# ThoughtMetric Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is ThoughtMetric the right Marketing Attribution solution for you? Explore 15 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/192387/ThoughtMetric/reviews --- ThoughtMetric 4.6 (15) [View alternatives](https://www.capterra.com/p/192387/ThoughtMetric/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of ThoughtMetric Ease of use 4.7 Customer Service 4.7 ## Showing most helpful reviews Showing 1-15 of 15 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use David S. Director of Installation Construction Used the software for: 6-12 months ### "If you want to understand where your sales are coming from" October 27, 2021 5.0 Great so far, and the team behind it is very responsive and attentive. Pros Extremely easy way to track your e-commerce (I'm using Woocommerce) without having to rely on Google Analytics. The channel attribution is genius! Cons I would love more insights like ROAS, LTV, Fastest moving items, usually bought together insights, etc... which would allow us to create even better strategies Review Source SF Stockton F. Founder Marketing and Advertising Used the software for: 6-12 months ### "Reporting INSIGHTS - not just data overload" October 30, 2021 5.0 We are very pleased with using ThoughtMetric as a reporting, attribution, and insights tool. It has helped us to make more profitable decisions in our advertising and business decisions. Pros The steps to get ThoughtMetric integrated and ready to use are dead simple. They've really taken the approach to handle all of the hard work on their end, so the end-user doesn't have to worry about getting too technical. They show blended data in beautiful reports that really help you to get insights from the data - not just data for the sake of having data. The UI/UX is beautiful and intuitive. The team behind this product is phenomenal and ready and open to assist and take feedback. Cons It could be really interesting to explore the customers feature more and syncing audiences across ad channels. Review Source DN Denis N. Founder Retail Used the software for: Less than 6 months ### "Don't waste your time and money, 0% prefessionalism" December 22, 2023 1.0 The WORST tracking app in terms of performance, a total SCAM! The app tracked only 50% of sales, no add to cart and no initiated payment. Everything was set up properly, even the server side with the personalised domain name. So I asked for a refund because the tracking was HORRIBLE and I only used the app for one day. \[sensitive content hidden\] refused because to test the server side, I had to sign up for the subscription and that ended the 2-week trial period even if you only tested the app for one day. He didn't try to understand the situation and preferred to keep the $99 before I left. Don't waste your time and don't even try this app, the creator is a pure SCAMMER. Pros Nothing, the server side seemed promising, particularly in terms of using your own domain name, but this was not the case at all. Cons Tracking is the worst of all the apps I've tested, and I've tested a lot of them Review Source RM Rebekah M. Communications Coordinator Computer Software Used the software for: Less than 6 months ### "High praise for TM!" August 27, 2019 5.0 I've enjoyed working with the reps and recommend their services. I feel like they truly listen to my feedback and take into consideration that to the user, time is money. I feel they've created a product that is customer-centric for the majority of businesses out there. Pros It's clear, concise and to the point and doesn't display a ton of data that isn't necessarily needed or wanted unless the user specifically seeks out a deeper understanding. I always appreciate products that keep the user's time in mind and makes it easy for him/her to find the most important information quickly. Cons I don't have much negative criticism - for the size of our company, this product works well for the needs we have. Mainly, an easy and cohesive way to show management how our socials are performing in a way they would understand without being a guru of social media. Alternatives considered [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/) Reason for choosing ThoughtMetric Price! I liked a lot of the features of Sprout Social, but didn't necessarily need them all for my day-to-day activities and felt that my biggest need was a product that could report well, first and foremost. I found TM, felt they did an adequate job of that and liked the price point. Review Source EJ Evan J. Creative Director and Marketing Analyst Marketing and Advertising Used the software for: 1-2 years ### "A Great software with tremendous potential going forward" October 27, 2021 4.0 Pros The software is fantastic for day-to-day metric tracking, and general account overviews. Ranging from simple purchase data, campaign metrics, all the way to attribution and campaign monitoring. Cons It has a lot of room to grow in terms of data manipulation and the platforms it supports. We're still waiting on Amazon integration and that would make ThoughtMetric a game-changer. However, the recent edits to monitoring media campaigns are a great step towards what I'd like to see the software blossom into. Review Source Samuel L. Founder & CEO Marketing and Advertising Used the software for: 6-12 months ### "Packs a good set of attribution insights for Ecommerce" October 27, 2021 5.0 We are an Ecommerce CRO agency and use the tool to provide additional insights to our customers. Pros Simple and intuitive to use. Easy to launch for our client portfolio. A nice backend app to take a look at every once in a while and provides some good additional insights to our clients. Cons A bit limited in terms of functionality would like to see the creators expand the programs capabilities further. Reason for choosing ThoughtMetric It mainly came down to pricing. Review Source SP Sajwal P. Marketer Marketing and Advertising Used the software for: 6-12 months ### "Amazing marketing attribution software" November 21, 2021 5.0 Pros The data displayed are very accurate. There is no point of having false data and to confirm I installed it on a test site and did some self purchase (also checked other functionalities at the same time) and used different devices/marketing channel for approx 3 purchases. And the data I received was very accurate. Cons It used to be the UI, but now they recently launched the new Ui and its absolutely perfect for me. They should improve their marketing efforts but no product related issues. Review Source TA Tina A. VP Information Technology and Services Used the software for: 6-12 months ### "Streamlined, comprehensive, incredibly visual social media tracking tool" December 3, 2019 5.0 Strong tool for social media analytics. Goes beyond the usual metrics, to tracking activity on my website, and instapage landing pages. Differentiating factor was the ability to track sales and conversions on my website. Have recommended to both B2C marketers, as well as B2B tech players. Pros +Intuitive dashboard, that allows overall and channel-specific (Linkedin, Insta, Twitter, FB) views. +Tracks information all the way to lead capture, for transparency of results across social media platforms. +Great customer support - emailed questions or chatbot are answered quickly. + Strong reporting. Cons no gaps so far, and I have used for 9 months, across two separate campaigns plus overall social media posts. Reason for choosing ThoughtMetric Differentiating factor was the ability to track sales and conversions on my website. Review Source pD pollyana D. Marketing coordinator Marketing and Advertising Used the software for: 6-12 months ### "Great!" October 27, 2021 4.0 Pros ThoughtMetric is very easy to use and read! There is no hassle in trying to find what you are looking for. Cons The fact that there is no Amazon implientation! Review Source Joseph W. CEO Marketing and Advertising Used the software for: Less than 6 months ### "Excellent marketing attribution tool" October 27, 2021 5.0 Pros I like that ThoughtMetric is very easy to set up and use. It's simple to get attribution metrics across platforms. Cons It's not really a con but I welcome more integrations in the future. Reason for choosing ThoughtMetric I chose ThoughMetric for its ease of use. Review Source CR Carli R. COO Retail Used the software for: 6-12 months ### "Great Software" October 4, 2022 5.0 Great experience overall highly recommend! Pros Fast and easy to set up, easy to use, and great customer service! Cons There is nothing that we didn't like! We thought it was great! Review Source JW Jen W. Director of Marketing Arts and Crafts Used the software for: Less than 6 months ### "Great product" December 19, 2022 5.0 Pros This is a well-thought-out attribution tool. It's easy to set up and easy to use. There is a lot of data for such an inexpensive tool. Highly recommend! Great customer service. Cons The tracking codes aren't intuitive to find, but with a simple chat message, their team was able to get them to me quickly. Review Source JD Jake D. CMO Consumer Goods Used the software for: Less than 6 months ### "Incredibly Robust Attribution" July 1, 2022 5.0 Pros Cost is incredible, highly accurate data, helps immensely with attribution issues Cons None so far; we were thrilled to find a solution that fits our needs as a start-up company. Reason for choosing ThoughtMetric Cost Review Source BC Bill C. Founder Sports Used the software for: Less than 6 months ### "Solid Product" July 3, 2022 5.0 Overall a great experience so far. Pros I like the ease of use and how great the customer service is. Cons I would like to see a section where it shows you a side-by-side of what the platform (TikTok or Facebook) is saying they brought in (in both dollars and ROAS) and then what ThoughtMetric is saying the actual is. Reason for choosing ThoughtMetric Price point was fair and overall features were what I needed. I have low ad spend compared to conglomerates. Review Source AG Agustin G. Owner Apparel & Fashion Used the software for: Less than 6 months ### "Great Software" October 27, 2021 5.0 Great. They are awesome Pros Easy and intuitive. Great support. Amazing features. Cons Having to wait for 24 hs to check today's data. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.