--- title: "TruRating Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about TruRating Software - reviews, pricing plans, popular comparisons to other NPS products and more." source_url: "https://www.capterra.com/p/190965/TruRating/" page_type: "product" language: "en" --- # TruRating Software Review 2026: Features, Reviews, Integrations, Pros & Cons Last updated on September 16, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support) TruRating ## What is TruRating ? TruRating helps retailers, restaurant leaders and operators turn real-time customer feedback into consumer intelligence, hearing from an average of 84% of customers in-store through our patented point-of-payment technology and 43% online through seamless digital integrations. With over one billion ratings collected worldwide, our AI-powered platform transforms genuine shopper sentiment into the clarity leaders need to improve experiences, measure performance, and drive growth across every channel. Each rating contributes to a more transparent world of customer feedback, streamed to public profiles so shoppers and businesses alike can trust what they see. And with every question answered, we donate to children’s charities across our markets. We are a global multi-award-winning company with teams in the UK, North America and Australia, partnering with many of the world’s most loved brands across grocery, fashion, QSR, luxury and beyond. ## What is TruRating used for? [Retail Intelligence](https://www.capterra.com/retail-intelligence-software/)[Customer Engagement](https://www.capterra.com/customer-engagement-software/)[Customer Experience](https://www.capterra.com/customer-experience-software/) Top alternative Featured Overall rating Based on 0 user reviews Reviews sentiment Positive \- Neutral \- Negative \- ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for TruRating ?[Manage this product listing](https://www.g2.com/products/trurating/claim_requests/new?auto=true) ## TruRating Overview Updated September 2026 AI summary TruRating enables midsize and enterprise organizations to collect and analyze customer sentiment through surveys and feedback tools across multiple channels, including at the point of sale. Offering features such as customizable dashboards, real-time analytics, sentiment and trend analysis, and integrations with leading payment platforms, TruRating is delivered via cloud-based deployment for customer experience and engagement initiatives. ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### TruRating 0.0 VS. [4.7 (707)](https://www.capterra.com/p/152997/BirdEye/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 0.0 (0) Ease Of Use 4.7 (707) Value For Money 0.0 (0) Value For Money 4.5 (619) Customer Service 0.0 (0) Customer Service 4.6 (654) ## TruRating alternatives [Typeform](https://www.capterra.com/p/137289/Typeform/) [4.7 (979)](https://www.capterra.com/p/137289/Typeform/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/137289/Typeform/) Highest Rated [ReviewInc](https://www.capterra.com/p/141023/ReviewInc/) [4.8 (35)](https://www.capterra.com/p/141023/ReviewInc/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/141023/ReviewInc/) [Hotjar](https://www.capterra.com/p/163516/Hotjar/) [4.6 (545)](https://www.capterra.com/p/163516/Hotjar/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/163516/Hotjar/) [Alchemer](https://www.capterra.com/p/72549/Alchemer/) [4.5 (393)](https://www.capterra.com/p/72549/Alchemer/reviews/) Starting price $55.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/72549/Alchemer/) ## FAQs about TruRating Overview ### What company size and specific industries is TruRating built for? TruRating is designed for retail and hospitality businesses, including apparel and footwear, grocery, discount retailers, QSRs, pharmacies, home goods, luxury brands, restaurants, and department stores. It is suited to organizations of varied sizes operating in these consumer-facing sectors. Features and Usability ### What are the key features of TruRating ? TruRating offers customer surveys and anonymous feedback collection through point of sale (POS), multi-channel data collection, and multiple question types. It includes real-time analytics, real-time reporting, customizable dashboards, data visualization, trend analysis, and sentiment analysis, plus access controls/permissions and third-party integrations. Integrations ### Which third-party tools and platforms does TruRating integrate with? TruRating integrates with 7 third-party payment platforms: Adyen, Linkly, NCR Voyix, Tyro, Worldpay for Business, Worldpay for Enterprise, and Zipline. These catalog integrations cover payment processing and retail checkout environments. Getting Started and Support ### What training and onboarding options does TruRating offer? TruRating provides live online sessions, documentation, and videos for training. Live online sessions support guided setup and direct instruction, documentation gives written reference material for self-paced review, and videos offer visual walkthroughs of key features and processes. Getting Started and Support ### What customer support options does TruRating offer? TruRating offers email/help desk support, a knowledge base, and phone support. With no reviewer feedback available on support experiences, no reliable claims can be made about response speed, helpfulness, or common frustrations. These channels are listed as the product’s support options. ## Features AI summary Based on 3,764 NPS reviews Capterra data shows that buyers of customer experience software rank the following features as their top priorities: - **Feedback Management** (**38%** of reviewers rated this feature as critical) - **Surveys & Feedback** (**46%**) - **Reporting/Analytics** (**43%**) TruRating includes **Surveys & Feedback** and **Reporting/Analytics**, giving teams a way to collect customer input and track trends through measurable performance data. However, it does not include **Feedback Management**. These features help businesses understand customer sentiment, monitor experience outcomes, and make more informed service improvements over time. Access Controls/Permissions Define levels of authorization for access to specific files or systems Activity Dashboard Dashboard to view the status of ongoing processes, identify current incidents and track past activities Activity Tracking Track and document all activities across devices, networks, and other systems Anonymous Feedback Allow reviewers to provide anonymous feedback to encourage honest conversations Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Customer Experience Management Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. TruRating 34 features ### All Features - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Anonymous Feedback: Allow reviewers to provide anonymous feedback to encourage honest conversations - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Customer Experience Management: Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. - Customer Surveys: Tool to send questionnaires to customers to gauge feedback - Customizable Reports: Alter the layout and content of reports - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Visualization: Graphical representation of data - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Generative AI: Use AI to generate content in the form of text, images, videos, etc. - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Data Collection: Collect information from multiple sources - Multiple Question Types: Supports different types of question formats, including multiple-choice, checkbox, open-answer, Likert scale, and essay - NPS Survey Structure: Measuring and analyzing Net Promoter Scores to evaluate customer loyalty and satisfaction levels - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Point of Sale (POS): Accept and process customer payments for products or services using hardware and software - Question Library: Pre-written repository of questions that can be reused within a course or for assessment or interviews - Ratings/Reviews: Ratings/Reviews - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access - Survey/Poll Management: Create and administer polls and surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Text Analysis: Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. ## Pricing ### Starting price Free trial not available ## Integrations [ NCR Voyix](https://www.capterra.com/p/7227/NCR-Counterpoint/)[ Linkly](https://www.capterra.com/p/187554/Linkly/)[ Worldpay for Business](https://www.capterra.com/p/154146/Payment-Processing/)[ Adyen](https://www.capterra.com/p/165680/Adyen/)[ Worldpay for Enterprise](https://www.capterra.com/p/165694/Virtual-Terminal/)[ Zipline](https://www.capterra.com/p/218239/Zipline/)[ Tyro](https://www.capterra.com/p/10030029/Tyro/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.