easy to read & understand mostly report analysis

Cons

Sometimes it takes time to turn large data into reports but at the end of the process you get what you want.

Review Source

DK

Dan K.  
Director of Information Systems  
Information Services  
Used the software for: 2+ years

### "Data Studio - the entry-level data viz tool we couldn't do without"

December 2, 2022

4.0

A cost-effective way for our team to become more familiar with dashboard/KPI/BI tools. In time, we may move to something more full featured, but for now, DS does the job and does it pretty well (exceptionally well for the price).

Pros

INEXPENSIVE. Great for prototyping our dashboards, BI reports.

Cons

Non-persisting filters (particularly with date ranges), Options for visualizations (in the more expensive software) is missing.

Reason for choosing Google Data Studio

price

Review Source

Bharathi S.  
Costing officer  
Automotive  
Used the software for: 1-2 years

### "As a costing officer"

April 29, 2023

4.0

Pros

Very user friendly, all you wants to do is enter a data sheet, with a single data sheet you can create a multiple charts, as you can easily create a dashboard with it, infinite number of chart types available.

Cons

So here's a main con of the software, you can create a charts with only single source of data, that's quite uncomfortable and it's only website not a product so you can't use it offline you need a internet every single time you use it, same like it's a website it's very slow, if you enter a data for 10000 line items it get struck

Review Source

BS

Benjamin S.  
IT Manager  
Mining & Metals  
Used the software for: 2+ years

### "If you already have Google Workspace the go to BI tool"

December 19, 2022

5.0

If you have the data already transformed and edited in a way so you can prepare your presentations its the go to tool. However, if you need to modify the incoming data, it's not the best tool.

Pros

It's available free for use with Google Workspace and it gives you all the important charts and implementations you could think of and know from other BI tools like power bi. It integrates well with literally any other software that has an API or dedicated connector (hundreds available).

Cons

The biggest disadvantage is really the data preparation, sometimes it is not possible to have the data come in in the way you would like to present it, however in DataStudio it's crucial to have the data sources provide you the data in the format you require for the report. Editing data and transforming data is only possible to a certain point, other tools like PowerBI do a much better job in that way.

Review Source

JW

Jonathan W.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Google Data Studio: Great For Aggregating and Visualizing Data From Various Google Platforms"

July 31, 2021

4.0

Overall, because I was looking to save money on a reporting software and only had Google platforms I need to report on, this made the most sense. If you need other social or video reporting added to a combined reporting platform, it may make more sense to pay for another reporting tool rather than pay to have that data added to Google Data Studio.

Pros

The best thing about Google Data Studio is that it is free. If all you need to do is combine and visual data from various Google platforms and products (i.e., Google Ads, Google Analytics, Google Search Console, etc.), then Google Data Studio is an excellent choice. All these products can connect for free to Google Data Studio, so you don't have to pay per connector or per result.

Cons

Google Data Studio definitely isn't the prettiest or easiest reporting platform to use. At times it can feel clunky and very intense to set up. This isn't an easy plug-and-play platform for reporting. So while it is free, you will definitely have to spend some time setting up and connecting everything you want to use. You can save some time by looking for templates that others have created that you should be able to duplicate and set up.

Review Source

MH

Martin H.  
Head of Ecommerce  
Retail  
Used the software for: 2+ years

### "A good platform for data visualization"

October 17, 2023

5.0

Used it for so many years which makes it invaluable for us to share reports with.

Pros

Google Data Studio offers an great platform for data visualization and reporting. It seamlessly integrates with other Google tools and data sources (specially GA for us) , making it easy to create interactive and visually appealing reports.

Cons

While it's a powerful tool, the learning curve can be steep, especially for some staffmembers. Additionally, it lacks some advanced features that more specialized data visualization tools might offer. Longing for more AI tools to work with.

Review Source

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