# Google Data Studio Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Google Data Studio the right Data Visualization solution for you? Explore 337 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/190616/Data-Studio/reviews --- Google Data Studio 4.5 (337) [View alternatives](https://www.capterra.com/p/190616/Data-Studio/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Google Data Studio Ease of use 4.1 Customer Service 3.7 ## Pros and Cons in Reviews KG Kelley G Data ScientistConstruction, 51 - 200 employeesUsed the software for: 1-2 years. “Drag-and-drop charts, simple layout tools, and quick data connections make it really fast to get a dashboard live.“ December 1, 2025 KG Kelley G Data ScientistConstruction, 51 - 200 employeesUsed the software for: 1-2 years. “Some connectors are slow or limited, and bigger datasets can make reports lag.“ December 1, 2025 Sarah F Marketing TechnologistE-Learning, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “I've been working with Data Studio for four years and find it to be one of the best free dashboard and analytics tools for small to medium businesses situated on the GA4 platform.“ April 30, 2026 Rhys B Senior Product ManagerBiotechnology, 11 - 50 employeesUsed the software for: Less than 6 months. “Also, sometimes the graph creation seems a bit counter-intuitive, when compared to other similar platforms.“ April 16, 2026 VR Victor R Lead PMTransportation/Trucking/Railroad, 11 - 50 employeesUsed the software for: 1-2 years. “The interface is simple and you can connect many different data sources like Google Analytics or spreadsheets.“ March 11, 2026 RC Ryan C Analytics ManagerReal Estate, 51 - 200 employeesUsed the software for: More than 2 years. “Performance could be an issue sometimes, loading can be slow when pulling longer date ranges of data or more detailed data.“ October 29, 2025 KG Kelley G Data ScientistConstruction, 51 - 200 employeesUsed the software for: 1-2 years. “Great for lightweight reporting and sharing visuals with others.“ December 1, 2025 Roger A OwnerMarketing and Advertising, 2 - 10 employeesUsed the software for: 1-2 years. “Leaning is not too easy, it takes time and there is no enough templates to start and understand how to use the tool“ December 26, 2025 ## Showing most helpful reviews Showing 1-25 of 337 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Rhys B. Senior Product Manager Biotechnology Used the software for: Less than 6 months ### "A promising platform for Business Intelligence dashboards" April 16, 2026 4.0 We use a google ecosystem so it fits ridicuolusly easy into our workflow. It's cheap to set up, loading times are fast, and the options for creation and customisation of dashboards seem decent. I've only been using it a few months, but so far it does everything I want from such a platform. Considering how expensive competetive software can be, it's great! Pros An easy to use, browser based platform for creating dashboards from datasets. We use it for internal Business Intelligence use. I love that it requires no additional software, and can connect easily to our MySQL tables. Cons As it's a relitively new product, there is some bugs. For example, sometimes I struggled to edit the title card and had to refresh the page to get it to load. Also, sometimes the graph creation seems a bit counter-intuitive, when compared to other similar platforms. Review Source Roger A. Owner Marketing and Advertising Used the software for: 1-2 years ### "Data studio, a must for marketing entrepreneurs and small businesses" December 26, 2025 4.0 I must say thay it us very useful and I love discover it, because other tools are quite expensive. I love using it and I recommend to my colleagues Pros It is very helpful when it comes to give proof to my clients it is very useful. I like the possibility to give them data visualization at real time Cons Leaning is not too easy, it takes time and there is no enough templates to start and understand how to use the tool Also the live option to share would be great to be more accessible Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing Google Data Studio First, because is for free, second, because it is easy to use, and third, once you set up a client, you just need change dates and that's it Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) Easy to use, and also it is for free! That's makes it so great! Review Source VR Victor R. Lead PM Transportation/Trucking/Railroad Used the software for: 1-2 years ### "Simple tool for building and sharing dashboards" March 11, 2026 4.0 Overall I had a good experience using Google Data Studio. It is a great tool for creating dashboards and sharing insights with a team. It is easy to learn and works well for regular reporting and simple analytics. Pros I like how easy it is to build dashboards and visualize data. The interface is simple and you can connect many different data sources like Google Analytics or spreadsheets. It is very useful to share reports with a team and keep everyone aligned on the same data. Cons Sometimes the performance can be slow when working with large datasets. Some advanced data transformations are also limited compared to more technical tools. It can require some workarounds depending on the data source. Alternatives considered [Metabase](https://www.capterra.com/p/176651/Metabase/) Reason for choosing Google Data Studio I chose Google Data Studio over Metabase mainly because it integrates very easily with other Google tools. We were already using Google Analytics and Google Sheets, so it was simple to connect the data and build dashboards quickly. It was also easier to share reports with teammates and stakeholders. The interface is very visual and people can access the dashboards with a simple link without much setup. Review Source VH Virgil H. Research and Evaluation Manager and Advisor Non-Profit Organization Management Used the software for: 6-12 months ### "A viable option for business intelligence automation when your software budget is near zero" February 4, 2021 3.0 Overall, after coming to terms with the constraints of DS as a business intelligence automation tool we were a le to design great products for our teams that wouldn't have been possible otherwise. Being able to automate analysis because of the ubiquity of Google sheets connectors made this an incredible free option for a non profit organization. Pros It seems that every third party SaaS that collects data online has native synchronization support for Google sheets. And this is how Google Data Studio makes itself the best option for non profits and small businesses in need of automated business intelligence. On top of the plug'n'play integration experience, data studio has a unique approach to interactive chart and dashboard design that lets you position elements as if you were working in Adobe Photoshop. You can add shapes, layer elements on top of each other, add text or objects anywhere. This means you can produce the most beautiful and intuitive dashboards and reports ever (or the least if you're more of a Picasso). Cons It really is the poor man's business intelligence automation tool. Some key setbacks for data scientists is that data studio can only do 1 type of join/blend (outter left) and when using blended data to create calculated fields it really feel more like art than science, and not always working out. There is also no way to create unions across all data sources or make a file directory a data source. All this means that you really need to do a lot of data prep in Google sheets and find a way to do some automatic data blending in Google sheets as well in some cases. This will keep the complexity of your needs in Data Studio minimal, which seems to work best. Alternatives considered [Tableau](https://www.capterra.com/p/208764/Tableau/)[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Reason for choosing Google Data Studio Free, easy to use, ideal Integration support for my case and can be deployed with an ability to grant access permissions to individuals outside my organization (partners). Switched from [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Power BI doesn't have a connector for Google sheets (while all our data sources have native synchronization support for Google sheets) and third party data integration options to pull from Google sheets into PowerBI/MS OneDrive added complications and reduced reliability. Review Source EH Erin H. Google Ads Specialist Marketing and Advertising Used the software for: 6-12 months ### "Amazing SEM reporting tool at no cost" April 16, 2025 5.0 Pros I like that you can easily create customised, interactive and professional looking reports for clients at no cost! I know that perhaps at some stage I may have to page storage costs, but I went from paying almost $99 for a third-party platform to help me create client reports for SEM and SEO, to paying nothing with Google Looker Studio (formerly Google Data Studio) -- creating reports that can show the same thing. Cons It was perhaps a little bit tricky to figure out some functions initially, but a bit of Googling and exploring was all it took to remedy. Switched from [DashThis](https://www.capterra.com/p/163170/DashThis/) Because I realised that I could create the same reports for free with Google's Looker Studio. Review Source WG Willem G. Commercial Manager Hospital & Health Care Used the software for: 6-12 months ### "Google Data Studio - " November 25, 2025 4.0 Great for the team. They learnt this easily. The results were what we expected in a very short time. Pros Google Data Studio is easy to use with a lot of supporting documents. There is alot of self-paced learning, loads on youtubeb.. Cons etl is not great compared to the others. It tends to expect the data to be near perfect. easy to fix but not as easy as some others Switched from [Qlik Sense](https://www.capterra.com/p/209809/Qlik-Sense/) we were looking for something easier to use and better in the cloud Review Source Filippo S. Support Specialist Information Technology and Services Used the software for: 6-12 months ### "Changed the way I can access and build report!" January 24, 2024 5.0 My experience is extremely positive, and adopting GDS has been beneficial both at the individual and team level. It allows more flexibility in building and accessing our reports, and the visual dashboards allowed us to share insights without transforming the data in other softwares, greatly simplifying our workflow. Pros As an end user accessing Google Data Studio to review performance reports, what I like most is the ability to consolidate different reports in a visually compelling dashboard. The easy to use interface allows to quickly navigate reports and get at-a-glance insights on relevant KPIs and monitor trends. Cons Adapting to Google Data Studio has been a learning curve, especially coming from previous reporting software. Interface is clear, but to customize it in order to fits my needs took longer than I expected. Collaborative aspects are beneficial, there was an adjustment period in coordinating with team members who were also learning the platform. Switched from [Mode](https://www.capterra.com/p/160585/Mode-Analytics/) It no longer fit our needs, not flexible enough to accommodate new tools that have been implemented in our customer support workflows Review Source KG Kelley G. Data Scientist Construction Used the software for: 1-2 years ### "Solid Free Dashboard Tool for Everyday Reporting" December 1, 2025 5.0 Overall it’s been good. It’s simple to use, gets the job done, and makes it easy to show data in a clean way. Not perfect, but for a free tool it covers almost everything I need. Great for lightweight reporting and sharing visuals with others. Pros It’s easy to build reports without needing anything advanced. Drag-and-drop charts, simple layout tools, and quick data connections make it really fast to get a dashboard live. The sharing options and real-time updates are also super convenient. Cons Some connectors are slow or limited, and bigger datasets can make reports lag. A few features feel hidden or overly basic compared to other BI tools. It’s great for quick dashboards, but not always the best for heavy reporting. Review Source JC Jim C. Lead application support analyst Information Technology and Services Used the software for: 2+ years ### "Experience about Data studio from a GCP tech support lead." November 5, 2025 5.0 When I was GCP cloud technical support team lead, Data Studio is a frequently used products from GCP user, especially the billing exporting to BigQuery then analyze function. Pros Easy to use, what I normally used is to generate report from BigQuery, only requires several steps then my report generated. Cons Sometime the dashboard is little complicated to manage, I found I lost in different components easily. Review Source RC Ryan C. Analytics Manager Real Estate Used the software for: 2+ years ### "Seamless integration with GA and good for dashboarding" October 29, 2025 4.0 Pros Direct integration with Google Analytics and easy to manipulate data and build dashboards for end users to share and view Cons Performance could be an issue sometimes, loading can be slow when pulling longer date ranges of data or more detailed data. Some reports you can do in GA but not in Looker Studio. Review Source BR Brent R. Owner Media Production Used the software for: 2+ years ### "Reporting that is powerful enough for most, and affordable for all" June 7, 2022 5.0 Data Studio has really improved over the last year or two. It's much more stable than it used to be, and is more in depth. As a small agency, I haven't found much that is missing. Outside of setting up integrations and data sources and then creating the dashboard connections, the rest is fairly simple to set up. Customizing a dashboard is easy, and sorting data is easy once you do a couple and learn the dimensions of how data is displayed. Having a free dashboard and reporting tool that integrates directly with other Google products is awesome. Pros I love that it's a tool directly from the same company where I get most of my data already. I use Google Analytics and Google Ads heavily in my business, so it's awesome to have a data analysis and reporting tool that has stable connections to both of these. Being able to integrate both, and other integrations into the same dashboard is a big plus. And the depth of features has really gotten pretty large over the last couple of years. Unless you need extremely advanced calculations and reporting, Data Studio will probably suit your needs. The ability to sort your data and fine-tune exactly how metrics are displayed is cool. It doesn't hurt that Data Studio is free! These kinds of tools are often very expensive, but Data Studio allows smaller studios like mine to get in the game for little to no investment. Cons It's a bit of a pain to get set up, and to fully integrate. The documentation, while large, is not easy to follow in my opinion. Adding a data source and then creating a dashboard using a specific source can be a little hit and miss. It shouldn't take 3 or 4 screens of options to tell my dashboard that I want to get data from a specific source. Once you get past it, it's fine. But setting up a new dashboard, and organizing dashboards, is cumbersome. Alternatives considered [Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/) Reason for choosing Google Data Studio Data Studio is free. Zoho Analytics is more robust overall, but also comes with a higher cost, and a higher learning curve. Review Source LM Luis M. Data Analyst Education Management Used the software for: 2+ years ### "Data Studio for a Data Engineer" September 6, 2022 5.0 I currently work in the area of data engineering, and it helps me a lot, we do analyses, we do QA of the applications, the integration with firebase, bigquery and analytics is great, so we can build processes that validate our data, and detect any anomaly in time Pros I love the integration with bigquery, as I already mentioned our data warehouse is there, we can build dashboards, reports, corrections, validations in minutes Cons it has a limited number of graphs, and deploying it is quite slow, also share it, I would like there to be more possibilities to filter by data Alternatives considered [Qlik Sense](https://www.capterra.com/p/209809/Qlik-Sense/)[Tableau](https://www.capterra.com/p/208764/Tableau/) Reason for choosing Google Data Studio they are quite expensive and their connectors are very limited Switched from [Tableau](https://www.capterra.com/p/208764/Tableau/) when I made that change, using tableau, I felt in the 80\`s, a software with old interfaces Review Source MK Mike K. Online Marketeer - SEO Specialist Marketing and Advertising Used the software for: 2+ years ### "If you want data in Dashboard from all the Google tools and many others then GDS is for you" December 20, 2022 5.0 Overall, my experience with Google Data Studio has been phenomenal. I'm able to easily manage and visualize all my data in one place. It's incredibly user friendly, and I'm able to customize my dashboards for different projects. The reporting capabilities are really helpful and allow me to quickly access insights that would take much longer with manual methods. Plus, the integration with other Google products makes it simple to create a comprehensive view of everything. Highly recommended! Pros I really like Google Data Studio as a long time user. It's really easy to use and it has an intuitive interface. I love that it integrates with other data sources like BigQuery, Google Ads, and Google Analytics so I can easily visualize my data in one place. The drag and drop feature makes it simple for me to customize my reports and dashboards however I want. Plus, the ability to collaborate with others on the same report is incredibly helpful. Cons I found the interface to be confusing and not very intuitive. It was difficult to figure out how to use the platform without taking some time to watch the tutorials. I also found it difficult to customize visualizations and create reports that were easy to understand. Overall, I found using Google Data Studio challenging, and would have preferred a more user-friendly experience.But for the price "FREE" and plenty of video's and ready to use templates this tool still wins for me. Switched from [Databox](https://www.capterra.com/p/154024/Databox/)[DashThis](https://www.capterra.com/p/163170/DashThis/) Mainly pricing, and flexibility. Sadly many tools begin cheap, but end up going UP HIGH with the amount of dataconnections. While GDS can be limited this can be solved with sheets (my little cheat). Review Source AB Autumn B. HR Construction Used the software for: Less than 6 months ### "Great for interactive dashboards" December 12, 2024 4.0 Okay software. Decent for dashboards where there needs to be interaction Pros Free and easy to use. Integrates with other google software Cons Not as advanced as some other softwares so it doesn’t allow real time updates Review Source Darien C. Associate Pastor Non-Profit Organization Management Used the software for: 6-12 months ### "A robust, free data visualization suite with more features than you'd expect" August 19, 2021 4.0 Overall, Google Data Studio has offered a free way to easily manage and organize data in a compelling and easy-to-use manner. While the initial setup can be tedious, Google Data Studio is a great tool for reviewing data. Pros Google Data Studio offers a robust set of features and visualization options, all of which come together to form a powerful data visualization platform to accommodate all your needs. With ready-to-use templates and an easy drag & drop system, Google Data Studio makes it easy to link to your data - featuring numerous connections to google apps (like sheets, ads, search console, youtube, bigquery, mysql, etc), third-party apps, and custom connections - if they don't already support the app you are looking for. On top of that, Google Data studio offers numerous types of charts (pivot tables, regular tables, scorecards, graphs of every kind), and further customization with their third-party visualization options. The platform also offers custom formulas for data, allowing you to customize your data on the front-end vs in your database. However the best part of Google Data Studio is the ability to add data controls & filters - giving the ability to add a date selector, or a drop-down list based on a column of data; or even to set each chart individually to pull data from a specific time frame. Overall, Google Data Studio offers many features which compounded together, create a powerful system for data analysis. Cons Despite Google Data Studio's prowess, unfortunately it can easily become overwhelming and unwieldy to manage. The learning curve for the program can be quite extreme; especially when you start to dive into custom formulas for data. While custom formulas seem to line up with formulas you might be familiar with in Excel, they don't - some formulas match, while others don't exist, and yet others do different things than their name-sake in excel. Furthermore, creating custom reports can become a time-consuming process - as you try to figure out how to display the data you want, while working around some of the limitations of Google Data Studio. This includes simple things like being able to modify the title of a specific chart - in some charts, this is an easy function; while in others, it is impossible, forcing you to use a custom title. Furthermore, Google Data Studio has a list of pre-defined date ranges (such as "Last Week starting Sunday/Monday, Month To Date, Last Month, Last Year, Last Quarter, This Month, This Year, This Quarter") which operate perfectly - however if none of their predefined options work, you have to figure out their "Advanced" date range system, which can be quite complicated to manage if you are working with a dynamic range (such as wanting to see first quarter data but you are halfway through the second quarter) Review Source RP Rishikumar P. Student Computer Software Used the software for: 6-12 months ### "A Review of Google Data Studio: Simplifying Data Visualization" January 13, 2023 5.0 Overall, my experience with Google Data Studio has been very positive. The software is easy to use, intuitive and it allows me to create interactive data visualizations with multiple data sources. The drag-and-drop functionality is a plus, it makes it simple to create professional-looking visualizations. I would recommend it to others looking for a powerful data visualization tool. Pros For developing interactive data visualizations, I found Google Data Studio to be user-friendly and intuitive. Its ability to link to a number of data sources, such as Google Sheets, Google Analytics, and BigQuery, is among the features I enjoyed most about it. Because of this, building reports and dashboards can be done with a great deal of flexibility and customization. Additionally, it takes relatively little effort to generate professional-looking visualizations because of the drag-and-drop feature of the interface. Overall, I discovered Google Data Studio to be a fantastic tool for anyone wishing to interpret huge data sets and provide insights in a concise and attractive manner. Cons I have been using Google Data Studio for some time now, and overall I have found it to be a very powerful and user-friendly tool for creating interactive data visualizations. I have been able to connect multiple data sources and have been able to customize the visualizations as per my requirement. The drag-and-drop functionality makes it very easy to create professional-looking visualizations with minimal effort. The interface is easy to navigate, and the built-in templates are a great starting point for creating new reports and dashboards. While I don't have any major issues with the software, if I had to pick something, it would be that the number of built-in chart types is limited and I would have loved more options to customize my visualizations. But this is not a big issue and overall, I am very satisfied with Google Data Studio and would recommend it to others looking for a powerful data visualization tool. Review Source Joseph M. Senior Developer Computer Software Used the software for: 2+ years ### "Agrxis Review on Google Data Studio" May 14, 2023 5.0 Using Google Data Studio has been a very great experience for me. It is a strong tool that has helped me produce interactive reports with great visuals using data from many sources. I value how flexible and user-friendly it is, enabling me to tailor the reports to meet my particular requirements. Additionally, it is quite beneficial to be able to work together on the same report. Overall, Google Data Studio has met all of my expectations, and I heartily endorse it to anyone searching for a user-friendly data visualization tool. Pros Google Data Studio is a great tool for producing aesthetically beautiful and useful reports, in my opinion. I particularly loved how simple and user-friendly the interface was. To successfully share my thoughts, I was able to quickly connect to a wide range of data sources and design my own dashboards and visualizations. It was also ideal for team work because it allowed for real-time collaboration, which I enjoyed. Overall, Google Data Studio exceeded my expectations and has grown into a crucial component of my toolkit for data research. Cons Thus far, my experience with Google Data Studio has been very positive and I have not encountered any issues or concerns Review Source VR Verified Reviewer Online marketing specilist Media Production Used the software for: 2+ years ### "Very powerfull tool for reporting & dashboards: does its job" July 31, 2023 4.0 I Like and recommend Google Data Studio for live dashboards and easy to set and easy to use. Pros Google Data Studio provides a great option for creating dashboards: basic and advanced data.Connection to wide range sources (Google Analytics / Google Analytics 360, Google Sheets etc).Easy to use. Cons From time to time its a bit slow.Complex connection of less widespread systems, and it is therefore necessary to either buy an external connector or deal with a backbreaking connection. Alternatives considered [Tableau](https://www.capterra.com/p/208764/Tableau/)[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Reason for choosing Google Data Studio Free to use and easier to setup. Review Source RC Ross C. Senior PPC Account Executive Marketing and Advertising Used the software for: 1-2 years ### "Looker Studio Review" January 2, 2024 4.0 Mixed as a result of the difficulties that can be had during setup, once setup correctly, they are very useful for automating reporting and visualising data in a digestible manner Pros It is an inexpensive and at times seamless experience to automate reporting dashboards to help with insights and client reporting Cons It can be difficult to get multiple connectors to work correctly and there can often be issues with data as the dashboards get more complex, with it seemilntly being set up correctly but data being different to the source itself, e.g. GA4 data displaying inaccurate data Review Source Alexander R. SEO Specialist Information Technology and Services Used the software for: 2+ years ### "Data Studio is the perfect companion for Google Analytics" May 2, 2022 5.0 It is effortless to use Data Studio, especially if we use the templates and customize them. Pros The data studio has evolved in recent years and has become a straightforward tool for creating Dashboards, which are essential for generating reports for stakeholders in my profession. Cons The tool's design, especially the standard elements to create the reports, is still very simple. Review Source JH John H. Lead Analytics Engineer Music Used the software for: 1-2 years ### "Great for the Price" June 12, 2023 4.0 Google Data Studio is a fine lightweight product but I do not think it is a top-tier analytics tool. It is probably fine if you are working with small to medium size datasets and you are primarily concerned with data visualization. Pros Data Studio is a great choice if you are already on a Google stack. It is (or can be) virtually free and it offers plenty of flexibility for light analytics or old-fashioned data profiling. I have used it with some success for enterprise-grade analytics, but it is easy to run up against data limitations. It's generally very quick (especially with BI Engine) and it works well with other Google tools (such as GA). Cons The product feels a bit cheap compared to its competitors. I found it difficult to manage assets across multiple teams. We ran into multiple issues with ownership (granted, our own fault) that we wouldn't have encountered with, e.g., Power BI or Tableau. Reason for choosing Google Data Studio Power BI, Tableau Review Source VR Verified Reviewer Owner Retail Used the software for: 1-2 years ### "A free and excellent visual data tool" April 26, 2022 5.0 Overall, it's fairly easy to manipulate dashboards and see specific data. When building dashboards from scratch, it can be a bit time consuming, especially when first getting started. I've found that finding templates and copying how data is pulled makes setting up new dashboards much faster. Pros Besides the FREE price point, it's fairly easy to get started using pre-made data templates. Templates are customizable or you can build your own dashboards to filter and see the exact information you'd like. It connects natively with all of Google's products (Analytics, BigQuery, Optimize, Ads, Sheets) making it easy to get data from multiple sources. Cons Dashboards can sometimes be slow to load since data is pulled in real-time. If you're new to DS, it can take some searching to get the data into the dashboard that you want. Once you understand where and how to find things, it's fairly simple to build off of that. Review Source James R. Marketing Specialist Marketing and Advertising Used the software for: 1-2 years ### "Unified data visualization platform" August 7, 2023 4.0 Google Data Studio has enabled my team to innovate and discover most beneficial analytics for managing data. There is more growth on sales with positive ROI. This is great product that I could totally recommend to other business enterprises. Pros The data visualization interface provides powerful data analytics that helps in planning and decision-making. Integration with other data management applications was quick and productive. Customer data insights from our websites helps us to plan and execute reliable marketing programs. Cons The learning curve gave me few challenges after first set up process. The production capacity has been positive. Review Source JW Jonathan W. Owner Marketing and Advertising Used the software for: 2+ years ### "Google Data Studio: Great For Aggregating and Visualizing Data From Various Google Platforms" July 31, 2021 4.0 Overall, because I was looking to save money on a reporting software and only had Google platforms I need to report on, this made the most sense. If you need other social or video reporting added to a combined reporting platform, it may make more sense to pay for another reporting tool rather than pay to have that data added to Google Data Studio. Pros The best thing about Google Data Studio is that it is free. If all you need to do is combine and visual data from various Google platforms and products (i.e., Google Ads, Google Analytics, Google Search Console, etc.), then Google Data Studio is an excellent choice. All these products can connect for free to Google Data Studio, so you don't have to pay per connector or per result. Cons Google Data Studio definitely isn't the prettiest or easiest reporting platform to use. At times it can feel clunky and very intense to set up. This isn't an easy plug-and-play platform for reporting. So while it is free, you will definitely have to spend some time setting up and connecting everything you want to use. You can save some time by looking for templates that others have created that you should be able to duplicate and set up. Review Source MH Martin H. Head of Ecommerce Retail Used the software for: 2+ years ### "A good platform for data visualization" October 17, 2023 5.0 Used it for so many years which makes it invaluable for us to share reports with. Pros Google Data Studio offers an great platform for data visualization and reporting. It seamlessly integrates with other Google tools and data sources (specially GA for us) , making it easy to create interactive and visually appealing reports. Cons While it's a powerful tool, the learning curve can be steep, especially for some staffmembers. Additionally, it lacks some advanced features that more specialized data visualization tools might offer. Longing for more AI tools to work with. Review Source Similar Products Featured ## Related categories [Data Visualization](https://www.capterra.com/data-visualization-software/)[Business Intelligence](https://www.capterra.com/business-intelligence-software/)[Dashboard](https://www.capterra.com/dashboard-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.