# iSpionage Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is iSpionage the right Competitive Intelligence solution for you? Explore 21 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/191351/iSpionage/reviews --- iSpionage 4.6 (21) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of iSpionage Ease of use 4.6 Customer Service 4.8 ## Pros and Cons in Reviews Simon M Marketing ConsultantMarketing and Advertising, Self-employedUsed the software for: More than 2 years. “iSpionage helps me to brainstorm website and ad copy without wasting time and money starting from scratch.“ March 22, 2022 ## Showing most helpful reviews Showing 1-21 of 21 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Benjamin F. Partner Executive Office Used the software for: 2+ years ### "Valuable Beyond SEM" February 27, 2020 5.0 Pros As a consultant, my job is to be smarter than the client. Ispionage is one of my secret tools. It gives me a view into the competitive set, allows me to benchmark positioning and narrative, and gives me a sense of how the market at large is current approaching acquisition. In short: I look smart. And my clients are empowered. Cons I haven't experienced many faults with Ispionage. I think deeper comparison options, larger data sets, higher resolution images of landing pages. Review Source JP JEAN-SEBASTIEN P. CEO Marketing and Advertising Used the software for: 1-2 years ### "Perfect for Publishers looking to understand where advertisers spend their money." October 31, 2019 5.0 A great platform that we use daily, complements any other SEM platform our there like semrush. Pros The interface is simple to use and the data is exposed in an easily consumable way. No need for advance training to use it so anyone in the team can login, place a query and see results. The most useful feature for us as a tech publishing company is knowing which advertisers are spending on specific keywords and topics, helping us understand the type of content needed to be built in order to yield higher CPMs. Cons The only thing I would like to see if not only the "bid value" of the keywords but the "average paid CPC" which is something both the Google Keyword planner and the Bing Keyword planner offer via API. The value there as a user is understanding the actual cost paid by the publisher versus what they need to bid in the auction in order to have impressions. The nuance might seem trivial but it's an important one when planning digital media yield. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) semrush was not providing any Bing data, which is the most important to us. semrush was also way too bulky for us in terms of functionalities and what we need. Review Source Mohan Lal D. Automation Expert Marketing and Advertising Used the software for: Less than 6 months ### "One of the simplest tools for Competitor Analysis (Search ADs, Keywords, Landing Pages, etc.)" December 14, 2022 3.0 So far, it has been OK kind of experience with the software. I can search using Keywords, and find out who all running ADs for that Keyword, and then I can search on more their AD Copies, Landing Pages they are using and much more. Pros One of the good points about iSpionage is that it doesn't have too many options, so you just for Competitor analysis for SEO Keywords, PPC, Landing pages etc., and it doesn't get too messy while doing this. You can search with competitor site URL for Keywords, Landing Page & PPC Keyword Ideas. Or, use your general(or industry-specific) keywords to find your competitors and then reasearch more on what they are doing. Cons It doesn't have that much data on Search ADs. Review Source Chad B. Marketing Strategist Marketing and Advertising Used the software for: Less than 6 months ### "iSpionage is an incredibly valuable tool" November 5, 2019 5.0 Being able to run a quick analysis of a client's website and provide competitive intelligence is incredibly valuable. Pros I love being able to see ads and keywords companies are targeting. iSpionage also helps to identify competitors I didn't even realize existed. Cons Understanding the data provided on ads is sometimes confusing and not always accurate. Alternatives considered [Ahrefs](https://www.capterra.com/p/176340/Ahrefs/)[SpyFu](https://www.capterra.com/p/156579/SpyFu/)[Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing iSpionage Cost and ads data. Switched from [SpyFu](https://www.capterra.com/p/156579/SpyFu/) I really liked SpyFu but I couldn't keep both and I found iSpionage had more data and was more accurate than SpyFu. Review Source VR Verified Reviewer Co-Producer, Writer, Media Manager Internet Used the software for: 6-12 months ### "I felt pretty sneaky using this - a good thing" February 27, 2020 4.0 iSpionage helped me drum up business for 2 clients and the PPC campaigns during slow periods for their industries. It also allowed me to come up with keyword and some copywriting ideas for fields I did not have much experience in - I was able to help them generate more sales as though I were totally versed in these new topics. Pros I use iSpionage only when a client pays me to work on their SEO website and/or if they have an Adwords campaign. So I don't use iSpionage as frequently as I do other parts of my work on websites. Sometimes it will be a while since I've done keyword searches and planning, and so have to remind myself how to get back into it. But then I realize it doesn't take long. Within a few minutes, I'm conducting searches on keywords for my clients and also keywords that competitors of my clients are using themselves. That is the real value for me since SEO can intimidate my clients. "Algorithms" is not a common term for them. But if I can show them what their competition is using and doing, all the uncertainty goes, and then I can continue with my work. I like the way iSpionage helps me generate ideas that in a couple of cases specifically turned around some business during a slow time in the season. For that, it's totally worth it. Cons The interface is a not as dynamic or user-friendly as it could be. The focus of using it seems to be mostly for PPC and not so much organic search strategies. Review Source Adam J. Owner Marketing and Advertising Used the software for: 2+ years ### "Great Affordable Spying Tool!" November 10, 2019 5.0 So we've used this to help manage SEO for our clients but then also figure out estimated budgets and information on competitors. It doesnt do a great job for Local SEO but otherwise it is very feature rich and gets the job done. We've paid for SEMRush in the past too but it was just too expensive for what we needed it for, so I think pricing wise, this product really hits the niche well. Pros Less expensive than SEMRush Good export Features Tracking of Competitors Alerts Cons Wish it had more suggestions More accurate Advertising budget spend for competitors Reason for choosing iSpionage Price Review Source VR Verified Reviewer Marketing Consultant Marketing and Advertising Used the software for: 2+ years ### "An easy competitive advantage" March 22, 2022 4.0 iSpionage helps me to brainstorm website and ad copy without wasting time and money starting from scratch. Pros The competitor research section gives a great overview of the PPC ads for any keyword making it easy to see what headlines, copy and hooks are working. Cons The keyword database seems a bit limited. Review Source Djordje M. Digital Marketing Director Marketing and Advertising Used the software for: Less than 6 months ### "Great tool" November 4, 2020 5.0 Delighted! Pros Great tool overall. Love the features for spying on competitors' Google Ad campaigns with the most accurate keywords they're using, ad copy, landing pages as well as campaign structure. The standout feature for me is the ability to pick up on almost any company's advertising, even small businesses that target a very small, local market. Haven't found that in any other tool. Cons The UX is dated. Could use a refresh. Some graphs and analysis abilities could be better. Review Source DJ Dustin J. Manager of Search Strategy Marketing and Advertising Used the software for: 2+ years ### "Very valuable (if limited) application to make a business case simpler" November 5, 2019 4.0 Pros I love that you can peek behind the curtain to get an idea of spend levels for competitors—it's actually invaluable for pitches, if you need to convince a potential client that they need to step up spend based on what their competitors are doing. Cons It's a bit difficult to determine what you can do after getting that PPC budget estimate. I haven't really found any of the other obvious features very useful. Seems like a little bit of a one-trick pony with a lot of features that aren't that useful. Reason for choosing iSpionage I've never seen another tool like it! Review Source WK William K. COO Health, Wellness and Fitness Used the software for: 1-2 years ### "Works as advertised - thank you!" February 18, 2020 5.0 Certainly helps me with SEO and allows me to check my competitors. In short, iSpionage rocks! Thank you Pros Easy to use and intuitive interface. Keeps me up to date when I need it. Cons I have no issues or complaints so far (about six months of use). Review Source JB Jared B. Marketing Director Renewables & Environment Used the software for: Less than 6 months ### "Ispionage is great for researching your competitor's ads and keywords" November 12, 2019 5.0 Some of the cool data you can find out about the competition is what keywords they are crushing it with organically, as well as the PPC keywords they are paying for in Google search campaigns (you can even see their ads). Nice software – I recommend! Pros I thought Ispionage was pretty cool – giving you the ability to spy on the competition. In addition, it helps me get more visibility online by finding the best keywords that can bring traffic to my site. It also helps me increase the conversion rates of people visiting my site. I thought the software was pretty simple to use. You can just put in the url for the competition and get a report that shows all kinds of good info. Cons free account is kinda limited and pro version is a bit pricey to stay on for long term Review Source LU Luis U. Digital Marketing Specialist Marketing and Advertising Used the software for: I used a free trial ### "Awesome SEO/PPC Software!" February 27, 2020 5.0 It was great, it still provided a lot of information even with the free trial. Pros I really like that iSpionage provides you with a list of SEO & PPC keywords that your competitors are using. It really helps to know what your competitors are focusing on as you're able to use this knowledge to help with your own strategies. It even shows you data from Bing/Yahoo too! It also loads quickly. There is other software's out there that can take a while to load and this one is one of the fastest. Cons I wish the free trial would give you more access to the software but it is priced reasonably so that's probably why. It would be great if they let you download PDFs on the free trial so you can get an idea of how these look like prior to purchasing it. Reason for choosing iSpionage N/A Review Source VU Victor U. CEO Health, Wellness and Fitness Used the software for: 6-12 months ### "Great spy tool for the money" November 6, 2019 5.0 Pros It allowed me to see what my competitors we're doing that others tools didn't, great work. I've used a lot of other more expensive spy tools and for the price, you can't beat this. It gives you features others charge much more for. Cons There wasn't anything that I disliked, everything worked well all the time. Just like it should. Switched from [Semrush](https://www.capterra.com/p/151962/SEMrush/) Same features, better price. Review Source aL adrian L. general manager Marketing and Advertising Used the software for: 6-12 months ### "Good Spying tool" February 27, 2020 5.0 Pros The software helps me find profitable keywords and ads Cons I wish it would show more landing pages that were used to promote certain offers from the advertisers Review Source BA Brian A. Director of Digital Marketing Marketing and Advertising Used the software for: 2+ years ### "Great Product - Easy to Use" February 24, 2020 5.0 Overall it is a great product for the value. Pros Overall it is very intuitive and easy to use. I can easily jump in and do some research quickly. Cons It would be nice if it was domain-specific. Review Source CM Chuck M. Founder Marketing and Advertising Used the software for: 6-12 months ### "Nice SEM Tool" November 13, 2019 5.0 Pros It does a better job than others checking out paid ads Cons To be honest I am not a heavy enough user to have pains yet Review Source CW Chris W. Web Admin Marketing and Advertising Used the software for: 2+ years ### "subscriber for over 4 years" February 27, 2020 5.0 Pros Great for researching competitor keywords Cons Our clients competitors can use it too ;) Review Source AM Alon M. CEO Computer Software Used the software for: Less than 6 months ### "Overall you guys are great" February 18, 2020 4.0 Pros Using the UI was easy and gave us awesome results, your support team helped us a lot, and during those few months we really enjoyed the platform Cons Unfortunately, the platform back then didn't have API access to what we needed. Move over, most of the data didn't change on a daily/weekly/monthly base. So, after a few weeks of using the platform, we had 90% of what we needed. Review Source kS kraig S. Marketing Manager Marketing and Advertising Used the software for: 6-12 months ### "Ispionage Review" October 31, 2019 5.0 Pros Ease of use when comparing it to other like products such as SEMRUSH. Cons Finding the time to use it and integrating the suggested results. Alternatives considered [Semrush](https://www.capterra.com/p/151962/SEMrush/) Reason for choosing iSpionage Ease of use. Review Source AM Abigail M. PPC Specialist Marketing and Advertising Used the software for: I used a free trial ### "PPC Competitor Audit info" February 18, 2020 4.0 Pros The Ability to See Monthly budget From Google and Bing Cons Can't See More Local Competitors Only National Alternatives considered [SpyFu](https://www.capterra.com/p/156579/SpyFu/) Review Source HN Huy N. Chief operations officer Internet Used the software for: I used a free trial ### "Very easy to use" February 27, 2020 4.0 Pros Can be clunky at times but offers plenty of valuable insights Cons Information is everywhere so need some time getting used to. 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