# Page 5 | Google Data Studio Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Google Data Studio the right Data Visualization solution for you? Explore 337 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/190616/Data-Studio/reviews --- Google Data Studio 4.5 (337) [View alternatives](https://www.capterra.com/p/190616/Data-Studio/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 5 - Reviews of Google Data Studio ## Showing most helpful reviews Showing 101-125 of 337 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Art B. GA Analyst Retail Used the software for: 2+ years ### "data studio - the dashboard for you daily stats" May 21, 2022 5.0 Pros I love how quick I can setup dashboard for daily monitoring my KPIs. I also love how quick I am able to generate quick reports form multiple sources. Cons Data studio itself is very fast, but gathering data or refreshing connections sometimes takes ages. Review Source Princewill E. Digital Marketing Manager Retail Used the software for: 2+ years ### "Google Data Studio Review from a Digital Marketer" April 8, 2022 5.0 It helps me see my marketing performance data for Google ads, Google analytics and Search data on one platform. Pros It's ease to use, free to use, integrates easily with all Google ads / reporting tools, 3rd party data connectors to other platforms, easy to setup and configure, easy to learn. Cons You may have to pay for several connectors for it to work with other platforms like Facebook ads etc Alternatives considered [Klips](https://www.capterra.com/p/130237/Klipfolio-Dashboard/) Reason for choosing Google Data Studio It's easy to use and connects seamlessly with the Google tools & services is use the most Review Source TC Thomas C. Director Computer Software Used the software for: 1-2 years ### "Powerful, amazing reports of my web applications and websites, for my customers!" July 16, 2021 5.0 Absolutely amazing. It's like I have landed on Mars! I have discovered so many cool features and things I could offer my client "at a cost", for "no cost on me". Pros This software can link up with your Google Analytics account and retrieve data from there. So instead of using the slopping reporting function inside Google Analytics, you can make use of the power offered by Google Data Studio. It can make simple, but sophisticated table-based data using columns (or calculated columns), to present your data in many ways. OR, you can choose to use one of the many types of graphics / charts offered in this software. Last but not least, there are tons of community and native reporting templates, you can simply just download and start using. I used to pay Megalytics for really crappy and limited reports. By migrating my deployments over to Google Data Studio, things are free, and does more than ever before. Delivering website / web application reports to my clients is no longer a luxurious thing. Cons User identifyiable information cannot be reported when linking up with Google Analytics. This includes things like email address. Alternatives considered [Megalytic](https://www.capterra.com/p/145787/Megalytic/) Reason for choosing Google Data Studio It's free, and powerful! Switched from [Megalytic](https://www.capterra.com/p/145787/Megalytic/) It's free! Before, it was paid, and paid a fortune for just putting GA data together into a report. That was it! Review Source VR Verified Reviewer Asistente Financiera Computer Software Used the software for: 6-12 months ### "Google Data Studio una gran herramienta para visualizar datos" January 13, 2023 5.0 Excelente! me ha sido de mucha ayuda para mis informes internos y al resto del equipo les encanta como se puede presentar la información. Pros Me encanta la manera en que se pueden conectar varias fuentes de datos, es bastante práctico, con el curso en línea que google tiene disponible se puede iniciar para un uso básico, pero se puede sacar más provecho explorando esta herramienta. Cons Que está enfocado para análisis de herramientas de marketing, sería de gran ayuda con integración a otros software de tipo contable financiero para extracción de data. Switched from [Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/) Porque Data Studio me ofrece más funcinalidades para combinar data y para visualización, lo que google sheets ha mejorado mucho pero existen ciertas limitaciones para charts. Review Source BS Ben S. Digital Marketing Manager Biotechnology Used the software for: 6-12 months ### "User Friendly Data Dashboards" January 14, 2020 4.0 A big fan! It's missing a few features, and I've noticed a few bugs here and there. But all the bugs I've ran into have been manageable with easy workarounds. But this is a FREE platform and it have more key features than a majority of these paid data platforms. Pros Extremely user friendly. Setting up the dashboards was simple. You have control over almost every detail, including the layout and design. This is unlike many data platforms I've used in the past. ALMOST everything is totally customizable. This brings in all your Google/Youtube data automatically (including Google Sheets/docs). It also lets your bring in images, links, and other assets. You can change the data range filter easily for all metrics. The dashboard also is easily shareable to all team members and you can export the dashboard to a PDF. Cons The connectivity to other platforms is disappointing. In order to automatically bring in your social media data or data from other sources (such as digital advertising or 1st party ecommerce data) you need to purchase a "connector". However, there are ways around this if you export your data from your other sources and just put this in a Google Sheet and connect that sheet to your Google Data Studio. Switched from [Grow](https://www.capterra.com/p/136247/Grow/) Google Data Studio was free and had a LOT more flexibility and customization. Review Source AH Adrian H. EHS Engineer Medical Devices Used the software for: 2+ years ### "Powerful tool to connect data, create reports and dashboards that are able to be customized" August 19, 2022 5.0 Fantastic, I loved Pros This capacity to change dates, scope and variables, saving us hours to data preparation with an incredible visual presentation Cons Difficult to prepare data and tables in order to have our desired presentation Switched from [Microsoft 365](https://www.capterra.com/p/227157/Microsoft-365/) corporate integration Review Source SP Siim P. CMO Consumer Services Used the software for: 1-2 years ### "Great starter for creating dashboards" June 1, 2023 5.0 Pros I like how easy it was to pull data from all Google native channels like ads and analytics. Using some tutorial, you can create custom dashboards according to your need. Best is that its free. Cons Getting data from not google native sources was impossible for me. I didn't manage to set it up. Initial deployment requires some googling or otherwise you wont figure it out. Switched from [Google Sheets](https://www.capterra.com/p/169718/Google-Sheets/) We needed live data without having to scrape it manually. Review Source JB Jay B. data analyst Marketing and Advertising Used the software for: 2+ years ### "Data visualization for all!" April 1, 2022 4.0 Pros Similar to the capabilities you get in Google Sheets, it's hard to believe Data Studio is free. Thanks to data studio, I've been able to create a variety of dashboards that allow my company to keep up to date on where they've been and where they're headed. Cons Not as many options (yet) as the big dogs. It doesn't take long to start a laundry list of desired features. Sometimes it has trouble connecting to the data and needs anywhere between one browser refresh and a full day of rest of to start working again. Review Source CP Camille P. CRM Airlines/Aviation Used the software for: 1-2 years ### "Tool to have a big picture of performances" March 28, 2024 3.0 Pros It's a good tool to link different databases and create tables and graphs. We can play on data and create proper dashboards. Cons It's sometimes hard to mixed the datas and get the view we had in mind. Representing deep level of campaign is hard. Switched from [Apache Superset](https://www.capterra.com/p/10019777/Apache-Superset/) We were too limited in the creation of dashboard on deeper level. Review Source BP Bryan P. Director of Operations Marketing and Advertising Used the software for: 1-2 years ### "Google Data Studio For Marketing Reports" December 8, 2023 5.0 Pros Google Data Studio is free and pretty easily connects to all of the Google platforms that we use when reporting to clients. Cons We had a few issues with the reports not loading properly when downloaded as a PDF (Blank pages when there should have been data) and the only solution that we have found is repeatedly downloading and/or waiting a few hours to try again. Review Source JG Jory G. Chef de Projet Média Marketing and Advertising Used the software for: 1-2 years ### "Un outil gratuit et puissant" June 5, 2023 5.0 Pros Très bonne expérience dans mon utilisation du Google Data Studio, il est facile de personnaliser des tableaux de bord pour visualiser les données avec un système de drag & drop. L'outil est totalement collaboratif, ce qui est pratique dans le cadre d'un projet en équipe. Cons Dommage qu'il n'y ait pas d'assistance en cas de question ou de problème de remontées des données par exemple. Review Source JUC Jose Uriel C. Adviser Information Technology and Services Used the software for: 2+ years ### "La herramienta que todos necesitamos" March 30, 2023 4.0 Pros Me ayuda mucho para tener visualizacion de las metricas de mi empresa de una manera ordenada y facil de interpretar Cons Que se vuelve un poco lenta con cantidaded masivas de datos Review Source TR Taryn R. Sr.Production Accountant Entertainment Used the software for: Less than 6 months ### "Great substitute for Power Bi if your company uses Google Studio apps!" December 21, 2021 4.0 Pros If your data is well organized, it is seamless to transition your data in to the data studio. There are a lot of ways to customize in your to allow users to be hands on with how they look at the data without risking them breaking anything. The ability to email out regular published versions is also fantastic. It basically turns your dashboard in to a newsletter. Cons If you are trying to pull in data from multiple sources that is not well organized or similarly setup, it will be next to impossible to use this software. You will have to spend a lot of time re-adjusting your data to work with Data Studio. Review Source AG Ann G. Research Analyst Education Management Used the software for: 1-2 years ### "Streamlining Data Visualization" May 1, 2024 5.0 Pros It seamlessly integrates with various data sources and other third-party platforms, which users to pull data from multiple sources into one centralized location for analysis. Cons The data refresh rate for some data sources may be limited, this leads to delays in updating reports with real-time data. Review Source Sarah F. Chief Marketing Officer Food & Beverages Used the software for: 1-2 years ### "Get better reporting and insights for your business with data studio" December 26, 2022 5.0 Great tool to build dashboards and reports that are updated in realtime. This tool is free to use but the connectors to link the non google platforms have charges to use them. Pros We use google data studio to build our reports. Be it monthly or weekly reports, we use the chart visualisations of this tool to get better insights and enhance the presentation of the data. You can pull data from multiple resources and compile the data together to get the holistic idea of you marketing strategies and channel mix. Cons Integration with non google products is difficult. You may have to use third party connectors which are not free to use Review Source JAJ John Aries J. HR Manager Human Resources Used the software for: 6-12 months ### "Easy to use dashboards" December 7, 2021 5.0 This has been the easiest tool that I have used in creating a dashboard for the trackers that I have. The options on the graphs and charts are exactly what I needed in presenting the data that I have. Pros The fact that this software is fully integrated with the G Suite, it made my reports simpler and easier to manager. The dashboards are customizable and can tailor fit to your needs as well as the needs of the stakeholder. Cons There will be instances when the software has lag when the data tends to be that of a 12 month period. There will be a time when you will have to archive old information. Review Source Giovani G. Analista de processos Machinery Used the software for: 6-12 months ### "avaliação google data studio" February 13, 2023 5.0 Pros ótimo sistema para construção de indicador, fácil e prático para utilização. E o melhor de tudo, gratuito. Recomendo 100% para pessoas que utilizam a analise de dados no seu dia a dia. Cons Dependendo da quantidade dados que esta carregando ele pode travar. Review Source Lainey T. Owner Marketing and Advertising Used the software for: 2+ years ### "Google Data Studio for Automated Reporting" August 27, 2021 4.0 Very good to date, it's a very comprehensive product and free! Pros We can collate all our data sources into one automated report for our clients. Cons Third-party connectors can be quite expensive. Switched from [Agorapulse](https://www.capterra.com/p/123971/Agorapulse/) We haven't switched completely, just the reporting side. Agorapulse reports are very limited and don't allow us to include multiple data sources for a full picture. Review Source AB Andrei B. Branch Manager Accounting Used the software for: 1-2 years ### "Another level of data visualization " April 26, 2024 5.0 Pros Seamless integration with more data sources makes Google Data Studio my favorite reporting software. It is easy to use and has a nice user interface being very intuitive. Cons No cons for Google Data Studio, is free and has a tons of features. Review Source JR Jose R. Ecommerce Manager Furniture Used the software for: 2+ years ### "Imprescindible para informes de datos" November 2, 2022 5.0 Llevo utilizando el software desde hace tiempo y es una herramienta ideal para presentar datos e informes de manera profesional, además al integrarse fácilmente con las herramientas de Google, lo hace todo más rápido. Pros Se puede conectar con otros softwares de datos, creando tablas e informes de manera profesional para presentarlos de forma muy visual. Cons A veces resulta complicado incluir los datos que se quieren a la hora de elaborar un informe y requieren una curva de aprendizaje en ocasiones alta, depende de lo que se quiera mostrar. Alternatives considered [Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/) Reason for choosing Google Data Studio Se puede enlazar con muchos productos y presenta informes muy profesionales. Review Source Satyaswapna N. Associate - Business Intelligence Marketing and Advertising Used the software for: 1-2 years ### "Easiest way to Data Visualization " October 16, 2019 4.0 Looking at data on a day to day or weekly basis has become easier as looking at a graph is much easier than looking at numbers Pros The initial set-up is very easy Easy to use templates Very straight forward New features coming in monthly Can use calculated fields and items Cons There are some minor tweaks like adjusting data label position which isn't available Can't use the studio with big datasets on Google sheet Is slow when there are lot of responsive graphs Alternatives considered [Tableau](https://www.capterra.com/p/208764/Tableau/) Reason for choosing Google Data Studio It's free to use Review Source Sahil A. Junior Frontend Developer Computer Software Used the software for: 6-12 months ### "Powerful tool to create great visualization and dashboards with minimal interface." February 22, 2023 5.0 overall google data studio serves the purpose nod ioubt and creates very impressive dashboards with great customization. Just the statistical tools can be even more improved. Pros I liked the dashboard customization available that is just great and cannot be conmpared to other with such a minimal interface. Also the data visualization is also very great i think the variety can be even more improved otherwise its great. The statistical tools are also very useful for data analytics and then creating dashboards etc. Cons i feel that more tools can be added in the statistical tools for even more deep analysis and more customization option need to be made available in the customization tools. Review Source IJ Izhar J. UA Expert Marketing and Advertising Used the software for: 1-2 years ### "Google Data Studio Is A Must For Data Visualization" November 8, 2022 4.0 To have a data dashboard free of charge with all the connectors is great value and for organisations that need even more options there is the paid Looker Pro version. Pros I love that when you understand the basics you have a lot of possibilities to visualise data to help you take more data driven decisions. Cons Sometimes there are errors for some reason that do not reflect the data as wanted. Some connectors have long loading times. Review Source AL Alec L. Media Director Legal Services Used the software for: 2+ years ### "Best Solution for Affordable Data Visualization" June 9, 2022 4.0 Pros The customization and usability of GDS makes it a top choice for data visualization and reporting. That fact that it's free makes it our #1 choice. Cons Limited connections makes pulling in from multiple data sources a bit difficult and sometimes costly. Review Source AS Amit S. Marketing Executive Consumer Goods Used the software for: 6-12 months ### "Affordable and One of the Best Alternative" November 2, 2022 4.0 Pros The cost of the product is free, and that is insane. We used the product for digital marketing purposes. It has all the inbuilt integration like Google Ads, Google Analytics, and third-party integration to integrate Meta Ads and Twitter Ads datasets. An easy to use application and has lots of third-party templates. Liked the huge libraries of connectors, and it is easy to set up as well. Cons Takes lots of time for processing because of the online tools. We can analyze the data only in online mode. The third-party integration is buggy and needs some official connectors from Google. 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