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S&S is the digital marketing platform to create your drive to store and lead generation campaigns. Thanks to powerful algorithms and an OCR engine, created to analyze the receipts issued by the cash registers, it allows retailers and producers of consumer goods to be able to offer their consumers campaigns that reward their presence in stores and purchases that will.
Provider
Scratch&Screen
Located In
Italy
Foundation
2015
Open API
Unverified
Deployment
Cloud, SaaS, Web-Based
Training
Documentation, Live Online, Webinars
Support
Chat
Retailers, producers of consumer goods and services, franchising, FMCG
Content Source: Scratch & Screen
Green rating bars show the winning product based on the average rating and number of reviews.
Scratch & Screen Reviews
"Play smart with your customers!"
Overall: I got to try this platform thanks to the Company I work for and it has been a very pleasant discovery. Smart, super simple and innovative. It allows you to increase the engagement with your Customers, even in a delicate moment like the one we are experiencing due to Covid19. The OCR system for images recognition works perfectly and the fact that the platform can be integrated via API with any CRM software, makes the user experience more complete. Fantastic partner and super team to work with.
Pros: Inegrable, User Friendly, Engaging, Reliable technology.
Cons: No difficulty encountered for the use made.
"Let your customer play a game, and wish to play again"
Overall: As a consultant i suggested this product to several of my customers, and all of them gave me a very positive feedback
Pros: The product is based on a simple yet powerful idea: when a consumer buys something she just needs to open the app and frame the ticket, and she is allowed to play a virtual scratch&win game with prizes offered both by the seller and/or the software vendor. The game is quick and easy to play, and the user interface is appealing. Talking about the server side, although there are lots of available configuration options the setup of a campaign is a straightforward process thanks to the proactivity of the customer service; and the powerful technology under the hood gives a high level of security and reliability
Cons: The next step may be reaching a higher level of integration with the sellers' point-of-sale systems, so that the consumer/user would not need to phisically handle the ticket; i believe the product has some capabilities of the kind, but i suppose it would need to be more widespread before for such a configuration to become used in practice
"consumer engagement and management platform "
Overall: We were looking for consumer engagement solutions to meet the needs of support and sales promotion, loyalty and omnicanality. Scratch&Screen is the answer to these needs: a platform for consumer engagement and management through simple, powerful, scalable and fun rewarding operations for the user.
Pros: - Fully "as a service" - 1 hour to create a demo campaign; less than 4 hours for a production campaign - Various systems of engagement: unique codes, tickets, tax receipts, pos receipts, rfid - Various rewarding systems: random, first engagement, rush and win, instant win - Engagement from different clients (apps, web pages, totems, pos) - Chat bots for consumer assistance during engagement - Complete with all stages of engagement: consumer research --> consumer promotion on social media --> consumer engagement --> consumer reward delivery --> real time analysis reaching targets --> better campaign analysis --> integration of CRM systems, MKTG mail, SMS marketing - In compliance with GDPR and Presidential Decree no. 430/2001.
Cons: It would be interesting to have statistics on consumers' buying habits
"My using "
Overall: Wonderful
Pros: Easy to use for all people. Light and perosanikzzable interface with perfect support for technical problem.
Cons: Perfect using for simple interface this software are perfect for all brand. Easy, economics and funny.
"Consumer Engagement Digital Platform"
Overall: It is possible to involve consumers with digital interactions. Data collection of its customers. High customer loyalty Increase ROI campaing.
Pros: Scratch & Screen is a very functional and useful digital software. Easy to set up. Simple to use.
Cons: Nothing, no negative evidence in our business.