# Page 2 | Google Data Studio Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is Google Data Studio the right Data Visualization solution for you? Explore 337 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/190616/Data-Studio/reviews

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Google Data Studio

4.5 (337)

[View alternatives](https://www.capterra.com/p/190616/Data-Studio/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 2 - Reviews of Google Data Studio

## Showing most helpful reviews

Showing 26-50 of 337 Reviews

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Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

AV

Aurélie V.  
Account Manager  
Marketing and Advertising  
Used the software for: 2+ years

### "Outil de suivi des performances et de reporting"

December 15, 2025

4.0

Je l'utilise au quotidien pour le suivi des performances média de mes clients, et pour les rapports sur les performances.

Pros

La mise à jour des données en temps (quasi) réel, la disponibilité des rapports en ligne à tout moment,

Cons

Il y a souvent des bugs, gestion pas friendly des filtres, les données changent à chaque changement/reconnexion d'une source de données. Pas de connecteurs natifs pour chaque plateforme media.

Review Source

EH

Erin H.  
Google Ads Specialist  
Marketing and Advertising  
Used the software for: 6-12 months

### "Amazing SEM reporting tool at no cost"

April 16, 2025

5.0

Pros

I like that you can easily create customised, interactive and professional looking reports for clients at no cost! I know that perhaps at some stage I may have to page storage costs, but I went from paying almost $99 for a third-party platform to help me create client reports for SEM and SEO, to paying nothing with Google Looker Studio (formerly Google Data Studio) -- creating reports that can show the same thing.

Cons

It was perhaps a little bit tricky to figure out some functions initially, but a bit of Googling and exploring was all it took to remedy.

Switched from

[DashThis](https://www.capterra.com/p/163170/DashThis/)

Because I realised that I could create the same reports for free with Google's Looker Studio.

Review Source

AB

Autumn B.  
HR  
Construction  
Used the software for: Less than 6 months

### "Great for interactive dashboards"

December 12, 2024

4.0

Okay software. Decent for dashboards where there needs to be interaction

Pros

Free and easy to use. Integrates with other google software

Cons

Not as advanced as some other softwares so it doesn’t allow real time updates

Review Source

MH

Matthew H.  
Analyst  
Computer Software  
Used the software for: Less than 6 months

### "Google Data Studio for an AI Focused Agency: Review"

September 25, 2024

5.0

For an AI agency, Data Studio was very useful since it enabled us to come up with actionable reports and dashboards from multiple data sources. Except for a few difficulties, the simplicity of using the platform as well as its visualization options proved its worth.

Pros

Thanks to the drag-and-drop features of Google Data Studio, we were able to generate meaningful charts and graphs for many of the ideas that we had regarding various AI projects in a very short time. The platform provided a lot of data source connections which helped us to evaluate performance and measure KPIs.

Cons

Some advanced aspects like calculated fields were quite difficult to grasp at first, which made us a bit slower than optimal.

Alternatives considered

[Tableau](https://www.capterra.com/p/208764/Tableau/)[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)

Reason for choosing Google Data Studio

The drag-and-drop functionality of Data Studio and its comparatively easier learning curve, ensured technical and non-technical could use it. Ease of use of data insights facilitated a data use culture where many more people can access data and analyze it for useful insights.

Review Source

Mariia V.  
Product Manager  
Internet  
Used the software for: 1-2 years

### "Visualization is an aid to data-driven product decision making"

August 11, 2024

5.0

I use this tool to build product reports and to analyze users. I make both general dashboards and reports in which I can analyze each user separately.

Pros

Ability to create any type of data visualization that will help you work on your product strategy. These reports are also useful when presenting a quarterly report

Cons

Sometimes there are problems with using Google Sheets as a data source

Alternatives considered

[Tableau](https://www.capterra.com/p/208764/Tableau/)

Reason for choosing Google Data Studio

Because of the user-friendly interface..

Review Source

AM

Aram M.  
Owner  
Automotive  
Used the software for: Less than 6 months

### "Reports made easy"

September 24, 2024

4.0

Over this tool has helped in a lot of way to sort necessary data.

Pros

We like the fact that it makes it easy to create reports.

Cons

Sometimes the steps to get the results needed take time.

Review Source

BA

Belal A.  
Founder  
Marketing and Advertising  
Used the software for: 2+ years

### "Love the flexibility"

July 19, 2023

5.0

I've been using it for over 5 years and have tried other tools however it's always been my go to.

Pros

I love the flexibility that Google Data Studio provides. Most other data visualisation tools are very structured while data Studio is flexible which makes it great for aesthetically designing the dashboard. It allows me to easily create dashboard for my stakeholders as well as small business owners who can become data driven.

Cons

Slow, GA4 connector, paid connectors, there's no good user journey visualisation and now there seems to be some limitations of the number of charts I can add.

Alternatives considered

[Tableau](https://www.capterra.com/p/208764/Tableau/)

Reason for choosing Google Data Studio

It's free works better with Google products such as search console and GA4

Switched from

[Qlik Sense](https://www.capterra.com/p/209809/Qlik-Sense/)

Qlik Sense was not easy to use while Data Studio was very flexible and easy to use.

Review Source

FP

Francesca P.  
Business Analyst  
Banking  
Used the software for: 1-2 years

### "Economico e utile per creazione report"

May 8, 2023

4.0

Prodotto utile nella creazione di dashboard per trasmettere un'analisi veloce dei dati, dinamica, intuitiva e fruibile. Apprezzata la gestione di più sorgenti per la creazione di una dashboard.

Pros

Google Data Studio è un tool gratuito, per cui questo risulta essere un punto a vantaggio. Inoltre, consente il data blending cioè consente di riunire una diversificazione di sorgenti per la creazione di un'unica dashboard.

Cons

Il data blending è consentito con l'utilizzo intermedio di Google Analytics, altrimenti la creazione della dashboard impiega un tempo eccessivo.

Alternatives considered

[Adobe Analytics](https://www.capterra.com/p/202871/Adobe-Analytics/)

Reason for choosing Google Data Studio

Adobe Analytics non è un prodotto gratuito. Semplicità di installazione di Google Data Studio.

Review Source

OAR

Omar Alberto R.  
Coordinar de calidad  
Information Technology and Services  
Used the software for: 1-2 years

### "Seguimiento a los datos de forma dinámica para la toma decisiones con DATA Studio"

April 18, 2023

5.0

Es una herramienta sumamente fácil de utilizar y que te permite crear informes dinámicos atractivos con la posibilidad de gestionar la información que ha de ser mostrada

Pros

No solo es una herramienta que permite el seguimiento en tiempo real del comportamiento de las distintas actividades, sino que estos mismos arreglos gráficos puedan conformar informes que pueden ser compartidos a los interesados de una manera dinámica

Cons

el uso de las herramientas gráficas esta limitada a las características predefinidas de cada gráfico, y por tanto, los arreglos en la manera de visualizar los datos estará limitado a lo permitido como funciones básicas de cada tipo de gráfico.

Review Source

VR

Verified Reviewer  
Director of Digital Marketing  
Marketing and Advertising  
Used the software for: 2+ years

### "The best review software our agency has ever used!"

June 12, 2023

5.0

Overall, we are very pleased with Google Data Studio. Obviously, the platform itself is inexpensive and easy to use, but the connectors do add up to be somewhat pricy. It is very functional and is so helpful in terms of creating live dashboards to send to clients. Also great for internal reporting to make sure we are keeping up with client performance throughout the month.

Pros

The most highly appreciated feature of Google Data Studio is the ability to integrate multiple data sources in one report.

Cons

Recently Google Data Studio seems to be having a lot of glitches. The charts will randomly be missing or the data will no longer be connected.

Alternatives considered

[ReportGarden](https://www.capterra.com/p/134552/ReportGarden/)

Switched from

[Databox](https://www.capterra.com/p/154024/Databox/)

There wasn't enough customization with Databox.

Review Source

LM

Luis M.  
Data Analyst  
Education Management  
Used the software for: 2+ years

### "Data Studio for a Data Engineer"

September 6, 2022

5.0

I currently work in the area of data engineering, and it helps me a lot, we do analyses, we do QA of the applications, the integration with firebase, bigquery and analytics is great, so we can build processes that validate our data, and detect any anomaly in time

Pros

I love the integration with bigquery, as I already mentioned our data warehouse is there, we can build dashboards, reports, corrections, validations in minutes

Cons

it has a limited number of graphs, and deploying it is quite slow, also share it, I would like there to be more possibilities to filter by data

Alternatives considered

[Qlik Sense](https://www.capterra.com/p/209809/Qlik-Sense/)[Tableau](https://www.capterra.com/p/208764/Tableau/)

Reason for choosing Google Data Studio

they are quite expensive and their connectors are very limited

Switched from

[Tableau](https://www.capterra.com/p/208764/Tableau/)

when I made that change, using tableau, I felt in the 80\`s, a software with old interfaces

Review Source

Darien C.  
Associate Pastor  
Non-Profit Organization Management  
Used the software for: 6-12 months

### "A robust, free data visualization suite with more features than you'd expect"

August 19, 2021

4.0

Overall, Google Data Studio has offered a free way to easily manage and organize data in a compelling and easy-to-use manner. While the initial setup can be tedious, Google Data Studio is a great tool for reviewing data.

Pros

Google Data Studio offers a robust set of features and visualization options, all of which come together to form a powerful data visualization platform to accommodate all your needs. With ready-to-use templates and an easy drag & drop system, Google Data Studio makes it easy to link to your data - featuring numerous connections to google apps (like sheets, ads, search console, youtube, bigquery, mysql, etc), third-party apps, and custom connections - if they don't already support the app you are looking for. On top of that, Google Data studio offers numerous types of charts (pivot tables, regular tables, scorecards, graphs of every kind), and further customization with their third-party visualization options. The platform also offers custom formulas for data, allowing you to customize your data on the front-end vs in your database. However the best part of Google Data Studio is the ability to add data controls & filters - giving the ability to add a date selector, or a drop-down list based on a column of data; or even to set each chart individually to pull data from a specific time frame. Overall, Google Data Studio offers many features which compounded together, create a powerful system for data analysis.

Cons

Despite Google Data Studio's prowess, unfortunately it can easily become overwhelming and unwieldy to manage. The learning curve for the program can be quite extreme; especially when you start to dive into custom formulas for data. While custom formulas seem to line up with formulas you might be familiar with in Excel, they don't - some formulas match, while others don't exist, and yet others do different things than their name-sake in excel. Furthermore, creating custom reports can become a time-consuming process - as you try to figure out how to display the data you want, while working around some of the limitations of Google Data Studio. This includes simple things like being able to modify the title of a specific chart - in some charts, this is an easy function; while in others, it is impossible, forcing you to use a custom title. Furthermore, Google Data Studio has a list of pre-defined date ranges (such as "Last Week starting Sunday/Monday, Month To Date, Last Month, Last Year, Last Quarter, This Month, This Year, This Quarter") which operate perfectly - however if none of their predefined options work, you have to figure out their "Advanced" date range system, which can be quite complicated to manage if you are working with a dynamic range (such as wanting to see first quarter data but you are halfway through the second quarter)

Review Source

NO

Natalia O.  
Productividad  
Food Production  
Used the software for: 6-12 months

### "Our experience using GDS"

October 6, 2021

5.0

We have a lot of employees, and we cannot give them all payed users of a software to visualize our indicators and processes results. When we test the software for the first time, we cannot imagine all the possibilities for free that we had in front of us. We had a very fast learning curve, and it was only a matter of months before various departments were already implementing their own dashboards. We love that we can edit several people on the same dashboard without problems.

Pros

To have a tool that give to you the opportunity to develop a complete dashboard is amazing, and the fact that that tool is free, is awesome. I really enjoy that GDS is really easy to use, I learn by myself and seeking videos on the internet. It is a very intuitive application, so you might not know anything about data visualization and you could still use it without problem. I really like that the Google apps have very similar edit pages, so if you have ever used Google Forms, you are going to find GDS very familiar.

Cons

I find this software very useful, but there is one thing that I want they to improve, if there is the possibility. The connection with Microsoft Office, for example: Microsoft Excel. If you want to make a dashboard on GDS, you have to pass your data to google sheets, and you lost a lot of features that Excel gives to you. There is a way to do it by using python, but, if you want to preserve the fact that this software is really easy to use, so, it is not a solution to this problem.

Alternatives considered

[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)

Reason for choosing Google Data Studio

We are using both of them, but we choose Data Studio becaus eit is userfriendly, it is very intuitive, and it is free.

Review Source

Kevin M.  
Director of Business Development & Partnerships  
Marketing and Advertising  
Used the software for: 2+ years

### "Swiss Army Knife for Basic Data Visualization"

July 30, 2023

4.0

Overall this is useful data visualization tool that meets most organizational/departmental needs.

Pros

Price for entry level reporting is free. Hard to beat that. There is a growth path for data platform connectivity should your needs expand over time.

Cons

More sophisticated calculations (KPIs for example) can be challenging to execute.As a cloud-based tool, the interface can be slow during some time periods.Reporting can be slow to load.

Alternatives considered

[Visme](https://www.capterra.com/p/153139/Visme/)[Tableau](https://www.capterra.com/p/208764/Tableau/)

Reason for choosing Google Data Studio

Lower cost, Google centric data sources. Ease of use for users.

Review Source

CC

Christopher C.  
SEO Specialist  
Package/Freight Delivery  
Used the software for: 6-12 months

### "Create professional reports in a flexible way"

February 9, 2023

5.0

Overall the reports created and open nature of the program is excellent, even if the learning curve is a bit steep.

Pros

I like who visually pleasing the reports can look, regardless of your brand or tastes you can make a report that suits that.

Cons

Settings for pulling through data can be quite obtuse, it took alot of trial and error to set data up correctly. It would be useful if more tutorials were available

Review Source

VR

Verified Reviewer  
Sales Strategy and Operations  
E-Learning  
Used the software for: 2+ years

### "Google Data Studio will handle my needs?"

June 20, 2022

5.0

I had a big concern that I would no be able to use Microsoft Power BI (budget issue), but in the end of the road Google Data Studion was a good surprise. Good price, everything you need to put a high quality data project running. No issues. In another company for example, it would be my choice.

Pros

Once it's build your data sources, it's easy to build your dashboards even they don't have the best data viz options. It's in the Google tech stack, that makes easy to your team keep running. Would like to have Microsoft Power BI? It was my concerto too! But yes, Google Data Studio will deliver all info you need in a beautiful interface - don't worry. Good price, clear and light interface, access from any device. Your data project will meet the needs.

Cons

Different from Microsoft Power BI for example, you don't have a on screen calculation, easy to work on. Many times you need to create new fields, build cases with calculations to have the field to use on. You need an administrator/builder with more tech skills. But any doubt that I found, I had case or example in the web to search and use. But once it's build the base, it's easy to build dashboards, deploy, upgrade and so one.

Alternatives considered

[Pentaho](https://www.capterra.com/p/78014/Pentaho-Business-Analytics/)

Reason for choosing Google Data Studio

Already part of Google tech stack (our choice), price, fast and easy.

Switched from

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/)[Microsoft Excel](https://www.capterra.com/p/176574/Excel/)

We need a onde piece solution for data, where all data sources get together. In many times, price here, lack of features there were a problem. Now, we have a single source of truth.

Review Source

KS

Kit S.  
Resulter  
Hospital & Health Care  
Used the software for: 6-12 months

### "Your Tool to Help in Decision Making"

November 3, 2022

5.0

Data Studio helps me easily present and report the sales to non-accountants. The dashboard is not intimidating in any way because the charts and indicators are neat, organized and compeletely labeled. It helps everyone participate in effective decision making because we are all on the same page.

Pros

I like most about the software is it can collect and store so much data. We are dealing with sales and each week the entries are a huge lot but Data Studio can gather them and simplify in a professional looking dashboard.

Cons

While the data is imported and updated in the dashboard real-time, sometimes the labels are not. I have to check the sheets to see which clinic this bar represents to identify whose sales they were from.

Review Source

BR

Brent R.  
Owner  
Media Production  
Used the software for: 2+ years

### "Reporting that is powerful enough for most, and affordable for all"

June 7, 2022

5.0

Data Studio has really improved over the last year or two. It's much more stable than it used to be, and is more in depth. As a small agency, I haven't found much that is missing. Outside of setting up integrations and data sources and then creating the dashboard connections, the rest is fairly simple to set up. Customizing a dashboard is easy, and sorting data is easy once you do a couple and learn the dimensions of how data is displayed. Having a free dashboard and reporting tool that integrates directly with other Google products is awesome.

Pros

I love that it's a tool directly from the same company where I get most of my data already. I use Google Analytics and Google Ads heavily in my business, so it's awesome to have a data analysis and reporting tool that has stable connections to both of these. Being able to integrate both, and other integrations into the same dashboard is a big plus. And the depth of features has really gotten pretty large over the last couple of years. Unless you need extremely advanced calculations and reporting, Data Studio will probably suit your needs. The ability to sort your data and fine-tune exactly how metrics are displayed is cool. It doesn't hurt that Data Studio is free! These kinds of tools are often very expensive, but Data Studio allows smaller studios like mine to get in the game for little to no investment.

Cons

It's a bit of a pain to get set up, and to fully integrate. The documentation, while large, is not easy to follow in my opinion. Adding a data source and then creating a dashboard using a specific source can be a little hit and miss. It shouldn't take 3 or 4 screens of options to tell my dashboard that I want to get data from a specific source. Once you get past it, it's fine. But setting up a new dashboard, and organizing dashboards, is cumbersome.

Alternatives considered

[Zoho Analytics](https://www.capterra.com/p/129749/Zoho-Analytics/)

Reason for choosing Google Data Studio

Data Studio is free. Zoho Analytics is more robust overall, but also comes with a higher cost, and a higher learning curve.

Review Source

Marlyn G.  
Marketing Operations Manager  
Computer Software  
Used the software for: 2+ years

### "A powerful platform to analyze data"

June 12, 2022

5.0

Google Data Studio has considerably accelerated our productivity. Previous reports required more time as much time and were not nearly as visually appealing as Data Studio reports. Google Data Studio simplifies the visualization and manipulation of data in comparison to spreadsheets. You may also view real-time data on your sales funnel, allowing you to identify potential issues and prioritize their resolution. It is a platform with great potential since it shows an overview of the performance of Google ads and the search console reports, in order to make decisions based on the data of active campaigns.

Pros

I like how Google Data Studio takes marketing data and visualizes it through a user-friendly interface, in addition to offering free tools that are paid on other platforms, it can work with a large amount of data. The advantage is that it connects natively with all Google products such as analytics, this is very useful when working with the integration of all these platforms since they are compatible. I like the interactive way you present the reports. An advantage of using Google products is that there is a large community that contributes with tutorials and experiences.

Cons

so far I am satisfied with GDS, but would like to see more integrations with other platforms and not be limited to just google services.

Switched from

[Tableau](https://www.capterra.com/p/208764/Tableau/)[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)

Google data studio has integration with many platforms

Review Source

Shahzad M.  
Lead Digital Marketing Analytics  
Marketing and Advertising  
Used the software for: 2+ years

### "Google Data Studio is great BI Tool only if you're looking for Free"

June 9, 2022

4.0

If you're main motive of this tool is to create Dashboards and visualize the data and don't want to spend anything extra with few marketing channels then this is a Good fit for you as it does everything but like Every Free tools has it own limitation and the One Limitation is that you are bound to make purchase of the connector if you want to capture the data from Marketing Channels other than Google.

Pros

\- Easy to use along with Live Updates of the Metrics from multiple marketing channels which makes the only BI tool to do so. There are other Paid Tools available but they don't provide live updates in metrics. - Their Easy to Add Custom Calculated Dimensions & Metrics with easy formulas make it easier to work on for a Newbie

Cons

\- Their UI/UX is not that responsive and users faces issues when using Data Studio which sometime leads to unwanted changes in the Reporting. - Free Connectors are only available for Google Products only and if you want to use or capture other channel data you need to make purchase of the Connectors. - You can only make One Sided relationships between multiple data sets which is a major disadvantage.

Review Source

HI

Hany I.  
Data Analyst  
Higher Education  
Used the software for: 2+ years

### "Easy to use Data Analysis Application "

April 29, 2023

5.0

Google Looker Studio ( formerly Google Data Studio ) allows my team members to access and create analytical reports and share them with stakeholders and teammates. It helps my team visualize performance reports and run simple ad-hoc analyses. The service enhances our productivity and improves the information workflow internally over the company and externally with our clients.

Pros

Google Looker Studio ( formerly Google Data Studio ) is easy to use and has an intuitive user interface that allows the average user to create and consume reports and dashboards. It integrates seamlessly with google analytics and workspace applications like Sheets, docs, and Google Drive. It facilitates self-service data analysis and business intelligence practices.

Cons

Google Looker Studio ( formerly Google Data Studio ) has a relatively slow performance and limited features regarding data connectors and visualization. Although the paid version has advanced features, it comes at a high cost with more difficulties and barriers to scale.

Alternatives considered

[Tableau](https://www.capterra.com/p/208764/Tableau/)

Reason for choosing Google Data Studio

The service suits our small-sized data workflows and is considered one of the easiest-to-use business intelligence applications. It's quick to start and requires minimal training for new users as long as we use it on a limited scale.

Review Source

RP

Rishikumar P.  
Student  
Computer Software  
Used the software for: 6-12 months

### "A Review of Google Data Studio: Simplifying Data Visualization"

January 13, 2023

5.0

Overall, my experience with Google Data Studio has been very positive. The software is easy to use, intuitive and it allows me to create interactive data visualizations with multiple data sources. The drag-and-drop functionality is a plus, it makes it simple to create professional-looking visualizations. I would recommend it to others looking for a powerful data visualization tool.

Pros

For developing interactive data visualizations, I found Google Data Studio to be user-friendly and intuitive. Its ability to link to a number of data sources, such as Google Sheets, Google Analytics, and BigQuery, is among the features I enjoyed most about it. Because of this, building reports and dashboards can be done with a great deal of flexibility and customization. Additionally, it takes relatively little effort to generate professional-looking visualizations because of the drag-and-drop feature of the interface. Overall, I discovered Google Data Studio to be a fantastic tool for anyone wishing to interpret huge data sets and provide insights in a concise and attractive manner.

Cons

I have been using Google Data Studio for some time now, and overall I have found it to be a very powerful and user-friendly tool for creating interactive data visualizations. I have been able to connect multiple data sources and have been able to customize the visualizations as per my requirement. The drag-and-drop functionality makes it very easy to create professional-looking visualizations with minimal effort. The interface is easy to navigate, and the built-in templates are a great starting point for creating new reports and dashboards. While I don't have any major issues with the software, if I had to pick something, it would be that the number of built-in chart types is limited and I would have loved more options to customize my visualizations. But this is not a big issue and overall, I am very satisfied with Google Data Studio and would recommend it to others looking for a powerful data visualization tool.

Review Source

Joseph M.  
Senior Developer  
Computer Software  
Used the software for: 2+ years

### "Agrxis Review on Google Data Studio"

May 14, 2023

5.0

Using Google Data Studio has been a very great experience for me. It is a strong tool that has helped me produce interactive reports with great visuals using data from many sources. I value how flexible and user-friendly it is, enabling me to tailor the reports to meet my particular requirements. Additionally, it is quite beneficial to be able to work together on the same report. Overall, Google Data Studio has met all of my expectations, and I heartily endorse it to anyone searching for a user-friendly data visualization tool.

Pros

Google Data Studio is a great tool for producing aesthetically beautiful and useful reports, in my opinion. I particularly loved how simple and user-friendly the interface was. To successfully share my thoughts, I was able to quickly connect to a wide range of data sources and design my own dashboards and visualizations. It was also ideal for team work because it allowed for real-time collaboration, which I enjoyed. Overall, Google Data Studio exceeded my expectations and has grown into a crucial component of my toolkit for data research.

Cons

Thus far, my experience with Google Data Studio has been very positive and I have not encountered any issues or concerns

Review Source

Guido N.  
Data Analysis Consultant  
Marketing and Advertising  
Used the software for: 2+ years

### "A free, comprehensive data visualization application"

February 11, 2022

4.0

We use it to create ecommerce monitoring dashboards for all the clients of my agency. Dashboards are shared with the clients' teams, who can access them wherever they are.

Pros

It is free. It connects natively with all Google products (Google Analytics, Google BigQuery, Optimize, Google Ads, Google Sheets). It has connectors for most data sources (some are for free, others come at a reasonable price). It lets you develop and draw your own data visualization simply using Javascript. Being a Google free product, you can find a lot of documentation, both proprietary and from end users.

Cons

It is slow (especially when sourcing data from Google Analytics: then you add the slowness of data studio to the slowness of Analytics, Merchant Center, ...). You can create nifty dashboards, but it is not as flexible as other commercial tools (Tableau has many more features and data viz templates, and an analytical & data preparation engine that have nothing to do with the simple architecture of Data Studio)

Alternatives considered

[Tableau](https://www.capterra.com/p/208764/Tableau/)[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/)

Reason for choosing Google Data Studio

It is for free. Other tools are probably better structured, but they are also oversized for most common dashboards: Google Analytics has limitations, but it is enough for most cases.

Review Source

JK

Julie K.  
Customer Relation  
Banking  
Used the software for: 6-12 months

### "Review on Google Data Studio "

April 5, 2023

4.0

it is actually very useful for me to create interactive dashboards and also reports. figures and data can illustrate clearly. I can collaborate with my co-workers and work on same dashboard, which help us to complete our tasks effectively. But in some case customization is somewhat limited. Also do not get immediate solution from the support system.

Pros

A simple and intuitive interface so easy to use .Integrate with all other Google products, which helps a lot.The customization feature in some case is mind-blowing.A team can work simultaneously on the same dashboard, so I can collaborate with my co-workers in same workFree of cost so it reduce my business expense.Can create real-time dashboards, so understand website traffic etcAccessed through smartphones alsoAutomatically refresh data, so always display the most up-to-date information.

Cons

Limited support for non-Google data sourcesCustomization options for visualizations and formatting are significantly lessThe support system is very poor and do not get solution for doubts and problemsData security and privacy is a concern, mainly about business data.Required more advanced features and functions to make report impressive

Review Source

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