# Helium 10 Software Pricing, Alternatives & More 2026 | Capterra

> With the help of Capterra, learn about Helium 10 Software - reviews, pricing plans, popular comparisons to other Multi-Channel eCommerce products and more.

Source: https://www.capterra.com/p/193503/Helium10

---

# 

 Helium 10 Software Review 2026: Features, Integrations, Pros & Cons

Last updated on March 13, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews)

Helium 10

## What is Helium 10?

Helium 10 is an eCommerce solution designed to help Amazon sellers visualize key metrics such as seasonal trends and profit estimates to analyze products' success rate. The system offers keyword research tools, which enable digital marketers to identify high-ranking keywords to streamline ad campaigns on a unified interface. Key features of the platform include profitability calculator, ASIN grabber, inventory protector, index checker, multi-user login, and more among others.

## What is Helium 10 used for?

[Marketplace](https://www.capterra.com/marketplace-software/)[Multi-Channel eCommerce](https://www.capterra.com/multi-channel-ecommerce-software/)

Top alternative

Featured

Overall rating

Based on 110 user reviews

Reviews sentiment

Positive

81%

Neutral

3%

Negative

16%

Starting price

$39

Flat Rate, Per Month

Free trial  
available

Includes Free Version

Capterra Shortlist charts the highest-rated and most popular products...

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Helium 10?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://helium10.com&name=Helium 10)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Helium 10

4.2 (110)

VS.

[4.6 (55)](https://www.capterra.com/p/209775/ChannelEngine/reviews/)

Starting Price

$39

Flat Rate, Per Month

Starting Price

Contact vendor

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

4.0 (110)

Ease Of Use

4.4 (55)

Value For Money

3.9 (99)

Value For Money

4.4 (50)

Customer Service

3.9 (94)

Customer Service

4.4 (54)

## Helium 10 alternatives

Highest Rated

[4.9 (16)](https://www.capterra.com/p/268142/Kentro/reviews/)

Starting price

$225.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/)

[4.7 (285)](https://www.capterra.com/p/249574/Jungle-Scout/reviews/)

Starting price

$29.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

95%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/249574/Jungle-Scout/)

[Seller Assistant](https://www.capterra.com/p/10004795/Seller-Assistant-App/)

[4.8 (62)](https://www.capterra.com/p/10004795/Seller-Assistant-App/reviews/)

Starting price

$15.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

100%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/10004795/Seller-Assistant-App/)

[SellerChamp](https://www.capterra.com/p/179124/SellerChamp/)

[4.4 (109)](https://www.capterra.com/p/179124/SellerChamp/reviews/)

Starting price

Contact vendor for pricing

Pricing Options

Free Trial

Free Version

User Rating

88%

of reviewers

rated it above 4 stars

[Learn More](https://www.capterra.com/p/179124/SellerChamp/)

[View all alternatives](https://www.capterra.com/p/193503/Helium10/alternatives/)

## FAQs about Helium 10

Overview

### Which roles and teams benefit most from Helium 10?

Helium 10 is most used by business owners, founders, and C-suite leaders running Amazon and ecommerce brands. Marketing, brand, and account teams use it for keyword research, listing optimization, and competitor tracking, while analysts, consultants, and virtual assistants rely on it to monitor performance, validate product opportunities, and streamline marketplace operations.

Answer based on 110 reviews

Overview

### What company size and industries is Helium 10 built for?

Helium 10 is for small businesses selling on Amazon, Walmart, and other ecommerce marketplaces, with 96% of reviewers from small businesses and 4% from midsize companies. It is used most in Retail at 30%, Consumer Goods at 21%, and Marketing and Advertising at 6%, especially for marketplace selling.

Answer based on 110 reviews

Features and Usability

### What are the key features of Helium 10?

Helium 10 includes core Amazon seller tools for keyword research and listing optimization, especially Cerebro, Magnet, Frankenstein, Scribbles, and Keyword Tracker. Differentiator features include the Chrome Extension for product and competitor research, Follow-Up for email automation, Profits for sales analysis, and inventory management for monitoring stock and orders.

Answer based on 36 reviews

Pricing

### Are Helium 10 subscription plans worth it?

Helium 10 offers plans that can be worthwhile for active Amazon sellers who use multiple tools and training resources regularly. Many users value the bundled software and education, but sentiment is mixed because some buyers find tiers restrictive, upgrades unclear, billing frustrating, and cancellation or refund handling harder than expected.

Answer based on 22 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Helium 10 starts at $39/month for the Starter plan, with Platinum at 99, Diamond at 249, and Elite at 399. A free version and free trial are available, and plans include a 30-day money-back guarantee. Reviewers often call it expensive for starters and small businesses, with some wanting more keyword tracking and tool options.

Answer based on 21 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Helium 10?

Helium 10 offers webinars, video tutorials, and documentation that help teams get started quickly, especially beginners and individual sellers learning core tools. Reviewers say the platform is easy to grow into, but admins or teams using many features may need more time because the breadth of tools can feel overwhelming at first.

Answer based on 20 reviews

Getting Started and Support

### What customer support options does Helium 10 offer, and how do users rate the experience?

Helium 10 offers email/help desk, FAQ/forum, knowledge base, and chat support. Users describe the experience as mixed: some report quick, courteous answers and helpful training materials, while others cite inconsistent service, slow follow-up, unclear billing help, and unresolved technical issues that can take weeks to address.

Answer based on 36 reviews

Features and Usability

### How well does Helium 10 handle keyword research and listings?

Helium 10 helps Amazon sellers find keywords and improve listings with tools for search terms, competitor analysis, and listing edits. Many small businesses and private label sellers find Cerebro, Magnet, and Scribbles useful, though some users mention export limits, sync issues, and occasional friction when managing complex variation-heavy listings.

Answer based on 31 reviews

Features and Usability

### What features does Helium 10 offer for Amazon sellers?

Helium 10 offers an all-in-one set of Amazon seller tools for product research, keyword tracking, listing optimization, analytics, and advertising tasks. Many sellers like having broad coverage in one platform, but some teams find the feature set overwhelming, report bugs in newer tools, or feel certain modules add little value.

Answer based on 25 reviews

## Who uses Helium 10?

Based on Capterra reviews from the past 6 years

Talk to a software expert

to get a free software list  
tailored to your business needs

Company size

Based on 109 reviews

100%

75%

50%

25%

Smallbusiness

Midsizebusinesses

Enterprise

Top job functions

Based on 109 reviews

Entrepreneurs/Owners

25%

Entrepreneurs/ Owners

25%

Marketing

19%

Strategy & Operations

13%

IT & Software Development

6%

Others

38%

Top industries

Based on 109 reviews

Retail

44%

Consumer Goods

33%

Marketing and Advertising

11%

Internet

6%

Other

6%

## Features

Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically.

SEO Management

3.2 (17)

64.71% of 17 reviewers that rated this feature as important or highly important

Optimize and manage the search engine optimization efforts for a website or digital content

Order Management

2.8 (16)

12.50% of 16 reviewers that rated this feature as important or highly important

Manage and track customer orders for goods, investments, or any other purchases

Inventory Management

2.3 (12)

33.33% of 12 reviewers that rated this feature as important or highly important

Track and manage inventory levels to maintain proper supply

Promotions Management

2.5 (11)

45.45% of 11 reviewers that rated this feature as important or highly important

Design, communicate, and distribute incentives to perform a specific action

Alerts/Notifications

3.5 (10)

50.00% of 10 reviewers that rated this feature as important or highly important

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Reporting/Analytics

2.7 (9)

66.67% of 9 reviewers that rated this feature as important or highly important

View and track pertinent metrics to find patterns and gain insights from data

Helium 10 17 features

Dashboard to view the status of ongoing processes, identify current incidents and track past activities

Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges

Manage various distribution channels, build relations with channel partners, and track their performance

Add customized logos and colors to align with company branding

Pre-designed layouts that can be customized to match preferences and requirements

Import and export data to and from software applications

Create and send email blasts/campaigns

Track and manage inventory levels to maintain proper supply

Track and monitor inventory items, such as raw materials, unfinished goods, and ready-to-sell items

Coordinate marketing efforts across channels (email, landing pages, social media, etc.)

Manage and track customer orders for goods, investments, or any other purchases

Design, communicate, and distribute incentives to perform a specific action

Collection, analysis, and representation of numerical data and generation of reports to understand various patterns

View and track pertinent metrics to find patterns and gain insights from data

Search and filter data across systems to locate required information by entering keywords or certain criteria

Optimize and manage the search engine optimization efforts for a website or digital content

Generate or print labels that contain shipping information for packages

Get Advice

We can help you find the software with the features you need.

Features

4.3 (110)

4.3

Based on 110 reviews

## Pricing

Value for money

3.9 (99)

Free Trial

Free Version

[View pricing plan details](https://www.capterra.com/p/193503/Helium10/pricing/)

Starter

$39.00

Flat Rate,Per Month

It includes:

-   Freedom Ticket FBA Training
-   Inventory Management
-   Keyword Research
-   Keyword Tracker
-   Listing Optimization
-   Product Research

Platinum

$99.00

Flat Rate,Per Month

It includes:

-   Black Box
-   Freedom Ticket FBA Training
-   Inventory Management
-   Keyword Research
-   Keyword Tracker
-   Listing Optimization
-   Portals Product Inserts
-   Product Research
-   Trendster

Diamond

$249.00

Flat Rate,Per Month

It includes:

-   Black Box
-   Freedom Ticket FBA Training
-   Inventory Management
-   Keyword Research
-   Keyword Tracker
-   Listing Builder
-   Listing Optimization
-   Portals Product Inserts
-   Product Research
-   Profits for Walmart
-   Trendster

Elite

$399.00

Flat Rate,Per Month

It includes:

-   Black Box
-   Freedom Ticket FBA Training
-   Inventory Management
-   Keyword Research
-   Keyword Tracker
-   Listing Builder
-   Listing Optimization
-   Live Monthly Online Training With Top Industry Experts
-   Portals Product Inserts
-   Product Research
-   Profits for Walmart
-   Quarterly in-Person Workshops
-   Trendster

Value for money

3.9 (99)

3.9

Based on 99 reviews

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

3.9 (94)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

3.9 (94)

3.9

Based on 94 reviews

## User reviews

Overall rating

4.2

Based on 110 reviews

Filter by rating

5(71)

4(18)

3(3)

2(4)

1(14)

Mentioned topic

Sorted by most recent

SW

Sam W.

dir

Internet

### "They ADMITTED they OVERCHARGE me, but still won't do anything about it!"

1.0

Overall Rating

1.0

1.0

Ease of Use

3.0

3.0

Features

4.0

4.0

Customer Service

1.0

1.0

Likelihood to Recommend

1/10

January 7, 2026

I have it in writing: Helium 10 support admitted I was overcharged, yet they still won't credit me, and they locked me out of the account. Their system messed up my billing. After weeks of back-and-forth, they finally admitted in writing that their refund was "insufficient" and I am still owed money. The worst part is that their own agent instructed me to "contact my bank" to find the missing funds. I did exactly what they said. The bank initiated a partial chargeback (only for the amount I was overcharged, not even the full bill). Now they locked me out of my account for following their instructions. I have even withdrawn the dispute with the bank and sent them proof, but they still refuse to restore my access. I can't even use the service that I paid for. This is ridiculous.

Pros

The amount of tools and features is overwhelming its to network, problem-solve, and discuss everything Amazon-related and e-commerce adjacent

Cons

their support system, all features sounds amazing on paper but when you start to use it, you will discover its gimicks that waste your time more than anything

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

CEO

Computer Software

### "Dissapointing "

1.0

Overall Rating

1.0

1.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

1.0

1.0

Likelihood to Recommend

1/10

September 6, 2025

I’ve been a Helium 10 customer for years, but my recent experience has completely soured my view of the company. I missed my subscription cancellation by less than 3 hours and requested a refund. Instead of applying common sense and showing goodwill to a long-standing customer, Helium 10 hid behind rigid policy and flatly refused. The only “solutions” offered were useless credits I don’t want or a transfer to another account I don’t have. I understand policies when someone misses by days or weeks, but refusing to refund someone who made a small mistake by literally a few hours is outrageous. It shows zero regard for loyalty or fairness. This experience has left a sour taste and destroyed my trust in Helium 10 as a company. If this is how they treat their customers, I cannot recommend them and will be taking my business elsewhere.

Pros

The tools themselves are powerful and comprehensive. They cover product research, keyword tracking, and listing optimization in one place, which has been valuable in running my Amazon business.

Cons

Customer service and refund policy. I missed canceling my subscription by less than 3 hours and was flatly refused a refund despite being a long-term customer. Instead, I was offered credits I don’t want and can’t use. The lack of flexibility or fairness in handling such a small mistake has left me with a very negative impression of the company.

Switched from

[Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/)

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

Juan Carlos R.

Marketplace Manager

Retail

### "Comprehensive Toolset with a Learning Curve"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

July 28, 2025

My overall experience with Helium 10 has been positive. The platform offers a wide range of powerful tools that have helped me improve product research and optimize my Amazon listings. While it has a learning curve, the support resources and community make it easier to get the most out of the software.

Pros

I really valued Helium 10’s comprehensive suite of tools, especially for keyword research and listing optimization. Their tutorials and community support also helped me get up to speed quickly.

Cons

One drawback I noticed was that the interface can be overwhelming for new users due to the sheer number of features available. Sometimes it takes time to find exactly what you need.

Alternatives considered

[Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/)

Reasons for choosing Helium 10

I considered other alternatives such as Jungle Scout and Viral Launch

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

DL

David L.

Sócio colaborador

International Trade and Development

### "Me encanta!!!🤩 "

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

April 13, 2025

Estamos acabando de conocernos, pero su equipo técnico es muy servicial y competente.

Pros

Si, hemos utilizado y utilizamos Helium 10. Nos parece algo espectacular, y el equipo que hay detrás espléndido. Esta semana con \[contenido sensible oculto\], que nos ayudó en un tema ha sido súper ágil y agradable. Todo perfecto. Muchas gracias H.

Cons

De momento ninguna, hace poquitos días que nos conocemos. Gracias

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AK

Anthony K.

Head of E-commerce

Retail

### "Great for Keywording and SEO"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

March 10, 2025

I use it to generate the best keywords for amazon listings.

Pros

Probably the gold standard as far as keywording for Amazon

Cons

Additional features remain unused. Not needed.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

MS

Morgan S.

E-Commerce Seller

Consumer Goods

### "Great If You're An Established Seller"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

7/10

September 13, 2024

Pros

I appreciated the free education, training, and support that was offered in the subscription. It was also easy to use for a first-time e-commerce seller.

Cons

The cost. When you're just starting out your e-commerce business, it is very expensive to pay $100/month when you're not scaled enough to utilize all of the features this software has to offer.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AV

Alejandra V.

Brand Developer

Health, Wellness and Fitness

### "The best tool for Amazon Sellers"

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

10/10

August 5, 2024

I have been using Helium 10 for over 2 years. Very easy to use, great training videos, awesome features, accurate data

Pros

Very easy to use, great training videos, awesome features, accurate data

Cons

Sometimes emails for reviews are not sent

Alternatives considered

[Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/)

[ZonBase](https://www.capterra.com/p/238083/Zonbase/)

Reasons for choosing Helium 10

It offers more features and more accurate data

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AA

Andrew A.

SEO

Marketing and Advertising

### "Back my money!"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

1.0

1.0

Likelihood to Recommend

2/10

June 5, 2024

Not recommend. They don't back my money for unusing service

Pros

Correct information and usable service, but back my money for second month!

Cons

You didn't refund me for a service I didn't use and charged me 39 bucks.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

AU

Anonymous User

Director

Consumer Electronics

### "CUSTOMER SUPPORT IS CRAP "

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

1.0

1.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

May 7, 2024

Pros

Easy to use they are not customer focused.

Cons

Customer service is unacceptable. I wanted to cancel the subscription; they suggested I pause it instead, which I agreed to. I thought: why not, if I ever wanted to restart again, I will just notify them. Little did I know, they restarted my subscription without my consent 3 months later. Within less than 24 hours I asked for refund. They refused to issue the refund for something that I didn't even use. Instead they suggested to issue credits for that amount. Unbelievable... And from reading other reviews, I can see other people had the same issue... This is absurd. Never had a company refuse to issue a refund for a product or service that I didn't use.

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

KN

Kami N.

owner

Computer Software

### "Beware you will try to cancel and they will not cancel and you will continue to get billed"

1.0

Overall Rating

1.0

1.0

Ease of Use

1.0

1.0

Features

5.0

5.0

Customer Service

1.0

1.0

Likelihood to Recommend

0/10

February 27, 2024

Pros

Its hard to think about the positives when they are ripping you off

Cons

Beware you will try to cancel and they will not cancel and you will continue to get billed

Review source

Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication.

[View all Reviews](https://www.capterra.com/p/193503/Helium10/reviews/)

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Popular comparisons

[Jungle Scout vs Helium 10](https://www.capterra.com/compare/193503-249574/Helium10-vs-Jungle-Scout)[SellerChamp vs Helium 10](https://www.capterra.com/compare/179124-193503/SellerChamp-vs-Helium10)

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