# Helium 10 Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Helium 10 the right Multi-Channel eCommerce solution for you? Explore 110 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/193503/Helium10/reviews --- Helium 10 4.2 (110) [View alternatives](https://www.capterra.com/p/193503/Helium10/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Helium 10 Ease of use 4.0 Customer Service 3.9 ## Pros and Cons in Reviews MW Matthew W OwnerConsumer Goods, Self-employedUsed the software for: Less than 6 months. “Helium 10 offers a lot of the same functionality of jungle scout and their overlay chrome extension is top notch.“ September 21, 2023 SW Sam W dirInternet, 11 - 50 employeesUsed the software for: 1-2 years. “The bank initiated a partial chargeback (only for the amount I was overcharged, not even the full bill).“ January 7, 2026 Adnan A Amazon VAWholesale, Self-employedUsed the software for: 6-12 months. “You can consider it a good product for amazon account management including product and competitor research with other multiple options.“ September 22, 2022 MS Morgan S E-Commerce SellerConsumer Goods, Self-employedUsed the software for: 1-2 years. “The cost. When you're just starting out your e-commerce business, it is very expensive to pay $100/month when you're not scaled enough to utilize all of the features this software has to offer.“ September 13, 2024 Adnan A Amazon VAWholesale, Self-employedUsed the software for: 6-12 months. “Also it is good for amazon account management like generating reports.“ September 22, 2022 SW Sam W dirInternet, 11 - 50 employeesUsed the software for: 1-2 years. “Their system messed up my billing.“ January 7, 2026 Dayna G Business AnalystConsumer Goods, 2 - 10 employeesUsed the software for: More than 2 years. “It provides so much insight on keyword and listing functionality for Amazon and/or Walmart sellers.“ May 9, 2022 SW Sam W dirInternet, 11 - 50 employeesUsed the software for: 1-2 years. “I can't even use the service that I paid for.“ January 7, 2026 ## Showing most helpful reviews Showing 1-25 of 110 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Juan Carlos R. Marketplace Manager Retail Used the software for: Less than 6 months ### "Comprehensive Toolset with a Learning Curve" July 28, 2025 4.0 My overall experience with Helium 10 has been positive. The platform offers a wide range of powerful tools that have helped me improve product research and optimize my Amazon listings. While it has a learning curve, the support resources and community make it easier to get the most out of the software. Pros I really valued Helium 10’s comprehensive suite of tools, especially for keyword research and listing optimization. Their tutorials and community support also helped me get up to speed quickly. Cons One drawback I noticed was that the interface can be overwhelming for new users due to the sheer number of features available. Sometimes it takes time to find exactly what you need. Alternatives considered [Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/) Reason for choosing Helium 10 I considered other alternatives such as Jungle Scout and Viral Launch Review Source AV Alejandra V. Brand Developer Health, Wellness and Fitness Used the software for: 2+ years ### "The best tool for Amazon Sellers" August 5, 2024 5.0 I have been using Helium 10 for over 2 years. Very easy to use, great training videos, awesome features, accurate data Pros Very easy to use, great training videos, awesome features, accurate data Cons Sometimes emails for reviews are not sent Alternatives considered [Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/)[ZonBase](https://www.capterra.com/p/238083/Zonbase/) Reason for choosing Helium 10 It offers more features and more accurate data Review Source VR Verified Reviewer CEO Computer Software Used the software for: 2+ years ### "Dissapointing " September 6, 2025 1.0 I’ve been a Helium 10 customer for years, but my recent experience has completely soured my view of the company. I missed my subscription cancellation by less than 3 hours and requested a refund. Instead of applying common sense and showing goodwill to a long-standing customer, Helium 10 hid behind rigid policy and flatly refused. The only “solutions” offered were useless credits I don’t want or a transfer to another account I don’t have. I understand policies when someone misses by days or weeks, but refusing to refund someone who made a small mistake by literally a few hours is outrageous. It shows zero regard for loyalty or fairness. This experience has left a sour taste and destroyed my trust in Helium 10 as a company. If this is how they treat their customers, I cannot recommend them and will be taking my business elsewhere. Pros The tools themselves are powerful and comprehensive. They cover product research, keyword tracking, and listing optimization in one place, which has been valuable in running my Amazon business. Cons Customer service and refund policy. I missed canceling my subscription by less than 3 hours and was flatly refused a refund despite being a long-term customer. Instead, I was offered credits I don’t want and can’t use. The lack of flexibility or fairness in handling such a small mistake has left me with a very negative impression of the company. Review Source MW Matthew W. Owner Consumer Goods Used the software for: Less than 6 months ### "Modern Version of Jungle Scout" September 21, 2023 4.0 The overall experience with Helium 10 has been fantastic, simply put, sure you could possibly find a platform that better suits your needs, possibly, but you can't go wrong with Helium 10 for certain. Pros When I say modern version of jungle scout, it shouldn't be automatically assumed that that means better, although it could for you. Helium 10 offers a lot of the same functionality of jungle scout and their overlay chrome extension is top notch. That piece of Helium 10 is what truly brought me to Helium 10, I couldn't say which is better between Helium 10's extension and Junglescout's, they do a lot of the same functions, but what I can say is that you won't find any better than those two. If you're currently deciding which ecommerce research tool to use, I would say Helium 10 definitely deserves to be in the number 1 or number 2 position, and when it comes right down to it, when you have a platform as nice as Helium 10's that rivals jungle scout's as much as it does, all that is left is preference. That being said, I am more of a Jungle scout man, but you can't go wrong with Helium 10. Cons I would say the thing I didn't like about Helium 10 (and again, this is only because i have to choose something I don't like, the platform is all-around great). Is the "success score", it feels a little under developed, I am no programmer and could be completely wrong about that. It is completely possible that I feel this way simply because I have seen Jungle Scout's niche score system, and it is fantastic, but I would say that would be one of the only cons I have had with Helium 10. But don't let that discourage you, if Helium 10 is the platform you are gunning for, both are great, and I would say choosing between the Jungle Scout's niche score system and Helium 10's success score system is a little bit more than just preference, I think Jungle scout's is inherently better, at least by a little, but that small of a difference, over one functionality should most definitely not be the deciding factor. Alternatives considered [Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/) Reason for choosing Helium 10 Preference, both Jungle Scout and Helium 10 are very similar, a few different functionalities, but Jungle Scout just happen to end up being my preference. Review Source DW Derek W. CEO/Advertising Consumer Electronics Used the software for: 2+ years ### "Go Helium 10 and you will never go back!" July 2, 2020 5.0 Very pleased! Pros We have tried many different software companies for managing our Amazon sales and listings throughout the years, including Seller Tools, Seller Labs, AMZ, Zon Tools, and none compare to Helium 10. So much more efficient and easier to use and understand. As well as more accurate. Cons Some of the exporting features could use improvement. Such as exporting keywords lists, it will export all keywords, not just the ones you ask for (like if you x out words that don't apply, they still export) Alternatives considered [AMZ Tracker](https://www.capterra.com/p/143316/AMZ-Tracker/) Reason for choosing Helium 10 Tried the others, and Helium 10 is better hands down! Review Source VR Verified Reviewer CEO Retail Used the software for: 2+ years ### "Started Plan = Scam" August 2, 2022 1.0 I have been a Platinum ($99/mo) customer for 5 years in the past. Now I've tried it back with the Starter Plan and found that Helium10 turned into a scam company, that makes you sign up but doesn't provide usable software until you upgrade the top tier. They claim that everything is explained very well in their terms and conditions, so that can keep it unclear and shady on their website. I was a fan of this software, now it became a joke. Stay away from it and use one of the many other options for Amazon keyword research out there. Pros Keyword research tool and sales estimate are critical features. They use the exact same data as other e-commerce and Amazon software but Helium 10 has scammy subscription plans that force you to upgrade in order to actually use the features that they claim to be available in the other subscription tiers. That is not the case with other well known Amazon software options. Cons The subcription tiers are a scam made to get your money and force you to upgrade to the top tier in order to actually use the keyword research software. Customer support is horrible. I asked for a refund literally 2 minutes after activating the Starter Plan and they refused. Alternatives considered [Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/) Reason for choosing Helium 10 Because I thought that it was still a serious company. It isn't anymore. Run away from it. Review Source MJ MARK J. entrepreneur Consumer Goods Used the software for: 2+ years ### "Great software" October 25, 2020 5.0 Pros It has all the features needed for my online ecommerce business. They are constantly updating the software and adding new features without increasing the price. And it saves so much time when searching for new product ideas and helping to validate them. Cons I don't have any cons to share currently. I used to want them to organize the flow to match more of how I use it by grouping tools into the categories they were used for, but they did that now! Alternatives considered [Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/) Switched from [Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/) No comparison in product services offered and value Review Source VR Verified Reviewer Account Manager Retail Used the software for: Less than 6 months ### "Good information, but slow" April 20, 2021 3.0 I used it to see prices on ASINS as an end consumer and a seller. I liked to see if it were at a high or potentially might drop. I also liked to see how certain products performed over time and trends versus my products. Pros I loved how I could search different keywords being used, sales, analytics, etc. of other ASINS that were not my own. I loved the Chrome plugin on product pages that tracked sales, pricing, rank, etc. This was my favorite feature and one that i used the most. Cons Honestly, what I liked least was the Chrome Plugin's consistency. It was my favorite feature to use...when it would work. It was great at first, then it started slowing down my page. Then it stopped showing up altogether. I eventually uninstalled it. If it were reliable, then I would have kept using it. Switched from [Jungle Scout](https://www.capterra.com/p/249574/Jungle-Scout/) Try something new. Helium 10's free version had some additional features. Review Source SW Sam W. dir Internet Used the software for: 1-2 years ### "They ADMITTED they OVERCHARGE me, but still won't do anything about it!" January 7, 2026 1.0 I have it in writing: Helium 10 support admitted I was overcharged, yet they still won't credit me, and they locked me out of the account. Their system messed up my billing. After weeks of back-and-forth, they finally admitted in writing that their refund was "insufficient" and I am still owed money. The worst part is that their own agent instructed me to "contact my bank" to find the missing funds. I did exactly what they said. The bank initiated a partial chargeback (only for the amount I was overcharged, not even the full bill). Now they locked me out of my account for following their instructions. I have even withdrawn the dispute with the bank and sent them proof, but they still refuse to restore my access. I can't even use the service that I paid for. This is ridiculous. Pros The amount of tools and features is overwhelming its to network, problem-solve, and discuss everything Amazon-related and e-commerce adjacent Cons their support system, all features sounds amazing on paper but when you start to use it, you will discover its gimicks that waste your time more than anything Review Source AK Anthony K. Head of E-commerce Retail Used the software for: 2+ years ### "Great for Keywording and SEO" March 10, 2025 4.0 I use it to generate the best keywords for amazon listings. Pros Probably the gold standard as far as keywording for Amazon Cons Additional features remain unused. Not needed. Review Source MS Morgan S. E-Commerce Seller Consumer Goods Used the software for: 1-2 years ### "Great If You're An Established Seller" September 13, 2024 4.0 Pros I appreciated the free education, training, and support that was offered in the subscription. It was also easy to use for a first-time e-commerce seller. Cons The cost. When you're just starting out your e-commerce business, it is very expensive to pay $100/month when you're not scaled enough to utilize all of the features this software has to offer. Review Source KM Kerry M. small business owner Consumer Goods Used the software for: 6-12 months ### "Making me successful" July 2, 2020 5.0 When I first purchased Helium 10, I was not selling anything. I was researching what I should sell on Amazon and doing another course about it. I discovered Project X and the Freedom Ticket and I was off to the races. What I was doing became so much more understandable to me at that time and I truly LOVE the "teachers" in both of those trainings/projects. I felt really supported throughout my journey. I have only had a couple of products up on Amazon in the last few weeks (during Covid19 shutdowns) and neither is a "vital" product, but I am earning some money from them. I haven't been selling long enough to pay off my initial investment in my products, but I feel that it will all work out great and it will be because of the help I've received from Helium 10 and its staff. Thank you for all of the work you have put in to this. I'm enjoying my new adventure. Pros Hard to say what I love most about this software. Overall, I think that the ease of getting started in it with more and more functionality that I can incorporate as I learn is what I like best. Cons I suppose if I had to choose anything that I liked least, it would be that at first it was rather overwhelming because it offers so much. But don't stop now. I love learning new things. Reason for choosing Helium 10 Number of tools and price were issues. Also, when I found out about Freedom Ticket and started using it, I KNEW I had made the right choice. Ha ha! I'm a fan! Review Source SB Sara B. Owner Food & Beverages Used the software for: Less than 6 months ### "Don't use Helium 10 yet? Get it today!" October 17, 2020 5.0 The small amount that I have used it for has been wonderful. I hope to get the time to watch more of the videos. Its very good value for the money spent. Pros Helium 10 has even in the few short months I have been using it expanded. The videos are good and very helpful. Cons Well, I am extremely busy and learning new software is challenging and time consuming. Sometimes I don't do the due diligence of watching the videos then I spend way too much time trying to figure out what to do. There is a lot of information to absorb. All worthwhile but can be time consuming. Reason for choosing Helium 10 Helium 10 has it all. Keywords, Product Research now ADS etc. etc. The fact that it connects straight into seller central is great because (I hope) they will keep up with what is allowed by Amazon and what is not. Too many of the course taught etc. are from even a year ago and things change rapidly. I took the Just One Dime Course and it was highly encouraged to look at purchasing Helium 10...I am glad I did. Review Source JK Jon K. President Consumer Goods Used the software for: 2+ years ### "Must have for Omnichannel commerce" September 7, 2021 5.0 Pros Excellent tool for listing management, SEO, and Ad management. Cons Nothing bad to say. If Helium 10 continues to deliver and ad features I could see the platform replacing other products we use to manage our business. Review Source HE Harold E. Principle Consumer Goods Used the software for: 6-12 months ### "Helium 10 the most comprehensive software product on the market for e-commerce" July 2, 2020 5.0 Good experience and great training, however, I have reached out twice with questions or comments and either no answer or virtually no help. Neither issue was critical and I figured things out on my own, but it would have been nice to have more comprehensive customer service Pros It is easy to use once you spend the time to learn its applications and it is A-Z in what is needed for e-commerce business. Cons Can't link more than one Amazon Account to the same subscription even though I am a single user. I certainly understand the potential for abuse on this issue, however, if I truly own two brands under the same LLC I should be able to link and monitor products. I also do not like the some of the limitations based on Platinum level, once I start using a product or feature it should not limit out. Review Source JK Jay K. Owner Retail Used the software for: 1-2 years ### "The full package - Best available" July 2, 2020 5.0 It has been a critical tool for us to have success within Amazon. We use nearly all features and without them we would have either taken much longer to achieve our goals or we would have missed opportunities. Pros It has everything you need in Amazon software - you really dont need to have any other software. They are also constantly updating and adding new features. Cons At time of writing this, there really are no cons - I would like to see a few extra search features added to the chrome extension in line with the competition. Review Source JH Joanne H. Sourcing Manager Consumer Goods Used the software for: 1-2 years ### "Limitations are frustrating" July 2, 2020 5.0 good Pros the chrome extension and tight integration with Amazon platform to link back and forth and the ability to download into Excel to filter and view data as I choose Cons the limitations - even when you subscribe monthly, there are still limitations on simple searches like Blackbox - very frustrating when just starting out Reason for choosing Helium 10 recommended by mentor \[SENSITIVE CONTENT HIDDEN\] Review Source DD Drew D. COO Internet Used the software for: 6-12 months ### "Relatively Easy to learn, difficult to master (but worth it)" July 3, 2020 4.0 I'm using the software to make informed decisions regarding selling stuff on Amazon. What source direct in larger quantities vs continue to arbitrage. Pros easy to understand and find the basic information and data i'm looking for Cons some functionality glitches. I often have my COGS changing due to negotiations or supply shortages so when I go to change those prices they rarely actually update. I've been told it can take as long as 6 hours for them to redo in the system but they don't. I'll get reports and sometimes have to do a double take because the margins aren't correct and then I realize .... oh the new price is wrong. Review Source SS Samantha S. MD Retail Used the software for: 2+ years ### "A must for serious Amazon sellers" November 11, 2021 5.0 I have had a good experience overall. Pros I have access to a large range of tools that enable me to research products on Amazon in multiple countries. Cons The price is expensive for small businesses. Review Source SY Siarhei Y. Head of Amazon EU Dpt for Arteza Arts and Crafts Used the software for: 2+ years ### "Great Tool for Amazon Sellers" July 8, 2020 4.0 The tool is really great and provides almost all data necessary for our sales on amazon. Pros Cerebro is great Magnet2 is awesome Profits is good Cons The loading speed is low ADS doesn't show Products Impossible to filter keywords by country in Keyword tracker Review Source DB Dylan B. VP Sports Used the software for: 2+ years ### "Great Services" July 2, 2020 5.0 Great service. Pros They often come out with new apps that are extremely helpful. They also never stop improving existing apps Cons The profit calculator isn't real time... it has a few hours of delay. Review Source VA Victor A. CEO Professional Training & Coaching Used the software for: 2+ years ### "Helium 10 for Sellers" August 10, 2020 5.0 Excellent Pros Chrome Extension, Elite Training, All product research. Cons Occasionally the chrome extension numbers appear wrong Review Source RP Raz P. CEO Consumer Goods Used the software for: 1-2 years ### "Review" July 2, 2020 5.0 Excellent Pros The whole solution aspect of Helium 10, as in answer man of an Amazon Seller's needs Cons Would be lovely to have an automation for Amazon's "Request A Review" button integrated into Follow-Up Reason for choosing Helium 10 Was recommended by other people Review Source sW shameem W. sales coordinator Apparel & Fashion Used the software for: 1-2 years ### "Helium 10 - sales notification " April 30, 2021 5.0 Helium 10 is great for a quick snapshot of your daily/weekly/monthly sales if selling on multiple Amazon marketplaces. Pros \- used Helium 10 mainly for daily and weekly sales information. Great for daily analysis of different Amazon marketplace listings. - Showed the comparative daily/ weekly increase or decrease in percentage of sales/ units Cons \- the format of the emails was sometimes hard to read because it visually looked messy. - There are 3 different membership levels which can limit the number of features one has access to. Review Source EP Emile P. Ecomm manager Consumer Goods Used the software for: 2+ years ### "Great set of tools" September 29, 2020 5.0 Fantastic set of tools, so many tools, I can't even keep up and use them all properly, and I already think I get more than enough value for my money Pros The best thing is that new tools keep being added all the time. So much value for money becoming more valuable with time. Cons Some things take time to be rolled out for EU markets Reason for choosing Helium 10 More complete and easier to use. 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