# ThoughtMetric Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about ThoughtMetric Software - reviews, pricing plans, popular comparisons to other Marketing Attribution products and more. Source: https://www.capterra.com/p/192387/ThoughtMetric --- # ThoughtMetric Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) ThoughtMetric ## What is ThoughtMetric? ThoughtMetric helps e-commerce companies solve marketing attribution and make data driven decisions. Built to empower e-commerce marketers, ThoughtMetric integrates with the largest e-commerce and marketing platforms so you can easily collect data, track ads, and analyze performance. Track the performance of all your marketing channels and understand where your customers are really coming from with ThoughtMetric's AI powered attribution. ## What is ThoughtMetric used for? [Marketing Attribution](https://www.capterra.com/marketing-attribution-software/)[Marketing Analytics](https://www.capterra.com/marketing-analytics-software/)[Social Media Analytics Tools](https://www.capterra.com/social-media-analytics-tools-software/) Top alternative Featured Overall rating Based on 15 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $99 Usage Based, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for ThoughtMetric?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://thoughtmetric.io&name=ThoughtMetric) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### ThoughtMetric 4.6 (15) VS. [4.7 (158)](https://www.capterra.com/p/152004/Call-tracking-software/reviews/) Starting Price $99 Usage Based, Per Month Starting Price $79 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.7 (15) Ease Of Use 4.5 (138) Value For Money 4.7 (14) Value For Money 4.5 (112) Customer Service 4.7 (15) Customer Service 4.6 (121) ## ThoughtMetric alternatives [4.6 (6,029)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.3 (710)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars [4.4 (2,987)](https://www.capterra.com/p/76113/Wrike/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 89% of reviewers rated it above 4 stars [AppsFlyer](https://www.capterra.com/p/156811/AppsFlyer/) [4.5 (138)](https://www.capterra.com/p/156811/AppsFlyer/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/156811/AppsFlyer/) [View all alternatives](https://www.capterra.com/p/192387/ThoughtMetric/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Performance Metrics 3.9 (7) 42.86% of 7 reviewers that rated this feature as important or highly important A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Dashboard 4.8 (6) 50.00% of 6 reviewers that rated this feature as important or highly important Assembly of graphs and charts for visualizing and tracking statistics/metrics Customizable Reports 3.0 (5) 20.00% of 5 reviewers that rated this feature as important or highly important Alter the layout and content of reports Reporting/Analytics 3.8 (5) 20.00% of 5 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Campaign Analytics 3.0 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Track and interpret campaign performance metrics Engagement Tracking 3.3 (4) 25.00% of 4 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product ThoughtMetric 9 features Track and interpret campaign performance metrics Alter the layout and content of reports Assembly of graphs and charts for visualizing and tracking statistics/metrics Tracks metrics that provide insight into how a user interacts with any interface or product Identify the source channel that resulted in a new lead in the system Collect information from multiple sources Evaluate the impact of each touch point that drives a conversion A set of indicators that tracks the performance of networks, applications, systems, teams, etc. View and track pertinent metrics to find patterns and gain insights from data Get Advice We can help you find the software with the features you need. Features 4.3 (15) 4.3 Based on 15 reviews ## Pricing Value for money 4.7 (14) Free Trial Basic $99.00 Usage Based,Per Month Value for money 4.7 (14) 4.7 Based on 14 reviews ## Integrations [ Shopify](https://www.capterra.com/p/83891/Shopify/)[ WooCommerce](https://www.capterra.com/p/225601/WooCommerce/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (15) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (15) 4.7 Based on 15 reviews ## User reviews Overall rating 4.6 Based on 15 reviews Filter by rating 5(12) 4(2) 3(0) 2(0) 1(1) Mentioned topic Sorted by most recent DN Denis N. Founder Retail ### "Don't waste your time and money, 0% prefessionalism" 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 December 22, 2023 The WORST tracking app in terms of performance, a total SCAM! The app tracked only 50% of sales, no add to cart and no initiated payment. Everything was set up properly, even the server side with the personalised domain name. So I asked for a refund because the tracking was HORRIBLE and I only used the app for one day. \[sensitive content hidden\] refused because to test the server side, I had to sign up for the subscription and that ended the 2-week trial period even if you only tested the app for one day. He didn't try to understand the situation and preferred to keep the $99 before I left. Don't waste your time and don't even try this app, the creator is a pure SCAMMER. Pros Nothing, the server side seemed promising, particularly in terms of using your own domain name, but this was not the case at all. Cons Tracking is the worst of all the apps I've tested, and I've tested a lot of them Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. JW Jen W. Director of Marketing Arts and Crafts ### "Great product" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 19, 2022 Pros This is a well-thought-out attribution tool. It's easy to set up and easy to use. There is a lot of data for such an inexpensive tool. Highly recommend! Great customer service. Cons The tracking codes aren't intuitive to find, but with a simple chat message, their team was able to get them to me quickly. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CR Carli R. COO Retail ### "Great Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 4, 2022 Great experience overall highly recommend! Pros Fast and easy to set up, easy to use, and great customer service! Cons There is nothing that we didn't like! We thought it was great! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BC Bill C. Founder Sports ### "Solid Product" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 3, 2022 Overall a great experience so far. Pros I like the ease of use and how great the customer service is. Cons I would like to see a section where it shows you a side-by-side of what the platform (TikTok or Facebook) is saying they brought in (in both dollars and ROAS) and then what ThoughtMetric is saying the actual is. Reasons for choosing ThoughtMetric Price point was fair and overall features were what I needed. I have low ad spend compared to conglomerates. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JD Jake D. CMO Consumer Goods ### "Incredibly Robust Attribution" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 July 1, 2022 Pros Cost is incredible, highly accurate data, helps immensely with attribution issues Cons None so far; we were thrilled to find a solution that fits our needs as a start-up company. Reasons for choosing ThoughtMetric Cost Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SP Sajwal P. Marketer Marketing and Advertising ### "Amazing marketing attribution software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 November 21, 2021 Pros The data displayed are very accurate. There is no point of having false data and to confirm I installed it on a test site and did some self purchase (also checked other functionalities at the same time) and used different devices/marketing channel for approx 3 purchases. And the data I received was very accurate. Cons It used to be the UI, but now they recently launched the new Ui and its absolutely perfect for me. They should improve their marketing efforts but no product related issues. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SF Stockton F. Founder Marketing and Advertising ### "Reporting INSIGHTS - not just data overload" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 30, 2021 We are very pleased with using ThoughtMetric as a reporting, attribution, and insights tool. It has helped us to make more profitable decisions in our advertising and business decisions. Pros The steps to get ThoughtMetric integrated and ready to use are dead simple. They've really taken the approach to handle all of the hard work on their end, so the end-user doesn't have to worry about getting too technical. They show blended data in beautiful reports that really help you to get insights from the data - not just data for the sake of having data. The UI/UX is beautiful and intuitive. The team behind this product is phenomenal and ready and open to assist and take feedback. Cons It could be really interesting to explore the customers feature more and syncing audiences across ad channels. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. David S. Director of Installation Construction ### "If you want to understand where your sales are coming from" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 27, 2021 Great so far, and the team behind it is very responsive and attentive. Pros Extremely easy way to track your e-commerce (I'm using Woocommerce) without having to rely on Google Analytics. The channel attribution is genius! Cons I would love more insights like ROAS, LTV, Fastest moving items, usually bought together insights, etc... which would allow us to create even better strategies Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Samuel L. Founder & CEO Marketing and Advertising ### "Packs a good set of attribution insights for Ecommerce" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 27, 2021 We are an Ecommerce CRO agency and use the tool to provide additional insights to our customers. Pros Simple and intuitive to use. Easy to launch for our client portfolio. A nice backend app to take a look at every once in a while and provides some good additional insights to our clients. Cons A bit limited in terms of functionality would like to see the creators expand the programs capabilities further. Reasons for choosing ThoughtMetric It mainly came down to pricing. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AG Agustin G. Owner Apparel & Fashion ### "Great Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 27, 2021 Great. They are awesome Pros Easy and intuitive. Great support. Amazing features. Cons Having to wait for 24 hs to check today's data. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/192387/ThoughtMetric/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)