# BigMailer Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is BigMailer the right All-in-One Marketing Platform solution for you? Explore 27 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/191818/BigMailer/reviews --- BigMailer 4.9 (27) [View alternatives](https://www.capterra.com/p/191818/BigMailer/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of BigMailer Ease of use 4.9 Customer Service 4.9 ## Pros and Cons in Reviews EK Eric K CEOE-Learning, 2 - 10 employeesUsed the software for: Less than 6 months. “The integration between Bigmailer - Zapier - and my website and the ease of using the platform. “ December 30, 2023 AM Ash M CEOE-Learning, 2 - 10 employeesUsed the software for: 1-2 years. “Their pricing is fair and reasonable, and they have excellent customer support.“ March 3, 2023 VP VISHAL P DirectorInternet, 2 - 10 employeesUsed the software for: Less than 6 months. “Nothing less, nothing more. And Yes, the free plan that lets you send 5000 emails at no cost is more than enough for small companies to try out with all its features available to try.“ May 29, 2020 PK Pradeep K OwnerE-Learning, 2 - 10 employeesUsed the software for: Less than 6 months. “Very simple to use interface to set up broadcast and automation campaigns.“ October 6, 2020 ## Showing most helpful reviews Showing 1-25 of 27 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Radu D. Worker Information Technology and Services Used the software for: 2+ years ### "Powerful List Management and Great Value for Growing Teams" December 23, 2025 5.0 Overall, my experience with BigMailer has been very positive. It is a reliable platform for both email management and complex marketing campaigns. Despite the limited free tier, the value for money on paid plans is fantastic and support is fast. Pros The list management features are incredibly intuitive and powerful. It makes segmenting my audience a complete breeze, and the automation tools for list cleaning are a huge time-saver for our daily marketing operations. Cons While the service is overall excellent, the free tier feels quite restrictive regarding total subscriber count and monthly sends. I wish there was a slightly more generous entry-level plan for very small startups or hobbyists. Review Source Rick F. Owner Printing Used the software for: Less than 6 months ### "Look No Further" December 18, 2019 5.0 As I stated before, I could not be happier with BigMailer. I could go on and on about the technical aspects that are the true benefit but to address the average and serious marketer on a plain level, you can't do any better. If you want an email campaign management solution, a bulk mailing option and a level of customer service that blows other companies out of the water then quite literally click the site link above and look no further. And with the money you save on cost and the money you make on your campaigns, you can take your family and/or significant others out for a nice dinner. Pros It's difficult to pinpoint what I like most about BigMailer. I've spent a decade marketing my business, so when I say that my search is over I'm not being dramatic. In my search for a reliable, user-friendly & affordable bulk emailing application I have traversed the expanses of the cloud galaxies trying different providers. I won't say that I have not found immense benefit along the way. But none compare to the experience I've had with BigMailer. Other commercial providers are good when it comes to providing basic function to uninformed clients. That is not a fault. But if you take just 2 minutes to weigh the pros & cons, it's obvious that they're not affordable, high functioning or easy to use. And the cost comparison will overwhelm you. BigMailer is the exact opposite. It provides me (as a designer) an easy to use interface allowing me to use my own designs, templates for when I don't & a right-to-the-point reporting page that doesn't make me decipher gibberish. I like that I can log in, choose my campaign, & view the reported results easily. My favorite report feature is the ability to click & re-engage clients with segmentation & suppression lists. Tack on the low cost of there service in conjunction with Amazon SES. We're in business. Cons In all the time I've used BigMailer I have yet to find a Con. Only items that my own learning curve did not understand which was easily resolved by simply using their help files or live chat help. They are always available when you need them. Reason for choosing BigMailer As I say in anything I write or say, I mean no disrespect at all to other companies and people. But business is business. I spent over 2 weeks trying to set up Pepo campaigns. 2 Weeks of no campaigns trying to set up a system (Amazon SES) that is on the surface and on your own, kind of complex. Pepo just did not make anything easy, not even the flow of information. My support emails I sent took days to get a response on and then they just blamed Amazon. I went back and forth with Amazon only to find out it was an issue on Pepo's end. After 2 weeks of unsuccessful support, I gave up. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Utter frustration and cost. The UI/UX was confusing even to someone who designs UI/UX (that's me). I can't speak for others but I'm sure it's similar when I say that my industry is competitive and the ROI for email campaigns is low no matter how crafty you are. I was spending so much money a month to advertise and communicate with an audience that is bombarded with 60,000 notifications a day on average. Heck, even if BigMailer wasn't an option, the use of Amazon SES is proof of benefit. BigMailer just made it so much easier to put the IT language of Amazon tech services into plain english (verbally and visually) and simplify the steps to set it all up. Review Source MFS Muhammad Firdaus S. Internet Marketer Marketing and Advertising Used the software for: I used a free trial ### "If you choose viral emailing... choose 'BIIIG MAILEEER'!" December 9, 2019 4.0 I use BigMailer to market my affiliate products from ClickBank, Amazon, Ecwid. And Ecwid is actually selling physical goods like AVERY Bird's Nest Essence. Other than that, I also use BigMailer to send emails that are used for the fundraising campaign, especially for our iFAN Music Tour 2019-2020. And so far, there is no profit from all the emails I have sent out. But if there turns to be a lucrative profit, then I will use the paid version of BigMailer. Anyway, the emailing system is quite good. Pros BigMailer is quite easy to use if combined with Amazon SES system. The emails sent out are also fast and easily reached targeted customers. Cons Too many bounces would stop Big Mailer from sending emails. I am not sure why 'bounces' happen, because I got my email's contact addresses from purchased email's addresses and also some subscribers. But since the 'bounces' have really interrupted my marketing processes, so I assume that my investment in purchasing email addresses are quite a big waste. Alternatives considered [Netcore Email API](https://www.capterra.com/p/147847/Pepipost/)[Google Workspace](https://www.capterra.com/p/247901/Google-Workspace/)[Zoho Mail](https://www.capterra.com/p/174694/Zoho-Mail/)[Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/) Reason for choosing BigMailer BigMailer's system is quite easy to use, and there is no complicacy in there. And I am getting used to have confidence in using it. I wish I could get my first profit from using this emailing system. Review Source Response from Founder Bits December 18, 2019 Dear Muhammad, purchasing email lists is not a good practice and is against our Terms of Service. Purchased lists are typically of poor quality and bounce at higher rate which has a negative impact on email deliverability and sender reputation so BigMailer pauses campaigns to protect sender reputation. So what you list it as a negative is considered very helpful by most of our customers. Our customers are delighted with the value they get on the free plan, so your rating of 3/5 is surprising. We hope to do better. EK Eric K. CEO E-Learning Used the software for: Less than 6 months ### "I wish I found BigMailer earlier!" December 30, 2023 5.0 The personal touch. Immediately I was met with a real person in a chat window, who not only answered my questions and made me feel like I was important, but also made suggestions and implemented those suggestions directly in my account, saving me time, money and helping me onboard super fast. You know they are experts in all things email! The platform is super intuitive. Its like the biggest easy button ever. If you are like me, and you are looking for serious cost savings, easy customizations/integrations and tired of getting pushed up the sliding price scale by big comapanies like Mailerlite, ActiveCampaign, Klaviyo, Mailchimp and more.. Then look no further, Bigmailer is the place to be. Oh yeah, their resource section is awesome! I am learning things about email deliverability, in a non technical speak kind of way, I actually get the why and the importance of sending of emails in specific ways, and I look forward to an increase in inboxing! Thank you \[sensitive content hidden\] for all your help and suggestions and big shout out to Bigmailer for making this an easy choice. Pros The communication with \[sensitive content hidden\] . The low cost to send emails. The integration between Bigmailer - Zapier - and my website and the ease of using the platform. Super intuitive interface. Cons Nothing. For me, they have met every need I am looking for and more. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing BigMailer Pricing was the main reason, and the fact they do all those things the popular company names do and so far it looks like they do it better, it's so much more simplified. Switched from [MailerLite](https://www.capterra.com/p/136603/MailerLite/) It was too expensive, there wasn't any communication about how to make things better, no insight into get into more inboxes. Review Source MB Matt B. CEO Telecommunications Used the software for: 1-2 years ### "Highly recommended platform for any kind of email marketing and onboarding requirements. " December 27, 2022 5.0 Their support is absolutely fantastic. There is always only a very short wait before your typing with a real person who always go above and beyond to help out and have solved 100% of queries and issues so far. Pros It is a very robust and easy to use platform. The features are useful and clearly a lot of thought has been put into what is valuable for the end user. The mobile layouts are superb and the flexibility to have different campaigns run off different lists is lifesaving! Cons I think they could build out their forms and landing page options. These could be very useful to us but right now they don't offer a landing page feature and their forms feature is very very basic. Alternatives considered [SendGrid](https://www.capterra.com/p/204113/SendGrid/) Reason for choosing BigMailer Easier to use, better interface and cheaper. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp was all over the place and the mobile layouts were terrible. Their email builder was terrible. Review Source DP Delfin P. CMO Real Estate Used the software for: Less than 6 months ### "Insane support and deliverability" February 14, 2023 5.0 Their support is next level. They'll take a look at your stats and make recommendations on how to improve engagement, deliverability, etc. They really should charge for this support (but thankfully they don't). Pros Their deliverability. I don't know what they're doing, but I'm averaging 50-60% open rates on some pretty cold lists. Normally on other email marketing systems, I would be averaging 20%. At the end of the day, deliverability is the most important factor to any marketer. They nail it. Cons The software isn't as full-featured as other platforms, but hey, they're a startup. What's most important is deliverability and they have it! Switched from [MailerLite](https://www.capterra.com/p/136603/MailerLite/) We still use MailerLite (great product, too), but for different purposes. We use MailerLite to communicate with our own employees (we have 700+ agents at our firm), and we use BigMailer for all our recruiting campaigns to attract more talent to the company. Review Source AS Alec S. CTO Entertainment Used the software for: Less than 6 months ### "Would highly recommend the platform for anybody with limited marketing budget and in general" January 23, 2023 5.0 Overall a very positive experience, they have the best customer support i had ever worked with. Pros Very easy to setup and start running campaigns. Very cost-effective solution comparing to other bigger options. Requires some knowledge of Amazon SES to configure but not dramatic if you have tech stuff. Cons Would help to have an option to import products and have an ability to select them on the fly when creating an email campaign from the template. In other words to have a template that can just have a design/styling while a content manager then can select products and add them into the template for each campaign. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Switched from Mailchimp to dramatically reduce costs. Review Source PM Patricia M. blogger Entertainment Used the software for: I used a free trial ### "Best "value for money" email management tool" December 11, 2019 5.0 All my email marketing strategy can be handled by Bigmailer. Brands, lists, regular and automated campaigns. Pros It's easy to use, has all the important features, including automation. It even has some features that many more expensive tools don't offer, like brands. It's affordable. Customer support is very helpful and the team continue to add new features. Cons It requires a tech savvy person to integrate with Amazon SES. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Bigmailer's quality is comparable and in some aspects better and the price is four or five times lower. Review Source Response from Founder Bits December 18, 2019 Thanks for your feedback Patricia, we are glad you find the platform easy to use and fitting your needs well. It's great to know customers like you are happy with the value you get. We look forward to delighting our customers with more features and value in the coming months. GB Graham B. Innovation Officer Banking Used the software for: Less than 6 months ### "BiGMailer a no brainer" September 30, 2019 5.0 A great experience, from initial sign-up to integration and full use of the software Pros It's ease of use and well thought through software, very low cost, the fact that it integrates individual brands against each SES account, customer service Cons It didn't have API's for reporting, however, their team are prepared to help us Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing BigMailer Cost, easy interface and solves the problems we had Review Source MT Michael T. President Sports Used the software for: 6-12 months ### "\[sensitive content hidden\] is incredible" July 20, 2023 5.0 Fantastic. Pros The customer support is the best I have ever had. \[sensitive content hidden\] took over an hour to help me through. Cons Didn't have any issues at all. Very pleased. Review Source Lauren B. ceo Online Media Used the software for: 6-12 months ### "Great Value" April 29, 2024 5.0 Great Product. Great Value. I highly recomend it. Pros This product is the best value on the market Cons There isn't much i do not like.e about this product. Review Source Alan D. Publisher Sports Used the software for: 1-2 years ### "Bigmailer: Blasting Past the Competition" January 16, 2024 5.0 BigMailer was easy to set up and support was always available when needed...support is quick and they will continue to follow-up to ensure your issue is resolved Pros BigMailer is one of the most inexpensive, reliable email Blast services I have ever used—it outshines all of the competitors in terms of service, functionality, support, and, most importantly, price. Support answers quickly and doesn't quit; they continue to follow up even when I think the issue is closed! Don't Settle for Average. Choose Bigmailer Cons Nothing...this is the best I have ever used Review Source AS Adam S. IT Technical Specialist Investment Management Used the software for: 1-2 years ### "Bigmailer Fit the Bill" July 28, 2023 5.0 Pros That it offered a large amont of the features other more mature apps did for a fraction of the cost. Cons It being a young product had ensured that there were some growing pains. But they have been overall manageable. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Review Source VP VISHAL P. Director Internet Used the software for: Less than 6 months ### "Easy, Simple and affordable email automation!" May 29, 2020 5.0 Pros After a lot of trying around with various email campaigners in the market, we stumbled upon this BigMailer. After calculating our monthly expense vs ROI on the campaigners we spent wasn't that good until we started using the BigMailer. BigMailer uses AWS SES which is the best part, you can send all your emails directly through your domains unlike those expensive campaigners which send emails with "Via" suffix followed by their email domain. Although getting your SES activated is a bit tricky but once you do, your email automation can drastically come down. Bigmailer not only offers campaigns but also the transaction mails, account emails etc. The APIs make it easier to integrate it with our existing solution. The usability of the entire application is pretty simple. We use it for transaction mails, campaigns, all of it. Particularly love the email reports section which gives a comprehensive look of the complete campaign. Managing unsubscribes, segments and complaints is pretty easy as well. Overall, as a small firm, we are happy that we ended up using BigMailer, provides us everything we need. Nothing less, nothing more. And Yes, the free plan that lets you send 5000 emails at no cost is more than enough for small companies to try out with all its features available to try. A well placed and packaged email service in my opinion. Cons The UI could be better. However, the existing one meets all the purpose. A main dashboard for each Brand could have been better. Alternatives considered [EmailOctopus](https://www.capterra.com/p/147415/EmailOctopus/)[MailWizz EMA](https://www.capterra.com/p/167606/MailWizz/) Review Source Response from Founder Bits June 15, 2020 Thanks for your feedback Vishal, we appreciate the details shared. We plan to continue improving our UI and the value we provide to our customers. Check out the latest addition - RSS campaign type! PK Pradeep K. Owner E-Learning Used the software for: Less than 6 months ### "Excellent Email Marketing Tool" October 6, 2020 5.0 The most important aspect is that the software is integrated with Amazon SES that offers a fine service with very low cost. We got nice assistance via chat support in setting up the Amazon SES account. Also other queries were answered before taking up the service. Emails are delivering with ease without any issues and have not faced any major issues at any aspect till now. To summarise it has a ton of all essential features required for email marketing. It’s a great value for money email marketing software from Bigmailer. Pros There are many great features available in the software. Here are a few of the features that we found useful for our needs till now. Easy to set up and manage contact lists. Very simple to use interface to set up broadcast and automation campaigns. Easy to use email editor and handy email templates. Decent reporting features for Contacts and Campaigns. Option to manage many brands under a single account. Good chat support clarifying any query. Cons Nothing as of now. They can improve on user interface and add more reporting features. Review Source AM Ash M. CEO E-Learning Used the software for: 1-2 years ### "Very good mailing provider." March 3, 2023 5.0 Pros I researched a lot of different providers and by far BM struck a balance between being simple to use, yet having everything I need.Their pricing is fair and reasonable, and they have excellent customer support.Fully recommend! Cons There is nothing not to like so far. I find the program intuitive, pricing is good, and it suits my needs. Review Source AS Ajay S. CTO Computer Software Used the software for: Less than 6 months ### "Excellent customer service" February 28, 2022 5.0 Pros Super simple & straight forward. I was even able to copy mandrill templates easily. Customer support was top notch and they answered all technical questions within few hours (actually minutes). Cons migrating from mailchimp/mandrill, you are used to certain UI functionality that's missing but not critical for us. Review Source ML Manuel L. Realtor Real Estate Used the software for: 1-2 years ### "BigMailer is a A+ in my book!" May 28, 2021 5.0 So far though I have to say I am really impressed with BigMailer. I have used many email service providers and no one compares to what BigMailer has to offer. Pros Where do I begin, BigMailer is a lifesaver for my business! How easy it is to use to the quality of the emails I am able to send to the low cost compared to the number of contacts I have ALL make BigMailer the best! Cons The only thing I dislike about BigMailer is that they do not make it easy to see how many times a contact opens an email and what they click. You have to click on each contact's name to see what is being opened. Review Source PK Pradeep K. Admin Capital Markets Used the software for: Less than 6 months ### "Excellent Email Marketing Tool" October 23, 2020 5.0 Auto email when a user subscribes on our website. Email automation for subscribes. Occasional email broadcasting. Amazon SES integration. Value for money. Pros There are many great features available in the software. Here are a few of the features that we found useful for our needs till now. Easy to set up and manage contact lists. Very simple to use interface to set up broadcast and automation campaigns. Easy to use email editor and handy email templates. Decent reporting features for Contacts and Campaigns. Option to manage many brands under a single account. Good chat support clarifying any query. Cons Nothing as of now. They can improve on user interface and add more reporting features. Review Source BP Bogdan P. entrepreneur Internet Used the software for: I used a free trial ### "A very good platform for email management" November 27, 2019 4.0 I will gradually move all my funnels and all my contacts to BigMailer. The software that I use in parallel has many bugs, others that I used in the past were very expensive. Maybe 5 to 10 times more than BigMailer. Pros It integrates with Amazon SES. The platform is very intuitive. It supports automation, multiple brands and lists, segments. Also, you can target based on location. The customer support team is very helpful. Cons I can't see a users activity. Nothing else. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing BigMailer Much more expensive. Review Source Response from Founder Bits February 10, 2020 Thanks for your feedback! We will be adding user activity detail in the coming weeks, stay tuned! UPDATE: User activity report was added in Dec-19. Billy D. owner Marketing and Advertising Used the software for: Less than 6 months ### "Small Business - But growing faster than my money" December 24, 2019 5.0 I had given up trying to get everything set up with Amazon, But the support department helped me get everything done properly Pros Support goes above any other the cost of getting started is affordable for the small business man to get started Cons I would like to pay buy the year but I see and understand why that's not possible when your building upwards everyday Review Source BB Bryan B. Manager Sports Used the software for: 6-12 months ### "Great Experience for our Company!" October 21, 2019 5.0 BigMailer has allowed me to easily send weekly marketing and updates to my database of 40,000+ customers. I had struggled to find a user friendly program util BigMailer. Pros The software is very user friendly. The support staff reply almost instantly. Cons N/A All issues were addressed immediately by the BigMailer support staff. Review Source BK Boris K. Senior Manager Marketing and Advertising Used the software for: Less than 6 months ### "Great Service and Results " October 7, 2019 5.0 We have been looking for a new mailing provider for our business, both marketing and transactional emails, Setup has been quick and easy, customer service top notch, they are always available to help and fine tune our campaigns. Our results have really improved and we are looking to grow and make each campaign even better with Big Mailer. Pros We have been using BigMailer for months , and I have to sat it has been a pleasure from day one. Software is fast and intuitive, has good options, easy to setup and use. Cons I dont really have anything negative to say about BigMailer, everything has been smooth. So far no issues. Review Source Response from Founder Bits October 10, 2019 Thank you for kind words Boris, we look forward to providing even more value to marketers like you in the coming months! Razvan G. Founder & CEO Marketing and Advertising Used the software for: I used a free trial ### "Very good alternative" September 10, 2019 5.0 Pros The fact that they use SES reduces the costs a lot. Cons The design and user interface can use some improvements. Review Source Response from Founder Bits September 12, 2019 Thanks for your feedback! We make UX improvements on ongoing basis based on feedback from our customers and visual design updates are on our to-do list! DE Dan E. Owner Wholesale Used the software for: 6-12 months ### "Great service" September 17, 2019 5.0 I’m not a technical person, program simple enough for me. Pros Service good , attentive, and knowledgeable Cons None to mention , but if I did have a complaint I would be the first to voice it. Review Source Similar Products Featured