--- title: "Grata Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Grata Software - reviews, pricing plans, popular comparisons to other Lead Generation products and more." source_url: "https://www.capterra.com/p/193002/Product-Search/" page_type: "product" language: "en" publication_date: "2026-11-09" --- # Grata Software Review 2026: Features, Integrations, Pros & Cons Last updated on November 9, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Grata ## What is Grata? Grata is the search engine for small and medium businesses. Trusted by investors and business development professionals alike, Grata simplifies and automates account discovery. Build targeted lead lists to uncover leads that your competitors miss. Upload custom lists to find companies similar to your best deals. Set signals to monitor changes like hiring, ownership, and funding so you know when prospects are ready to buy. Best of all, access verified executive contacts for outreach made easy. ## What is Grata used for? [Lead Generation](https://www.capterra.com/lead-generation-software/)[Business Intelligence](https://www.capterra.com/business-intelligence-software/) Top alternative Featured Overall rating Based on 9 user reviews Reviews sentiment Positive \- Neutral \- Negative \- Starting price $15000 Flat Rate, Per Year Free trial available Free version not included Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Grata?[Manage this product listing](https://www.g2.com/products/grata-intelligence/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Grata 4.3 (9) VS. [4.6 (19)](https://www.capterra.com/p/10008826/Atlas/reviews/) Starting Price $15000 Flat Rate, Per Year Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (9) Ease Of Use 4.7 (399) Value For Money 4.4 (8) Value For Money 4.5 (316) Customer Service 4.7 (9) Customer Service 4.9 (317) ## Grata alternatives [4.2 (386)](https://www.capterra.com/p/168264/ZoomInfo-sales/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 81% of reviewers rated it above 4 stars [4.5 (603)](https://www.capterra.com/p/207295/Seamless-AI/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [Apollo.io](https://www.capterra.com/p/158696/Apollo/) [4.5 (399)](https://www.capterra.com/p/158696/Apollo/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 91% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/158696/Apollo/) Highest Rated [Cognism](https://www.capterra.com/p/169083/Cognism/) [4.7 (267)](https://www.capterra.com/p/169083/Cognism/reviews/) Starting price $1000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169083/Cognism/) [View all alternatives](https://www.capterra.com/p/193002/Product-Search/alternatives/) ## FAQs about Grata Overview ### What company size and specific industries is Grata built for? Grata is designed for business development professionals prospecting small and medium businesses, especially in sales efforts aimed at owners, founders, and executives. It is built for teams that need to find and approach SMB prospects rather than for organizations focused on larger enterprise accounts. Features and Usability ### What are the key features of Grata? Grata offers B2B lead generation and prospecting tools, plus a contact database, contact management, and lead database integration for organizing target accounts. It also includes lead qualification, lead verification and validation, intent data, competitive analysis, reporting and analytics, alerts and email alerts, search and filter, and third-party integrations. Integrations ### Which third-party tools and platforms does Grata integrate with? Grata connects natively to Salesforce Platform. Getting Started and Support ### What training and onboarding options does Grata offer? Grata provides live online sessions and documentation to help teams get started. Live online sessions support guided setup and direct instruction, while documentation offers written reference materials for self-paced review and ongoing access to product information. Getting Started and Support ### What customer support options does Grata offer? Grata provides email/help desk support, a knowledge base, and chat for customer assistance. These channels give users written support options and self-service help resources. No reviewer feedback is available here, so support experience details such as response speed or helpfulness cannot be assessed. ## Features AI summary Based on 6,570 Lead Generation reviews Capterra reviewers point to these as the features buyers care about most when choosing lead generation software: - **Search/Filter** (**44%** of reviewers rated this feature as critical) - **Lead Capture** (**50%**) - **Lead Management** (**42%**) Grata supports **Search/Filter**, which helps teams narrow large prospect lists and find relevant companies faster. However, it does not include **Lead Capture** or **Lead Management**. Instead, it offers other highly rated capabilities, including **Contact Database** (**45%**), **Lead Verification/Validation** (**43%**), and **Prospecting Tools** (**40%**). These features can help businesses find accurate contact information, confirm lead quality, and identify new opportunities, allowing teams to build more targeted outreach lists and focus time on higher-value prospects. Search/Filter 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Search and filter data across systems to locate required information by entering keywords or certain criteria Contact Database 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Centralized database of stakeholders and their contact information such as names, address, phone number etc. Lead Verification/Validation 5.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. Prospecting Tools 5.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Tools designed to streamline the process of lead generation and management for sales teams Data Import/Export 4.7 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Import and export data to and from software applications Lead Qualification 5.0 (3) 33.33% of 3 reviewers that rated this feature as important or highly important Score a lead on their quality or likelihood to buy based on certain behaviors Grata 16 features ### All Features - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc. - Contact Management: Manage, organize, and store contact information - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors - Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules - Lead Verification/Validation: Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. - Natural Language Processing: Process and analyze human language in text or audio form - Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. - Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance --- Get Advice We can help you find the software with the features you need. Features 4.1 (9) 4.1 Based on 9 reviews ## Pricing Value for money 4.4 (8) Free Trial [View pricing plan details](https://www.capterra.com/p/193002/Product-Search/pricing/) Basic $15,000 Flat Rate,Per Year Value for money 4.4 (8) 4.4 Based on 8 reviews ## Integrations [ Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.7 (9) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.7 (9) 4.7 Based on 9 reviews ## User reviews Overall rating 4.3 Based on 9 reviews Filter by rating Counts reflect reviews available in this feed. 5(3) 4(6) 3(0) 2(0) 1(0) Mentioned topic Recent reviews first, then most helpful TR Torian R. Associate Used the software for: Less than 1 year ### "Grata is Great for Target List Building" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 February 15, 2023 We use Grata to build target lists for buyside private equity searches. The search parameters are easily manipulable and the filters are useful. Using Grata, I can accomplish 8-10 hours of work in 1-2 hours. Company descriptions are always accurate, but not always helpful. Contact information and owner status (public sub, private, sponsor backed) are still not 100% reliable. Pros Grata has an exceptional user interface and is very easy to learn and use. The service team is proactive and very quick to respond. Grata provides useful and actionable data in an easy to digest format. Cons The similar companies feature needs to be much smarter to be truly useful. Data is only about 90-95% accurate which, while high, can lead to deals lost if not verified. Since there is no way to determine which data may be incorrect, and the accuracy of the data is critical, it is necessary to verify everything. Grata, however, remains a great starting point for target list building and market mapping. Elizabeth B. Investment Banking Analyst Used the software for: Less than 1 year ### "Best in class deal sourcing platform" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 30, 2023 Pros Grata made researching companies in the healthcare space and developing an investment theme very easy. The platform's keyword search helps sort and narrow your search of companies. Cons Not much that I can think of! Honestly a great company research platform. AS Associate Associate Used the software for: Less than 1 year ### "Right tool for the right use case" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 3.0 3.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 April 22, 2021 Pros It is a good tool for finding new companies within a given theme or vertical. The product does a pretty good job of scrubbing sites for the key words you are looking for and then presenting the top companies along with relevant metrics such as the employee count and location. Cons Sometimes the platform can pull in some non-relevant results. There is also a lack of contact info which would be really helpful. AN Analyst Analyst Used the software for: 1-3 years ### "Very Strong Prospecting and Lead Generation Software" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 13, 2022 Customer Service is great and the software itself is best-in-class (have reviewed many other solutions). Pros I really enjoy the differentiated way in which the application scrapes the web for new companies. This helps us cover our bases in terms of making sure we canvass our market. Cons No solution in this industry is perfect, but Grata comes as close as any. Jeremy F. Managing Partner Used the software for: Less than 1 year ### "It is all about the search" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 23, 2021 I've had a great onboarding and user experience. Most of my interns and associates also seem to prefer their solution! Pros I've either demo'd or purchased most systems out on the market and spent many $$$ on data. The reality is that most are difficult to navigate and search. Because of the approach Grata takes there are more words to search and you get better results. Grata quickly is becoming my first stop among data option because of their powerful search functionality. Cons Some companies have teams 500+ associates entering data on companies. Grata seems to pull most of their data from online sources. This makes this like estimated revenue etc not fields you can search. NS Nick S. President Used the software for: Less than 1 year ### "Great for lower middle market PE" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 23, 2021 Great software for what I need. Extremely helpful customer service. They listen and take advice and features are released quickly. Pros It's an easier way to search google, linkedin, and other sources for small businesses. Cons They're continually adding features, so the software will get better with time. I would prefer to have a little more info on the linkedin contacts at the companies. Additionally, sometimes the "USA" search filter doesn't work all that well. IS Investment Sourcing Investment Sourcing Used the software for: Less than 1 year ### "Grata Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 14, 2021 Pros Wide net of companies included, ability to add to custom lists (share custom lists with team). Use with salesforce! Cons Not difficult to use! Enjoy the platform and with continued use have found it very customizable to the results I am looking for! PA Partner Partner Used the software for: Less than 1 year ### "Good Product" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 April 27, 2021 Pros Easy integration and onboarding. Responsive troubleshooting. Search function is simple and easy. Data is as comprehensive or better than anyone else in the market. Cons There are some filters that are still hard to use and techniques for building lists that are not intuitive. More specifically, it is difficult to exclude companies that you have already seen or don't fit the search criteria. ME Member Member Used the software for: Less than 1 year ### "Useful Tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 April 14, 2021 Pros Economic tool for identifying participants in a market. Cons A better dashboard with various lists and data points would be interesting. [View all Reviews](https://www.capterra.com/p/193002/Product-Search/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.