# Page 9 | Google Data Studio Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 9 - Is Google Data Studio the right Data Visualization solution for you? Explore 335 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/190616/Data-Studio/reviews --- Google Data Studio 4.5 (335) [View alternatives](https://www.capterra.com/p/190616/Data-Studio/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 9 - Reviews of Google Data Studio ## Showing most helpful reviews Showing 201-225 of 335 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AP Andrew P. Campaign & Creative Manager Retail Used the software for: Less than 6 months ### "Data Studio Review" February 8, 2021 3.0 Overall, my experience with Data Studio has been mixed. The learning curve is definitely steep and it is not the easiest tool in terms of collaboration compared to other options on the market. Importing data can often be a pain and it is sometimes quite difficult to set up connections to refresh data sources, which makes reporting more manual and time-consuming than it should be. Pros Data Studio is an extremely powerful tool for reporting and has allowed our team to share out extremely in-depth reports with our clients. It's suite of features is vast and allows our teams to provide highly valued insights into data we previously never had access to. The software is extremely flexible when it comes to customization to fit the needs of our client on a case-by-case basis, which is extremely important since each client has different preferences, nuances, and objectives and Data Studio makes that customization super simple. Cons Since Data Studio has so many in-depth reporting features, the software itself can be confusing to adapt to and the learning curve for reporting is quite steep if you have no prior experience. It took our team a long time to learn and adapt the software and collaboration on one report was often difficult, which resulted in one member being delegated to handle reporting responsibilities. It would be nice if the Data Studio was able to incorporate task management and campaign tracking alongside its powerful reporting abilities; I think that would really push Data Studio above the competition from software such as Domo and Tableau. Alternatives considered [Domo](https://www.capterra.com/p/119119/Domo/)[Tableau](https://www.capterra.com/p/208764/Tableau/) Reason for choosing Google Data Studio We chose Data Studio for its pricing options and our ability to integrate easily with our client partners. Review Source EG Elsa G. Sem manager Marketing and Advertising Used the software for: 2+ years ### "Genial con todas las posibilidades que ofrece" November 29, 2022 5.0 Pros La integracion con todas las plataformas de google y otros inregradores gratuitos es genial. Puedes crear informes personalizados, programarlos… una herramienta imprescindible para marketing Cons Mas conectores gratuitos para obtener datos de cualquier plataforma de publicidad Review Source LP Leighann P. Beautician Cosmetics Used the software for: 2+ years ### "Best app on the market" July 26, 2021 5.0 Amazing Pros The information and reliable resources it offers Cons The adds that continually pops us when searching Review Source VR Verified Reviewer Director Comercial Marketing and Advertising Used the software for: 2+ years ### "basics for today marketing" November 9, 2021 5.0 Pros its free its 500% customizable and we can make tons of reports for free Cons need a bit of training at the begining. Review Source Nathan B. Product Manager Financial Services Used the software for: 6-12 months ### "Awesome integration choice" November 11, 2022 3.0 Pros I loved that this used the existing Google UI we know and love to pull data from many sources, but build using similar tools to Google Sheets etc Cons Not knowing what Google is doing with the data sources you add to the system Review Source VR Verified Reviewer Head of IT Biotechnology Used the software for: 1-2 years ### "Google Data Studio is a great option for data reporting and exposure" February 26, 2021 4.0 Google Data Studio was a great option to create powerful reports consuming data from our MySQL database. Pros It's easy to connect Data Studio into a variety of database systems and quickly create powerful reports. Cons The objects available on the user interface are limited when comparing with other options and I miss features like different fonts and sizes. Review Source VR Verified Reviewer IoT Ecosystem Director Consumer Electronics Used the software for: 6-12 months ### "Powerful data visualization suite" April 8, 2021 5.0 We were looking for a way to visualize mobile app analytics beyond the capabilities of Firebase: when we found out about Data Studio we were able to build data views much more tailored to our needs. Pros An excellent data visualization layer which plays nice with data from Google Analytics and Firebase. It has several pre-made templates for broad and vertical analysis in a large range of use cases. The interface is powerful and flexible, while at the same time revealing its complexity gradually, so the learning curve is gentle. Cons Having pre-set metrics and templates is helpful, but it can be a bit misleading at times, when you need to build custom metrics that have similar but different meanings to the default ones. Review Source EV Estelle V. Digital Manager Health, Wellness and Fitness Used the software for: 2+ years ### "Indispensable !" April 10, 2023 5.0 Très bonne Pros Outil qui a changé ma vision des reportings. J'ai configuré les chiffres à mettre en avant et désormais je n'ai plus qu'à changer la plage de dates pour que les chiffres se mettent à jour (au lieu de les mettre à jour à la main un par un chaque mois...). Cons Cette solution peut être assez technique à mettre en place, les add ons gratuits afin de lier des sources de données de type réseaux sociaux ne sont pas très nombreux. Review Source CM Claudia M. Freelancer Marketing and Advertising Used the software for: 1-2 years ### "Visual tool every marketer should use" December 8, 2022 5.0 Pros You can have different sources on the same page, it is a great tool to visualize what is happening on your business's online presence. What I like the most is that you can see everything in one place and then take better decisions based on data. Cons It is not as easy to use as it seems, there can be some glitches sometimes, and when having many different connectors, the load time can take longer and sometimes you might need to refresh the dashboard a couple of times. Review Source IN Iulian N. PM Computer Software Used the software for: 2+ years ### "Google Drive for your data" December 31, 2022 4.0 Pros Easy to collaborate, setup a basic dashboard and connect with multiple data sources Cons No matter how often I use it, there is a certain barrier to using it for ad-hoc reporting. A spreadsheet (Excel or Google Sheet) somehow always feels the natural place for this. Review Source MB Marco B. Head of Advertising Marketing and Advertising Used the software for: 2+ years ### "Easy Reporting and Dashboard maker" August 4, 2022 4.0 It is a good tool for light and simply reports or dashboards. Small customization feature. Pros Great tool for dashboard and reporting creation. It helps also with data visualization. Cons The platform lacks advanced features and it's not as easy as I liked to integrate sources Review Source pH pooria H. Product manager Telecommunications Used the software for: 2+ years ### "visualize your data with help of Google!" February 16, 2023 5.0 data studio is a tool that i prefer to use whenever i want to get insights from different data, this is accessible and i can easily work with it everywhere, which is very important for me . Pros \- easy to use and cross platforms.- support different sources. Cons \- can't use local font for make your design better.- is more difficult than other services to manipulate data sources like Power BI Review Source LK Liam K. PMM Retail Used the software for: 6-12 months ### "Great tool that speaks with entire google workspace" October 27, 2023 4.0 Pros Speaks really well with all our other google workspace tools that we use that really helps show the data. Cons Can be hard to use. Can be clunky and not has modern as more expensive tools. Review Source AI Alex I. Product Strategy Specialist Marketing and Advertising Used the software for: 1-2 years ### "Google Data Studio - The perfect starting point" February 17, 2022 4.0 Google Data Studio is a great starting point for visualizing data. Pros I liked that you can tie in different data sources like Google Analytics. That way you can show reports to your clients and show value. I like they you can compare different time windows. Cons I don't like how often you have to update and reconnect things. It seems things change out of thin air all the time, or that you have to reconnect data sources too often. Alternatives considered [TapClicks](https://www.capterra.com/p/145227/TapClicks/) Reason for choosing Google Data Studio FREE! No cost is great! Review Source AYSEM Z. Analytical Consultant Recreational Facilities and Services Used the software for: 2+ years ### "Recommended, useful and easy" November 20, 2020 4.0 I enjoy using Google Data Studio and suggested it to other startups. It's easy and useful. Pros An easy and quick analytics dashboard can be done using Google Data Studio. Templates are life savers. Cons Although it is easy to pick up on how to use it, the journey is not very smooth. If it weren't for templates, it wouldn't be an easy to use app. Review Source Kristain O. Senior Media Strategist Marketing and Advertising Used the software for: 6-12 months ### "Data Studio" December 3, 2019 4.0 Overall experience with Data Studios has been super positive Pros Overall I really like Data Studios. It's relatively easy to use and helps effectively visualize data. All of our clients love the reports that we are able to put together for them. It requires some up front work, but once that is done, it's fairly simple moving forward, providing real time data across multiple channels. Cons Some of the integrations are a bit hit or miss and it's hard to merge data together in an effective way. We run marketing campaigns across multiple channels and to pull a holistic number such as total CPA is a bit of a challenge. Review Source AD Alessia D. PPC Specialist Marketing and Advertising Used the software for: 1-2 years ### "Great tool for agencies" November 22, 2023 4.0 Pros It allows you to create good and complete reports for free, you can see real-time data, and when you connect it with other feeds you get a full overview. You can visualize, merge, and filter your data easily and quickly. Cons Learning how to properly use it can take a while when you are a beginner. Sometimes it can be a little slow for my needs. Review Source VR Verified Reviewer Marketing Consultant Marketing and Advertising Used the software for: 6-12 months ### "Makes Our Reports Look Professional" August 1, 2019 5.0 Pros I LOVE Data Studio because it makes all our clients' reports look professional and easy to read. You can combine multiple data sources on a single dashboard, you can have multiple pages, and puts it into one dashboard that I can customize. We use supermetrics and the data pulls in from Facebook, Google Ads, Bing, LinkedIn, and Twitter with ease. Our clients LOVE their dashboards. Cons The data sources sometimes break and you have to go in and re-create another data source. Also, their customer support is non-existent. Review Source EB Eduardo B. Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Herramienta de informes más completa " September 15, 2022 5.0 Tiene grandes ventajas en comparación con otras herramientas. Pros Data Studio no tiene rival en lo que informes de campaña, cliente y estado de cuenta se refiere. Es una herramienta gratuita de Google que sirve para completar informes personalizados sobre todo si tienes que personalizar con datos de distintos entornos. Es la forma mas sencilla de englobar analiticas web, anuncios de google y con integraciones o excel otros datos. Me arriesgaría a decir que es muy improvable que trabajes en Marketing y no utilices Data Studio para realizar los informes profesionales. Cons A menudo el programa funciona lento, algunas veces los datos se desconfiguran y el soporte solo es por email o faqs Review Source ND Natalie D. Project Coordinator Non-Profit Organization Management Used the software for: 6-12 months ### "Great for Marketers, Hard to Learn" November 15, 2019 5.0 It is excellent to have a variety of quantifiable metrics for our website. It helps us make business decisions about projects. Pros Data Studio provides so many valuable metrics to a team that runs a website. We have a data studio report that is constantly updating. We had to integrate data studio in the back end of our site, but once we did that we were able to track which content does best on our site, which content gets the highest engagement, which content our users spend the most time with etc. It is so valuable. Cons There is a huge learning curve to this software. People on our team had to take classes in order to even get started with data studio. Review Source KM Kaslin M. Self Employed Arts and Crafts Used the software for: 2+ years ### "Studo " June 28, 2020 5.0 Good Pros Make better, faster decisions with the world's #1 operational intelligence platform. Built on Druid, scales to billions of events per day. Instant. Integrated. Accessible. Easy to get started. Types: Instant Analytics, Self-Serve BI, Fast Alerts Cons Long process But easy to set up that was the only problems I had Review Source AL Andres L. DEVELOPER Consumer Services Used the software for: 1-2 years ### "My opinion" November 19, 2023 5.0 Pros easy for use, its stability and performance for me is the best on the market Review Source Shubham S. Associate Digital Marketing Computer Software Used the software for: 2+ years ### "Use of Google Data Studio For Reporting" July 27, 2023 5.0 Pros Google Data Studio is a powerful and seamless integration with various data sources. It transforms complex data into visually reports and dashboards. Cons The only laid back thing in Google Data Studio is it's restricted data sources. Review Source DK Dorota K. Marketing Manager Information Technology and Services Used the software for: 6-12 months ### "Free app to visualise your data!" March 18, 2022 5.0 Pros You can do basically anything with Google Data Studio, visualise data that you need for your colleagues or clients, make automatic reports. Make custom dimensions and metrics and so much more. It really lets you do whatever you want to do with your data. You can import XML, CSV, through 3rd app or simply just Google Sheets! Cons With big data across multiple clients, the document can have a bit of a delay to load Review Source Benedetta C. Social media manager Marketing and Advertising Used the software for: 2+ years ### "Per una reportistica di qualità!" February 22, 2023 5.0 Una reportistica qualitativa e quantitativa. Pros Ho imparato ad utilizzare lo strumento quando lavoravo in una grossa agenzia di marketing.Credo sia uno strumento che faccia la differenza nel momento in cui devi presentare una reportistica completa e di un certo livello. Cons Nulla! Sicuramente è un tool che va studiato, ma il risultato è garantito, come tutti i prodotti Google. 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