# Page 4 | Google Data Studio Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Google Data Studio the right Data Visualization solution for you? Explore 337 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/190616/Data-Studio/reviews --- Google Data Studio 4.5 (337) [View alternatives](https://www.capterra.com/p/190616/Data-Studio/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 4 - Reviews of Google Data Studio ## Showing most helpful reviews Showing 76-100 of 337 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Juan Manuel C. Web Developer Consumer Services Used the software for: 6-12 months ### "The best tool to perform bigdata" July 27, 2021 5.0 We found Data Studio by chance, looking for a way to generate reports and analysis of our data. As we used it, we became aware of the great potential it has and the ease of filtering by almost any data we ask for. It is a very interesting and powerful tool which allowed us to save work in developing something similar within our system. Pros Incredible tool to be able to analyze all the information of the company, very understandable and easy to use, with the option of being able to connect different data media, whether they are databases or static files. The interface is highly readable and allows you to share it through permissions, which facilitates security. Cons It has a learning curve that is necessary to understand in order to use it correctly. Once that is over the program works very well Review Source Alejandro T. General Manager Wine and Spirits Used the software for: 6-12 months ### "Start using DS, you'll love it" June 13, 2021 5.0 Amazing. Couldn't be better! Pros I love Google Data Studio... it's quite hard to select one feature, cause all the program is great, from the easy to use tables, the charts tables, graphics, the custimizable layout, the connection with your database... Cons Sometimes it gets a little bit slow and the tables or charts bugs... but it's understandable Alternatives considered [Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Reason for choosing Google Data Studio Because of the price, I'm using the free DS version and we also love working with Google products in my company. I think they have no comparison Switched from [Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/) I didn't know DS before... I used to work on Google sheets with tons of formulas and a limited database connection Review Source KV Kevin V. Product manager Internet Used the software for: 2+ years ### "Easy to use " November 9, 2023 5.0 Pros Easy to connect spreadsheets to do quick data analysis if you are a beginner in data analysis. It's also a very good tool if you're more experienced and need to do more advanced reporting. Cons Sometimes it can be slow. Some report fail and it's not always easy to know what is failing. Switched from [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) Better visualisation, easier implementation. Can connect with lots of datasources and deal with lots of data. Review Source VR Verified Reviewer Senior Sales Analyst Consumer Goods Used the software for: 2+ years ### "Amazing Free Resource" May 23, 2022 4.0 Overall I am satisfied with the tool and I have used it several times in the past to create simple and effective dashboards. Pros I think that Google Data Studio is severely underused as a free tool for Google Workspace subscribers. Anytime I hear about someone paying for the expensive Tableau access I tell them to check out this program instead. Very comparable tool at little to no price. Cons Some features are difficult to understand how to use, but resources (free online classes) are available to teach yourself how to solve the issue. I just wish they would put more time into thinking of how to make the feature intuitive in the first place so that courses are not needed. Alternatives considered [Tableau](https://www.capterra.com/p/208764/Tableau/)[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Reason for choosing Google Data Studio Little to no cost. Switched from [Tableau](https://www.capterra.com/p/208764/Tableau/) Budget Review Source VR Verified Reviewer CMO Marketing and Advertising Used the software for: 2+ years ### "Powerful reporting tool in the right hands." October 13, 2020 5.0 Seeing many data sources in a single view with multiple date ranges and comparisons. Pros I would recommend every business used this, from small to large. The ability to combine and view google analytics, google ads and search console data is fantastic and gives you great insights into your business performance. There are also lots of templates available online to get you started for no cost. Cons The customisation has to come from someone with a fair bit of knowledge of the product when sharing with others. In the majority of times people will have to only have a view of the report and they won't really be able to amend or see other data within it. It is also a little slow when doing lots of data and changing the views. Alternatives considered [Looker](https://www.capterra.com/p/169053/Looker/)[Tableau](https://www.capterra.com/p/208764/Tableau/)[Microsoft Excel](https://www.capterra.com/p/176574/Excel/) Reason for choosing Google Data Studio Value for money and connections into other google data systems. Review Source Bart M. Founder / CEO Market Research Used the software for: 1-2 years ### "A great solution for non-essential dashboarding solutions" September 21, 2020 3.0 We loved using it for some reasons, we hated to leave (as we had to do a lot of work all over again). But we are happy we pushed through. Pros 1) Simple to use It is easy to use. Drag & drop, add texts, connect sources, ... It all works like a charm. 2) Free It is free to use. Connect your account and you're good to go. The downside: you're on your own... 3) Visual freedom As opposed to other solutions we (currently) use, Google offers by far more flexibility in terms of creating something that is visually exactly what you want. Cons 1) What security? We used google data studio to embed dashboards in our own SAAS solution. As embedding only works with 'open access' documents, it means that you open up your dashboard to the world (provided they know the URL). It is not the security we like. 2) Lack of roadmap impact & customer support As one of the many free users, we have no impact on how the product evolves over time. Customer support is a matter of googling your way around and finding a community response rather than an official spokes persons' help. 3) Speed... Or the opposite rather: slooooowness No matter how happy we are about Google's Cloud Platform solution, Data studio is sloooow. Alternatives considered [Qlik Sense](https://www.capterra.com/p/209809/Qlik-Sense/)[Tableau](https://www.capterra.com/p/208764/Tableau/) Reason for choosing Google Data Studio Pricing. We were a bootstrapped startup, qlick & tableau were too expensive for us. Review Source AP Anastasios P. Data Science Manager Research Used the software for: 2+ years ### "Great tool for reporting and dashboards" January 4, 2023 4.0 Great product for live dashboards. Great functionality and connectivity! Definitely recommended. Pros Great range of data source to connect to your dashboard! The filter functionality is good. Customised and great range of graphs. Easy to merge different data sources. It is a real live dashboard and you can modify the refresh rate of the data harvesting. Cons A bit slow and requires a very good graphics card in your computer to run smoothly, especially when you plan to build a multipage dashboard. Missing some more advanced graphs. Learning curve might be a bit steep in the beginning. Alternatives considered [Tableau](https://www.capterra.com/p/208764/Tableau/)[Microsoft Power BI](https://www.capterra.com/p/176586/Power-BI/) Reason for choosing Google Data Studio We use different tools for different purposes Review Source VR Verified Reviewer Responsable de Marketing Online y Ecommerce Cosmetics Used the software for: 2+ years ### "Panel de visualizacion de datos por excelencia" November 11, 2022 5.0 Pros Lo que mas me gusta es que puedes conectar las diferentes herramientas con las que trabajas, Google Ads, Analytics, Facebook ads etc... poder ver en un mismo lugar los KPI que te interesen y compartir los datos con quien te interese, para ver el estado de tus acciones de marketing digital Cons Lo que menos me gusta es que algunos conectores son de pago " ejemplo supermetrix" y que en algunos momentos se cuelga o tarda en cargar los datos, pero como norma general muy contento con esta herramienta Review Source SP Sarah P. Performance Marketing Analyst Consumer Goods Used the software for: 1-2 years ### "Perfect for data visualizations and analysis" September 12, 2022 4.0 I mainly use it to build dashboards to analyze Google Ads data. I am able to create overall, weekly, monthly, and daily dashboards that automatically update with the Google Ads data integration. Pros I like how everything is customizable so that you can easily analyze and visualize data. Cons I wish there was a similar official integration with TikTok ads. There are third-party integrations, but I would feel safer using an official one. Alternatives considered [Looker](https://www.capterra.com/p/169053/Looker/)[Tableau](https://www.capterra.com/p/208764/Tableau/) Review Source BT Barış T. Data Scientist E-Learning Used the software for: 6-12 months ### "Report your Data with GDS" May 28, 2022 5.0 I make presentations by processing and visualizing the data I obtained through Google analytics. Pros An easy to use application. You can edit your KPIs and visualizations as you wish. Very effective and price performance product Cons There isn't any feature that I don't like. Users will see it when they start using it. Switched from [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) I wanted to try this product too. Review Source Mark A. Head of Marketing Computer Software Used the software for: 6-12 months ### "Google Data Studio - Either invest in using this or walk away" April 26, 2022 3.0 When you get things working right, you feel like a genius, and the output is amazing. When you don't, it's hair-pullingly frustrating. Pros It's free and there's a metric tonne you can do with it. Cons It's clunky, not user-friendly, unintuitive. It feels like it's written in a different language. Review Source VR Verified Reviewer Consultor Técnico Internet Used the software for: I used a free trial ### "Google Data Studio" September 26, 2023 4.0 De manera general es positiva por la facilidad de uso inicial, su flexibilidad como aplicación, la conectividad que puede llegar a tener y los datos que puedes visualizar para crear informes, análisis, etc. Pros Su facilidad de uso, sin tener casi conocimientos puedes empezar a utilizarla. Dispone de bastantes plantillas para utilizar y muchos tutoriales para aprender. Tiene muchas opciones de conectividad con otras aplicaciones para así obtener informes muy detallados y además es muy personalizable. Cons Por decir algo, la personalización algunas veces es compleja y con no tantas opciones aunque ofrece muchas como he comentado antes pero creo que podrían mejorar en ese sentido. Review Source VR Verified Reviewer It Specialist Information Technology and Services Used the software for: 1-2 years ### "Buon software per analisi statistiche" January 11, 2023 4.0 Grazie a questo strumento riesco a monitorare l'andamento del backlog e degli indici di redditività in maniera abbastanza veloce ed agevole. Pros Il prodotto è abbastanza smart. La possibilità di utilizzarlo via web è tra i punti di forza. Facilmente configurabile e integrabile. Cons Non si aggiorna near real time. Ad ogni modo è possibile refreshare i dati con una funzione specifica. Reason for choosing Google Data Studio È stata prettamente una decisione del mio cliente. Review Source NF Nicolas F. Buisness analyst Banking Used the software for: 2+ years ### "Gratuit et performant" February 23, 2023 5.0 Pros C'est une des solutions idéales pour la création de dashboards, car entièrement basée sur le cloud et bien intégrée à l'environnement Google. Le système permet de créer facilement des tableaux de bord à partir de plusieurs sources. Cons L'un des principaux inconvénients de l'utilisation de Google Sheets pour la création de tableaux de bord est le manque d'assistance. Lorsque les choses tournent mal, vous êtes seul et vous n'aurez personne à qui demander de l'aide. Bien qu'il s'agisse d'un outil puissant pour organiser et analyser des données, ce n'est pas aussi robuste que d'autres outils. Par exemple, il manque des options de data visualisation, des fonctions interactives et des mises à jour de données en temps réel. Review Source OT Oliver T. Marketing Manager Human Resources Used the software for: 2+ years ### "Essential tool for monitoring our marketing results" July 22, 2022 4.0 We use a lot of marketing tools. The amount of different reports made it hard having a global view on the results. Using Google Data Studio gives us overall insight over for example Google Analytics, social media and direct mailings. Pros Combining all kinds of data from Google and third partys is easy to setup and gives you lots of insights. Cons Understanding the level of setting up time periods (report wide, page or graphic). Alternatives considered [Microsoft SQL Server](https://www.capterra.com/p/1417/SQL-Server/)[Microsoft Excel](https://www.capterra.com/p/176574/Excel/) Review Source NB Noam B. Founder Media Production Used the software for: 1-2 years ### "A Comprehensive Review of Google Data Studio" January 24, 2023 5.0 Overall, I am very pleased with Google Data Studio. It is an excellent data analysis and visualization tool that is easy to use and provides powerful features. Pros Google Data Studio is an intuitive and powerful tool for data analysis and visualization. It is easy to use, even for those who are unfamiliar with data analysis. It allows you to quickly create beautiful and informative charts, diagrams, and maps to help you better understand your data. Cons One downside of Google Data Studio is that it can be quite complex and difficult to use for more advanced data analysis. It also lacks some features that are available in other data analysis tools. Switched from [Tableau](https://www.capterra.com/p/208764/Tableau/) Google Data Studio stands out from its alternatives with its intuitive user interface and powerful features. It is much easier to use than other data analysis tools, and allows users to create stunning visuals with minimal effort. Additionally, Google Data Studio's comprehensive data analysis capabilities make it the perfect choice for businesses and organizations looking to gain insight into their data. Review Source VR Verified Reviewer Associate Data Engineer Health, Wellness and Fitness Used the software for: 6-12 months ### "A much needed tool, but lot to improve" December 24, 2022 4.0 Pros It has almost all the data and we can create dashboard using all that data, by just drag and drop, which makes it super easy and convenient. For static data like targets, we can connect to google sheets, which results in one stop solution for many employees to track their performance. We also get rich demographic info using GA, which can be visualized here on maps also. After giving access to business users, they are self creating dashboards which is offloading my work. Cons It does sampling with users when data points are less, which results in different value for every user when using direct GA connector, we have to use Big Query connector to overcome this problem but it incurs cost. Sometimes it does wrong aggregation like while calculating distinct users, sometimes it will give distinct in total for which sum of table will by greater than total, but sometimes it just adds up the values which is wrong. Review Source Maik A. Analista de marketing pleno Higher Education Used the software for: 1-2 years ### "Dashboard de dados facilitado" June 8, 2023 5.0 Pros O data Studio permitiu mostrar as informações com outra cara, e facilita a visualização, os filtros de dados são excenciais por que permite que as informações possam ser lidas conforme o objetivo do setor Cons Sinto falta de conectores de ligação com o meta Facebook Review Source Josiah W. Design Director Design Used the software for: Less than 6 months ### "An essential tool for customized data visualization" May 7, 2023 4.0 Google Data Studio solves many common problems in data analysis, such as the need to visualize large data sets and the need to collaborate effectively on analysis reports. Pros It is an extremely useful and easy-to-use tool for creating custom data visualizations.The best thing about Google Data Studio is the wide range of customization options and the ability to connect to a variety of data sources, including Google Analytics, Google Ads and external databases. In addition, the ability to collaborate in real time with other users is very useful for teamwork. Cons the initial learning curve, which can be a bit steep for those unfamiliar with the tool. There may also be compatibility issues with certain data sources. Review Source Matthew P. Marketing Coordinator Financial Services Used the software for: 2+ years ### "Turning Raw Data Into Magic" April 28, 2023 5.0 Pros Google Data Studio has helped me turn heaps of analytics data into something my managers and co-workers can see and understand. There is a huge variety of graphs, charts, and elements at your disposal to make an attractive data report, which can then be downloaded or shared with interested parties. The system allows you to go as simple or advanced as you need to and you're only limited by your time and patience. And the best part is it's all free! Cons There is a slight learning curve, as Data Studio borrows data from Google Analytics to populate charts. Sometimes data won't transfer correctly, leading to broken charts. Review Source Hugo H. Consultant Data Analytics Marketing and Advertising Used the software for: 2+ years ### "L'outil référence de Data Visualisation" January 13, 2023 4.0 Pros Les fonctionnalités ayant le plus d'impact sont les connecteurs natifs avec les différentes solutions Google. Que l'on souhaite connecter Google Analytics ou bien BigQuery pour plus de données, tout est assez simple. Le principe de drag and drop et le nombre de personnalisations possibles rende l'outil très efficace Cons Appartenant à Google, nous pouvons regretter la mise en place des quotas d'appels à l'API Google Analytics 4 qui limite l'utilisation des dashboards. Les connecteurs de la communautés sont payants pour la plupart. Enfin, on peut vite se perdre dans l'interface via les trois menus de personnalisation Review Source Mallory R. Senior Digital Marketing Specialist Computer Software Used the software for: 2+ years ### "So simple and easy to use compared to other data visualization softwares!" December 13, 2019 5.0 Overall it's made it much easier to build robust, flexible marketing dashboards and then share them with my team. It's also helped to extract data from Ad platforms at a level of granularity that wasn't available within the ad platform itself. Pros I love how easy it is to put the data points into different graphs and visualizations. The UI is typical of Google. Super intuitive and user-friendly and most aspects of the product behave exactly as a user would expect (which isn't the case in my experience for softwares like Tableau). Ease of use is by far what makes Google Data Studio stand out among the crowd. Cons Can be hard to integrate data with certain platforms if they aren't Google owned platforms. There's also minor functionality gaps around not having all of the relevant google ads dimensions and labels accessible within data studio. Switched from [Tableau](https://www.capterra.com/p/208764/Tableau/) Didn't have enough access rights to create my own charts and dashboards in Tableau. It also wasn't possible to get advertising platform data into Tableau. Review Source JP Johnna P. Senior Analyst Law Practice Used the software for: 2+ years ### "Google Data Studio (GDS Review)" July 5, 2022 5.0 I have had a positive experience with Google Data Studio and would recommend to others. Pros GDS is free to use, which is a huge perk. There are many connector options, the google ones are free and third-party ones can be added via companies like Supermetrics or TapClicks. I like the visuals in GDS and how user friendly it is. It's also nice you can have shareable URLs for reports/dashboards and can grant editor access to specific data sources. Cons There are limitations on the number of pivot tables you can have per page and i wish there was a customer support option. Even if we had to pay for it/ Review Source JS Julia S. Diretora administrativa Marketing and Advertising Used the software for: 1-2 years ### "Excelente ferramenta para criação de relatórios" July 21, 2023 4.0 Pros É uma ferramenta gratuita, cheia de funcionalidades e muito útil. Não acho tão prática de mexer, principalmente no início, mas depois você vai pegando o jeito. É uma excelente ferramenta para apresentação de relatórios, com gráficos, dados completos, percentuais, além de ser personalizável. Aqui na nossa empresa nós personalizamos de acordo com os nossos clientes, conseguimos deixar um visual muito legal para apresentarmos esses relatórios para os nossos clientes e dessa forma, também agregamos valor ao nosso serviço, com algo bem apresentável. Recomendo muito!!! Cons Acho que poderia ser um pouco mais fácil de utilizar, principalmente quando queremos criar algo "do zero". Review Source SP Santosh P. Head of Search Marketing Marketing and Advertising Used the software for: 2+ years ### "Can't do without data syudio if you are an agency" February 13, 2022 5.0 Love it - pros outweigh the minor cons in a big way. Would recommend it for all digital agencies. Pros Part of doing good quality agency work in the digital marketing realm is taking your clients on a journey and keeping them up to date with their campaigns and digital performance. Data Studio helps integrate data from their search and social accounts in really visual dashboards. We cannot imagine our agency to function without these dashboards that take data in from Search Console, Facebook, Moz, Analytics, Google Ads, SEM Rush - you name it! Cons Sometimes third part integration with Supermetrics etc. can cause connectors to break randomly. Data fields being deprecated without notice also causes reports to break which is less than ideal. Finally, when you duplicate a report, the data sources are copied over which is a HUGE issue! So be careful there! Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.