# Grata Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Grata Software - reviews, pricing plans, popular comparisons to other Lead Generation products and more. Source: https://www.capterra.com/p/193002/Product-Search --- # Grata Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Grata ## What is Grata? Grata is the search engine for small and medium businesses. Trusted by investors and business development professionals alike, Grata simplifies and automates account discovery. Build targeted lead lists to uncover leads that your competitors miss. Upload custom lists to find companies similar to your best deals. Set signals to monitor changes like hiring, ownership, and funding so you know when prospects are ready to buy. Best of all, access verified executive contacts for outreach made easy. ## What is Grata used for? [Lead Generation](https://www.capterra.com/lead-generation-software/)[Market Research](https://www.capterra.com/market-research-software/)[Business Intelligence](https://www.capterra.com/business-intelligence-software/) Top alternative Featured Overall rating Based on 9 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $15000 Flat Rate, Per Year Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Grata?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://gratadata.com&name=Grata) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Grata 4.3 (9) VS. [4.6 (19)](https://www.capterra.com/p/10008826/Atlas/reviews/) Starting Price $15000 Flat Rate, Per Year Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (9) Ease Of Use 4.7 (390) Value For Money 4.4 (8) Value For Money 4.5 (307) Customer Service 4.7 (9) Customer Service 4.9 (308) ## Grata alternatives [4.1 (317)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 78% of reviewers rated it above 4 stars [Apollo.io](https://www.capterra.com/p/158696/Apollo/) [4.5 (390)](https://www.capterra.com/p/158696/Apollo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158696/Apollo/) [LeadSift](https://www.capterra.com/p/220404/LeadSift/) [4.4 (10)](https://www.capterra.com/p/220404/LeadSift/reviews/) Starting price $1500.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/220404/LeadSift/) Highest Rated [Cognism](https://www.capterra.com/p/169083/Cognism/) [4.7 (256)](https://www.capterra.com/p/169083/Cognism/reviews/) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169083/Cognism/) [View all alternatives](https://www.capterra.com/p/193002/Product-Search/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Data Import/Export 4.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Import and export data to and from software applications Lead Qualification 5.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Score a lead on their quality or likelihood to buy based on certain behaviors Lead Verification/Validation 5.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. Prospecting Tools 5.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Tools designed to streamline the process of lead generation and management for sales teams Contact Database 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Lead Segmentation 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Divide leads into buckets based on predefined criteria and routing rules Grata 22 features Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Manage the process of attracting and converting business prospects into leads Evaluating strengths and weaknesses of companies with the same target audience Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Process of dividing customers into groups based on common characteristics Import and export data to and from software applications Graphical representation of data Receive and/or send email notifications for urgent updates, requests, or other information Data results that indicate future customer interest in products Manage the process of attracting and converting business prospects into leads Real-time alerts or notifications that inform teams about new leads or prospects Score a lead on their quality or likelihood to buy based on certain behaviors Divide leads into buckets based on predefined criteria and routing rules Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. Process and analyze human language in text or audio form Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Tools designed to streamline the process of lead generation and management for sales teams View and track pertinent metrics to find patterns and gain insights from data Search and filter data across systems to locate required information by entering keywords or certain criteria Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Get Advice We can help you find the software with the features you need. Features 4.1 (9) 4.1 Based on 9 reviews ## Pricing Value for money 4.4 (8) Free Trial [View pricing plan details](https://www.capterra.com/p/193002/Product-Search/pricing/) Basic $15,000 Flat Rate,Per Year Value for money 4.4 (8) 4.4 Based on 8 reviews ## Integrations [ Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (9) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (9) 4.7 Based on 9 reviews ## User reviews Overall rating 4.3 Based on 9 reviews Filter by rating 5(3) 4(6) 3(0) 2(0) 1(0) Mentioned topic Sorted by most recent EB Elizabeth B. Investment Banking Analyst Financial Services ### "Best in class deal sourcing platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 27, 2023 Pros Grata made researching companies in the healthcare space and developing an investment theme very easy. The platform's keyword search helps sort and narrow your search of companies. Cons Not much that I can think of! Honestly a great company research platform. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. TR Torian R. Associate Venture Capital & Private Equity ### "Grata is Great for Target List Building" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 14, 2023 We use Grata to build target lists for buyside private equity searches. The search parameters are easily manipulable and the filters are useful. Using Grata, I can accomplish 8-10 hours of work in 1-2 hours. Company descriptions are always accurate, but not always helpful. Contact information and owner status (public sub, private, sponsor backed) are still not 100% reliable. Pros Grata has an exceptional user interface and is very easy to learn and use. The service team is proactive and very quick to respond. Grata provides useful and actionable data in an easy to digest format. Cons The similar companies feature needs to be much smarter to be truly useful. Data is only about 90-95% accurate which, while high, can lead to deals lost if not verified. Since there is no way to determine which data may be incorrect, and the accuracy of the data is critical, it is necessary to verify everything. Grata, however, remains a great starting point for target list building and market mapping. Switched from [Sourcescrub](https://www.capterra.com/p/227581/SourceScrub/) Grata offers superior functionality and service for comparable price. Alternatives considered [Sourcescrub](https://www.capterra.com/p/227581/SourceScrub/) Reasons for choosing Grata Grata offers superior functionality and service for comparable price. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CD Charlie D. Analyst Financial Services ### "Very Strong Prospecting and Lead Generation Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 1, 2022 Customer Service is great and the software itself is best-in-class (have reviewed many other solutions). Pros I really enjoy the differentiated way in which the application scrapes the web for new companies. This helps us cover our bases in terms of making sure we canvass our market. Cons No solution in this industry is perfect, but Grata comes as close as any. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. BG Brian G. Partner Investment Management ### "Good Product" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 April 26, 2021 Pros Easy integration and onboarding. Responsive troubleshooting. Search function is simple and easy. Data is as comprehensive or better than anyone else in the market. Cons There are some filters that are still hard to use and techniques for building lists that are not intuitive. More specifically, it is difficult to exclude companies that you have already seen or don't fit the search criteria. Alternatives considered [Sourcescrub](https://www.capterra.com/p/227581/SourceScrub/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NS Nick S. President Financial Services ### "Great for lower middle market PE" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 22, 2021 Great software for what I need. Extremely helpful customer service. They listen and take advice and features are released quickly. Pros It's an easier way to search google, linkedin, and other sources for small businesses. Cons They're continually adding features, so the software will get better with time. I would prefer to have a little more info on the linkedin contacts at the companies. Additionally, sometimes the "USA" search filter doesn't work all that well. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JF Jeremy F. Managing Partner Investment Management ### "It is all about the search" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 22, 2021 I've had a great onboarding and user experience. Most of my interns and associates also seem to prefer their solution! Pros I've either demo'd or purchased most systems out on the market and spent many $$$ on data. The reality is that most are difficult to navigate and search. Because of the approach Grata takes there are more words to search and you get better results. Grata quickly is becoming my first stop among data option because of their powerful search functionality. Cons Some companies have teams 500+ associates entering data on companies. Grata seems to pull most of their data from online sources. This makes this like estimated revenue etc not fields you can search. Alternatives considered [ZoomInfo Sales](https://www.capterra.com/p/168264/ZoomInfo-sales/) Reasons for choosing Grata The SEARCH functionality!! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. NR Nathan R. Associate Venture Capital & Private Equity ### "Right tool for the right use case" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 April 19, 2021 Pros It is a good tool for finding new companies within a given theme or vertical. The product does a pretty good job of scrubbing sites for the key words you are looking for and then presenting the top companies along with relevant metrics such as the employee count and location. Cons Sometimes the platform can pull in some non-relevant results. There is also a lack of contact info which would be really helpful. Switched from [Sourcescrub](https://www.capterra.com/p/227581/SourceScrub/) SourceScrub was way to expensive and I was only getting marginal benefit from it a year in. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AH Aaron H. Member Investment Management ### "Useful Tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 April 13, 2021 Pros Economic tool for identifying participants in a market. Cons A better dashboard with various lists and data points would be interesting. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. JF Jessica F. Investment Sourcing Investment Management ### "Grata Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 13, 2021 Pros Wide net of companies included, ability to add to custom lists (share custom lists with team). Use with salesforce! Cons Not difficult to use! Enjoy the platform and with continued use have found it very customizable to the results I am looking for! Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/193002/Product-Search/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)