# Showell Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Showell the right Sales Enablement solution for you? Explore 186 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/191759/Showell/reviews

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Showell

4.6 (186)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated June 3rd, 2026

# Reviews of Showell

Ease of use

4.6

Customer Service

4.7

## Pros and Cons in Reviews

AB

Anna-Mari B

Marketing ManagerInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years.

“Managing and updating sales and marketing materials is simple and efficient, ensuring that teams always have access to the latest content.“

November 10, 2025

Samy B

Sales and Business DevelopperInformation Technology and Services, 11 - 50 employeesUsed the software for: Less than 6 months.

“On the admin side, sometimes loading new documents doesn't work properly, or at least takes a long time to initialise between the admin and client versions.“

January 22, 2024

OS

Oisín S

Marketing AssistantLogistics and Supply Chain, 201 - 500 employeesUsed the software for: 6-12 months.

“Very good due to having analytics and seeing what works best for each type of customer, industry & role specific“

October 8, 2025

JL

Juan Pedro L

Regional Commercial DirectorHospital & Health Care, 11 - 50 employeesUsed the software for: More than 2 years.

“The main problem is people that do not get use to using platforms like Showell and it is hard to get them to try and use the platform.“

March 24, 2023

VS

Valentin S

SalesRenewables & Environment, 11 - 50 employeesUsed the software for: 1-2 years.

“It allows me to quickly find what I need and share content with clients without any lag or distractions.“

June 4, 2025

GT

Gautier T

Support EngineerBusiness Supplies and Equipment, 201 - 500 employeesUsed the software for: 1-2 years.

“As this software is designed to be used on a tablet, the user experience on a computer is not as good as on a mobile platform.“

July 23, 2021

OS

Oisín S

Marketing AssistantLogistics and Supply Chain, 201 - 500 employeesUsed the software for: 6-12 months.

“The ability to make files accessible for the whole team.“

October 8, 2025

MS

Maria S

Marketing Communications SpecialisChemicals, 10,001+ employeesUsed the software for: Less than 6 months.

“No preview mode in admin access, not possible to customize the background and the video“

September 2, 2021

## Showing most helpful reviews

Showing 1-25 of 186 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Joe W.  
Regional Sales Manager  
Information Technology and Services  
Used the software for: 6-12 months

### "Showell shows well "

March 28, 2025

5.0

I just feel that it ticks all the boxes for presenting online or in-person. It’s great for sharing files, collaboration and also can be used as an intranet!

Pros

Ease of use and the fact that all of your sales collateral is at hand easily. Allowing you to adapt on demand.

Cons

There are no cons. I would prefer if embedded PowerPoint videos uploaded into but it’s easy to add video as an additional share.

Review Source

SH

Samu H.  
Digital Marketing Manager  
Information Technology and Services  
Used the software for: 2+ years

### "Easy way to use and share up-to-date material"

November 12, 2025

5.0

Pros

Helps make sure that up-to-date sales materials are in use, findable and we can track how they are performing when they get shared.

Cons

No real cons, just have to make sure the materials are reasonably structured to gain full benefits of use.

Alternatives considered

[Seidat](https://www.capterra.com/p/160778/Seidat/)

Reason for choosing Showell

Familiarity with the product and we saw potential for extended use cases.

Review Source

JP

Jori P.  
Business Unit MAnager  
Retail  
Used the software for: 2+ years

### "Showell is easy to use but not all we need"

June 18, 2021

3.0

Pros

The materials are quite easy to set in the . It is good that the materials can be shared via Showell and we get the information who has viewed the link. Good to be able to have different roles and user groups. Easy to use in most of the cases.

Cons

From reporting is bit hard to get the information I would like to get. There should be some kind of "pivot table" type of report where I could select the information and limitations I would like to see in one page. So for example I should be able to set the report to show selected users on rows and selected materials on columns and then be able to set the time period and the information I would like to see for example times the material has been sent, times the material has been opened, the last time the material has been opened etc.

Review Source

Response from Showell

June 21, 2021

Hi Jori, Thanks for your review and your constructive feedback. We will hand your comments to our product development team. There is a lot happening with the reporting end at this point and all feedback is really valuable.

EJ

Evi J.  
Marketing Officer  
Construction  
Used the software for: 1-2 years

### "Very good personal support and integration process"

April 9, 2025

5.0

I am very satiasfied with , as is our Salesteam.

Pros

Smooth integration of the software platform Outstanding personal support and reactivity from the support department Professional look and feel of the platform

Cons

In a folder with 30 dwg-files, I need to set a thumbnail item per item. This could be done easier with a default thumbnail for all items in a folder.

Alternatives considered

[Showpad](https://www.capterra.com/p/152887/Showpad/)

Reason for choosing Showell

is like a light version of Showpad and is easier to manage if you have a limited amount of content or users. The pricing is more interesting as well.

Review Source

CL

Clare L.  
Commercial Enablement Manager  
Logistics and Supply Chain  
Used the software for: Less than 6 months

### "Easy to use, great customer service and we love it. "

February 19, 2025

5.0

From day one of dealing with , the customer service has been excellent. The sales person and customer success manager are super helpful and friendly. The sales team love Showell and have found it easy to use.

Pros

is so easy to use - a simple interface which looks clean and professional.

Cons

Synchronising in the backend could be quicker.

Alternatives considered

[Highspot](https://www.capterra.com/p/148612/Highspot/)[Showpad](https://www.capterra.com/p/152887/Showpad/)

Reason for choosing Showell

It was easier to use, cleaner interface and offered us everything we needed at a much better price.

Review Source

AN

Arran N.  
Marketing Manager  
Hospital & Health Care  
Used the software for: 1-2 years

### "Powerful, yet simple to administer and use platform"

January 12, 2024

5.0

Great initial non-pushy sales process, onboarding was quick and simple, on-going support and addition of users and features nice and simple. Single point of contact at the organisation. I've rolled out Showpad previously to 100+ people and even though the experience from them wasn't bad, I felt it was a little rushed. invest in the resource to support you and be available if needed. I'd opt for Showell over any other platforms in the future too and would always recommend them.

Pros

It's a powerful, yet simple to administer and use platform. Sales team really value that all of their sales info to support their conversations are easy to access in one single location. Across all of their devices. Also straight forward to share on the spot and track when items are reviewed or not. It's also simple enough for non-marketing or technical staff to update. Executive Assistants often go on to drop different documents on for users.

Cons

There's nothing that comes to mind - any niggles I had have been resolved with the most recent 10 update. Just keep all the apps and web interfaces aligned so the user experience is consistent pls.

Alternatives considered

[Showpad](https://www.capterra.com/p/152887/Showpad/)

Reason for choosing Showell

I've rolled out Showpad previously to 100+ sales people and even though the experience from them wasn't bad, I felt it was a little rushed. invest in the resource to support you and be available if needed. I'd opt for Showell over any other platforms in the future too and would always recommend them.

Review Source

Response from Showell

January 15, 2024

Thank you, Arran, for your review. Awesome to hear that you've had such a great experience with us!

VR

Verified Reviewer  
Head of commercial operations  
Telecommunications  
Used the software for: 6-12 months

### "Happy customer."

November 6, 2025

4.0

Overall I'm happy when I have as daily tool for sharing presentations for customers or employees.

Pros

is easy to use and its easy service to train for new employees, even there are some points that might be hard to learn.

Cons

The presentation collecting is sometimes hard to learn for new employees, but its still doable and feasible.

Review Source

VS

Valentin S.  
Sales  
Renewables & Environment  
Used the software for: 1-2 years

### "Offline Access and Smart Organization"

June 4, 2025

5.0

My overall experience with has been excellent. It’s intuitive, fast, and helps me stay organized and efficient in front of clients. I can easily access and share the right materials at the right time, even offline. It’s a reliable tool that supports my daily sales workflow.

Pros

I really appreciate the offline access and how all materials are structured and centralized. It allows me to quickly find what I need and share content with clients without any lag or distractions. It’s smooth, intuitive, and makes the sales process more efficient.

Cons

So far, I haven’t encountered any significant downsides. The platform works reliably and covers everything I need for my daily work.

Review Source

AB

Anna-Mari B.  
Marketing Manager  
Information Technology and Services  
Used the software for: 1-2 years

### "Efficient and User-Friendly Platform for Managing Sales and Marketing Content"

November 10, 2025

5.0

Pros

is an excellent platform that’s very easy to use, even from an admin perspective. Managing and updating sales and marketing materials is simple and efficient, ensuring that teams always have access to the latest content. I highly recommend Showell to anyone looking for a reliable and user-friendly content management solution for sales and marketing.

Cons

As a downside, some formatting details (such as shadows) occasionally break, and the image quality can sometimes decrease when uploading or converting files. However, this is a fairly common issue across many similar platforms, and it can often be minimized by slightly adjusting the original presentation before uploading.

Review Source

JM

José M.  
Key Account Digital Sales  
Medical Devices  
Used the software for: 1-2 years

### "Simple and incredible"

October 8, 2025

5.0

Pros

Easy to use and share documents with our clients and the customer support is always quick to help and effective.

Cons

Not intuitive to change or creat new folders, specialy on the main screen. But it is great to work with.

Review Source

CG

Claes G.  
Sales Manager Teamleader  
Machinery  
Used the software for: 1-2 years

### "Good softwares review."

October 31, 2024

5.0

has opened many new doors for me as a seller and contributes to really high quality in my daily work.

Pros

The control over data and information placed on one place.

Cons

Navigation in some tabs can be difficult at first.

Review Source

SJ

Sebastian J.  
Area Sales Manager  
Electrical/Electronic Manufacturing  
Used the software for: 2+ years

### "My everyday tool kit"

March 19, 2021

5.0

As a heavy user of all I can say is I really like it. I guess I would not use it every day if it would suck.

Pros

\- To always have the important and relevant information with you regarding our products. Since works offline, I know that I can always access my data even when travelling abroad without internet access or at sites where no wifi is available. - In our organization we use this platform as intranet to share important product data internally and externally to our distributors. This way we ensure that all peers have up to date and same data. - I use Showell on a daily basis both on my phone and on my laptop to to check data that I need since it is easier than connecting to a shared network drive. - Instead of filling email servers with attachments, I send links to the recipient so they can download for example a brochure when they want. I will then also get a notification when they have downloaded the content. - The platform helps our company to support our distributors in their sales work by giving them all the relevant sales material in one easy and good looking place. If they have their phone with them, they have all they need to interact and with end users and customers.

Cons

\- In the beginning we had some issues to get it to show/present correctly on all different phone platforms, but after it got fixed it has been displaying and working correctly for me. - I would love if the platform would inform you in the confirmation email that WHO downloaded and WHAT. Now I only get an generic email informing that someone has downloaded a file. It is ok if you only share occasionally but if you share tens of files to different recipients a day you don't know who has downloaded and what.

Review Source

Response from Showell

March 24, 2021

Hi Sebastian, thanks for your encouraging feedback. So great to hear that you benefit from Showell personally but also as a global team.

TK

Tove K.  
Marketing Coordinator  
Medical Devices  
Used the software for: 6-12 months

### "Intuitive and easy to learn"

January 8, 2024

5.0

My overall experience is that the support team is always looking to improve the service and to help its users. Showell is very intuitive to use and to learn - both as an admin and as a user.

Pros

Not having used any similar product before, was very easy to learn when I first started. It gives me all the tools to manage marketing and sales content for our sales team and the ability to analyze content views and shares benefits me as an admin in my daily work.

Cons

The interface used to feel outdated and not very user friendly. This has improved a lot since the latest update.

Review Source

Response from Showell

January 10, 2024

Thank you for sharing your Showell experience! We're glad to hear that Showell was easy to learn and that you're happy with the latest update. We're always looking to improve our product and service to better serve our customers. Great to hear that you've had a positive experience with us!

PH

Petri H.  
National Field Sales Manager  
Cosmetics  
Used the software for: 2+ years

### "Lumene"

March 2, 2020

4.0

Let's say.. that we cannot live without it anymore. There is no comeback to printed materials, so we need digital presentation tool for field sales anyway. We have not considered any other option for digital sales tool, so far.

Pros

Sales Reps are using for customer meetings.. novelty and marketing presentations, customer spesific campaign activities, statistics and brand videos. Also as a training material and planograms are loaded in system. Beauty Advisors mainly uses Showell to get more detailed data from products, and to find department store campaign activities with couple of clicks. Merchandisers are using it to get guidances and prioritites to build up specific campaigns in stores.

Cons

Not really any spesific. Memory capacity comes full quite fast, if administrator do not remember, or do not know how to do it :) to clean up presentations or videos that are not relevant anymore. What I mean that when using Ipad, takes lot of memory capacity. It is totally possible, that there is an easy answer or solution with this.

Reason for choosing Showell

Decision was made by my predecessors, so I do not know reasons why we chose .

Review Source

Response from Showell

March 4, 2020

Thank you so much for your insightful review Petri! Great to hear that Showell helps your reps to serve their customers better.

DS

Dan S.  
Sales/Retail Support  
Wholesale  
Used the software for: 2+ years

### "UK User"

March 27, 2023

5.0

Pros

Great layout with lots of options to add tailor made packages to suit the end users.Great to share information with notifications when recipient opens shared contents

Cons

Nothing , Its suits are business 100% its a great platform

Review Source

RN

Ricardo N.  
Marketing Manager  
Farming  
Used the software for: 1-2 years

### "Good tool, but needs more improvement"

January 11, 2024

4.0

Good but need some improvements. Specially in the Layout quality option and the possiblity to upload translation automaticly

Pros

The tool is very eficient but need more layout option to be improved

Cons

Layout quality option and also its not possible to upload translation automaticly

Review Source

Response from Showell

January 12, 2024

Thank you, Ricardo, for your constructive feedback. We're always aiming to improve our platform and truly appreciate the insights.

HT

Henri T.  
Sales Support Engineer  
Machinery  
Used the software for: 6-12 months

### "Excellent tool for content management and sharing"

August 1, 2022

4.0

Quick content sharing and one place to manage these. Makes life a lot easier when no need to share material for everybody separately by email.

Pros

Easy to learn how to use in the most effective way bot in content management and sharing material internally and externally.

Cons

Sometimes the UI could be more logical when navigating between different folders. Maybe more visualization could be used to solve this (so user know whereabouts in the content tree he/she is located).

Review Source

Response from Showell

August 23, 2022

Hi Henri & thank you for your review! We're glad to hear, that Showell's been easy to learn/use. And that Showell's been improving your work-efficiency.

SH

Susanne H.  
Marketing Planner  
Information Technology and Services  
Used the software for: 1-2 years

### "Showell recommendation"

April 18, 2024

5.0

Pros

Easy and light to use, no installation required. After sharing the materials, you can see when the customer has downloaded the materials.

Cons

If you are using materials from two brands, at first it was difficult to find the so called right side or right place. I received instructions and advice from , so there are no more problems.

Review Source

Response from Showell

May 2, 2024

Glad to hear that you've had a great experience with us. Thank you for the review!

TG

Tirus G.  
Technical Sales Engineer  
Building Materials  
Used the software for: 2+ years

### "Showell Content Management"

July 12, 2021

5.0

I am pleasantly content in using the app for the moment. I notice the continuous updates make user experience easier at least for sharing content and general content management

Pros

content management offers a seamless solution to sharing content with users and also managing content for use during daily work. It provided me a unique perspective on the benefits of easier content management which accrue in more productivity

Cons

Updating of content has become faster and generally non-intrustive but it would be great if this content update feature would be fine-tuned to provide more intuitive navigation to new content items

Review Source

Response from Showell

August 12, 2021

Hi Tirus, Thanks for your positive review! We are very pleased to hear that Showell makes managing your content easy and fast. That shows that we are on a right track.

VR

Verified Reviewer  
Online Training Coordinator  
Machinery  
Used the software for: 2+ years

### "Showell helps companies to manage with sales materials!"

August 20, 2021

4.0

Overall the system has given our company value in that way, that salesmen and others have saved time, when all sales materials are in the same place, with correct arguments.

Pros

Mobile app is a great addition for salesmen, since you can now go offline and be in the forest making deals with customers!

Cons

For my usage. i haven't found too many cons. Maybe the outlook could be cooler. But in usage point of view no problems on my end.

Review Source

Response from Showell

August 30, 2021

Thanks for your review! We are thrilled to hear that Showell helps your team to save time when all the content can be found from one place - even offline.

DP

Danielle P.  
Marketing Coodinator  
Building Materials  
Used the software for: 2+ years

### "Simple, easy and efficient"

July 7, 2021

5.0

Pros

Easy to use, quick to set up, no need for long training to be operational, quick and courteous customer service.

Cons

I would like to have the possibility to compare 2 periods in on the same screen. For example: use for 2 different months or the most shared documents for 2 specific and non-consecutive time periods. It is not that serious since we can see them separately and we have access to the information.

Review Source

Response from Showell

July 9, 2021

Hi Danielle, Thanks so much for your amazing review! We are so happy to hear that you find Showell efficient and easy to use. And that you like our customer service too.

IM

Ivan M.  
Product Manager  
Machinery  
Used the software for: 1-2 years

### "Great app to daily support of my"

April 23, 2021

5.0

Great team with strong support regarding any questions! Keep warm relations on trust.

Pros

A kind of "one contact" app that makes my daily life easier, as I just keep info up-to-date in and others can easily use it, w/o disturbing me. and this is quite easy to keep info up-to-date, change users or something.

Cons

Troubles with user adding in one app but different data tabs. We have two different brands in one . Some users should have access to both brands, and it is uncomfortable here sometimes - no possibility to add same user, users cannot register for second brand, etc. But Support Team great here to solve any concerns and errors.

Review Source

Response from Showell

May 7, 2021

Thanks for your positive and constructive feedback Ivan! Great to hear that Showell helps you in your day-to-day life. Our development and support teams are working really hard so it's wonderful to hear that you're happy with them.

JR

Joann R.  
Sales Representative  
Construction  
Used the software for: 1-2 years

### "Great sales tool"

July 16, 2021

4.0

Bringing information to many team members at once has been helpful to our sales process.

Pros

I like many of the features of , as my company has many different products and many items that need to be associated within groupings, this is a great way to catalog information for quick access. Great mobile app and easy to use.

Cons

It constantly updates whenever I open it, you can skip this step.

Review Source

Response from Showell

August 12, 2021

Hello Joann, We are pleased to hear that you like Showell and it makes sharing information with your team easier and helps to build a more solid sales process.

AP

Albert P.  
Marketing Director  
Machinery  
Used the software for: 1-2 years

### "Showell has become an essential tool for sales teams looking to engage clients"

January 10, 2024

5.0

Pros

Easy-to-use, has an intuitive interface, making it easy for sales teams to create and deliver presentations.

Cons

The design options of the app is too limited

Review Source

Response from Showell

January 11, 2024

We're glad to hear that you've found Showell easy to use and intuitive! Thank you for your comment on the design options of the app. We're always looking to improve the user experience and your feedback is much appreciated.

NK

Niels K.  
Product, Marketing and Sales manager  
Mechanical or Industrial Engineering  
Used the software for: 1-2 years

### "Good product to share sales info to customers"

January 22, 2024

5.0

Pros

The ease of use The fast delivery of content to users The easy backoffice

Cons

If you want all content, all the storage will use a high capacity of space on your phone.

Review Source

Response from Showell

January 23, 2024

Thanks for the review and feedback! Offline usage with mobile apps is such a great feature. But you're right, the app takes a lot of space from your device if there's a lot of content in your workspace and you want to download all of it. If you're online, you can always use the web version to access all documents without having to download anything to your device.

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